NielsenIQ Claimed Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit?NIQ.com. read more

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NielsenIQ VP of Brand Strategy Salary

The average NielsenIQ VP of Brand Strategy earns an estimated $199,117 annually. NielsenIQ's VP of Brand Strategy compensation is $8,732 more than the US average for a VP of Brand Strategy.

The Marketing Department at NielsenIQ earns $1,828 more on average than the Business Development Department.

Last updated a year ago.

$55k

$100k

$149k

$200k

$658k

$199,117

Average Compensation

$199,117: avg. base

VP of Brand Strategy Salaries at NielsenIQ

VPs of Brand Strategy earn $14,830 more than Directors of Marketing.

Director of Marketing

$184k*

Global Marketing Manager

$151k*

Senior Marketing Manager

$142k*

Brand Manager

$114k*

Marketing Operations

$107k*

Marketing Manager

$104k*

Copywriter

$83k*

Business Analyst

$80k*

Marketing Associate

$73k*

SEO Specialist

$73k*

* estimated salary

Compensation at NielsenIQ by Department

The Marketing Department averages $1,828 more than the Business Development Department, and $5,579 less than the Sales Department

Sales

$99,856 Avg. total comp.

+$6k

Marketing

$94,277 Avg. total comp.

Business Development

$92,449 Avg. total comp.

-$2k

VP of Brand Strategy Compensation by Gender (All Companies)

The average female VP of Brand Strategy at companies similar size to NielsenIQ reported making $239,000, while the average male VP of Brand Strategy at similar sized companies reported making $240,000.

How VPs of Brand Strategy at NielsenIQ Rate Their Compensation

The majority of VPs of Brand Strategy at NielsenIQ believe they're not compensated fairly. The vast majority (100%) of VPs of Brand Strategy at NielsenIQ are satisfied with their benefits. See more compensation ratings at NielsenIQ

Do you believe you're paid fairly?

50% Yes

Are you satisfied with your Benefits?

100% Yes

100

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