Benefits and sales comp plan.
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Accurately describe opportunity in territory.
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New CRO and new sales management team. Also, a culture that respects sales.
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Sales leadership, including new CRO who came in November of 2019, is abusive and isn't respected. CEO has a history of hiring abusive sales leaders, going back to his days at ArcSight. They need all new sales management, and a very different style that is supportive.
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The salespeople at Anomali are pitted against each other by the CRO who came aboard in Nov 2019. Anomali has had 3 CROs in less than a year. Sales management is abusive towards sales people and they're pitted against each other. CEO has a history of hiring abusive sales managers for many years.
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