Socialbakers FAQs

Tokeep it very simple, an API (Application Programming Interface) is basically a way of accessing data and other services between different software programs.

From the customer point of view, Socialbakers API could be mainly used to retrieve social media metrics from profiles monitored in a client’s Socialbakers Suite account to be used or visualized in another tool or solution. This is done automatically; so, there’s no need to create an export, edit the export, conform to the expected data formats in another application, and copy that file to a different application.

For situations when reports are a daily requirement, or when the data available in our exports contain metrics that aren’t that relevant for the desired analysis, it might be very useful for developers to automatically extract data from our API and generate their own dashboard/report, combining social data from Socialbakers with any other data in the desired predefined format.

How to get access to Socialbakers API

Go to your Socialbakers Suite Account Settings Integrations & API

In this menu, you have all the possible integrations we offer displayed.

In case the Socialbakers Public API integration is not yet activated,press the Request button - your Account Manager will be automatically notified and will contact you as soon as possible.

https://api.socialbakers.com/

If you have the Socialbakers API integration, you should receive an email from our support team with your login API credentials (token and secret), by request.

It’s important to mention that all the data pulled from the API will depend on the pages and corresponding data connections monitored in your Socialbakers Suite account, meaning that, for example, you won’t have access to insights metrics data if:

You don’t own the page;

Insights are not connected;

The insights token is expired.

You will have access to the pages’ public data as long as it’s being monitored in your Socialbakers Suite account.

How to Log in

To log in into our API, all you have to do is enter the credentials granted by us, in your tool. The API credentials will be generated from a user in your Socialbakers Suite account.

Each user has its own API credentials (unique).

The API login credentials will look as the example below:

Token:Njk0NDY2XzE0NjIxMjRfMTx3MDgwOTMxODk3Ml8zZTRiCkAnDm0rTeEDhlMzdiMzgzMTE5ZTgxYTM1OXXXX==

Secret:91d67b90bd170c6f5018dexxxxxx22f5

To dive deep into the details, you can find our official API documentation here:

Tableau is a business intelligence tool that you can use to create reports, charts, data graphics and dashboards, using different data sources and it is now part of our Data Integrations.

The Socialbakers API is available as a data source for Tableau using a Web Data Connector (WDC).

To use the Tableau Web Data Connector, you will need to access it with the same authentication (tokenand secret) used to access our API, as described in the Security and Authentication section from our Socialbakers API documentation.

The official documentation for Tableau Web Data Connector is available here it describes the web data connectors, what to do before you use a connector, how to connect Tableau to a web data connector, and so on.

To connect the Web Data Connector to our API, simply access the link https://api.socialbakers.com/tableau-wdc through the Tableau Desktop and enter the Secret and Token credentials on the required fields (more about the secret and token explained below).

Tableau WDC

What are the limitations implied?

Upon connecting the WDCwith our API the user will be able to download all the metrics available in our API except for metrics prefixed with (“insights_”) from Facebook and Instagram. For more information about this, check our official documentation here.

So how do you get access to the SocialbakersAPI?

Go to Socialbakers Suite Account Settings Integrations & API

In this menu, you have all the possible integrations we offer displayed.

In case the Socialbakers Public API integration is not yet activated, press the Request buttonyour Account Manager will be automatically notified and is to contact you as soon as possible.

If you have the API integration, you should receive an email from our Support Team with your login API credentials, by request.

It is important to mention that all the data pulled from the API will depend on the pages and corresponding data connections monitored in your Socialbakers Account, meaning that you won’t have access to insights metrics data if:

You don’t own the page;

Insights are not connected;

The insights token is expired.

You will have access to page’s public data as long as it’s being monitored in your Suite Account.

How to Log in

After we have the confirmation from your Account Manager that you should have access to the API Integration, we will generate the credentials for one of your active users. Each user has its own unique API credentials.

The credentials will look like the example below:

Token:Njk0NDY2XzE0NjIxMjRfMTx3MDgwOTMxODk3Ml8zZTRiCkAnDm0rTeEDhlMzdiMzgzMTE5ZTgxYTM1OXXXX==

Secret:91d6xb90xD670c6f5018dexxxxxx22f5

Please make sure you follow our Socialbakers Official APIGuide for further details.

If you have any technical questions concerning the connection of the WDC with the Socialbakers API, feel free to reach out our Socialbakers Support Team at [email protected].

Here is a list of all the links mentioned in this guide:

Socialbakers Web Data Connector, Tableau Web Data Connector Official Documentation, Socialbakers Official API Guide,

Greatcreatives should drive audience engagement. Instead of creating in the dark, power every design with data to level up your next campaign.

Using the Socialbakers plugin for the Adobe Photoshop and Premiere app, you can easily discover the most engaging images and videos on social media without ever leaving the project you’re working on. It helps you track what’s hot on social media so that you always know what the audiences actually want to see.

To start using this integration, you must first:

Be our client and have access to the tokengenerated by our support;

Install the Extension in your Creative Cloud and log in with the given credentials.

This short guide explains how to install and log in to the extension. It also provides some tips on how to make the most out of the Socialbakers Content Inspiration Hub Extension.

Installing the Extension

The Socialbakers Content Inspiration Hub Extension is available for Adobe Photoshop CC & Premiere Pro, and is published through the Adobe Extensions Marketplace for the Creative Cloud. Search for it at https://www.adobeexchange.com, or find it directly here.

To install the Content Inspiration Hub Extension in your Adobe Creative Cloud, click on the “Free” button.

The Adobe Creative Cloud control panel manages the installation and updating of the Extension. It may take a few minutes for the Creative Cloud control panel to process the installation, but once it does, you should receive a system notification informing you that the operation has been completed.

Logging In

Accessing the Extension

When extensions are added to Adobe CC applications, they are not initially visible when the application launches. To start using the extension, you must access it from the Windowmenu. First, clickon the Windowmenuin the Adobe Photoshop or Premiere menu bar. Then, find the Extensions sub-menu in the drop-down list. Here, you’ll see all the installed extensions, including the Socialbakers Content Inspiration Hub Extension.

How to Log In

In order to access the Socialbakers Content Inspiration Hub, you have to be a Socialbakers customer and have access to Socialbakers Suite. To log in to the Extension, you’ll need a unique access token generated specifically for your Socialbakers Suite Account. In order to get the access token, please contact your account manager or our support team at [email protected].

Using the Extension

After you have successfully logged in, you’ll have access to the Content Inspiration Hub. The Content Inspiration Hub can be used the same way as you would use it directly in Socialbakers Suite. In Socialbakers Suite, you can search across Facebook, Instagram, Twitter and Youtube; with the extension, only Facebookand Instagramare available.

The results come directly from the Socialbakers database and will include public content data from any posts monitored in Socialbakers. If you’re looking for a specific post and it’s not shown in your search results, it’s probably not monitored anywhere in the database.

Input keywords or phrases and search through our extensive database of social media content.

The Content Inspiration Hub provides you with the data insights for published content pieces, making it easy to identify and get inspired by top-performing posts for certain keywords. Is there a certain metric you’re looking at most? Simply select the metric from the drop-down menu to order search results based on your preference.

Content Inspiration Hub Extension

After you run your query, your search will appear directly in the extension. Scroll through the list to find any top-performing content that catches your attention. To use any of these content pieces as inspiration for your creative designs, simply drag and drop the image into your main workspace to start using it.

The Extension panel is resizable, so you can decide how much of your workspace you’d like to cover. To resize it, position the mouse cursor on any of the panel’s edges, then click and drag the edge of the panel in the desired direction to change the panel’s size.

Here is a list of all the links mentioned in this guide: Adobe Extensions Marketplace for CC, .

This guide will share some general knowledge about how to add pages as Private(Owned)or Publicto your Socialbakers Suite Account.

For a better understanding of how to connect a page’s private data, such as insights and publishing permissions, please check our dedicated guides.

To add a profile to your Socialbakers Suite Account, all you have to do is topress the+ Add a Social Profilebuttonfound at the top right corner of the platform.

LinkedIn - Publishing Permissions

A new window will open. Here,you can selectthe data sources or pages you want to monitor in your Socialbakers Suite Account, as Private or Public.

Adding a page as Privateor Public?

You can choose to add a page either as Privateor Public. Let’s discuss the differences between both options:

1. Adding a Page as Private

When adding a Facebook Page as Privateto Socialbakers Suite, a Facebook Login will be requested for authentication.

If the credentials are correct, and if your Facebook Page roles are detected as sufficient, the page will be added along with its Insights and Publishing Permissions.

But, in case your page role doesn’t provide you with sufficient permissions to connect the Publishing Permissions, only insights will be connected.

In such cases, the page’s insights will be connected and the page will be added as Private(owned). The publishing permissions can be added later by a user with either Admin, or Editor Page Role assigned to his/her Facebook profile.

Check the specific guides for each platform by pressing the links below.

Social platforms you can add as Private:

Facebook - Insights and Publishing Permissions

Instagram - Insights and Publishing Permissions

Twitter - Insights and Publishing Permissions

Pinterest - Publishing Permissions

Adding a Profile as Public

This is the moststraightforward way to add pages to your Socialbakers Suite Account. However, only public data from the API will be available. The publishing permissions and the insights for this profile are not connected yet, the page will be added as public.

To add a page as Public:

Press the + Add a Social Profilebutton located at the top right corner of your Socialbakers Suite Account

Press Add Public Profiles

You can also search for a specific page URL.

Notethat some URLs might include strange characters. Try to avoid these characters, and adjust them manually -Consider the following example: www.facebook.com/chalcondenado, or www.facebook.com/chal+130conden+90&cado. The platform might not recognize the special characters which will result in a “dead-end”. In such cases, it’s advisable to search for chalecondencado(no special characters)

You can also search for a specific page name. A few results will be presented, also for different platforms

If everything goes accordingly, your pages will be added successfully to your Socialbakers Suite Account

After adding the page to Suite, it might take some time to download and parse all the data from the API. How long it takes before the page is ready for monitoring will depend on the amount of data to be downloaded. It could take just a few seconds or, for extreme and rare cases, up to 40 hours, so please be patient.

It’s possible to assign groups, timezone, and labels while adding the pages, so everything is assigned beforehand.

You can add multiple profiles at once by copy-pasting up to 100 profile URLs. Simply press add multiple profiles, as shown below:

Once publishing permissions and/or the insights are connected, Socialbakers Suite will switch the profile to Private.

Adding a profile can be pretty straightforward. There is much more to know about adding Facebook insights and publishing permissions. Make sure you read the specific guides to make the process of adding profiles as smooth as possible.

For an overview of all the pages you have added to Socialbakers, separated by Private (Owned) and Public, simply go to Settings Profiles Menu

Paid Analytics for Campaign-Level Analysis

Get granular with paid campaign performance analysis

With the Paid Analytics module, teams have complete oversight of paid activities and spend on Facebook and Instagram. It makes analysis and reporting easy and fast, by unifying paid data insights from all your Ad Accounts in one place.

In this latest release, campaign-level insights are now available too, allowing for more in-depth analysis. Analyze and compare key paid metrics and spend across all your paid campaigns. As before, simply select the ad accounts you’d like to analyze, and a new section of paid analytics will appear. Click on the Campaigns Table View option, and in an instant, insights for the campaigns executed from your selected ad accounts are displayed.

Once you land in the table, review all performance metrics (Ad Account, Objective, Spend, CPC, CPM, CTR, Clicks, Frequency, Impressions, Reach) at a glance. Drag and drop these columns in the order you’d like to see them.

To further focus your campaign analysis, use the checkbox to the left of each campaign. Select your preferred campaigns, then click Analyze and you’ll be given the option to check out aggregate insights on these campaigns from various perspectives, including Platform & Placement and Audiences.

Check out this short video to learn more about how Paid Analytics gives greater transparency to all stakeholders in the paid workflow.

New Additions to Dashboard’s Flexible Widgets

Customize dashboards with more filters and data sources

Performance dashboards allow for quick and easy reporting across all of your social media content. With flexible widgets, choose exactly how you want your data insights to be displayed. With this release, you can now use Twitter private insights as a data source, making it even easier to visualize Twitter performance in a wider social context.

