Facebook, Snapchat, and Twitter – they’re three of the most widely used social media platforms in the world. With more than 1.8 billion monthly active users, Facebook alone reaches a larger mass of people than the entire population of China.
Each of these companies is helping to shape the world we live in, but which one is most transformative from within? Using its extensive database of anonymous employee ratings, Comparably has analyzed how employees rate each company’s culture and leadership.
Each company was ranked based on the following scores (out of 100):
— Overall Culture Score: Employees ranked the overall culture at each company based on five key benchmarks — compensation, leadership, team, environment, and sentiment.
— CEO Score: A measure of employee sentiment toward the CEO.
— Gender Score: How women rate their experience at each company.
— Diversity Score: How minorities rate their experience at each company.
Key takeaways
— Facebook and Snap were tied for Overall Culture.
— Facebook’s Mark Zuckerberg was the highest rated CEO.
— Twitter was rated the best company by women.
— Snap was rated the best company by people of color.
| Overall Culture Score | CEO Score | Gender Score | Diversity Score | ||
| 72 | Mark Zuckerberg | 70 | 72 | ||
| 82 | |||||
| Snap Inc. | 72 | Evan Spiegel | 68 | 81 | |
| 79 | |||||
| 69 | Jack Dorsey | 71 | 70 | ||
| 69 |
Methodology: The data was derived from the online responses of current employees at each company. Respondents answered various questions within five key categories: 1) compensation; 2) leadership; 3) team; 4) work environment; and 5) sentiment rating. Questions were in Yes/No, True/False, 1-10 scale, and multiple choice format. For fairness and accuracy, each question was assigned a point value or averaged. Data was collected between March 2016 and August 2017.
