Workplace Culture Insights for All Industries: How do your customers perceive your company? | Comparably
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How do your customers perceive your company?
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Millions of Data Points from Real Employees

Q: How do your customers perceive your company?

Answered by 10,000+ others in All Industries

The most common answer was "Good" (48%)

Fantastic
25%
Good
48%
Neutral
22%
Bad
4%
Terrible
1%

Gender

Male

Fantastic
25%
Good
48%
Neutral
22%
Bad
4%
Terrible
1%
Answered by 10,000+ Male employees

Female

Fantastic
25%
Good
47%
Neutral
23%
Bad
4%
Terrible
1%
Answered by 5,000+ Female employees

Ethnicity

49%
Good

Caucasian answered Good the most among all other ethnicities.

  • Caucasian
  • Hispanic or Latino
  • African American/Black
  • Asian or Pacific Islander
  • Native American
  • Other
Fantastic
26%
Good
49%
Neutral
20%
Bad
4%
Terrible
1%
Answered by 10,000+ Caucasian
Fantastic
24%
Good
44%
Neutral
26%
Bad
4%
Terrible
2%
Answered by 1,000+ Hispanic or Latino
Fantastic
26%
Good
43%
Neutral
26%
Bad
4%
Terrible
1%
Answered by 1,000+ African American/Black
Fantastic
23%
Good
48%
Neutral
24%
Bad
4%
Terrible
1%
Answered by 1,000+ Asian or Pacific Islander
Fantastic
25%
Good
34%
Neutral
27%
Bad
7%
Terrible
7%
Answered by 100+ Native American
Fantastic
27%
Good
44%
Neutral
24%
Bad
4%
Terrible
1%
Answered by 1,000+ Other

Age

56%
Good

61-65 answered Good the most among all other age groups.

26-30 answered Terrible the least among all other age groups.

  • 18-25
  • 26-30
  • 31-35
  • 36-40
  • 41-45
  • 46-50
  • 51-55
  • 56-60
  • 61-65
  • 66+
Fantastic
29%
Good
44%
Neutral
22%
Bad
3%
Terrible
2%
Answered by 1,000+ aged 18-25
Fantastic
24%
Good
48%
Neutral
23%
Bad
4%
Terrible
1%
Answered by 5,000+ aged 26-30
Fantastic
23%
Good
49%
Neutral
23%
Bad
4%
Terrible
1%
Answered by 5,000+ aged 31-35
Fantastic
23%
Good
48%
Neutral
24%
Bad
4%
Terrible
1%
Answered by 1,000+ aged 36-40
Fantastic
21%
Good
50%
Neutral
23%
Bad
4%
Terrible
2%
Answered by 1,000+ aged 41-45
Fantastic
21%
Good
52%
Neutral
21%
Bad
5%
Terrible
1%
Answered by 1,000+ aged 46-50
Fantastic
23%
Good
52%
Neutral
20%
Bad
5%
Terrible
0%
Answered by 500+ aged 51-55
Fantastic
22%
Good
52%
Neutral
22%
Bad
3%
Terrible
1%
Answered by 100+ aged 56-60
Fantastic
17%
Good
56%
Neutral
21%
Bad
5%
Terrible
1%
Answered by 100+ aged 61-65
Fantastic
34%
Good
34%
Neutral
16%
Bad
5%
Terrible
11%
Answered by < 100 aged 66+

Education

51%
Good

Bachelor's answered Good the most among all other education levels.

Some college answered Terrible the least among all other education levels.

