What part of AppsFlyer's business is growing fastest? What part is having difficulties? - AppsFlyer Questions | Comparably
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AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 2000 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution. читать еще
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What part of AppsFlyer's business is growing fastest? What part is having difficulties?

Asked 9 years ago to all employees at AppsFlyer

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1 Answers from Employees at AppsFlyer

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    The part of the business that is growing the fastest is the number of integrated ad networks and the quantity of data being passed back to them. The challenges are 1) enterprise grade app makers do not want to integrate more SDKs and 2) the buyers of media for mobile app installs have become increasingly suspicious of the value propositions of the entire marketplace of vendors. 3) The mobile app ecosystem is increasingly being dominated by fewer players (no more upstart opportunity).

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