Recruitment marketing is the art of attracting top talent to your company using a healthy employer brand. It’s all about treating potential talent as customers. This requires a recruitment marketing team that knows where to look for and how to entice top talent who often have a spread of interested companies to choose from. It’s the place where HR meets marketing, and it requires someone with cutting edge know-how of the lay of the land.
In that spirit, here are 21 stellar Recruitment Marketing specialists from across the U.S. West. They write books and blogs and host or guest on podcasts to spread the word about their company to the places where top talent will find it.
Raymond LeungGlobal Talent Brand, Recruitment Marketing, Program Manager
Leung has been with Cisco for over 8 years. He previously held the roles of Global Talent Brand Manager and Employer Brand Strategist. He left San Jose State University in 2012 holding a BS in Business Administration, Concention in Human Resource Management.
“…this complex project launched without a hitch and I can say with confidence that it is because of Ray that things went so smoothly. He fearlessly stepped into a higher level of responsibility and, with his own methods of organization, was able to keep many teams of project contributors focused and meeting all interim deadlines all the way through to the successful launch of the new site.”
Patrick Mercier, LinkedIn
Leslie RuizMarketing Recruitment Manager
Marketing, Creative and Design recruiter. Responsible for hiring full-time employees for Dolby Labs. Focus on candidate experience, department partnerships with recruitment, team planning, and diversity and inclusion initiatives. Speaker at the 3% Conference in New York. Agency speaker and ambassador for University visits and presentations, portfolio reviews, and conferences.
Leo LabraSr Recruitment Marketing Talent Attraction Strategist
At Edison. Labra led the launch of the recruitment marketing function within Talent Acquisition. Initiatives include: activation of Employee Value Proposition (EVP), career site refresh, identifying pivotal and hard to fill roles with the business leaders and creating candidate personas and journey maps, developing recruitment content strategy across all career channels, launching Edison career blogs, automated drip marketing, recruitment marketing dashboard, CRM and technology training for recruiters, and leading enterprise-wide employee social advocacy.
“I am passionate about magnetically attracting talent using sophisticated recruitment marketing strategies through the whole candidate journey. Focused on predictive, digitalization, social, and targeted marketing strategies.”
Chelsea TrotterMarketing Manager, Recruitment Marketing/Employee Brand
Recent Kelley MBA Graduate with a background in HR, Program Management and Marketing with a passion for innovative workplace strategy that encourages and develops employees. As a forward-thinking and determined individual, Trotter offers the strategic thinking and motivational skills that spur employee growth, collaboration between business units, and drive for results in a corporate environment.
Justin La VigneDirector of Talent Acquisition: Recruitment Marketing
Self-directed and driven human resources director with comprehensive accomplishments leading recruitment marketing, college recruiting, US intern program, diversity hiring, global workforce mobility, and cross-functional teams to ensure success.Prior to her role at Sunrun, Shephard served as Worldwide Head of Talent Acquisition & Mobility for Gilead Sciences and as Global Head of Talent Acquisition for Novartis.
“The success I’ve had in my career is in large part because of the regular discussions we have and the guidance Justin provides. The experience he leverages upon and enthusiasm to mentor is rare.”
Novin Kaihani, LinkedIn
Liv LongleyDirector, Recruitment Marketing
An innovative marketer and forward thinker, Liv heads up global recruitment marketing at Salesforce. Prior to joining Salesforce, Liv led demand generation, marketing programs and lead generation at Zoomdata. Liv also led communications at InsideView, US-based marketing at Searchmetrics, and worked for two divisions of the Swedish media company, Bonnier AB.
“Liv’s outstanding ability to lead marketing initiatives has been recognized by multiple organizations. Most recently, Liv was recognized in Sales Hacker’s ‘Top 50 Must-Know Heavy Hitters in Sales and Marketing.'”
Michael Caffrey, LinkedIn
Caitlin StorhaugGlobal Director, Recruitment Marketing & Communications
Prior to her role at McKinsey, Storhaug served as Senior Director, Corporate & Recruitment Marketing for Accenture and as Vice President of Communications for the National Restaurant Association.
“So glad to share information about McKinsey’s Dual Career Initiative… and to benefit from it myself as half of a working couple.”
Ashley WhiteDirector of Recruitment Marketing and Systems
In her current role, White provides lead generation and recruitment marketing strategies to the recruitment leadership team in Farmers’ local markets.
“I fell in love with the Farmers culture in my very first interview. My hiring manager realized the role I was interviewing for wasn’t the right fit, so they made some calls to get me in front of the right people. Now I’m the one who makes sure we’re looking out for people—coworkers and agency owner candidates—in the same way.”
Natalie KesslerHead of Talent Marketing
Creative talent marketer and strategic communications practitioner with more than 20 years of experience working in Silicon Valley and South East Asia in both corporate (Intel) and agency roles (Edelman, The Hoffman Agency).
“Intern season is one of my favorite times of the year. So glad that we’re still able to welcome more than 700 global interns to Adobe given the uncertainties we live in today.”
Stephanie BoyceAssociate Director, Global Employer Brand and Recruitment Marketing
Stephanie has been with AT&T for 15 years, developing and refining their employer brand & recruitment marketing strategy.
