AppsFlyer Culture | Comparably
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AppsFlyer Claimed Company
AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 2000 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution. read more
EMPLOYEE
PARTICIPANTS
62
TOTAL
RATINGS
478

AppsFlyer Company Culture

AppsFlyer Culture

This score is derived from employee ratings & reviews
4.2/5
AppsFlyer's Overall Culture is rated B+

Top Rated Culture Dimensions

AppsFlyer CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Oren Kaniel AppsFlyer's CEO
Oren Kaniel
82 /100

Diversity at AppsFlyer

Women at AppsFlyer

Top 10%Top 10% of Similar Size Companies on Comparably
A

Women at AppsFlyer have rated CEO Rating, Retention, and Leadership as the highest categories they have scored

AppsFlyer eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 35%Top 35% of Similar Size Companies on Comparably

Recommend to a Friend?

23

AppsFlyer employees are 23% more likely to recommend AppsFlyer as a great place to work

51%Promoters
21%Passives
28%Detractors

Working at AppsFlyer

Working at AppsFlyer is rated highly by 62 employees, across various culture dimensions. AppsFlyer employees are most satisfied about CEO Rating, Manager, and Perks And Benefits categories, putting AppsFlyer’s culture in the Top 20% compared to similar sized companies on Comparably. See below in detail how working at AppsFlyer was rated by employees.

Overall Company Culture at AppsFlyer

B+

Overall Company Culture at AppsFlyer is rated B+

Last updated months ago

Top
20%

AppsFlyer ranks in the Top 20% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 62 Employees

View Results
0
20
40
60
80
100
Operations
89
Operations89

AppsFlyer Employee Reviews

Out of 58 AppsFlyer employee reviews, 91% were positive. The remaining 9% were constructive reviews with the goal of helping AppsFlyer improve their work culture.

91%
9%
Positive Reviews91%
Constructive Feedback9%

Positive Reviews From AppsFlyer Employees

  • What do you like best about the leadership team?
    True experts in their fields
  • What do you like best about the leadership team?
    Friendly , humble , great people
  • What did you like most about the interview process?
    Positive and win-win approach. Happy people.

Constructive Feedback From AppsFlyer Employees

  • What does the leadership team need to get better at?
    Truly valuing their employees. Salaries are below market rates and there is a culture that does not welcome discussion about important topics like this (even in private conversation).
  • Why do you feel undervalued and what would make you feel better about your compensation?
    If salaries were at market rates and not significantly below. There is also no transparency with raises and promotions. Communication from management can be significantly improved, but only after the necessary cultural changes to allow employees to feel safe bringing up topics like this.
  • What's going wrong and how can it be improved?
    I am frustrated with being underpaid and it does not help that the company had record revenues last year and cut costs dramatically with no travel, events etc. They were not shy to let us know both of these facts while they had a compensation freeze in parallel. It left a horrible impression on most

AppsFlyer Company Information

AppsFlyer Company Overview

AppsFlyer was founded in 2011 and its current CEO is Oren Kaniel. Since its inception 15 years ago, AppsFlyer has grown to 183 employees.

AppsFlyer Mission, Vision & Values

AppsFlyer Mission & Values

AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 2000 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.

HeadquarterMedinat Hayehudim Street
4676672
United States of America
Websitewww.appsflyer.com/
Founding Date2011
Tel972-9-768-1949
Company StatusPrivate
Social Sites

AppsFlyer Competitors

AppsFlyer competitors include AppLovin and Localytics. AppsFlyer ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how AppsFlyer compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    AppsFlyer's Logo
    AppsFlyer
    4.2/5
  2. #2
    AppLovin's Logo
    AppLovin
    3.8/5
  3. #3
    Localytics' Logo
    Localytics
    2.6/5
  • Culture Video

AppsFlyer Employees

AppsFlyer has 183 employees. 62 employees at AppsFlyer have reviewed AppsFlyer across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 62 AppsFlyer employees give their leadership a grade of A-, or Top 15% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at AppsFlyer are pleased with their total compensation at AppsFlyer, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at AppsFlyer are pleased with their team. 62 Participants grade the quality of their coworkers a B. The majority believe the meetings at AppsFlyer are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at AppsFlyer believe the environment at AppsFlyer is positive. Most Participants believe the pace of work at AppsFlyer is extremely fast. About 50% of the employees at AppsFlyer work 8 hours or less, while 16% of them have an extremely long day - longer than twelve hours.

Overall, the employees at AppsFlyer are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
AppsFlyer employees generally work 9.5 hrs a day
Work Hours
A Day in the Life
Employees at AppsFlyer report the work pace is extremely fast
Work Pace
A Day in the Life
95% of AppsFlyer employees look forward to interacting with their team every day
Coworkers
A Day in the Life
AppsFlyer employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
83% of AppsFlyer employees call their work environment positive
Environment

Joining AppsFlyer - Employee Onboarding

The prevailing opinion from employees about joining AppsFlyer is that the company was very prepared on their first day. AppsFlyer employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

AppsFlyer KPIs and OKRs

At this moment no AppsFlyer employees have provided insight into whether or not they clearly understand AppsFlyer's KPIs and OKRs.

