Rob Wrubel vs Fernando Bleichmar

Rob Wrubel

CEO of HotChalk

BIO: Rob Wrubel has spent more than 25 years working as a technology and marketing entrepreneur in Silicon Valley, bringing to life multiple companies and brands. Most recently, Rob served as a strategic advisor to online education and consumer start-ups, including Fuse Universal, Generation Tux, and Common Sense Education. Prior to that, Rob spent eight years as an executive leader at Apollo Education Group, the country’s largest online education provider. At Apollo, he played multiple key roles as Chief Marketing Officer, Chief Product Officer, and Chief Innovation Officer. Before Apollo, Rob was the CEO of Aptimus, a public market online marketing platform company. Before Aptimus, he was the founding CEO of Yoga Works, a national yoga and alternative fitness company. Rob was the founding CEO of Ask Jeeves, a leading search engine and consumer online brand. He joined HotChalk in January 2017.

Fernando Bleichmar

CEO of Risepoint

BIO: Fernando Bleichmar joined Risepoint as CEO in February 2022, building on his 20 years of experience in higher ed and strategic leadership roles. Previously, Fernando served in leadership roles at Cengage Group for eight years, most recently as Executive Vice President and General Manager of U.S. Higher Education, as well as Chief Product Officer and Chief Strategy Officer. Prior to joining Cengage Group, he held roles at Elsevier Health Sciences and The Boston Consulting Group. He earned an MBA from Columbia University and a Bachelor’s degree from the University of Pennsylvania.