She leads a team of dedicated talent attraction professionals across professional, technical and international areas of AT&T’s global business
“My passion is developing meaningful relationships between AT&T and the future talent of our business. Incredible things happen when a company’s culture truly connects with humans and creates unforgettable candidate and employee experiences. It’s my purpose to drive those connections by inspiring others to imagine a #LifeATATT and what we can do together.”
Austin RomeroTalent/Employer Brand Marketing Manager
Romero likes to describe talent branding (recruitment marketing, employment branding, what have you!) as a function trying to sell a product – and that product is the opportunity to take talents and skills to an employer in need of them.
Cristina K.VP Talent Marketing
Cristina is an experienced leader who has helped shape and grow notable brands such as Sonos, DC Shoes, and Quiksilver. Her experience across a variety of industries from tech and consumer electronics to music, entertainment, sports, and fashion has given her a unique perspective on meaningful consumer engagement, authentic brand development, and growth strategies.
“At the core of Cristina’s approach is strategic thinking. That is what impressed me most — the ability to look ahead, understand external and internal forces, make critical choices, execute, and apply key learning in moving forward.”
Mike Matey, LinkedIn
Judith AlmendraVice President Talent Management & Employee Engagement
Experienced Global Marketing Director with a demonstrated history of working in the outsourcing/offshoringindustry. Strong administrative professional skilled in Customer Satisfaction, Event Management, WorkforceManagement, Contact Centers, and Management.
Emily Van NordenDirector, Global Talent + Brand Marketing
Integrated diversity, equity, & inclusion / marketing & communications leader with almost two decades of experience, currently focused on developing and executing strategic people, culture, D&I, CSR and corporate marketing programs for a global organization.
“Emily is a true team player, and with her ability to ideate, strategize and execute, she is a true all-star. Emily singlehandedly lifted the company’s diversity programs to higher thresholds.”
John Casey, LinkedIn
Amy MorrisSr. Global Talent Marketing Program Manager
Passionate & creative marketing professional & storyteller. I weave together research, strategic planning, visual design, and data-driven insights to drive strategic storytelling with impact. I understand that data may drive decisions, but experiences connect us and shape a powerful narrative.
“On every occasion, she proved to be a fantastic creative leader with incredible decision-making skills and an innate respect for all team members.”
Stephanie Dore, LinkedIn
Tammy Dean-EmbryGlobal Employer Brand, Culture and Content Marketing Strategist
Dean-Embry is an AIRS certified Talent Acquisition Consultant with 20+ years in full life cycle recruitment and candidate sourcing for a variety of industries. Among her career highlights: design, development, daily execution and monitoring of talent acquisition social media engagement strategy; design and development of national and international strategic sourcing plans; successful client engagement and management; execution of employee recognition and retention programs.
“Tammy is without a doubt one of the nicest and most genuine people I have ever had the privilege to work with. Her every day positive attitude and up beat demeanor was contagious and uplifting to everyone in the office.”
Alex Knox, LinkedIn
Chelsea M.Talent Acquisition, Employer Brand & Recruitment Marketing Director
Extensive experience devising and deploying impactful strategies aimed at optimizing the candidate and consumer experience. Visionary leader, and marketing storyteller skilled in creating dynamic content to attract diverse audiences.
“Chelsea is an employer branding expert and absolute pleasure to work with. From content procurement, creation, and copy editing to employer brand overhaul and redesign, Chelsea has an incredible ability to balance strategy with execution.”
Marc Bolick, LinkedIn
Liz DuDirector, Employer Brand and Talent Marketing
Marketing leader with a reputation built on developing and executing strategic marketing programs that deliver on business goals. Highly effective team manager and partnership builder with a specialization in aligning teams to produce optimal results.
“Your biggest advantage is the existing resources within the company. Start a small task force of people you’ve brought into your vision who can help get it off the ground and spread it from there.”
Liz Du, Board.org
Lisa HalseyDirector, Employer Brand and Talent Marketing
A marketing leader with more than 15 years of experience supporting leading brands across multiple industries, including cloud software, tech, and retail. Her expertise and passion is rooted in storytelling, which spans far beyond the written word. Halsey develops engaging content that drives results.
“She works hard, she’s incredibly talented, and she’s highly adaptive. I’ve seen her wear many hats and work collaboratively across many teams — filling in wherever she needs to to get the job done.”
Kristen Stotts, LinkedIn
Jessica DeNiseGroup Vice President - Recruitment Marketing
“When I accepted a job with Fisher I made a promise to myself; I will continue to work here for as long as I am having fun, being challenged and feel like I am making a difference. After 8 years, 5 different roles in 3 departments, 3 promotions, daily learning’s and a group of people that I am honored to work beside – Fisher is home.”
We recently published a five-part series on recruitment marketing. The articles are available here: Recruitment Marketing: Definition and Strategy, Best Recruitment Marketing Software, Tools, and Platforms, Recruitment Marketing: Best Social Media Practices, Great Recruitment Marketing Campaigns, New Ideas in Recruitment Marketing.