AnswerPercent
Yes0%
No100%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes100%
No0%
Are the KPIs/OKRs for your department clear?

AppsFlyer CEO & Leadership

AppsFlyer CEO - Oren Kaniel

Oren Kaniel AppsFlyer's CEO
82 /100

Oren’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably. AppsFlyer’s CEO is highly regarded especially by Female employees, employees with Over 10 Years experience, and employees in the Operations department. However, Male employees, employees with the company for 1 to 2 Years, and Caucasian employees have a less favorable view of the CEO and believe there is room for improvement. Compared to AppsFlyer’s competitors, Oren Kaniel ranks right above AppLovin CEO Adam Foroughi. Under Kaniel’s leadership, AppsFlyer employee respondents are most happy about their Manager and the company’s Perks And Benefits. Office Culture and Meetings are two areas, according to respondents, where AppsFlyer could stand to see real improvement.

AppsFlyer Leadership

The AppsFlyer Executive Team is rated a “B+” and led by CEO Oren Kaniel, VP, Sales Sunil Bhagwan, and Vice President Doug McMillen

  • Oren Kaniel  CEO / President

    Oren Kaniel CEO / President

    Oren Kaniel serves as the CEO / President of AppsFlyer.

  • Sunil Bhagwan VP, Sales

    Sunil Bhagwan serves as the VP, Sales of AppsFlyer.

  • Doug McMillen Vice President

    Doug McMillen serves as the Vice President of AppsFlyer. Doug started at AppsFlyer in Oct of 2018. Doug currently... read more

  • Vrushali Khatav VP, Client Services, North America

    Vrushali Khatav serves as the VP, Client Services, North America of AppsFlyer. Vrushali currently resides in the San... read more

AppsFlyer Salaries

How much does AppsFlyer pay?

How much do people at AppsFlyer get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at AppsFlyer is $115,532, or $55 per hour, while the estimated median salary is $120,288, or $57 per hour.

At AppsFlyer, the highest paid job is a General Counsel at $274,776 annually and the lowest is an Admin Assistant at $43,427 annually. Average AppsFlyer salaries by department include: Operations at $92,942, HR at $91,225, Business Development at $127,622, and IT at $97,842. Half of AppsFlyer salaries are above $120,288.

25 employees at AppsFlyer rank their Compensation in the Top 20% of similar sized companies in the US (based on 76 ratings) while 23 employees at AppsFlyer rank their Perks And Benefits in the Top 10% of similar sized companies in the US (based on 25 ratings).

Last updated months ago.

1st Percentile
$63k
$63k1st Percentile
20th Percentile
$92k
$92k20th Percentile
40th Percentile
$115k
$115k40th Percentile
60th Percentile
$191k
$191k60th Percentile
80th Percentile
$270k
$270k80th Percentile
100th Percentile
$349k
$349k100th Percentile
$115,532*
Average Compensation
$120,288*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

AppsFlyer Salaries by Department

Explore AppsFlyer Salaries

Diversity & Inclusion at AppsFlyer

The Diversity score provides insights into how diverse employees feel and rate their work experience at AppsFlyer across various culture dimensions.

Ranked Culture the Highest

Women N/A/100
Men 63/100
Tenure - 1 to 2 Years
Diverse Employees N/A/100

Ranked Culture the Lowest

Women N/A/100
Men N/A/100
Diverse Employees N/A/100

AppsFlyer Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance

AppsFlyer PTO

AppsFlyer's PTO and Vacation policy typically gives 20-30 days off a year. AppsFlyer's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

AnswerPercent
Flex Time50%
Vacation Policy0%
Office Meals0%
401k Contribution50%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No0%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo100%
$1000 -$1500/mo0%
$500 -$1000/mo0%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

AppsFlyer Careers

AppsFlyer Jobs

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Let AppsFlyer Know You Want To Work There

Overview of Candidates Interested in AppsFlyer on Comparably

Candidates By Department

Marketing
50%
All Industries
50%

Candidates By Location

San Francisco
100%

Frequently Asked Questions regarding AppsFlyer

What is AppsFlyer address?

AppsFlyer location is at Medinat Hayehudim Street

Who is the CEO of AppsFlyer?

AppsFlyer CEO is Oren Kaniel, their score by employees is 82

What is AppsFlyer eNPS?

The eNPS for AppsFlyer is 23

What is the salary for Sales Associate in AppsFlyer?

Sales Associate average salary in the US is 59k

What are the salaries in the Operations in AppsFlyer?

The average salaries for Operations in AppsFlyer is 93k

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