Using flexible widgets, you can now analyze the following Twitter Private metrics:

Impressions

Shortcut: Use the Content Impressions metric, filtered by Twitter only

Engagement

Media Views

Video Views

Visit this resource from Twitter to deep dive into all Twitter metrics and what they measure.

You can also now analyze Video Views across Facebook, Instagram, Twitter (using insights data), and YouTube (using public data). Video views means:How many times a video included in the published content has been viewed. The definition of a View differs per platform. The set of Content can be defined by Profiles, Post Labels, or Profile Labels and filtered using various parameters.

New Filters and Breakdowns are also available, including:

Media Type (Album, Carousel, Poll, Photo, etc)

Interaction Type (Reactions, Comments, Shares, available for Interactions metric)

How to Use Socialbakers on Mobile

To learn more about how to use Flexible Widgets to customize your analysis exactly how you want to, watch the video tutorial.

Community Management for Mobile Suite

Engage with your community, right from your phone

The life of a social or community manager is fast-paced and full of demands. With this release, community managers can now engage with and nurture their community anytime, anywhere, simply from their mobile phones.

With the community management module now available on Mobile Suite, community managers can be sure to keep up with incoming communication across all platforms, all in one place. Community on Mobile Suite has all the key features you know and love from the desktop version, including:

All community feeds

Labeling comments and DMs

Assigning posts to users/teams

Writing internal notes

Setting statuses of comment/DM

Hiding comments and posts

Sentiment analysis

There are a few more complex tasks that are best handled on your desktop. These are not available on Mobile Suite.

Adjusting your feed and filter set up

Replying to comments as a direct message

Creating a Salesforce case

To learn more about Mobile Suite’s capabilities, read this help center article,.

Repurposing Content From Content Hub, Right in Publisher

Streamline content publishing workflows across the platform

Content Hub is your go-to place for digital content intelligence. In the hub, teams can search for and analyze content insights across social platforms (Facebook, Instagram and Instagram Stories, YouTube, Twitter, LinkedIn, Pinterest, and vKontakte). With this release, users can now take additional action with the content they discover. It’s now possible to seamlessly repurpose photos and text found in Content Hub, right in Publisher.

Find a post you like? Click on the post to open up post details. Then, click on the “Reuse in Publisher” button at the bottom left side of the post details.

By clicking this button, you’ll be instantly redirected to the Publisher module. Choose the profiles you’d like to publish to, then the photo and text will automatically prepopulate in your “Create New Post” box. Make any changes you’d like, then schedule or publish the post as usual. Just be sure you have the rights or user consent before you publish any content you’ve selected.

Bit.ly Link Shortener in Publisher

Handle all key tasks in Socialbakers’ Publisher

In the Socialbakers platform, users can now use Bit.ly to shorten their links, making their content posts neat and tidy. Shortening is easy to do. In the “Create a New Post” box, select “Attach a Link” from the panel. From there, a side panel will appear. Click the short link checkmark and the new link is generated. Along with this update, you’ll now also see the source prefilled, whether it be Facebook, Instagram, or Twitter.

Marketers can create a Salesforce case directly in Socialbakers SuiteCommunity management module. This integration allows brands to deliver a seamless customer experience to their social community especially critical when dealing with tough issues or potentially negative situations.

To use the Salesforce Integration you need to:

Be our client;

Have access to the Socialbakers Suite Community module;

Purchase the Salesforce Integration;

Log in with Salesforce in the Socialbakers Suite Community Module.

This guide will help you connect your Socialbakers account with Salesforce and show you how to create Salesforce cases. We’ll also give you a brief explanation of a few case fields.

How to request the Integration

Go to your Socialbakers Suite Account Settings Integrations & API

In this menu, you have all the possible integrations we offer displayed.

In case the Salesforce integration with Community is not yet activated, press the Request button - your Account Manager will automatically be notified and will contact you as soon as possible.

Connecting Socialbakers with Salesforce and Creating Cases

In Socialbakers’ Community module, a user can create a Salesforce Case from a comment, reply, user post or a direct message.

Once you’re in your Socialbakers Suite Account, simply click on the Community module from the top-level navigation panel, then:

Click the three-dotsbutton found on each piece of content or inside the ‘View Whole Thread’ button (second image). Press Create Salesforce Caseinside the drop-down menu, as shown below:

It's important to note that a Salesforce case can be created per direct message, not per direct conversation (the whole conversation thread). Hence why inside the “Whole Thread” you will only find the ‘Create Salesforce Case’ button under each client reply. This will be explained further below on the Direct Messages Description field.

After pressing the ‘Create Salesforce Case’ button, you will be asked to Connect to Salesforce. Click Connect to Salesforce. A new window will pop up to enter your Salesforce credentials.

Important:At this step, users responsible for creating the Cases in Socialbakers Suite need to also be defined in Salesforce and have the correct permissions to create and edit Cases.

If these conditions are fulfilled, the Subject and Descriptionfields will be prefilled.Otherwise, an error screen will be displayed.

Next, the user can fill in or modify fields in the form as desired, and when ready, click Create Salesforce Case to confirm.

Once the case is created, the Salesforce icon will be shown next to the comment. Any user in Socialbakers Suite Communitycan view the ID of the case anytime and be redirected toit inSalesforce (if logged in Salesforce) byclicking on the icon under eachcomment. Check below for reference:

Fields in a Salesforce Case

The main goal of this integrationis to seamlessly shareinformation (such as the message body, name of the user, etc) from Socialbakers to Salesforce. This is done by pre-populating information available in Community directly into the Case -> Once the button to create a Salesforce Case is pressed, two fields are automatically populated:

1. The Subject field- This is the field where the type of the entity and the name of the user who made the comment can be found.

Regarding the type, it can either be a Comment, Direct Message or a User Post.

As an example, this field should be represented as:

Direct M. (type), Jounas Sbks (User name of who wrote the DM).

2. The Description field - This field contains all key information about the body of the message/comment itself, including:

-> The date and time of when the message/comment was made;

-> A direct link to the message/comment in the native platform;

-> A direct link to the message/comment in Socialbakers Community module;

-> The message body;

-> The social network where communication is taking place.

Representation Example:

Comment (date & hour), Comment URL (link to the content in the native platform), Socialbakers URL (Link to the content in Socialbakers Suite’s Community), Message Body (the actual message/comment), Social Network (Facebook, Instagram, etc.)

Important: You will notice slight differences in the Direct Messages Description field.

3. The Direct Messages Description fieldhas a different structure. Check out the example below:

‘Username’ (starting with the User Name of the page and then the user), ‘Socialbakers URL’ (Link to the content in Socialbakers Suite’s Community), ‘Social Network’ (Twitter, Instagram, etc.), next is the body (containing the date and hour, username of the page or the user, and finally the message). The body displays the message, plus the 9 previous messages in the conversation for better context.

Note:A Salesforce case can be created per direct message, not per direct conversation (the whole conversation thread), as a single user could be having multiple issues, describing each issue throughout the thread.

Since conversations in Community are not split by issues, but rather by 1 direct conversation per user (a whole thread), it was opted to create a Salesforce case per direct message inside a conversation thread. This makes the filtering process after creating a Salesforce Case streamlined.

Again, the direct message will be prepopulated into the description field, plus the previous 9 messages, for context.

4. Other Fields -Some fields can be mandatory or require a specific format (email, phone number). In case a user inserts invalid data, we display a validation message.

The user is free to apply any changes to the fields as needed before creating a Salesforce case.

Limitations

If the Case entity changes in Salesforce, the information will not be updated in the Community module of Socialbakers. This integration only supports the one-off creation of a case; no further syncing is done after the initial case is created.

Customization of the fields to be displayed in the form is not possible. All fields are displayed.

Good news for those using Salesforce as your customer support system! In Suite, marketers can now create a Salesforce case directly in the community management module. This integration allows brands to deliver a seamless customer experience to their social community especially critical when dealing with tough issues or potentially negative situations.

Managing the handover of support issues to the right teams without skipping a beat not only improves internal team operations, but also impacts the entire brand experience. In Suite, there’s no special configurations needed to get this going. You just need to log in to Salesforce from your browser. With this integration, you can:

Create a Salesforce case per direct message, not per direct conversation with a customer, in case one customer is solving multiple separate issues with the company

Send comments, replies, user posts and direct messages from your social media communities directly to Salesforce to create a Salesforce case. Two fields are automatically pre-populated:

Subject - Content type (comment, direct message, user post) and the name of the user

Description - Comment/message itself, link to the native platform, link to Socialbakers, data on labels, date and time are all automatically pre-populated in the Salesforce case

Quickly access the status of the case in Salesforce through the unique link, after the case has been created

When social community management teams and customer support teams are able to cut down on the steps it takes to resolve an issue, they can better concentrate on what counts: delivering the best service in the least amount of time the key to a satisfied and loyal customer base.

This article will guide you through the simple steps of connecting a LinkedIn profile and publishing permissions to your Socialbakers Suite account.

Let’s start with the important prerequisites beforeadding a LinkedIn profile to Socialbakers Suite:

Make sure the LinkedIn profile is a companytype- It's only possible to add company profiles to the platform, per LinkedIn's API limitations.

Follow LinkedIn’s official documentation here to learnhow to create a companypage.

The LinkedIn profile has to have the ‘Designated Admin’ role assigned on the company page.

You can find who the ‘Designated Admins’ admins of a company page are by going to the Company Page Admin Tools Page admins ‘Designated Admins’, as shown in the screen below:

here

All other roles lack sufficient permission to connect the Publishing permissions with Socialbakers (Recruiter Posters, Sponsored Content Posters, etc.).

Now let’s guide you through the steps to connect an OwnedLinkedIn profile (“ as Private”).

Connecting an Owned LinkedIn Profile

1.Log in to your Socialbakers Suite account;

2.Pressthe +Add a Social Profile buttonfound at the top right corner of your Socialbakers Suite account;

3.A pop-up window will appear. Here, you have the option of adding Privateand Publicprofiles;

4.Click on Add Private Profiles. When adding pages as Private, it requires a login to the LinkedIn profile in order to complete the authorization:

5.Press Connect LinkedIn;

6.Insert your LinkedIn profile credentials. Note that your LinkedIn profile login credentials will always be requested to continue with the data connections.

Make sure this profile has Admin Access (‘Designated Admin’) to the Company page you’re trying to connect. Check the Official documentation if you want to know more about the ‘Designated Admins’ role.

If this is the first time a connection between Socialbakers and LinkedIn has been made for this profile, please make sure to allow the sync,pressing the Allow button.

7.Press Add Profile, on the next screen.

8.Your profile is now connected and classified as Ownedtogether with its Publishing permissions.

Connecting Publishing Permissions

Ifyour profile is already connected without its Publishing permissions, you need to connect them manually:

Go to Socialbakers’ Suite Settings Profiles Select the LinkedIn profile from the list of profiles monitored in your Socialbakers Suite Account.

Press the Connectbutton to connect the publishing permissions.

Socialbakers Suite uses the LinkedIn session currently being used in the same browser. So make sure it’s the correct one!

In case you're not sure what profile you're logged into right now, our advice is to log out of any active LinkedIn profile in your browser - this way, Socialbakers Suite will ask to log in to your LinkedIn Profile for authorization.

Continue from step 8, as the process is the same (including the requisites mentioned at the beginning of this guide). If everything is followed accordingly, your publishing permissions will be successfully connected.

To connect a Twitter profile as Owned/Privatewith Socialbakers, there are no special prerequisites as for Facebook or Instagram.

All you need to do is connect the Twitter profile with your Socialbakers Suite account. The following steps will guide you through the process:

1. Log in to your Socialbakers Suite account;

2. Pressthe +Add a Social Profile buttonfound at the top right corner of your Socialbakers Suite Account;

guide

3. A pop-up window will appear. Here, you have the option of adding Privateand Publicprofiles;

4. Click on Add Private Profiles. When adding pages as Private, it requires a login to the Twitter profile in order to complete the authorization:

5. Press Connect Twitter;

6. A new window will pop-up. As previously explained, you will be asked to authorize Socialbakers App with the Twitter profile currently logged on the browser:

For this example, we’re trying to add twitter.com/jony73258198into Socialbakers Suite.

