Yoni Solomon: Driving Wellhub’s Transformation in the Corporate Wellness Space
In the ever-evolving landscape of corporate wellness, one company is making waves with its innovative approach and recent rebranding. At the helm of this transformation is Yoni Solomon, the Brand & Product Marketing VP of Wellhub (formerly known as Gympass). With a wealth of experience in marketing leadership roles at cutting-edge software companies, Solomon is steering Wellhub towards a future where every company can be a wellness company. This article delves into Solomon’s journey, the company’s recent rebranding, and the exciting developments on the horizon for Wellhub.
A Journey Driven by Purpose
Yoni Solomon’s path to Wellhub is paved with a rich tapestry of experiences in the tech industry. Before joining the company in June 2022, Solomon honed his skills in messaging, positioning, product launch management, go-to-market strategy, and brand development at innovative software companies like PowerReviews, G2, and Uptime. This diverse background has equipped him with a unique perspective that he now brings to his role at Wellhub.
What drew Solomon to Wellhub was more than just a job opportunity; it was a chance to be part of something truly impactful. “What drew me to Wellhub was a unique opportunity to collaborate with an incredibly talented and diverse global team on what I believe to be the most important and deeply meaningful mission of my career,” Solomon explains. This mission? “To make every company a wellness company where every employee checks in with their wellbeing every day.”
The energy and excitement Solomon describes are palpable, especially in light of the company’s recent rebranding from Gympass to Wellhub. This transformation has opened up a world of new possibilities, and Solomon is at the forefront, leading the charge into this new era.
From Gympass to Wellhub: A Strategic Evolution
The decision to rebrand from Gympass to Wellhub was not taken lightly. It represents a strategic shift that aligns with the company’s expanded vision and offerings. Solomon elaborates on the reasoning behind this change: “When we began over a decade ago, we were primarily offering gym day passes. As we expanded into the corporate wellness space, our offerings evolved far beyond gyms. We now provide an integrated platform covering not just fitness, but also mindfulness, therapy, nutrition, and sleep.”
This evolution in services necessitated a change in identity. The name “Gympass” no longer fully encapsulated the breadth of services offered or the depth of impact the company was making. Enter “Wellhub” – a name that speaks directly to the company’s role as a comprehensive employee wellbeing platform.
Solomon emphasizes that this rebranding is about more than just a name change. “It’s about aligning our identity with the future of wellbeing,” he states. The new identity allows Wellhub to deepen its connection with employees, empower companies to provide real ROI on wellness investments, and support its network partners in growing their businesses.
Looking ahead, Solomon and his team are excited about the possibilities this rebrand opens up. “We’re excited to help every company become a wellness company, delivering affordable, flexible, and impactful wellness solutions to millions of employees worldwide,” he shares, highlighting the ambitious vision driving Wellhub forward.
Rebranding: A Catalyst for Cultural Transformation
The rebranding process was not just an external exercise; it had a profound impact on Wellhub’s internal dynamics and culture. Solomon describes it as a “huge project that was years in the making and really brought all of our teams together.” While there were undoubtedly challenging moments, the process also sparked a renewed sense of purpose and unity throughout the organization.
The rebranding opened up new and interesting opportunities for many employees, allowing them to dive into fresh projects and initiatives. This influx of new challenges has sparked creativity and fostered collaboration across teams. Solomon particularly commends the brand and creative team for their remarkable job in developing the strategy and handling key deliverables like the new logo and brand identity.
One of the highlights of the rebranding process was the launch video, which Solomon enthusiastically praises for its ability to capture the essence of Wellhub and its commitment to holistic wellbeing. The company also executed a comprehensive PR and communications campaign, securing coverage in top-tier media outlets and effectively establishing Wellhub as a leader in the industry. Social media and influencer campaigns further amplified the rebranding message, engaging the community and sparking important conversations about workplace wellness.
Solomon notes that the rebranding has been a transformative and empowering experience for team members, pushing them to expand their boundaries and leave their mark on the company’s future. “Personally, it has been great to see the positive impact it had on our team spirit, dynamics, and professional growth,” he adds.
