Richard Gerstein ā Executive VP of Global Branded Premium Value Added Products & Chief Marketing Officer at Unifi
Executive Bio
Mr. Richard E. Gerstein has been Chief Marketing Officer and Executive Vice President of Global Branded Premium Value Added Products at Unifi, Inc. since August 04, 2017. Mr. Gerstein has been an Advisor of Retail & CPG Marketing at Retailigence Corporation since July 2015. Mr. Gerstein serves as the CMO & CRO of Motista. He served as the Chief Customer Officer at Motista, Inc. from 2014 to July 2015. He served as business and marketing leader of both start-up and Fortune 100 companies. He served as the Chief Executive Officer at ZigMail.com, a pioneer in transactional email management and data mining. He served as Senior Vice President of Strategy and Worldwide Marketing for the Personal Systems Group at Hewlett-Packard Company since May 2010. He served as Chief Marketing Officer of Sears Holdings at Sears, Roebuck and Co. since August 06, 2007. Mr. Gerstein joined HP from Sears Holdings Corporation of Sears, Roebuck and Co, where he served as Senior Vice President of Marketing from August 2008 to April 2010 and also served as its President of Marketing and Chief Marketing Officer. He served as Chief Marketing Officer of Sears, Roebuck and Co. since August 6, 2007. He drove strong business results and market-share gains with new brand positioning and advertising. He also implemented best-in-class teams and capabilities around customer-relationship management, customer loyalty, digital and social media and program. He was responsible for executing Sears' brand marketing strategies and programs. He served as the Chief Marketing Officer of Alberto Culver Company and also served as its Global Chief Marketing Officer and Senior Vice President of the U.S. Business. Mr. Gerstein served as Chief Marketing Officer of Alberto Personal Care Worldwide since April 2005. From 2001 to April 2005, he served as Chief Executive Officer of reflect.com. Mr. Gerstein spent 17 years at Procter & Gamble, where he served various roles in marketing. He has a leadership experience in the US and internationally as both a manufacturer and retailer. He has 30 years of P&L and marketing expertise and an ability to attract and build strong teams. He serves as advisory board of Motista and served on the board of Lands' End. He also serves on the advisory board for the University of Wisconsin Center for Brand and Product Management as well as several early stage companies.
Executive VP of Global Branded Premium Value Added Products & Chief Marketing Officer Impact on Marketing Department's Culture
Richard Gerstein holds the highest position within the Marketing department at Unifi ā Executive VP of Global Branded Premium Value Added Products & Chief Marketing Officer, and therefore has influence on the culture of the Marketing department.
Are you challenged at work?
Are your company's goals clear, and are you invested in them?
Are you satisfied with your work/life balance?
Is your work environment positive or negative?
How would you rate the value & quality of meetings at your company?
Does your current company provide you meaningful opportunities for career advancement?
Executive Team Culture Ratings from Unifi Employees
BOTTOM
35%
Unifi's Executive Team scores in the Bottom 35%
of similar sized companies on Comparably
of similar sized companies on Comparably
Not Enough Ratings To Show Who Ranks Executive Team the Lowest
Anonymously rate my experience at UnifiUnifi's Executive Team at a Glance
Based on 33 ratings, Unifi's employees are less satisfied with their Executive Team and give them a āC-ā or 60/100.
Unifi's Executive Team ranks in the Bottom 30% of other companies in Burlington, NC and Bottom 35% of other companies on Comparably that also have 1,001-5,000 Employees.
×