So we need to confirm that this is the profile we’re currently logged into in the same browser. Otherwise, it will result in an error.

In case you're not sure what profile you're logged into right now, our advice is to log out of any active Twitter profile in your browser before proceeding.

This way, Socialbakers Suite will ask to log in to Twitter for authorization (we would make sure to insert the credentials for jony73258198’s Twitter profile).

7. Once you press Authorize, you will be redirected back to Socialbakers to confirm you want to add the profile;

8. Press Add Profiles.

Your Twitter Profile is now added as Private(Owned) to Socialbakers Suite. This means that both insights and publishing permissions have been connected for the profile.

You can now analyze insights data and will be able to publish tweets with our Publisher and reply to tweets and direct messages with Community (as long as they’re not private).

To know how to manually connect the publishing permissions check out our .

To connect Twitter insightsor publishingpermissionswith Socialbakers Suite, there are no special prerequisites as for Facebook or Instagram.

If the Twitter profile is not yet monitored in your Socialbakers Suite Account, you just need to connect it as privateand the insightsand publishing permissionswill be connected along with it (find out how here );

If the Twitter profile is already part of your profiles’ list in SocialbakersSuite, but it was added as public, you will need to connect the insights and publishing permissions manually.

If the Twitter profile is already monitored in your Socialbakers Suite Account without insights or publishing permissions connected, the following steps will guide you through the process of connecting the insightsand publishingpermissionsmanually:

1.In your Socialbakers Suite Account, go to Settings Profiles;

2.Select the Twitter profile from the list, under PUBLIC PROFILES;

3.Press Connect or Connect Insightsto connect the publishing permissionsor insights, respectively, for this Twitter profile;

The only permissions needed for making the connections is the login credentials for the Twitter profile, so the following steps are the same for both.

4.A new window will pop-up. You will be asked to authorize the Socialbakers App with the Twitter profile currently logged on the browser. If you’re not logged on a Twitter profile, you will be asked to do so.

Example:

For this example, we’re trying to connect insights/publishing permissionswith Socialbakers Suitefor the Twitter profile twitter.com/jony73258198;

Therefore, we need to confirm that this is the profile we’re currently logged into. Otherwise, it will result in an error;

In case you're not sure what profile you're logged into right now, our advice is to log out of any active Twitter profile in your browser before proceeding.

This way, Socialbakers Suite will ask to log in to Twitter for authorization (we would make sure to insert the credentials for jony73258198’s Twitter profile).

5.Once you press Authorize app, you will be redirected back to Socialbakers to confirm you want to add the profile;

6.The insights/publishingpermissions for jony73258198’sare now connected, and the profile has been converted from publicto private(owned)in Socialbakers Suite. Check the screen below from the Profiles menu, for reference.

You can now analyze insights data and will be able to publish tweets using the Publisher module and reply to tweets and direct messages using Community (as long as they’re not private).

This article will guide you through the simple steps of connecting a Pinterest profile to your Socialbakers Suite Account:

1. Log in to your Socialbakers Suite Account;

2. Pressthe +Add a Social Profile buttonfound at the top right corner of your Socialbakers Suite Account;

3. A pop-up window will appear. Here, you have the option of adding Privateand Publicprofiles:

As you can see in the screenshot below, you can only connect Pinterest as Private(owned) with Socialbakers Suite.

This means that you won’t be able to monitor any data other than your own (with FB, IG, TW, YT, LI and VK you can connect your competitors’ profiles(s) as public and monitor its public data).

4. Press Add Private Profiles;

5. Press Connect Pinterest;

6. An authorization between Pinterest and Socialbakers is required for the connection to be successful.

A new window will pop-up to login to your Pinterest profile. Make sure to insert the correct credentials.

In case you’re currently logged on a Pinterest or Facebook profile by the time you attempt this connection, Socialbakers Suite will use the same login (FB login is prioritized).

Make sure it’s the correct Pinterest/Facebook profile, otherwise it will result in an error.

- If you get an error, please retry from step 5.

7. Press Give Accessto Authorize the app;

8. You will be redirected to Socialbakers Suite. Select the profile;

9. Press Add Profileonce you’re ready;

10. Your Pinterest profile has now been added to your Socialbakers Suite Account.

11. The Publishing Permissions Token was also automatically connected:

Boosting every single Facebook post is not a scalable strategy, and publishing solely organically does not guarantee the maximum exposure for your brand. So how should you decide to direct the budget?

In Socialbakers Suite, use Performance Prediction to see the predicted interactions that each post will receive. From there, identify and monitor your top-performing posts and get actionable recommendations to maximize your return. You can then boost with confidence, directly from the Performance Prediction section.

What is Post Boosting?

When you publish posts on a Facebook page, the ‘Boost Post’ button enables you to seamlessly create a Facebook ad. Boosting a post from your business page allows you to show your content to an audience that might find it appealing and also to stand out in a saturated Facebook News Feed.

But you can also boost posts directly in Socialbakers Suite. Save time by getting actionable recommendations on what to promote as well as boosting posts and reporting on their performance from one unified platform.

How to Boost Your Posts in Suite - Step-By-Step

Before boosting a post, make sure that the Profile from which you wish to boost is an owned profile (added via ‘Connect Your Profile’ and not through ‘Monitor New Profile’).

You then need to use a custom profile permission - one that has the ‘Boost Post’ toggle turned on. Alternatively, you can use the Page Admin preset.

You will then need to connect this profile permission preset to the user and profile in question.

Finally, you will be able to boost the post in Publisher as well as in the ‘Sent’ Feed in Community. You can also boost your posts in Performance Prediction, in the ‘Focus On’ section.

Following AI Recommendations to Boost Your Best Posts

In Suite, you can eliminate guesswork and build a solid Facebook promotion strategy by following the Performance Prediction boosting workflow.

1. Get an overview of your posts

Use the clickable Performance Prediction chart to see all organic posts published in the past 72 hours as well as their predicted performance. Click on any post to be taken to its detail page.

2. Identify engaging posts with content grading and "Focus On" recommendations

See your posts graded from A+ to D to promote your best content confidently. Improve your content efficiency while decreasing advertising costs (Cost-per-Click and Cost-per-Thousand).Get actionable insight into which posts to promote.

3. Know exactly what to boost - and boost it!

Boost the top performing posts directly from the ‘Focus On’ section and be confident that you’re investing in the best posts you have published right now. After you click on the Boost button of a selected post, you'll be directed to the Boosting form.

Content Quality Matters to Your Audience

Standing out in a sea of messages on social media is no easy task. By promoting your posts strategically, you can make sure your top performing posts gain visibility and reach the right audience.With Socialbakers, you can leverage Performance Prediction and other performance optimization capabilities so that you can maximize the impact of great content and grow engagement. Think you know content quality better than the algorithm? Join our Socialbakers experts as they try to out-guess our AI in this interactive Live video.

Compare Paid Campaigns by Social Platform or Audience Gender

Deeper Insights for Paid Campaign-Level Analytics

With Paid Analytics, your teams have complete oversight of all paid activities. Paid Analytics unifies paid data insights from all your ad accounts in one place. It lets you analyze paid efforts on both account and campaign level, provides a clear focus for strategic discussions about ads performance and budget allocations, and allows for quick and professional reporting.

With today’s release, go even more in-depth, when comparing paid campaigns! Three new views allow you to analyze campaign data in detail: Comparison Overview, Social Platform, and Audience Gender.

To compare critical metrics across selected campaigns, click Comparison Overview. Social Platform view will compare your campaigns’content effectiveness on different platforms. And if you want to get insights into the audience gender for selected campaigns, select Audience Gender. Want to switch between views? No problem! Click on the little arrow next to the current view to see all viewing options. Then, choose the one you want to analyze next.

With just one glance, get full transparency of your paid activities and analyze how your ads budget is allocated across ad accounts and campaigns, and compare how well specific campaigns are performing, in one central place.

Wildcards in Rule-Based Labeling

How to Fill the Blanks and Scale Your Labeling Efforts

Shift your focus from tedious manual work to more productive analysis with automated content labeling. By creating flexible rules and applying them to your chosen profiles, in an instant, all content that fits your rules is automatically labeled.

To expand your labeling efforts, you can now make use of placeholders, also known as wildcards. In a nutshell, wildcards are special characters that can stand in for unknown characters. They allow you to include related variants for a keyword and locate multiple items with similar, but not identical words. There are two different types of wildcards that can be used as a suffix to your keyword:

? to replace any single character

* to replace any number of characters.

Wildcards make it easy to create rule-based labels with various similar keywords without having to identify all word variants manually. Insert the base of the word you’d like to include, apply one of the wildcards as a suffix and let automation do the rest!

To indicate that you’re using a wildcard, the question mark or asterisk symbol is marked in blue. When using wildcards, the rule always includes the base of the keyword, plus any longer versions so, a rule with instruct* will include instruct, as well as longer word variants. Please note that you can only use one wildcard per keyword, wildcards can’t be used within sentences, and they only replace numbers and letters, no special characters. Try out wildcards now to scale the setup of your automated labels and analyze more data, even faster.

Request Shared Insights

Maintain Transparent Partnerships With Direct Access to Data

Selecting and vetting influencers or partner brands has a unique set of challenges. How to identify the best fit? What’s the best way to connect? And how to measure performance? This release puts an end to lengthy email threads, hard-to-read screenshots, and verbal agreements: Shared Insights is a direct and transparent data sharing function, right in the platform.

It simplifies the collaboration process and gives brands a holistic view of their data, as insights are available all across Socialbakers unified platform including Analytics, Dashboard, Content Hub, and Influencers. And for data owners, it’s a convenient way to share insights without having to spend a lot of time and energy on reporting. With agreed-on terms of access, both parties are in control at all times and decide together what data will be shared. Private metrics, audience data, specific time ranges, and even selected content pieces are all available.

this dedicated article

Connecting Shared Insights is an organized and secure way to collaborate while ensuring transparency on all sides. Brands can make better decisions based on the whole story, and collaborators can benefit from seamless reporting and analysis.

Want to make your influencer or brand collaborations more seamless and add transparency to your partnership?

Set up Shared Insights now and make your first request!

Download Assets in Content Collections and Mention Users

Add Convenience to Content Creation and Improve Real-Time Collaboration

Content Collections is the go-to place for organized and integrated campaign planning that brings all stakeholders onto one page. Making the content creation more collaborative than ever, Collections allow teams to save, share, and discuss content all in one place.

Our newest release adds another level of convenience to the content creation: download assets from Collections to your local storage for future use. All you have to do is localize the image/video that you or a member of your team have previously uploaded into Collections. Then, click on the download button which will automatically save the video or photo to your local drive and copy any text the clipboard. Once saved locally, you can access the content any time even when working on the go or without an Internet connection. The ability to upload and download assets makes it easier to share or distribute content with regional branches or other stakeholders who can take it from there. Stay on top of your content, conveniently, and in a way that suits your business needs!

What’s more, you can now take real-time collaboration one step further by tagging users directly in the chat. Tag users to ask a question, give credit to their ideas, or to grab their attention. How to tag a user? Either type @ followed by their name, or click on the @ symbol under the type field and select users manually from the search bar. Depending on their preferences, users will then be notified per Email or in-product and can jump straight into the conversation. Collaborative content creation has never been easier!

Sort Community Feeds From Old to New

Stay Up-To-Date With Your Community and Optimize Response Times

The real power of community management is that it connects brands directly with customers. In a world where customers expect a response within 30minutes, this can create a lot of pressure for community managers who need to prioritize comments and DMs effectively and reply quickly, without losing track of any conversation. The good news: with this release, you can prioritize older comments more easily, by sorting community feeds from old to new. How to change the default new-to-old sorting? Click on Filter Feed and select Sort By: Date. Clicking the arrow symbol will sort all comments in your selected time range from old to new. Click again to change it back to default. No tedious scrolling required! Decrease the work queue and minimize response times all with the click of a few buttons.

Coupled with our previous release that lets you sort conversations by follower count, you’re perfectly equipped to tackle the increasingly complex social media landscape and streamline your community care!

