You should be familiar with their products (and what sets them apart in the market) and their core values.
What is the cost of healthcare/benefits? How much time off is available up front? What are the employee discounts? Are there any expenses associated with commuting (ex. transit, tolls, parking, etc.) What is the company culture? How strong is the company brand? Has the company been subject to any lawsuits or bad press recently and, if so, what impact has it had?
size, profitability, company longevity
Unless you are a white, male, far right wing republican who worships the president, who at least claims to be christian, you might want to look elsewhere.
Size of company, how financially stable the company is, what the company pays to start on the position you Qualify for and vertical potential.
Mission, values and profitability
Culture, market position, work/life balance, turnover
Turnover rate, ethics, leadership.
First research your boss and team, if you enjoy working with them you can go far. Then the company leadership. Finally do you believe in the problem you are solving for the company and the problem they solve for the customers.
Company history, Company performance, strategy on growth as a company and or area you would be directly working in, employee reviews, customer reviews, social media, leadership team, team you would be interacting with directly.
Culture at the front line as well as the c suite. History of employee improvement opportunities and history of employee loyalty and growth support
What do they do, what are industry trends, who are their competitors etc.
Most important is to establish how good the product really is. Watch out for early versions of major software. Usually they are of poor quality and insufficiently robust for most customers. Sales will want to sell them as if they are well-tested and honed pieces of software and then will blame everyone for the failure of the software and jeopardizing the customer relationship. Usually they blame the wrong people (Support and Professional Services). In reality, they should be pointing their ire at Product Management, Engineering and the CEO for not controlling the product releases properly and ensuring quality is maintained even in the face of marketing and sales pressures.
Have their been any lawsuits filed for compensation reasons.
culture and how they value quality of life
Treatment of workers, flexible schedule, and benefits that come with the job. Important as well PAY.
company environment, people satisfaction, people engagement, etc
Reviews from former and current employees. How long they have been in business and in their current location. Who they compete against in their market space.
Mission, strategy recent success
Check out their website and find key commonalities between what you have to offer or experience with similar finding of the company
Retention rate, employee turnover, are they getting regular pay increases, are the employees happy there?
Are there any reviews online that may indicate this is a toxic workplace?
Their longevity. Reviews from past employees. Financial stability Plans for the future, 3-5-10 year strategic plans. Interview currently employed people doing what you are interviewing for.
Verify the company is legit and reputable.
is it independent? Is there room for growth? Stability?
Long term goals and stack in what they do.
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