NielsenIQ Claimed Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit?NIQ.com. read more

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TOTAL RATINGS: 56

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NielsenIQ VP of Advertising Salaries in Chicago

The average NielsenIQ VP of Advertising in Chicago earns an estimated $170,155 annually. NielsenIQ's VP of Advertising compensation is $3,679 more than the US average for a VP of Advertising.

In Chicago, The Marketing Department at NielsenIQ earns $1,828 more on average than the Business Development Department.

Last updated a year ago.

$51k

$100k

$120k

$150k

$235k

$364k

$400k

$170,155

Average Compensation

$170,155: avg. base

VP of Advertising Salaries at NielsenIQ

In Chicago, VPs of Advertising earn $19,239 more than Global Marketing Managers, and $14,131 less than Directors of Marketing.

Director of Marketing

$184k*

Global Marketing Manager

$151k*

Senior Marketing Manager

$142k*

Brand Manager

$114k*

Marketing Operations

$107k*

Marketing Manager

$104k*

Copywriter

$83k*

Business Analyst

$80k*

Marketing Associate

$73k*

SEO Specialist

$73k*

* estimated salary

Compensation at NielsenIQ by Department

In Chicago, The Marketing Department averages $1,828 more than the Business Development Department, and $5,579 less than the Sales Department

Sales

$99,856 Avg. total comp.

+$6k

Marketing

$94,277 Avg. total comp.

Business Development

$92,449 Avg. total comp.

-$2k

VP of Advertising Compensation by Gender (All Companies)

The average female VP of Advertising at companies similar size to NielsenIQ reported making $130,000, while the average male VP of Advertising at similar sized companies reported making $228,000.

VP of Advertising Compensation by Ethnicity (All Companies)

The average African American/Black VP of Advertising at companies similar size to NielsenIQ reported making $364,000, while the average Caucasian VP of Advertising at similar sized companies reported making $150,000.

How VPs of Advertising at NielsenIQ Rate Their Compensation

The majority of VPs of Advertising at NielsenIQ believe they're not compensated fairly. The vast majority (100%) of VPs of Advertising at NielsenIQ are satisfied with their benefits. See more compensation ratings at NielsenIQ

Do you believe you're paid fairly?

50% Yes

Are you satisfied with your Benefits?

100% Yes

100

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