
Ogilvy & Mather forms sustainability practice
In a strategic moved intended to make it easier for clients to access the agency's experience in sustainability-related issues, Ogilvy & Mather Worldwide has expanded its global sustainability practice, unifying multiple offerings into a new entity called OgilvyEarth. The new cross-discipline practice will be focused on helping businesses deal with the communication of sustainability from both a cultural and business perspective. The goal is to have OgilvyEarth work alongside the agency's other areas to provide knowledge and expertise to clients.