  • High school
  • Some college
  • Associate's
  • Bachelor's
  • Master's
  • Doctoral or professional
Fantastic
28%
Good
39%
Neutral
26%
Bad
4%
Terrible
3%
Answered by 1,000+ with High school education level
Fantastic
25%
Good
45%
Neutral
25%
Bad
4%
Terrible
1%
Answered by 1,000+ with Some college education level
Fantastic
23%
Good
42%
Neutral
29%
Bad
5%
Terrible
1%
Answered by 1,000+ with Associate's education level
Fantastic
23%
Good
51%
Neutral
21%
Bad
4%
Terrible
1%
Answered by 10,000+ with Bachelor's education level
Fantastic
23%
Good
50%
Neutral
22%
Bad
4%
Terrible
1%
Answered by 5,000+ with Master's education level
Fantastic
25%
Good
49%
Neutral
20%
Bad
4%
Terrible
2%
Answered by 500+ with Doctoral or professional education level

Experience

50%
Good

Over 10 Years answered Good the most among all other segments.

1 to 3 Years answered Terrible the least among all other segments.

  • Entry Level
  • 1 to 3 Years
  • 3 to 6 Years
  • 6 to 10 Years
  • Over 10 Years
Fantastic
30%
Good
42%
Neutral
22%
Bad
3%
Terrible
3%
Answered by 1,000+ with Entry Level experience
Fantastic
26%
Good
46%
Neutral
23%
Bad
4%
Terrible
1%
Answered by 1,000+ with 1 to 3 Years experience
Fantastic
24%
Good
48%
Neutral
23%
Bad
4%
Terrible
1%
Answered by 5,000+ with 3 to 6 Years experience
Fantastic
26%
Good
47%
Neutral
23%
Bad
4%
Terrible
0%
Answered by 1,000+ with 6 to 10 Years experience
Fantastic
25%
Good
50%
Neutral
20%
Bad
4%
Terrible
1%
Answered by 5,000+ with Over 10 Years experience

Location

71%
Good

Minneapolis answered Good the most among all other locations.

Boston answered Terrible the least among all other locations.

  • Atlanta
  • Boston
  • Chicago
  • Dallas
  • Denver
  • Fort Lauderdale, FL
  • Houston
  • Los Angeles
  • Minneapolis
  • New York
  • Phoenix
  • San Diego
  • San Francisco
  • Seattle
  • Washington, DC
Fantastic
25%
Good
49%
Neutral
20%
Bad
4%
Terrible
2%
Answered by 500+ in Atlanta
Fantastic
25%
Good
51%
Neutral
20%
Bad
3%
Terrible
1%
Answered by 1,000+ in Boston
Fantastic
24%
Good
50%
Neutral
22%
Bad
3%
Terrible
1%
Answered by 500+ in Chicago
Fantastic
21%
Good
49%
Neutral
24%
Bad
5%
Terrible
1%
Answered by 500+ in Dallas
Fantastic
21%
Good
47%
Neutral
23%
Bad
7%
Terrible
2%
Answered by 500+ in Denver
Fantastic
67%
Good
33%
Neutral
0%
Bad
0%
Terrible
0%
Answered by < 100 in Fort Lauderdale, FL
Fantastic
24%
Good
48%
Neutral
23%
Bad
3%
Terrible
2%
Answered by 100+ in Houston
Fantastic
28%
Good
40%
Neutral
26%
Bad
5%
Terrible
1%
Answered by 1,000+ in Los Angeles
Fantastic
29%
Good
71%
Neutral
0%
Bad
0%
Terrible
0%
Answered by < 100 in Minneapolis
Fantastic
24%
Good
48%
Neutral
23%
Bad
4%
Terrible
1%
Answered by 1,000+ in New York
Fantastic
24%
Good
50%
Neutral
22%
Bad
2%
Terrible
2%
Answered by 100+ in Phoenix
Fantastic
33%
Good
67%
Neutral
0%
Bad
0%
Terrible
0%
Answered by < 100 in San Diego
Fantastic
29%
Good
47%
Neutral
19%
Bad
4%
Terrible
1%
Answered by 1,000+ in San Francisco
Fantastic
27%
Good
49%
Neutral
19%
Bad
4%
Terrible
1%
Answered by 1,000+ in Seattle
Fantastic
25%
Good
48%
Neutral
23%
Bad
3%
Terrible
1%
Answered by 500+ in Washington, DC

See how other All Industries professionals in the Tech industry feel about work.

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