NielsenIQ Claimed Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit?NIQ.com. read more

EMPLOYEE PARTICIPANTS: 11

TOTAL RATINGS: 56

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NielsenIQ Marketing Manager Salaries in Lansing, MI

The average NielsenIQ Marketing Manager in Lansing, MI earns an estimated $118,891 annually, which includes an estimated base salary of $103,793 with a $15,098 bonus. NielsenIQ's Marketing Manager compensation is $30,826 more than the US average for a Marketing Manager. Marketing Manager salaries at NielsenIQ in Lansing, MI can range from $43,000 - $300,000.

In Lansing, MI, The Marketing Department at NielsenIQ earns $5,589 more on average than the Communications Department.

Last updated a year ago.

$25k

$44k

$63k

$82k

$155k

$230k

$300k

$118,891

Average Compensation

$103,793: avg. base

$15,098: avg. bonus

Marketing Manager Salaries at NielsenIQ

In Lansing, MI, Marketing Managers earn $3,171 more than Marketing Managers, and $32,025 less than Global Marketing Managers.

Director of Marketing

$191k*

Senior Marketing Manager

$157k*

Global Marketing Manager

$151k*

Marketing Manager

$116k*

Brand Manager

$114k*

Marketing Operations

$107k*

Business Analyst

$92k*

Copywriter

$83k*

Marketing Associate

$73k*

SEO Specialist

$73k*

* estimated salary

Compensation at NielsenIQ by Department

In Lansing, MI, The Marketing Department averages $5,589 more than the Communications Department, and $2,131 less than the Sales Department

Sales

$101,937 Avg. total comp.

+$2k

Marketing

$99,806 Avg. total comp.

Communications

$94,217 Avg. total comp.

-$6k

Marketing Manager Compensation by Gender (All Companies)

The average female Marketing Manager at companies similar size to NielsenIQ reported making $109,439, while the average male Marketing Manager at similar sized companies reported making $120,803.

Marketing Manager Compensation by Ethnicity (All Companies)

The average Asian or Pacific Islander Marketing Manager at companies similar size to NielsenIQ reported making $125,780, while the average African American/Black Marketing Manager at similar sized companies reported making $104,984.

How Marketing Managers at NielsenIQ Rate Their Compensation

The majority of Marketing Managers at NielsenIQ believe they're not compensated fairly. The vast majority (100%) of Marketing Managers at NielsenIQ are satisfied with their benefits. See more compensation ratings at NielsenIQ

Do you believe you're paid fairly?

50% Yes

Are you satisfied with your Benefits?

100% Yes

100

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