Recruitment marketing is the art of attracting top talent to your company using a healthy employer brand. It’s all about treating potential talent as customers. This requires a recruitment marketing team that knows where to look for and how to entice top talent who often have a spread of interested companies to choose from. It’s the place where HR meets marketing, and it requires someone with cutting edge know-how of the lay of the land.
In that spirit, here are 20 stellar Recruitment Marketing specialists from across the U.S. Southeast. They write books and blogs and host or guest on podcasts to spread the word about their company to the places where top talent will find it.
Kerry NooneDirector, Employer Branding & Recruitment Marketing
Recruitment marketing and employment branding professional with more than 25 years of experience in developing and delivering knowledge-based solutions through digital marketing. Noone has been instrumental in launching successful social media programs that empower employees to share their personal and professional stories as corporate brand ambassadors.
“Kerry’s blinding competence emanates from a combination of keen intellect, uncommon emotional intelligence and a commitment to continuous learning that allows her to achieve sustainable personal excellence.”
John O’Brien, LinkedIn
Ryan GentryRecruitment Marketing & Branding Supervisor
Ryan Gentry has been with GEICO for over six years. Prjor to this role, he served as Branding/Social Media Specialist. He received a BA in Public Relations, Advertising, and Applied Communication from the University of Southern Florida.
Bryan Gilmore National Director, Recruitment Marketing & Sourcing
“I have the privilege of leading a team of the most talented & dedicated recruitment marketing professionals and recruiters out there to help bring the absolute best talent into the leading healthcare organization in the country! Every hire we make, every decision we make, centers around the the patient to ensure we are providing the best care we can possible offer in each of our 1,800 care facilities.”
“Over 9 in 10 people would like the option for working remotely, but how can managers accommodate the want with the realities of ensuring company culture continues, keeping employees motivated and making sure remote tech is up to snuff?”
Katrina FowlerHead of Recruitment Marketing
Human Resources professional and project manager who ardently drives process excellence, organizational development, and stakeholder experience.
“Katrina is right in stride and make’s the job look effortless. She has answers for everything, calm under pressure, all with a compassion to match the right candidates with the right job!”
– Robert Mangrobang, LinkedIn
Brandy Ellis-KromahHead of Recruitment Marketing Strategy
“I transitioned into recruiting after sales success with both Kirby Vacuum Cleaners and ADT Security systems. After 2 years of door-to-door sales I was moved to a Field Sales Manager responsible for hiring, training, and recruiting sales people for my door-knocking teams. It turned out that I found something that combined my love of selling with my love of people so I transitioned to (sales) recruiting full time and roughly 10 years later, here I am (and still loving it)!”
“Brandy has an eye for talent and character – she has the natural ability to grasp your human capital requirements inside of your business and develop those into a plan/approach to identify and recruit the right talent.”
– Scott Barnett, LinkedIn
Angie DonatoniRecruitment Marketing Specialist
“I offer more than 10 years of experience providing marketing strategy, expertise, passion, and brand management for some of the country’s most recognizable brands. My passion is in 360 GTM marketing plans, execution, and successful results. Currently, I am lucky enough be helping to connect people to opportunity at Amazon.”
“Angie is a rock star, through and through. When working with clients, her poise, strategic thinking and organization kept our account strong and the relationships healthy. And when working with internal teams, her drive and earned rapport kept people positive, efficient, and correctly focused. ”
– Nick Schwanz, LinkedIn
Noelle HoldsworthDirector, Talent Acquisition, Sourcing & Recruitment Marketing
HR professional focused on employer branding and recruitment marketing who gets energized by enhancingexperiences for candidates and employees.
“Noelle has experience in the traditional front-line aspects of HR and recruiting as well as talent brand marketing which gives her credibility across multiple domains. As employer brand work becomes more prominent for companies of all sizes, leaders like Noelle will be the ones we look to for innovation and inspiration. ”
– Tisha Leslie, LinkedIn
Dawn WilsonMarketing Director, Global Talent Acquisition Marketing
Innovative and transformational marketing leader with a proven track record of building and leading high-performance teams, in times of transition and rapid growth. Trendsetter with years of driving continuous improvement processes to increase efficiencies and growth across a cross functional team of professionals within the marketing, digital and social landscape.
“It is because of Dawn’s work ethic that I discovered my true passion for our industry. ”
– Omarr Cantu, LinkedIn
Amanda ArmstronngAVP of Talent Marketing
Amanda Armstrong is the AVP of Talent Marketing and Relations at Ardent Health Services and has been with the organization since 2012. Amanda is responsible for:
enterprise-wide social media service line and recruitment marketing strategy and execution.
“There is not a consensus on when social distancing and sheltering at home will be lifted. Therefore, we need to manufacture milestones during points of the day and week. It may be in the form of FaceTiming family or friends in the evening, taking a break at lunch for a walk or binge watching your favorite Netflix show on a Friday night. We can make it through this challenge one milestone at a time.”