Wellhub: A Unique Work Environment
For those passionate about health and wellness, Wellhub offers an exciting and dynamic work environment. Solomon describes a culture that sets ambitious goals and strives for impactful results while maintaining a spirit of humility. The company’s commitment to its team is evident in how it lives its mission every day.
“We enjoy exploring new activities together, whether it’s local group workouts or virtual meditation sessions,” Solomon shares. This commitment to wellness extends to the benefits package, with every employee receiving the Wellhub Gold plan at no cost and other premium plans heavily discounted.
Empowerment is a key aspect of Wellhub’s culture. The company trusts in the abilities and decisions of its team members, fostering an environment where everyone is encouraged to contribute, drive meaningful change, and take ownership of their work. This trust and empowerment create a space where innovation can flourish.
Flexibility is another cornerstone of Wellhub’s work culture. Recognizing the importance of work-life balance, the company offers flexible hybrid and remote work options, complete with home office stipends and monthly work allowances to cover remote working costs. Employees are also given the flexibility to adjust their working hours based on personal schedules, time zones, and business needs.
Perhaps most importantly, Wellhub is committed to building a place where everyone can belong. Solomon highlights the company’s 5-Year Diversity, Equity, and Belonging Commitment and the presence of 12 employee-led affinity groups as evidence of this dedication to inclusion.
Challenges and Opportunities on the Horizon
As Wellhub continues to grow and expand its reach, Solomon acknowledges that there are both challenges and opportunities ahead. One of the main challenges is maintaining the agility and entrepreneurial spirit that have been key to the company’s success while scaling operations and expanding globally. Additionally, as Wellhub diversifies its offerings and enters new markets, there’s a need to ensure that the company stays true to its core mission and values.
However, these challenges also present exciting opportunities, particularly for new employees joining the company. Solomon sees fresh perspectives and innovative ideas as vital for Wellhub’s rapid growth. New team members will have the chance to work on high-impact projects, drive brand awareness, and contribute to the company’s evolving narrative.
In the marketing realm specifically, Solomon and fellow marketing leaders are focused on building a world-class team to help achieve Wellhub’s ambitious growth targets. This means attracting top marketing talent with expertise in areas like brand strategy, digital marketing, content creation, and demand generation. The company is also looking for individuals who are passionate about using technology and data to drive marketing innovation.
Exciting Initiatives on the Horizon
Solomon’s enthusiasm is evident when he discusses upcoming projects at Wellhub. One initiative he’s particularly excited about is the next season of the company’s fictional murder mystery podcast, “Murder in HR.” The success of the first season, which reached millions of downloads and topped podcast charts, demonstrates Wellhub’s innovative approach to engaging the HR community.
Another significant project in the pipeline is the upcoming Worklife Wellness Report. This comprehensive survey of 5,000 employees globally will provide valuable insights into the state of workplace wellness and offer actionable recommendations for HR leaders worldwide. Solomon sees these initiatives as deeply aligned with Wellhub’s mission, focusing on raising awareness, fostering community, and positioning the company as an industry thought leader.
Conclusion: A Future of Wellness
Under Yoni Solomon’s marketing leadership, Wellhub is poised to revolutionize the corporate wellness landscape. The recent rebranding from Gympass to Wellhub represents more than just a name change; it’s a strategic evolution that reflects the company’s expanded vision and offerings. With a culture that values empowerment, flexibility, and inclusivity, Wellhub is not just talking about wellness – it’s living it.
As the company continues to grow and innovate, it presents exciting opportunities for those passionate about making a real difference in people’s lives through holistic wellbeing solutions. With initiatives like the “Murder in HR” podcast and the upcoming Worklife Wellness Report, Wellhub is finding creative ways to engage its audience and provide valuable insights to the industry.
In the words of Yoni Solomon, “If you’re looking to contribute to a mission you believe in, alongside a passionate and supportive team, Wellhub is the place for you.” As the company moves forward in its mission to make every company a wellness company, it’s clear that exciting times lie ahead for Wellhub, its employees, and the future of workplace wellbeing.