Delete and Hide Instagram Comments

Keep Online Conversations Polite and Civilized

While a social media presence opens you up to receiving feedback from customers, this can be both a blessing and a curse. A key goal for online conversations is to keep them civilized and polite. That’s why it’s sometimes necessary to hide or remove comments that are against your policies or that are just spam. While it’s already possible to hide and delete Facebook comments, this release makes it easier than ever to regulate your Instagram conversations. Identified a comment that needs to be hidden or removed? Click on details and select Hide. Now, the comment will only be visible to the page admin and the person who wrote the comment. They will not know the post is hidden and you can click Unhide later at any time. To delete the comment instantly, click Remove. Keep your online presence professional and respectful.

Create Rule-Based Labels for Stories and Exclude Facebook Unpublished Posts

Analyze Data More Deeply by Choosing Specific Content Sources

Social media analysis and reporting can be a tedious job especially if you analyze content by hand. But it doesn’t have to be painful manual work! Let automated content labeling do the heavy lifting: it organizes and labels all content across your social channels and lets you focus on the fun parts creating remarkable content!

Customization plays a crucial role in data analysis. That’s why you can now choose the content source for automated labels even more precisely and exclude unpublished posts or create rules that only apply to Instagram Stories!

Exclude Facebook unpublished posts

Improve your data analysis and get more meaningful results by removing Facebook unpublished posts for organic-only analysis. There’s no need to search through your content manually to identify these posts. When creating a new label, select Published content, untick Unpublished, and let automation do the work!

Apply rules to Instagram Stories

To create a rule that applies only to your Instagram Stories, simply tick the Instagram Stories box. Analyze Stories more efficiently and get a more holistic understanding of your social media performance across platforms in a faster and more efficient way. Better insights, without the hassle!

To learn more about how to set up automated labels, check out.

Single Sign-On Authentication (SSO) equips you with a more efficient login process with Socialbakers Suite, meaning that a single set of credentials can be used to log in from several different applications. This is especially useful in a corporate setting when you want your employees to be able to access a variety of applications, using their company credentials only.

Why is the integration with SSO Authentication amust for your organization?

You will be able to use your company’s Identity Provider (IdP) to authorize your users into the Socialbakers Suite (which, according to the SSO terminology, acts as a Service Provider);

You will be allowed to access Socialbakers Suite without being prompted to enter separate login credentials No need to memorize a different set of credentials;

It integrates with your employee’s list and allows you to manage their access in one place;

Full control over the password strength of your employees and/or you can enforce two-factor authentication for login;

SSO allows Sociabakers not to store passwords and it reduces any possible security breaches;

Simple offboarding: removing a user ID will immediately cut the users’ access to Socialbakers Suite.

Compatibility

Socialbakers uses the XML-based Security Assertion Markup Language (SAML) protocol for SSO into Socialbakers Suite, meaning thatthe Socialbakers SSO Authenticator will work with all IdP’s supporting the SAML 2.0 protocol, including Okta, OneLogin, Google, Microsoft, Shibbolethand many others.

How to integrate Socialbakers SSO with your login provider

GotoSocialbakers Suite Account Settings Integrations & API

In this menu, you’ll see the list of all our current integrations. In case the integrationwith SSO is not yet activated, press the Request button - your Account Manager will be automatically notified and will get in touch with you as soon as possible.

Once SSO is enabled for your account, the integration still needs to be set up!

At this point, it’s important that an IdP admin user manages the communication with our support team.

Socialbakers Suite will then be accessible on a custom domain (i.e.: https://<custom>.suite.socialbakers.com). Please communicate the propersubdomain name with our supportteam once asked,as there are somespecial charactersthat can’t be used such as !/(,-).

There are two set-up processes, depending on whether you’re a new or existing client:

If you’re a new Socialbakers client, we can set up the integration from thevery beginning, and all Socialbakers users will be SSO-based automatically.

If you’re a current clientand already have an account with existing users, configured reports, dashboards, etc. Then, we can set up anew account where the SSO integration can be tested (testing phase).

Testing Phase:The Testing phase is required so we can verify that everything functions smoothly before transitioning to SSO on your current account.

First, a new account is created for testing purposes. Then, we add a few testing users to validate if the SSO logins are working properly. How long the Testing phase will last, really depends on how long the user will take to verify the SSO logins.

To avoid any confusion accessing the test account, during this phase you will have two different accounts, as already mentioned. One for the SSO login and the second with your existing login to Socialbakers Suite account login.

a) For the SSO login, the URL will be:https://<custom>.suite.socialbakers.com/()

b) The original Socialbakers login URL is https://suite.socialbakers.com/(...)

To switch between accounts, you first need to log out and adjust the URL. Only then will you be able to log in. If you adjust the URL without disconnecting yourself first, you will still be redirected to the previous account login.

Once we confirm that everything works well, we then set up the SSO integration for your current account and migrate all the existing users to SSO, and the test account will be deleted.

Setting up Socialbakers SSO with different Login Providers

- Okta

Socialbakers is listed in Okta's Trusted App catalogue, so the integration is straightforward:

Open Okta administration

ClickAdd applicationsunder Shortcuts, in the drop-down menuto the right

Socialbakers has a preconfigured integration. Simply search for "Socialbakers" and click Add:

Go to the Subdomainfield and type the domain discussed with our support team. Click Doneto finalize.

On the Sign Ontab, click View Setup Instructions

A new screen will be displayed where you can review the supported features, as shown in the screen below. Then, contact Socialbakers support team, again, and attach the MetadataURLlink generated by Okta:

Socialbakers will enable the login for you and convert existing users or invite new users via SAML, according to the agreement.

- Onelogin

Socialbakers is listed inOnelogin’s Trusted App Catalogue, so the integration is straightforward:

Open Onelogin administration

Click Add Applicationsin the top menu

Socialbakers has a preconfigured integration, so search for "Socialbakers" and click on it

Enter your desired Display name - how the app will appear in your administration -and click Save

Now move to the Configurationtab, type in the domain discussed with our support team, and click Save

Now, move to the SSO tab and ensure the SAML Signature Algorithmis set toSHA-256. Save and click More Actions-> SAML Metadata. An XML file will be downloaded to your PC.

Contact our support team and attach the downloaded XML

Socialbakers will enable the login for you and convert existing users or invite new users via SAML, according to the agreement.

- Other Login Providers

There are many other login providers that should be compatible with SocialbakersSSO integration. The only requirement is that they usethe SAML 2.0 protocol. The configuration options and attribute names vary from provider to provider, but basically, the setup should be:

If such fields are present in the SAML response, we properly configure and update the user each time it logs in. If missing, the user is visible only byhis/her email address - which must be the nameID (unique) identifierof the user.

After you finish the configuration on your side, we need three details to proceed with the configuration from our end:

The subdomain you prefer to run your Socialbakers Suite on.

Service URL (sometimes called SSO Entrypoint)

Public X.509 Certificate of the SSO integration to verify the incoming request is legitimate.

Our supportteam will guide you on the requirements from your end to complete the integration set up.

Users

Each user has to be defined by an Identifier (nameId), which must be the company email (email set on the IdP). It is crucial that all users have the right Identifierfilled in Socialbakers Suite so they are recognized when attempting to log in via their SSO provider. Otherwise, access is denied.

If a user has its access permitted on the SSO IdP side, but doesn’t have the access set up in the Socialbakers Suite account, the verification/authentication will fail, and the following error page will be displayed:

- Adding a User

To add a new user,you simply need to invite him/her through Socialbakers Suite. Go to Users Press Add User.

- Deprovisioning a User

Deprovisioning a user on the IdP side isimmediate and will prevent the user from logging in to its Socialbakers Suite Account. However, the user will still be listed as a user in the Socialbakers Suite account until manually removed by a Suite admin.

- Login

The user can log in via https://<company>.account.socialbakers.com, who will then be redirected to the external SSO provider login page for authentication (e.g. https:/<companyname>.onelogin.com/login). If the user is set up properly in the SSO provider and Socialbakers Suite account, he/she will be redirected to the Socialbakers Suite account and will be able to log in successfully.

- Logout

Any user can log out by pressing the Log out button, as shown below:

Note that the userwill not be logged out from their SSO,but from Socialbakers Suite only.

Summary

There's a current Facebook bug that's affecting some Instagram Business/Creator Profiles. In this guide, you'll learn what it is and the workaround for it, so your page will no longer be affected.

This guide presents you with the following information:

What triggers the bug

How our support detects and confirms the bug for you

How you can “fix” your affected Instagram profile

The official link to the conversation with Facebook support

What Triggers the Bug

When an Instagram profile is being switched to Professional (Business/Creator) for the first time and the step to connect it to Facebook is skipped (as shown in the image below), the instagram_business_account field won’t be assigned to the Instagram profile which will result in, respectively:

here

First, this Instagram profile won’t be connected to a Facebook Page (a mandatory prerequisite for data connections with Socialbakers);

Second, the instagram_business_account field won’t be assigned from Facebook;

As a result, it won’t be possible to add the Instagram profile as private (owned) or connect insights/publishing permissions on any 3rd Party App, such as Socialbakers Suite.

Why? Because the Facebook Page Roles from the users attempting the connections won’t be detected as sufficient -resulting in a “missing permissions” error.

Bug Triggered:

At this step, by not connecting Instagram to a Facebook Page, besides the fact that Instagram won’t be connected to a Facebook Page (a mandatory prerequisite for data connections with Socialbakers), Facebook will also not assign its business id to it.

This behaviour will result in the impossibility, of adding the page as private (owned) or connect insights/publishing permissions, for this Instagram profileon any 3rd Party App, such as Socialbakers Suite.

Even if the Instagram profile will be manually connected to a Facebook Page right after (at Facebook Page Settings Instagram), the instagram_business_account field will still be missing for the Instagram profile this behaviour is caused by a Facebook bug.

How Socialbakers Support Team Detects and Confirms the Bug for You

1. If you can confirm that all the prerequisites for connecting Instagram private data with Socialbakers are checked;

2. Yet, you still receive an error that the Facebook login used does not have the correct page role to complete the Instagram private data connections with Socialbakers (as shown in the image below):

-> It is very likely that your Instagram profile is affected by this Facebook bug.

Prerequisites to confirm:

The Instagram profile is converted to Professional (Business or Creator)

The Instagram profile is connected to a Facebook Page

The user attempting the connections with Socialbakers is using a facebook login with the appropriate Facebook Page Role (please check the step 6 from another guide here for a more solid explanation of this point).

Go to the next step (How can you fix your Instagram profile) or reach out Socialbakers support here with the following information:

1. Instagram profile URL;

2. Facebook page URL;

3. A screenshot from the Facebook Page Roles Menu where the Instagram profile is connected, showing your own role;

4. A screenshot from the Facebook Page Settings -> Instagram, where it is visible the Instagram profile connected.

The Socialbakers support team will then use a tool to confirm if the instagram_business_account field is missing for the IG profile(s) you shared. If the Socialbakers support team confirmsthe bug, you will be asked to follow the next step.

How Can You Fix Your Affected Instagram Profile?

Unfortunately, since Facebook has not provided any time estimation for when this bug will be fixed, the only solution as of now is to switch the Instagram profile back to personal and then to professional again through an unconventional way (explained in detail further below).

PLEASE NOTE THAT THIS CONVERSION WILL LEAD TO THE LOSS OF MEDIA INSTAGRAM INSIGHTS DATA (REACH, IMPRESSIONS, SAVES, ETC.). BACKING UP THE INSIGHTS DATA IS HIGHLY RECOMMENDED.

Follow the steps below exactly. Otherwise, you might run into some issues while connecting it to Facebook.

Before switching the Instagram profileback to personal, make sure Instagram is connected to a Facebook Page. If it’s not connected to a Facebook Page, please do the following:

Log out from any Instagram sessions that you’re connected to in your browser

Go to the Facebook Page (desktop/browser)

Go to Page Settings

Press Instagram from the left vertical list

Press the Connectbutton

Enter the correct Instagram login credentials

Switch the Instagram profile to personal (follow the steps below exactly)

AGAIN, PLEASE NOTE THAT THIS CONVERSION WILL LEAD TO THE LOSS OF MEDIA INSTAGRAM INSIGHTS DATA (REACH, IMPRESSIONS, SAVES ETC.). BACKING UP THE INSIGHTS DATA IS HIGHLY RECOMMENDED.

