Because of their strong vision, Asserta can attract very well-intentioned frontline staff. People want to be in a fulfilling job where they can be passionate about helping others.

Asserta has a tendency to under compensate for quite a few positions. As the market value for positions increase, they neglect to reevaluate their staff's wages. This is reflected in that Asserta largely leans on outsourced engineering talent.

The most positive part of Asserta's culture is the mood that namely the concierge team brings to the table. They consistently deal with frustrated customers but are quick to recover. Despite the job being hard, these passionate team members make work easier.

Leadership often communicated with an elitist perspective. They are all (generally) very intelligent persons, but this leads to them vocally criticizing the intelligence of some of their front line staff. Without proper communication of expectations, this culture leads to a very toxic environment.

Asserta can be slow moving in the interview process. But the larger issue at hand is they often don't seem to know what they are looking for. At one point they hired people with healthcare backgrounds but were finding they carried too much industry baggage. They can't find an archetype that works.