Companies everywhere are using video creatively to recruit the best talent. There’s a whole new generation of talent out there who are more accustomed to video than any other format of recruitment, and companies using video in creative ways are ahead of the game.
Remember, screens are everywhere in 2021, and video is without question the most effective way to get information about open roles out there in a dynamic, catchy, and convincing manner. This can be anything from short employee testimonial videos – which bring attention to why team members love working for your company – to more fully produced videos that portray life and culture at your company in order to get the good word out. These videos enhance candidate experiences and increase application rates.
Comparably’s Employee Generated Videos tool makes the creation of powerful recruitment videos easy, bringing attention to why team members love working for a company. Videos like these can be used to save money and time, boost your presence in search results, cast for cultural fits, frame your employer brand or EVP, illuminate your hiring process, and thank recent applicants.
The companies below have all used video to make their recruitment efforts stand out over recent years, and the campaigns that follow are creative, informative, effective, and entertaining.
Smule develops music-making apps that connect people. The company was founded to enable anyone to create, discover, love, and enjoy music. The company’s products include AutoRap, Magic Piano, Guitar!, I Am T-Pain, Ocarina, and more. Smule was established in 2008 and is based in San Francisco, California.
Join the Smule Team!
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics.
Join the HubSpot Team!
YouTube enables users to upload, view, and share videos. It uses Adobe Flash video and HTML5 technology to display a wide variety of user-generated video content, including video clips, TV clips, music videos, and amateur content such as video blogging, short original videos, and educational videos.
Join the YouTube Team!
Apple is a multinational corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.
Join the Apple Team!
Dynatrace is an American technology company that produces a software intelligence platform based on artificial intelligence to monitor and optimize application performance, development and security, IT infrastructure, and user experience for businesses and government agencies throughout the world.
Join the Dynatrace Team!
Shopify is a cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
Join the Shopify Team!
Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online. Microsoft Corporation was founded by Bill Gates and Paul Allen in 1974. It is based in Redmond, Washington.
Join the Microsoft Team!
Grubhub is an online and mobile food-ordering and delivery marketplace with the largest and most comprehensive network of restaurant partners, as well as nearly 24 million active diners. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience.
Join the Grubhub Team!
LogMeIn simplifies how people connect with each other and the world around them to drive meaningful interactions, deepen relationships, and create better outcomes for individuals and businesses. Current products include: LogMeIn Pro, LogMeIn Central, LogMeIn Rescue, Bold360, join.me, Jive, LastPass, GoToMeeting, GoToWebinar, GoToTraining, GoToAssist, GoToMyPC, OpenVoice, and Grasshopper.
Join the LogMeIn Team!
Zappos is an online retailer specializing in shoes. In addition to shoes, they sell handbags, clothing, eyewear, watches, and accessories. The company is currently based in Henderson, NV, with a warehouse in Shepherdsville, KY. In addition, Zappos has a small number of brick-and-mortar outlet stores. The name Zappos is derived from the Spanish word zapatos, meaning shoes.
Join the Zappos Team!
SAP is a technology company that develops enterprise application software for companies and industries across diverse sectors. The company offers solutions covering various lines of businesses, including asset management, commerce, finance, human resources, manufacturing, marketing, sales, services, sourcing and procurement, supply chain, and sustainability as well as research and development, and engineering. It provides enterprise application software to various industries, including consumer, discrete manufacturing, public services, energy and natural resources, financial services, and many other services.
Join the SAP Team!
General Electric Company offers infrastructure and financial services worldwide. It operates in various segments, including power and water, oil and gas, energy management, aviation, healthcare, transportation, appliances and lighting, GE capital, and more.
Join the GE Team!
A problem isn’t truly solved until it’s solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique.
Join the Google Team!
Starbucks is an international chain of restaurants that retails handcrafted coffee, tea, and fresh food items. With 23,132 stores in 65 countries and territories, Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee, espresso, caffe latte, full-leaf teas, evolution fresh juices, pastries, and snacks.
Join the Starbucks Team!
Zendesk is a customer service platform that develops software to empower organizations and customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.
Join the Zendesk Team!
Deloitte provides audit, consulting, financial advisory, risk management, tax, and related services to select clients. Deloitte is the brand under which tens of thousands of dedicated professionals in independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management, tax, and related services to select clients.
Join the Deloitte Team!
GoPro is an activity image capture company. It is a brand of personal cameras used in extreme action video photography. GoPro produces HD HERO, a line of wearable and gear-mountable cameras and accessories, making it easy for people to capture and share their lives’ most exciting moments in high definition. GoPro’s products are sold through specialty retailers in more than 50 countries and online.
Join the GoPro Team!
Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value, and growth. Fueled by artificial intelligence, actual human intelligence, machine learning, and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices.
Join the Listrak Team!
Appian provides a low-code software development platform that enables organizations to rapidly develop powerful and unique applications. The applications created on Appian’s platform help companies drive digital transformation and competitive differentiation.
Join the Appian Team!
Credera is a business and technology consulting firm that provides management consulting, technology solutions, and business intelligence services. It works with Fortune 1,000 companies, medium-sized businesses, government organizations, and clients across a broad range of industries.
Join the Credera Team!
WeWork is a commercial real estate company that provides shared workspaces for technology startups and services for other enterprises. The company designs and builds physical and virtual shared spaces and office services for entrepreneurs and companies. It helps eliminate a big point of friction when it comes to finding office spaces and negotiating with landlords.
Join the WeWork Team!
Vimeo is the world’s leading all-in-one video software solution. Our platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. We proudly serve our growing community of over 200 million users — from creatives to entrepreneurs to the world’s largest companies.
Join the Vimeo Team!
Dropbox provides secure file sharing, collaboration, and storage solutions. It aims to unleash the world’s creative energy by designing a more enlightened way of working. 500 million registered users around the world use Dropbox to work the way they want, on any device, wherever they go.
Join the Dropbox Team!
FloQast builds cloud-based software that helps manage accounting departments by centralizing the workflow, assigning tasks, maintaining supporting documentation, and automating reconciliations.
Join the FloQast Team!
SteelHouse provides advertising software for direct marketers, agencies, and brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to launch retargeting and prospecting campaigns through display, mobile, and social. The SteelHouse Creative Suite lets anyone create beautiful ads using the content around them.