Go to the Instagram Account in the mobile App

Go to Settings

Press Account

Press Switch to personal account

The Account is now personal again

Switch the account back to business manually from the Facebook Page Settings Instagram (the user attempting this step has to have Admin role for this Facebook Page)

Press Get Startedin front of Switch to a Business Profile

A new window will pop up. Press Continue

You should be asked to edit or remove any information you don't want to be displayed on Instagram. You can always edit this at any time in Settings

Press Doneonce you’re ready

If you get an error here, just re-logand try again from step 3.a

You’ll get a confirmation that your Instagram profile is now Business (you can switch it to creator any time in the Instagram mobile app)

Congratulations! The instagram_business_account field has now been assigned to the Instagram profile.

Users with the correct Page Roles on Facebook will now be correctly detected, and it is now possible to connect the page as private (owned) or the publishing permissions/insights with Socialbakers!

You can find the official communicationwith Facebook support .

Instagram publishing permissions will allow you to publish content through Publisher and respond to fans’ comments through Community.

Insights will grant you an overview of the private data metrics such as reach, impressions, stories, and others.

You can make these data connections at any time, as long as you have the correct Facebook Page role assigned.

This guide will help you with connecting Insights and Publishing Permissions to Instagram profiles monitored in your Socialbakers Suite Account.

A Step by Step Guide for Connecting Your Instagram Insights and Publishing Permissions to Socialbakers

1. Prerequisites

Before connecting insights or publishing permissions, be sure you fulfill four major prerequisites:

The Instagram profile needs to be already monitored in your Socialbakers Suite Account

The Instagram profile has to be Professional (either Business or the Creator Type -Publishing is blocked for Creator profiles)

The Instagram profile needs to be connected to a Facebook Page (the connection is made directly from the Facebook Page Settings > Instagram)

The user attempting the connection needs to have the proper Facebook Page Role assigned

The table below will shed some light on what Page Roles you need to make the FB/IG Insights and Publishing Connections with your Socialbakers Suite Account:

this

For a deeper understanding of the prerequisites needed for Instagram data connections with Socialbakers, check out our guide here.

2. A Facebook login will be required in order to confirm if a user has the necessary permissions to connect sensitive data with Socialbakers.

Important: If you’re already logged in to a Facebook account in your browser, the login authentication step might be automatic, and the fill-in of the credentials won’t be necessary.

This might cause trouble with the confirmation of the users’ page roles from Facebook in case you’re logged in to an undesired (in terms of this connection) Facebook profile.

Let’s say, for example, that you have 2 different Facebook Profiles: your personal profile (without access to your company’s Facebook Page) and a profile created specifically for your job/activity (with admin access to your company’s Facebook Page).

You are currently logged in your personal Facebook profile and attempt to add a Facebook page as private to your Socialbakers Suite Account.

Plainly speaking, the Socialbakers platform will detect which Facebook session you’re currently logged on and analyze whether the page role has sufficient rights to share private data with Socialbakers

However, since your personal Facebook profile doesn’t possess such permissions to your company’s Facebook Page, it will result in an error.

To avoid any issues or errors with the login authentication step, it’s recommended that you:

Either log out from all of your current Facebook sessions;

Or, open an incognito window in your internet browser (find how here ), and continue to step 3.

The incognito window works as a separate browser, and it doesn’t keep any of the active Facebook sessions from your regular browser windows.If you were already using the incognito window, and logged on a Facebook profile through it, the session will be kept until logout.

3. Log in to your Socialbakers Suite Account

4. Go to Settings

5. Click Profiles

6. Pick the Instagram profile you want to connect the private data

7. Press the corresponding connect button, as shown in the screen below:

8. A new browser window/tab will prompt you to login with your Facebook profile. As previously mentioned, this Facebook profile has to have access and the correct Page role assigned to the Facebook Page selected on step 7

If it’s the first time you’re attempting an Instagram connection with Socialbakers, you will be asked to allow our platform to access all the relevant data required (please allow!).

If it’s not the first time, you should simply be asked to log in to a Facebook profile, since the access to all the relevant data required was previously granted.

9. Press Continue as <your profile username>

Double-check if this is the correct Facebook profile with access to the Facebook Page you’re trying to connect the private data with.

10. Allow the Socialbakers platform to access all relevant data. You can choose what you will allow. It’s advisable that all the permissions are allowed, to avoid any common connection issues in the future.

11. Click ‘OK’ if you’re ready.

12. If the credentials are correct, and if your Facebook Page roles are detected as sufficient, the page’s Insights and/or Publishing Permissions will be connected, and Socialbakers Suite will switch the profile from Public to Private (or owned).

What if the connections were not successful?

If you run into any issues connecting your private data, please remember: it won’t be possible to add a page as Private if the user doesn’t meet the 4 major prerequisites stated at the start of this guide.

Check guide if you are sure to have the correct Facebook Page Role, but are still not able to connect the permissions;

Consider the following steps:

A. If you receive an error mentioning that your Facebook login does not have the correct Page role:

Double-check that you’ve used the correct Facebook login.

Double-check if your Facebook Page role meets the requirements.

B. Remove Socialbakers’ Business Integrations from your Facebook Profile:

Go to your Facebook profile

Press Settings

Press Business Integrations

Pick the Socialbakers.com Business Integration

Press Remove

Once Socialbakers’ Business Integration is removed from your Facebook profile, the platform will lose connection with the previously granted access to the relevant data.

Try to connect the Facebook Insights or Publishing Permissions again

Still Having Trouble with the Data Connections? Contact Support

If you’re having trouble with this process, support is always here for you. We do recommend as one last check, to make sure you understand the main prerequisites for adding an Instagram account and its Data Connections with your Socialbakers Suite Account, as this is usually where the issue is:

The Instagram account has to be Professional (either Business or Creator- Publishing is blocked for Creator profiles);

The Instagram account has to be connected with a Facebook Page;

The user needs to have the proper Page Role on Facebook;

Understand the difference between a Facebook Page and the Business Manager.

The following will significantly help with support’s investigation if shared since your first contact with them:

Include the URL from both the Instagram account and the Facebook Page it’s connected to;

Send a full-screen screenshot to our support with the confirmation of the above from Facebook Settings Instagram, for each Facebook Page - Instagram connection;

Finally, send a full-screen screenshot with the confirmation of your page role from the Facebook Page Settings Page Role, for each Page you are facing issues with.

This guide will give you a solid understanding of how to monitor Private (Owned) Instagram profiles along with insights and publishing permissions in your Socialbakers Suite Account.

A Step-by-Step Guide to Adding Owned Instagram Pages to Socialbakers Suite

1. Prerequisites

Before adding an Instagram account as Private, or connecting its insights and publishing permissions, be sure you fulfil three major prerequisites:

The Instagram profile has to be Professional (either Business or the Creator Type - Publishing is blocked for Creator profiles)

The Instagram profile needs to be connected to a Facebook Page (the connection is made directly from the Facebook Page Settings > Instagram)

The user attempting the connection needs to have the proper Facebook Page Role assigned

The table below will shed some light on what Page Roles you need to make the FB/IG Insights and Publishing Connections with your Socialbakers Suite Account:

this

For a deeper understanding of the prerequisites needed for Instagram data connections with Socialbakers, check out our guide here.

2. Now that you know what’s needed to add an Owned Instagram profile, press the +Add a Social Profile button found at the top right corner of your Socialbakers Suite Account.

3. A pop-up window will appear. Here, you have the option of adding Private and Public profiles. To know more about it, check our general guide here.

4. Press Add Private Profiles

5. Press Connect Instagram

6. A Facebook login is required in order to confirm if a user has the necessary permissions to connect sensitive data from Instagram with Socialbakers.

Important: If you’re already logged in to a Facebook account in your browser, the login authentication step might be automatic, and the fill-in of the credentials won’t be necessary.

This might cause trouble with the confirmation of the users’ page roles from Facebook in case you’re logged in to an undesired (in terms of this connection) Facebook profile.

Let’s say, for example, that you have 2 different Facebook Profiles: your personal profile (without access to your company’s Facebook Page) and a profile created specifically for your job/activity (with admin access to your company’s Facebook Page).

You are currently logged in your personal Facebook profile and attempt to add a Facebook page as private to your Socialbakers Suite Account.

Plainly speaking, the Socialbakers platform will detect which Facebook session you’re currently logged on and analyze whether the page role has sufficient rights to share private data with Socialbakers

However, since your personal Facebook profile doesn’t possess such permissions to your company’s Facebook Page, it will result in an error.

To avoid any issues or errors with the login authentication step, it’s recommended that you:

Either log out from all of your current Facebook sessions and try to connect your page as private again > This time, you should be prompted to log in with your Facebook account, on a new window;

Or, open an incognito window in your internet browser (find how here ), and continue to step 7.

(The incognito window works as a separate browser, and it doesn’t keep any of the active Facebook sessions from your regular browser windows.

If you were already using the incognito window, and logged on a Facebook profile through it, the session will be kept until logout).

7. Enter your Facebook login credentials.

If it’s the first time you’re attempting an Instagram connection with Socialbakers, you will be asked to allow our platform to access all the relevant data required (please allow!).

If it’s not the first time, you should simply be asked to log in to a Facebook profile, since the access to all the relevant data required was previously granted.

8. If the credentials are correct, and if your Facebook Page roles are detected as sufficient, the page will be added along with its Insights and/or Publishing Permissions.

Let’s say, for example, that for this specific Facebook page, you have the Moderator page role assigned, meaning that you don’t have sufficient permissions to connect the publishing permissions with Socialbakers Suite.

In such cases, the page’s insights will be connected and the page will be added as private (owned). The publishing permissions can be added later by a user with either Admin, or Editor Page Role assigned to his/her Facebook profile.

What if the connections were not successful?

If you run into any issues connecting your private data, please remember: it won’t be possible to add a page as Private if the user doesn’t meet the 3 major prerequisites stated at the start.

Consider the following steps:

A. If you receive an error mentioning that your Facebook login does not have the correct Page role:

Double-check that you’ve used the correct Facebook login.

Double-check if your Facebook Page role meets the requirements.

B. Remove Socialbakers’ Business Integrations from your Facebook Profile:

Go to your Facebook profile

Press Settings

Press Business Integrations

Pick the Socialbakers.com Business Integration

Press Remove

Once Socialbakers’ Business Integration is removed from your Facebook profile, the platform will lose connection with the previously granted access to the relevant data.

Either try connecting your page or private data once again

Or press the renew button to renew the publishing/insights token:

Still having trouble with Data Connections? Contact Support

If you’re having trouble with this process, support is always here for you. We do recommend as one last check, to make sure you understand the main prerequisites for adding an Instagram account and its Data Connections with your Socialbakers Suite Account, as this is usually where the issue is:

The Instagram account has to be Professional (either Business or Creator);

Instagram Creatorprofiles are closed to the use of Publisher and Community;

The Instagram account has to be connected with a Facebook Page;

The user needs to have the proper Page Role on Facebook;

Understand the difference between a Facebook Page (same as Facebook Business Page) and the Business Manager;

Checkhelp guide if you are sure to have the correct role, yet not being able to connect the permissions.

The following will significantly help with support’s investigation if shared since your first contact with them:

Include the URL from both the Instagram account and the Facebook Page it’s connected to;

Send a full-screen screenshot to our support with the confirmation of the above from Facebook Settings Instagram, for each Facebook Page - Instagram connection;

Finally, send a full-screen screenshot with the confirmation of your page role from the Facebook Page Settings Page Role, for each Page you are facing issues with.

You might be having trouble connecting your Instagram Publishing or Insights with Socialbakers. To successfully connect your Instagram private data and permissions, there are a few prerequisites to fulfil.

This guide will give you a better understanding of prerequisites for a successful connection.You’ll also learn how to tell the difference between linking and connecting an Instagram account with a Facebook Page. Let’s get started!

