The workforce is changing dramatically: millennials are now the largest generation in the U.S. workforce, and Generation Z is fast on their heels.
While it may be easier to lump the groups together, differences exist between them. Those born in the earlier and later halves of the so-called millennial generation, commonly defined as the period between the early 1980s and mid-1990s, have vastly different experiences with technology. For example, the average 35-year-old today (playfully dubbed an “older” millennial) was 24 when the iPhone came out while the average 26-year-older today (a “younger” millennial) was 15. Those in Generation Z, born mid-1990s to early 2000s, were no older than 12.
Those differences have affected more than each generation’s comfort with technology; they’ve influenced their perception of where they’d most like to work. Using data from more than 23,000 people 18 to 35, Comparably discovered the firms that top the list of dream tech employers for each generation. Full methodology below.
Key takeaways
Here’s what the results show us.
Older millennials…
— View Amazon as their No. 1 dream employer
— Rate Apple higher than Airbnb
— Include Netflix on their list of dream employers
— Does not include Snap as a dream employer
Younger millennials…
— View Google as their No. 1 dream employer
— Rate Airbnb higher than Apple
— Include Netflix on their list of dream employers
— Does not include Snap Inc., parent company of Snapchat, as a dream employer
Generation Z…
— View Google as their No. 1 dream employer
— Rate Apple and Twitter higher than any other generation does
— Does not value LinkedIn as highly as millennials do
— Does not include Netflix on their list of dream employers
— Includes Snap as a dream employer
Key takeaways
Here’s what the results show us.
Overall culture
— Netflix, Facebook and Google received the highest overall culture scores (82, 79 and 79, respectively)
— Uber received the lowest overall culture score (69)
CEO
— LinkedIn’s Jeff Weiner and Netflix’s Reid Hastings are the highest rated CEOs.
— Airbnb’s Brian Chesky is the lowest.
Gender
— Facebook and Netflix received the highest rating by women within the company.
— Airbnb received the lowest.
Diversity
— Facebook and Netflix received the highest rating from people of color within the company.
— Uber received the lowest.
Compensation
— Compensation at Facebook and Google received the highest rating.
— Compensation at Airbnb received the lowest rating.
Perks & benefits
— LinkedIn received the highest rating for its perks & benefits.
— Amazon received the lowest.
Methodology
— Dream employer data was compiled from 23,300 Comparably users aged 18 to 35 who submitted the names of their dream employers through Comparably.com.
— Culture snapshot data was compiled from 7,771 Comparably users of all ages who rated their own employers on Comparably.com.
— Users hail from small, mid-size, and large tech companies (VC-funded, privately-held, and public) to househOlder brands like Amazon, Apple, Google, Facebook, Uber, etc.
— Data was collected between March 2016 and August 2018.
About Comparably
Comparably is one of the fastest growing compensation, culture, and career monitoring sites in the U.S. With the most comprehensive and uniquely structured data — segmented by gender, ethnicity, age, location, tenure, company size, equity, title/department, and education — the platform gives employees a more accurate picture of their worth and allows them to anonymously rate their workplace experiences and match with their dream jobs. Since its launch in 2016, Comparably has accumulated more than 5 million ratings from employees across 8,500 U.S. businesses and the more than 45,000 companies who use its employer branding and jobs tools. For more information on Comparably, go to www.comparably.com. For highly-cited workplace culture and compensation studies, including Comparably’s annual Best Places to Work and Best CEOs lists, log onto www.comparably.com/blog.
