It goes without saying that workers in marketing and communications use social media a lot during the work day. But what about everyone else?
According to the latest reading of an ongoing query by Comparably, people in sales and business development are the heaviest users of social media during the work day. The results excluded workers in marketing, communications, admin and customer support, where social media is an integral part of the job role. The data comes from more than 10,000 employees across the technology industry.
The breakdown
While the majority of people in biz dev and sales spend an hour or less on social media a day, 22% spend 1 hour or more. That’s above the overall average of 17%.
Business Development
Sales
Overall (all workers)
Men vs. women
Overall, there were no major differences between how men and women use social media.
Age matters
The youngest bracket of workers spent the most time on social media, as expected: 24% of workers 18 to 25 and 19% of workers 26 to 30 spent at least an hour on social media during the workday. The rate declined from there hitting a low among workers aged 56 to 60 of 11%.
18 to 25
26 to 30
56 to 60
The latest reading is as of Jan. 9.