Prerequisites to Monitor Instagram Private Data with Socialbakers

Before you start adding your Instagram profiles to Socialbakers Suite, there are a few prerequisites. Otherwise, you may encounter a few frustrating errors.

It can’t be stressed enough the importance of a solid understanding of the prerequisites to a successful connection with Socialbakers.

1. The Instagram profile has to be Professional (either Business or the Creator type)

You can check whether the account is Professional by going to the Instagram’s mobile App Settings Account Press Switch to Professional Account;

You will be able to choose between a Business or a Creator Account Type. Choose the type more suitable for your purposes;

You will be asked if you want to connect Instagram with a Facebook Page. Only Facebook Business Pages that you have Admin Access to (Facebook Page Role) will be displayed in the list;

Unfortunately, it is not possible to use Instagram Creatorprofiles for publishing or replying to comments (Community & Publisher). This is a restriction set by the Facebook API.

It's advisable to connect the Instagram Profile to a Facebook Page, otherwise, it will cause issues.

2. The Instagram profile needs to be connected to a Facebook Page (Facebook Business Page)

Only one Instagram profile can be connected to a Facebook Page;

To connect an Instagram profile to a Facebook Page:

Go to the Facebook Page Settings;

Press the top right arrow and pick the intended Facebook Business Page under ‘Your Pages’ list. If you can’t find the page, press ‘See More...’;

How to Add Owned IG Pages

If you press ‘See More’, you will be redirected to a new screen as shown below. Select your page from the ‘Pages List’. We will use Support SBKS as an example;

You should now be on the selected page wall. Press Settings;

Press Instagram;

Finally, press Connect Account. If successful, Facebook will apply the samePage Roles to the Instagram account connected.

3. The user needs to have the proper Page Role on Facebook

As the last step, the user needs to confirm if the page role assigned from Facebook has enough permissions to make a successful connection with Socialbakers (check here step 6 from another guide for a more solid explanation of this bullet point);

To check what your Page Role is, go to the Facebook Page Settings(not the Business Manager!) Page Roles;

The table below will shed some light on what Page Roles you need to make the FB/IG Insights and Publishing Connections with your Socialbakers Suite Account:

For a deeper understanding of the Facebook Page Roles needed for data connections with Socialbakers, check out our guide here.

Readyto connect Owned Instagram Pages to your Socialbakers Suite Account? Learn how here.

Having trouble connecting your Instagram with Socialbakers? Contact Support

If you’re having trouble with this process, support is always here for you. We do recommend as one last check, to make sure you understand the main prerequisites for adding an Instagram account and its Data Connections with your Socialbakers Suite Account, as this is usually where the issue is:

The Instagram account has to be Professional(either Business or Creator);

The Instagram account needs to be connected to a FacebookBusinesspage;

The User needs to have the proper Page Role on Facebook;

Understand that the Page Roles important for connecting IG/FB insights or publishing permissions with Socialbakers are granted from the Facebook Business Page, and NOTfrom the Business Manager;

Check this help guide.

If you’re still having trouble, please take the following steps when you reach out to support. It will help the support investigation significantly. Simply share these details upon the first contact:

Include the URL from both the Instagram account and the Facebook Business page it’s connected to;

Send a full-screen screenshot to our support with the confirmation of the above from Facebook Business Settings Instagram, for each Facebook Business Page - Instagram connection;

Finally, send a full-screen screenshot with the confirmation of your page role from Facebook Business Settings Page Role, for each Facebook Business Page - Instagram connection.

Important links related to this guide: FB Page Roles and Permissions,

The post detail in Community has been redesigned in order to reflect the visuals that users are familiar with on social media platforms.

The Internal Comments section in both Community and Publisher has been renamed to Internal Notes. This change is to reflect that users will be responding to each other internally as opposed to communicating with clients.

It is now possible to perform bulk actions in Community via a multi-action panel. Just choose the comments or direct messages you want to assign, label, archive or remove, and select the according actionon the multi-action panel that pops up at the bottom of the page.

As brands collaborate with a vast network of creators including influencers and partner brands a key question for marketers is how to identify the right match, when you can only access basic public metrics. Socialbakers has an answer to this: a direct and transparent private data sharing function, right in the platform.

Shared Insights is a collaborative process: both parties can agree and decide together on the data that's shared. Private metrics, audience data, specific time ranges, and even selected content pieces are all available. With agreed-on terms, both parties can feel confident and in control throughout the whole process.

This article looks at the process of sharing insights from both sides, and it illustrates the steps 1. for a brand that wants to request private data insights and 2. for an influencer or partner brand that is happy to share their insights.

Sharing Data From a Brand’s Perspective

Requesting shared data access is convenient and secure. It streamlines reporting, and lets teams quickly validate whether the influencer or partner brand has met agreed-on terms. Shared data is available all across Socialbakers’ unified platform including Analytics, Dashboard, Content Hub, and Influencers. Therefore, you can analyze partnerships more holistically and visualize the data as you would usually across the platform.

1. To begin the process, select a potential influencer or partner brand and add their social profile. This way, you can not only monitor and vet them based on their public insights but also request access to their private data.

Socialbakers Shared Insights Portal

2.Once you’ve added the profile, head into the details and go to the Insights section. Select the Ask Influencer for Insights button to create a Data Connection invitation.

3.In the pop-up that appears, you can create a personalized note with details about the data you’d like to access. Click on Create Data Connection Invitation to generate a unique invitation link that can directly be shared with the data owner, using your preferred communication method.

4.To keep an eye on the status of the pending invite, go into the profile’s detail section. Here you can also view the link again if needed. When the influencer or partner brand receives the invitation, they can finalize the data connection process on their end.

5.Once they accept the invitation, you’ll receive a notification in product and by email. Now you can view the requested data all across Socialbakers’ unified platform!

Sharing Data From a Data-Owner Perspective

From a data-sharing side, the process is simple too! And Influencers or partner brands can show that they’re a great match for collaboration without wasting time and energy on reporting. Besides, it’s easy to keep track of the brands they collaborate with, using an easy-to-read dashboard.

1.After receiving the invitation link, the data owner can log in to using their Facebook credentials. Here they see all the data that’s requested. Once a data owner decides sharing data is something they’re up for, they can choose to share Posts, Stories, and Audience Data.

2.Shared Insights is set up with complete granularity in mind; a data owner is always in control of their data. They can select specific date ranges, and even just exact content pieces. Once happy with their selection, they confirm this by choosing Share Data with the Brand.

3. If an influencer or partner brand decides to stop sharing data, they can do this at any time by simply turning off all categories and clicking the Save Changes button.

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Shared Insights is an organized approach to share data in a modern and secure way. It streamlines collaboration with Influencers and partner brands while ensuring transparency on all sides. Brands can make better decisions based on the whole story, and collaborators can benefit from seamless reporting and analysis!

Rank Twitter Comments and DMs by Follower Count

Prioritize Conversations to Maximize Community Engagement

This one’s for you, Community Managers! With the holidays just around the corner, there are lots of incoming comments and messages, and it can be difficult to prioritize. That's why you can now sort incoming Twitter comments and DMs based on the number of followers of the account who sent the message. Quickly identify the most important conversations and respond to them immediately! Click on Filter Feed and select Sort by: Twitter Followers to view all Twitter comments and direct messages, and automatically sort them by follower count. Spend less time sifting through the noise; instead, focus your energies on conversations with the most significant impact!

Generate Post ID of Scheduled Facebook Post Before Publishing

Promote Posts from the Moment They Go Live

When putting money behind social media efforts, it's crucial to boost the right content at the right time. This release allows marketers to align publishing activities and paid efforts more seamlessly! Now, it’s possible to generate the post ID of a Facebook post before it's published, to better allocate media budgets, schedule post boosting in advance, and promote campaigns from the start.

How to Generate a Post ID

A post ID can be generated in two ways:

Create a Facebook post in Publisher and start the scheduling process as usual. Click on details and choose Generate Post ID to schedule it directly on Facebook. The Scheduled on Facebook section provides an overview of all posts that are sent to Facebook. Click into the details of any post and copy the post ID to the clipboard.

If a post is already scheduled, click on details, navigate to the Scheduled on Facebook feed, and copy the post ID from the More menu.

Please note that from the point you create a Post ID the post can't be edited anymore, as it's now saved in Facebook's database. Once copied, share it with ad teams or agencies to increase their productivity and give them peace of mind: they no longer have to monitor posts manually and wait until they go live, but can schedule media ahead of time!

Get Oversight of Socialbakers’ Integrations in Settings

Create Seamless Workflows by Integrating Trusted Platforms and Tools

When it comes to efficiency-driven marketing, it’s crucial to connect your trusted business and marketing tools seamlessly. That’s why Socialbakers integrates industry-proven solutions within a data-secure environment. From today, connecting existing technology and discovering new tools is becoming more straightforward, as you can now view all integrations and API in Settings. The Integrations & API section shows integrations you can already access, and lets you explore new tools to work more efficiently. Leverage the existing technology stack, increase productivity, and drive business results!

Collaborative Content Collections

Organized, Data-Driven Content Planning with All Stakeholders

Content Hub is the go-to place for digital content intelligence. Using Content Hub, teams can search and analyze content insights, keep up on trends, and optimize creative content planning. With this release, the content creation process is becoming even more collaborative! Content Collections allow users to save, share, and discuss content all in one place.

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Set up a Collection and Organize Content Planning

With Content Collections, teams can pre-plan content and draw inspiration from best-performing posts based on data, not guesswork. Get inspired by and save content from a variety of sources: your owned social media channels, competitors’ channels, or any of your monitored profiles. And you can even upload cloud-shared assets and content from your organization’s drive! You can save content from one of the following media types:status, photo, and video.

Creating a collection is straightforward:

Go into the Collections section of Content Hub and select Create Collection. Alternatively, choose an inspiring piece of content, click on the bookmark icon in the top right, and select Create Collection.

Add a name and description for your Collection, and choose between private or global permissions.

Search for inspiring content in the Content Feed or in Content Inspiration, or add an asset from your drive or a cloud storage system.

Save just what you need a whole post, or just a photo or text.

Et voil you’ve created your first collection, a mood board with your favorite content that you and your team can access any time.

Collaborative Planning and Consolidated Feedback

Once you have created your perfectly curated collection, you can easily share it and discuss and govern all aspects of the content. Having centralized discussions facilitates collaboration with all stakeholders; it keeps everyone on the same page and ideas no longer fall into the black hole of email discussions. Content Collections make sure everyone is aligned: agencies and brands, HQ and regional offices, or content and design teams.

To contribute, users can vote thumbs up or down, comment, and give feedback in the integrated chat. Say goodbye to lost comments or frustrating feedback loops! Collections will be a centralized place where everyone can contribute. And to encourage full transparency and fast decision-making, you can sort content manually, by date, based on the number of thumbs up/down or by rating!

Repurpose Content Right in Publisher

Besides, linking Content Collections with Publisher allows you to streamline your publishing efforts across the platform and maximize the impact of the most successful content. Identified a top-performing post? Add it to a collection and repurpose it immediately, or in the future. Learn more about the repurposing workflow in this article.

And we're just getting started with Content Collections! Expect a steady stream of updates that enable even more ways to use it.

Scale Your Labeling Efforts in No Time

Duplicate Existing Rules and Add Multiple Profiles to Your Automated Label

With automated content labeling, you can shift your focus from tedious manual work to more productive analysis. To make the automation even more intuitive, especially if you’re working with a lot of content and multiple rules, Automated Content Labeling is getting an upgrade! From today, you no longer have to create new rules from scratch! By clicking on the Duplicate option, you can easily copy existing rules. Once copied, you’ll be able to select a profile and delete or add additional conditions as you wish.

And we have another automation upgrade that will be a big time-saver, especially when working with a lot of profiles! You can now select profile labels as the source for your automation rules, meaning you won’t have to add profile by profile. Create a profile label for the profiles you want to group, create your automated content label, and select the suitable profile label. And just like that your rule applies to multiple profiles.

To learn more about how you can win back time through automated labeling, check out this dedicated.

Social media managers rejoice! Our new release will make the use of social media reporting even more streamlined and accurate. In fact, you can now export more than 2,000 comments from Facebook in Suite. What’s more, it is also possible to export replies to comments!