– How 12 Weeks of Bed Rest Prepared Me for Sheltering in Place
Stefanie EmrithVice President, Global Talent Acquisition Marketing Senior Manager
“I have a proven record of being able to apply unique marketing strategies to influence decision making both on a consumer and corporate level. I have consistently demonstrated the ability to work both independently and in collaborative scenarios, whilst always delivering exceptional results.”
“Extremely proud to work at a company that isn’t afraid of pushing boundaries and actively promotes transparency, gender equality, inclusion & diversity”
Michael RussoHead of Employer Branding & Recruitment Marketing
Prior to his role at Fannie Mae, Michael Russo served as Director, Corporate Recruiting for GEICO. He earned a Bachelor’s Degree, Marketing Management and Business Leadership from Virginia Polytechnic Institute and State University.
“Nothing could throw him off track! He was always open to new ideas, and pushed us to push him and his team.”
– Lexi Gordon, LinkedIn
Jessica WoodburyAssociate Director, Employer Branding & Talent Marketing
A magna cum laude graduate of Emerson College in Boston, Jessica studied visual media arts with concentrations in film and creative writing. As one of the youngest members of Local 871, Jessica worked in Los Angeles coordinating television shows for the likes of NBC Universal, ABC, CBS and Warner Brothers.
“Jessica was an invaluable resource to us as a subject matter expert for talent acquisition marketing/social media. She provided excellent support, training and on best practices and industry trends, to help the global talent acquisition team launch a social media strategy.”
– Tim Flynn, LinkedIn
Chiamaka EzeonyebuchiRecruitment Marketing & Analytics
My job at Bozzuto allows me to do a variety of things. I am the “reporting guru” of my team, focusing on helping Talent & Culture become more data-driven, but also get to work on projects that improve the candidate and recruiter experience.
“For those of you that don’t know, a big part of my job is making sure that our candidates have an extraordinary experience. This means more than making sure our new hires have a great first impression, but it also means that we leave an impression on those who do not end up working with us and giving them the guidance that they need in their job search.”
Emma HoffmanRecruitment Marketing & Branding Supervisor
“I am currently working at S&P Global holding the position of Talent Marketing Specialist moving from a Recruiter/Talent Sourcer for a little over a year. Prior to joining S&P Global I was a Recruitment Operations Coordinator at Verizon. I attended Rutgers University-New Brunswick. During my five years at Rutgers I was a member of the NCAA Division I Gymnastics team, Team Captain, and NJAIAW Women of the year recipient.”
Lisa Pollack WalshDirector, Employment Marketing & Talent Acquisition Programs
15+ years of experience in marketing and communications with progressive leadership roles. Passionate about developing and sharing brand stories on behalf of companies that make a positive impact through their work.
“ILisa possesses a rare combination of attention to detail and big-picture thinking, which makes her a real asset.”
– Rebecca Holton, LinkedIn
Tiffany WhaleyRecruitment Marketing & Branding Supervisor
Known for leveraging motivation and drive to achieve success in Marketing, Business Development, Fundraising, Sales, and Analysis throughout a career with diverse-industry employers. Possesses relevant experience in all core marketing, business development, and sales functions with emphasis in branding, public relations, crisis communication, negotiating, budget management, strategic development and exceeding sales & fundraising goals.
“Tiffany was a member of my senior leadership team during a tough time for the agency following the loss of significant federal government funding. It is in times of trial that you really get to see what a person is made of. She works well with others, is intelligent, and very self-motivated to achieve excellence.”
– Lowell Perry, Jr, LinkedIn
Katie FittsDirector, Talent Marketing & Communications
“As the head of Talent Marketing & Communications at Capital One, I lead a team of passionate brand marketers, creatives, and storytellers dedicated to showcasing our most powerful asset – our people – with authenticity and heart. In highlighting #LifeatCapitalOne, we help potential candidates understand our unique culture and countless career paths from the inside out.”
“Everyone feels at comfort knowing that Katie is running the communications strategy. ”
– Roman Garcia, LinkedIn
Angela H.Director, Digital & Talent Marketing
Leads GDIT digital marketing strategy and activities as well as talent marketing related to attracting top talent(recruitment marketing), employee mobility & retention and employment brand.
Colleen NelsonDirector of Talent Marketingr
Prior to her work with Aquent, was Team Lead at Vitamin T and an Office & Marketing Manager at Body Metrics. She received a Bachelor of Arts in Communications from Purdue University.
“Colleen is a kind, caring asset to any team who spends countless hours making sure that every aspect of her job is handled properly.”
– Micheal Smith, LinkedIN
We recently published a five-part series on recruitment marketing. The articles are available here: Recruitment Marketing: Definition and Strategy, Best Recruitment Marketing Software, Tools, and Platforms, Recruitment Marketing: Best Social Media Practices, Great Recruitment Marketing Campaigns, New Ideas in Recruitment Marketing.