A previous update made it possible to export Facebook post comments into Excel files for easier analyses. With this brand new release, you can get an even more complete picture of your audience’s thoughts and interactions. You can also understand longer conversation threads thanks to the possibility of exporting replies to comments.

Simply have a look at the Comments section in the Facebook post detail in Analytics and click on the Export button at the top of the page to generate your .xls export. Easy and fast!

Added January 23, 2019

With Socialbakers Suite's multiplatform publisher, your teams can easily consolidate and streamline your publishing efforts. Connect with your different audiences, get creative, and grow engagement without having to switch from platform to platform. Here, find out what formats and options are available.

Facebook Publishing

Formats:

Photo:Max 10MB

Link

Video:Max 1GB or 20 minutes.

Supported video formats: .avi, .mpeg, .mp4, .ogg, .mov, .qt, .webm, .wmv, .flv, .m4v

GIF:Max 10MB

Album

Carousel

Options:

Branded content

Targeting: Gating and Feed targeting

Label

Dark posts

Mention profiles: using "@" (there is autocomplete)

Scheduling

Scheduling with PrimeTime AI Recommendations

Uploading cloud-shared assets directly from cloud storage applications

Schedule directly on Facebook and generate a post ID

Instagram Publishing

Formats:

Photo: Max 8MB

Video, and the ability to choose the thumbnail of the video: Max 100MB

Supported video formats: .avi, .mpeg, .mp4, .ogg, .mov, .qt, .webm, .wmv, .flv, .m4v

Duration should be between 3 seconds and 60 seconds.

The maximum resolution is 1920x2400.

The 4:5 aspect ratio is the narrowest a video can be. The 16:9 aspect ratio is the widest a video can be.

Video must use H264 as a codec with progressive scan, closed GOP, 4:2:0 chroma subsampling.

The frame rate should be between 23 fps and 60 fps

Audio should be mono or stereo

The maximum bitrate is 5Mbps.

Audio must use AAC codec with maximum 48khz sample rate.

Options:

Mention any IG profile by using: "@" (there is no autocomplete)

Label

Scheduling

Uploading cloud-shared assets directly from cloud storage applications

Twitter Publishing

Formats:

Photo:Max 5MB

Link

Video: Max 512MB

Supported video formats: .mp4

Duration should be between 0.5 seconds and 140 seconds.

Dimensions should be between 32x32 and 1920x1080

The 1:3 aspect ratio is the narrowest a video can be. The 3:1 aspect ratio is the widest a video can be.

Video must use H264 as a codec.

The maximum frame rate is 60 fps

Audio should be mono or stereo

Video must have 1:1 pixel aspect ratio, closed GOP, YUV 4:2:0 pixel format, and must use progressive scan.

Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported

GIF: Max 15MB

Options:

Mention any Twitter profiles by using: "@" (there is autocomplete)

Label

Scheduling

Uploading cloud-shared assets directly from cloud storage applications

LinkedIn Publishing

Formats:

Photo:Max 10MB

Link

Video:Max 200MB

Supported video formats: .mp4

Options:

Label

Scheduling

Uploading cloud-shared assets directly from cloud storage applications

Pinterest Publishing

Formats:

Photo:Max 32MB

Link

GIF:Max 32M

Uploading cloud-shared assets directly from cloud storage application

Options:

Label

Scheduling

Uploading cloud-shared assets directly from cloud storage applications

Mobile Suite Publishing

Publish to Facebook, Instagram, Twitter, and LinkedIn. Add text and attach assets such as images, videos, or links. Upload from your shared assets in cloud storage or straight from your phone storage.

Additions to Suite's Multiplatform Publisher

Publishing and Scheduling to LinkedIn Showcase Pages

There's no question that LinkedIn is one of the key social media power players and the number one professional networking platform. In addition to Company Pages, you can now publish to LinkedIn Showcase Pages directly in Socialbakers Suite. Showcase Pages are extensions of your LinkedIn Page, designed to spotlight a brand, business unit or initiative.

From Publisher, add a link, an image or a video, then schedule your post to go out at the right time or save it as a draft to return to later. Just click on “Add Social Profile” to add your LinkedIn Showcase page, and you’re ready to go. You can find Showcase page posts displayed in Sent feed in Publisher.

With this addition to the multiplatform publisher, your teams can easily consolidate and streamline your publishing efforts. Do it all right here in Suite, stress-free.

More Actions for The Dynamic Content Calendar

Post Labels Added to the Calendar Filtering View

Socialbakers Suite calendar is an all-in-one, practical place for the entire content team. You can use it to create new posts, assign, approve or reject, schedule, and publish - straight from one place! In addition, it provides an easy visualization of your entire content plan. And now it is possible to filter the content in your Calendar by post labels, allowing you to quickly navigate through the relevant posts.

Right in Calendar view, click on “Filter”. On the sidebar that opens, you can select the Label(s) you would like to apply, click “Filter” and enjoy a clearer view of your content.

How to Be Proactive in Your Community Management

Save time on annoying little tasks and focus your attention on more important things. Use filters in Publisher to create your exact perfect view in an instant.

Community Management Upgrades

The Number of Comments in Incoming Feed Displayed When Applying a Filter

This is for you, community managers. With all the communication you handle daily, organization is a top priority. Now when applying filters in Community, you’ll be able to see, at the top of each feed, just how many comments, user posts or mentions are associated with each filter, so that you and your team can focus on the messages you need to see. For example:

How many incoming not solved comments do I have?

How many comments are waiting for my approval?

With this new feature, it will be easier than ever to have a clear overview of what actions need to be taken, and help you prioritize and better organize your team’s efforts. To learn more about the different collaboration features available in Community, check out this article, .

Stay on top of all incoming communications easily in Community. The small numbers next to the feed name indicate how many comments, user posts or mentions are associated with each filter.

ContentHub is the go-to place for digital content intelligence. Here, teams can search for and analyze content insights across social platforms (Facebook, Instagram and Instagram Stories, YouTube, Twitter, LinkedIn, Pinterest, and vKontakte) to optimize their content strategy and deliver data-driven customer experiences. Let's see what Content Hub can do.

Better Use of Data

Using Content Hub, teams can search and analyze content insights, keep up on trends, and optimize creative content planning to create personalized content for their audiences. From the Unified Content Feed tab, create your perfectly curated organic content feed that contains all profiles that matter to you - your own, public, competitors.

To add a new social profile to Suite, click +Add a Social Profile in the upper-right hand corner of Suite. The more profiles you have added to Suite, the more comprehensive analysis in Content Hub will be.

Cohesive and Shareable Insights

Content Hub’s accessibility and search flexibility helps teams collaborate more effectively when analyzing, planning, and creating a great content strategy.

Advanced Search Options: Use Advanced search options to define what content you want to see and how you want to see it. Also make use of smart search logic, excluding results that you know you don't need to see. Filter your own customized view for the deepest actionable insights. Customize your results by your preferred date range. Search options include: Profile Label, Profile Type, Profile, Platform, Post Label, Origin of Content, Content Type, Media Type, Video Type, Performance Prediction - Content Grading, Promoted Post Detection.

Sorting Preferences: Make sure results are shown in the way that best serves your analysis. Sort results by: Date, Shared Metrics For All Platforms, Specific Metrics By Platform. Based on your sorting preferences, results can change. When you sort by a platform-specific metric, only posts from that platform will be displayed.

Predefined and Saved Searches: Save time on your search. Start off with predefined search suggestions if you're not quite sure where to begin, such as: top engaging photo posts, the best user-generated content, your most successful Instagram Stories. Once you've spent some time with Content Hub, you'll know what your recurring searches will be. From there, searches can be saved and accessed at any time for analysis of the most important metrics and themes, relevant for your team or department, so you don't have to always type in your searches from scratch.

Data Exports: Reports are easier than ever to create. Export your results in an instant, sharing ideas and successes with a wider group of stakeholders. No need to go to different feeds or platforms in order to create a comprehensive view on what's going on.

Socialbakers supports the unique ways you work, bringing customization to all the areas you need it. This applies to how you choose to visualize your data too. The ultimate goal? Productive and quick analysis that leaves the heavy lifting to the platform. In this release, we're bringing you even more ways to be flexible in your analysis. Let's check out how.

Deep Content Analysis in Content Hub, Driven By Data

Conveniently Display Your Most Important Metrics in a Single Table

Content Hub is the place to get multiplatform content insights in an instant. With today’s release, you can further customize how you see results, making Content Hub’s usage even more varied and flexible.

The current Content Overview lets you easily scroll through the content that matters to them, viewing all aspects of a post including insights, images used, creative copy. This expanded, visual view is especially useful for content teams planning their next big post.Now, you have another view option available: all results in a single, convenient table.

This new Performance View offers the exact same results as in the Content Overview, but the focus of the visualization is different. By collapsing posts into an easy-to-read table, you'll benefit from a quick and easy analytical look at the most important metrics related to your brand’s or competitor content. You can easily switch back and forth between the two view options as needed.

You can also easily customize this Performance View, choosing which metrics you see first, by dragging and dropping the position metrics in the customization window, shown here.

Performance View also provides both theSum and Average of the columns where it makes sense to do so, making data analysis speedy, organized, and efficient. Having control over your content insights means being able to customize just how you see your data. With Content Hub view options, you can do just that.Seeing posts in a compact table is especially useful for data analysts and managers who want immediate access to the analytics, for easy exporting and reporting, as an example.

Analyze Data From Every Angle

Introducing Flexible Widgets in Dashboard

In this release, we’re bringing you Flexible Widgets, allowing you to analyze the performance of your content from every angle, across all social media platforms. The name says it all: these widgets are flexible, so you can be too getting exactly what you need from your data in an instant.

Until now, marketers in Suite would label posts and analyzing aggregated metrics in Campaign View for Facebook or Instagram. With this release, we’ve replaced this process with something much more advanced.

By choosing how you want to see your data selecting preferred data sources (including labels!), filtering by what matters to you, and breaking analysis down by various options you can take control of analysis and make smarter decisions based on the whole story.

The widgets now available include: Interactions, Number of Posts, Post Impressions, and Interactions per 1K Followers. This is a brand new way to visualize data, and we’re excited to bring you more and more options.

So, how can you customize your widget? First, choose the data sources you’d like to analyze posts by. You can analyze posts by Profiles, Post Labels, Profile Labels. Here, we've chosen Facebook and Instagram. Then, further filter your widget results based on what you'd like to analyze, such as various different post labels and again, platforms, as shown below. You can also choose whether to match content with All, Any, or None of the selected filter.

Further customize your analysis, with breakdowns. You can break your analysis down by: Date, Platforms, Profiles, Profile Labels, Post Labels. You can choose more than one breakdown.

As with other widgets, visualizations are up to you too. Choose Column, Pie, Line, or Area charts.

Because labels play a huge role in the customization of analysis, consider using these widgets in conjunction with automated labeling. In this way, you can be even more productive, getting the insights you need right away.

Drop these widgets into a new Dashboard, just like you’re used to, to easily share insights with your team and create reports for key stakeholders at the click of a button. When combined in a single dashboard, these flexible widgets help you understand hidden data gems you weren’t able to identify before.

Content Inspiration Now Accessible in Content Hub

Content Inspiration, formerly found in the Socialbakers’ Analytics module, is now part of Content Hub, along with the feed. Content Inspiration allows your teams to search and discover top-performing content across open social (FB, IG, TW, YT), using keywords and filters to get honed results.

The combination of a more curated feed and open social search will allow marketers to really understand what content is resonating with audiences in order to drive more focused and engaging content strategies.

Let’s dig into what Content Inspiration can do for your teams.

Having quick, comprehensive access to what’s trending on social is key; and focusing analysis on what your specific audiences like is the golden ticket, allowing you to create content that will make fans and followers stop mid-scroll to engage with your message.

In Socialbakers, you can leverage an automated workflow to bring audience insights into your content planning process.Content Inspiration is expertly integrated with the Audiences module, which means you can easily discover inspiring content based on your brand’s unique marketing personas’ interests.

Simply click on “Content Inspiration” from your specific marketing persona and you will be redirected to Content Hub - with your search bar automatically prepopulated with their interests. Searching top content based on these interests will help your teams be more productive as you plan a resonating content strategy.

Search for All Unlabeled Content in Content Hub

Content Hub is your place to explore and uncover deep content insights. In the Feed section, you can deep-dive into all the profiles that you monitor in Suite, including owned, competitor, and influencer profiles. In Content Hub, you can further customize your search with negative search criteria, allowing you to exclude labels or profiles when searching for posts.

With this release, you can now also search for all unlabeled content at once. Content Hub’s search is set up in a way to help you get granular in your analysis. Especially useful for teams who need to label every single post, this allows them to quickly catch any content that's flown under the radar. This new addition allows you to be flexible in your work and find exactly what you need to, right away.

Additional Social Channels Available for Dashboard’s Flexible Widgets

Using Flexible Widgets in Dashboard helps teams analyze data based on unique use cases. You get to choose how you want to analyze the data, selecting data sources, filters, and breakdowns from a variety of options, including profile and post labels. This flexibility means deeper and more productive analysis about the metrics that really matter to your success.

With this release, you can now analyze even more data insights with Flexible Widgets. LinkedIn, Pinterest and VK profiles are now available in data sources, filters, and breakdowns.

User can see these data insights when selecting a profile, post label, or profile label that correspond to these platforms. Which widgets can you use for these platforms? Number of Posts and Interactions can be used to analyze VKontakte, LinkedIn and Pinterest. Interactions per 1k Followers can be used to analyze VKontakte and LinkedIn.

Private Twitter Insights in Content Hub

Analyze and Report on Twitter Content Performance in Context

With 6,000 Tweets going out per second *, Twitter is a social staple. Brands maintaining a strong Twitter presence need to be able to easily monitor their performance, and understand how this success fits into their holistic social strategy. With integrated Twitter content insights in Socialbakers, it’s easy to visualize Twitter performance in a wider social context. Alongside key public metrics you normally leverage, the first wave of private metrics is also now available in Content Hub:

Impressions

Engagement

Media Views

Video Views

With this release, go deeper into what’s really resonating to create a better experience for your audiences. In Content Hub, accessing your Twitter metrics is simple; do so from the search bar or click into your advanced search options. Simply choose your preferred profiles, labels, or just the Twitter icon under Platforms as filters, and results will be surfaced in an instant.To discover results from the Twitter profiles with insights already connected, select “Owned Profiles with Insights” under Profiles and the Twitter icon underPlatforms.

help center article.

For a data-forward look, click on Performance View to collapse the hub into a convenient, easy-to-read table. Learn more about how to use Content Hub in this help center article.

To get set up with your Twitter private insights, there’s a new option for "Connect Insights" in Settings (Account Settings Profiles). The same users who have granted publishing permissions to Socialbakers can also grant insights tokens. Please contact your account manager for any questions on the process.

Automated Sentiment Analysis for Arabic

Scale Sentiment Analysis Efforts Across Your Profiles

Understanding your community is key when it comes to crafting a strategy tailored to your audience’s needs - and to curb any negative waves of emotion before they become something larger. So how can you handle sentiment analysis at scale across your profiles and communities? Automate it! With this release, Socialbakers now provides automated sentiment analysis for Arabic comments and direct conversations for Facebook, Instagram, and Twitter.

Your teams can easily monitor sentiment in the Arabic language across the entire Socialbakers platform, so there’s no missing a beat when it comes to interacting with your loyal fans and followers. Where exactly is sentiment analysis available in platform? In Community, Content Hub, Analytics, and Dashboard. Learn more about sentiment analysis in Socialbakers in this

We provide automated sentiment analysis in Arabic, English, Spanish, Portuguese, Czech, and German languages. For clients with automated sentiment enabled, make sure the box is checked for “Turn ON automated sentiment for all profiles added to Suite” in Settings Task Automation Sentiment. That way, automated sentiment will be up and running with each new profile added to Suite. You can also use the search bar to double check if sentiment is enabled for any profiles you're interested in.

Socialbakers Publisher is your go-to place for seamless and fast content execution. Today we’re excited to release the drag and drop feature to the dynamic calendar making things easy when it comes to “last minute” adjustments to your content plan and allowing your team to be even more agile and adaptive.

There is nothing more dramatic than a swift change of the social agenda due to weather or logistics. With this new feature you can reschedule content instantly, and at the same time, make sure that your actions don’t create calamity for the entire team.

With the current release, you’re able to change the time and date of previously scheduled posts and created drafts within seconds, by simply moving the content element around the weekly calendar layout.

If a content creator without publishing permission makes any adjustments using the drag and drop feature, a pop-up message will ask them to send the post for approval again or cancel the action entirely. In this way, no changes to your content plan will go unnoticed or be published without the green light from the management.

Instagram Stories Performance Metrics Now in Dashboard

Analyze Content Performance in an Instant

With Instagram Stories as a key content format for marketers, we continue to innovate in this area. In this latest release, we’re providing our clients even more ways to access and analyze their Instagram Stories, so they can improve content relevance over time. Marketers can now measure the performance of their Instagram Stories using Dashboard’s Flexible Widgets, choosing their preferred post labels and visualizations based on their unique objectives.

Flexible Widgets now support key Instagram Stories metrics. The full list of all new widgets for this release, include:

Instagram only widgets

Number of Stories

Shortcut: Also accessible using the Content type filter in the Number of Content Pieces widget

Story Impressions - Instagram stories

Shortcut: Accessed using the Content type filter in the Impressions Widget

Story Replies - Instagram stories

Shortcut: Accessed using the Content type filter in the Number of Comments Widget

Completion Rate - Instagram Stories

Average Stories Reach - Instagram Stories

Story Exits - Instagram Stories

Story Taps - Instagram Stories

Widgets for Multiple Platforms

Number of Comments - all platforms

Average Reach per Piece of Content - Instagram and Facebook

Because some of the new metrics are considered subsets of existing metrics, no dedicated widgets exist for them. You can easily access insights for these subsets (including Number of Stories, Story Impressions, and Story Replies) using an existing widget, simply selecting the filter or dimension you need to create the Stories view.

We aim to create widgets that are as intuitive and organized as possible; there’s no need to overload our clients with unnecessary additions to the platform.

article

Beyond new metrics available, new filters and dimensions have been added too! You can now generate your exact perfect view, using filters and dimensions for content that:

has been published/unpublished

has been added by admin or user (Origin of Content - From a Profile, To a Profile)

is of a certain Content type (Post, Story, Share)

Finally, an additional visualization has been added for all widgets: Value. It displays a simple number showing SUM or AVG (based on the metric) from the selected time period. Breakdowns are disabled for this specific visualization.

Automated Content Labeling for LinkedIn Posts

Bring Speed and Productivity to Your LinkedIn Analysis

With automated content labeling, you can shift focus from tedious manual work to more productive analysis. By creating flexible rules and applying them to your chosen profiles, in an instant, all content that fits your rules will be labeled.

With this release, your teams can now leverage automation to label LinkedIn posts too! The set up for this process is exactly the same as before. Simply select the LinkedIn profiles you’d like a rule to apply to, complete the set-up wizard, and let automation take care of the rest. Feel free to create completely new dedicated rules for your LinkedIn posts, or apply rules that are currently running for other social networks to LinkedIn profiles too. To learn more about how automated labeling works, check out this dedicated .

Once your rules are running and LinkedIn posts are being labeled, you can analyze their performance across the platform - in Dashboard using predefined templates and flexible widgets, and also in the centralized Content Hub. Having a holistic understanding of your social media performance across platforms is now easier and faster.

Smooth Collaboration with Post Exporting in Content Inspiration

Use new exports (PDF, PNG) to share ideas and craft a killer content strategy

Recently, Content Inspiration made its debut in the centralized Content Hub. Formerly found in the Socialbakers’ Analytics module, Content Inspiration allows your teams to search and discover top-performing content across open social (FB, IG, TW, YT), using keywords and filters to get specific results.

With this latest release, you can now export content from Content Inspiration to PDF and PNG, right from the hub. This means smooth knowledge sharing, easier collaboration, and a whole lot of great new ideas to help you connect and engage with audiences.

Transparent Oversight Across All of Your Ad Accounts

Unify all your paid data in one place with the new Paid Analytics module

This is a vital upgrade in communications and transparency for teams that need real-time insight into their paid spend and performance.

With the new Paid Analytics module in the Socialbakers platform, your teams now have complete oversight of paid activities. It makes analysis, strategy discussions, and reporting easy and fast by unifying paid data insights from all your Ad Accounts in one place.

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You can break down and analyze key paid metrics and spend for your Ad Accounts by various perspectives. You can also compare different ad accounts to each other.

Check out key paid metrics (Spend, CPC, CPM, Click-through Rate, Clicks, Frequency, Impressions, and more) for all owned ad accounts. Break these insights down by audience demography, platforms, ad placements, campaign objectives, and more.

With just one glance, teams cansee just how the ads budget is being allocated, and how well ads are performing.

For a detailed walkthrough of this new functionality, check out this dedicated article and video here.

Secure Access to Paid Insights with Ad Account User Permissions

Define who can see and manage your most important data insights

Because of the importance of data ownership and security, we now provide users with the ability to set secure permissions in order for users to access sensitive paid data insights.

Taking the time to set these permissions will provide your teams with a smooth experience across all sections of the platform, including the Paid Analytics module.

With this update, you will need to select which users will be given access to your Ad Accounts. You’ll also be asked to select the type of access a user will have, including Manage, Boost, or View Data permissions.

There are three preset Ad Account Roles with different permissions: Manage, View Data, and Boost. For more information, check out the dedicated article on Ad Account Roles and permission .

An Even More Pleasant User Experience in Content Hub

Check out all your metrics on one responsive performance view table

Socialbakers is designed to support smooth workflows and fast analysis. This new addition is here precisely to serve up a great experience and offer optimized analysis capabilities for Content Hub users.

Now, the width of the Performance View table will automatically adjust based on the screen you’re on, so you can access the metrics with one eye-friendly glance. This new cosmetic addition means even quicker access to data, and strictly no tedious scrolling required.

Youtube has started rolling out new abbreviated public subscriber counts across profiles with more than 1,000 subscribers. This is to create consistency in data across all public YouTube surfaces.

Here are a few examples:

If a channel has 4,227 subscribers, the public subscriber count will read “4.2k” until the channel reaches 4,300.

If a channel has 133,017 subscribers, the public subscriber count will read “133K” until the channel reaches 134,000.

If a channel has 51,389,232, the public subscriber count will read “51M” until the channel reaches 52,000,000.

Read the full article on this topic, directly from Google: https://support.google.com/youtube/thread/6543166?hl=en

What does this mean for our clients at Socialbakers?

All solutions using YouTube’s API will display the same abbreviated public subscriber counts you see on YouTube. This includes Socialbakers. Some of our clients have already started seeing the new abbreviated public subscriber counts for YouTube profiles added in the Socialbakers platform. This should be expected, and the data is accurate.

Since this is a gradual rollout from YouTube, you may see the exact subscriber count for some of profiles, while also seeing the abbreviated public subscriber count for others. According to available information, all profiles should have abbreviated public subscriber counts by the end of September.

If you have further questions about your Socialbakers account, please reach out to your account manager or [email protected].

With this release, users have access to performance insights on more kinds of content in the central Content Hub. Now, they can easily search and analyze Facebook unpublished posts alongside organic posts. No need to collate this information from multiple places, a time-consuming process that may lead to errors in analysis.

In Content Hub, head into the unified content feed to set up your preferred view. Either use the search bar or open up advanced search options to make use of the new filtering options: Published Posts and Unpublished Posts. Using these filters, you can get the information you need, without wasting time hunting this content down.

Unpublished posts are the ones not on your timeline; there’s so much you can learn from their unique nature that can impact your wider content strategy. With instant access to performance insights on unpublished posts, you can understand what different targeted audiences like and want to see more of next time around.

Remember, you have options on how to visualize your results in Content Hub. With the expanded visual overview, learn about copy, images, and message that are really working. In the compact performance view, it’s easier to dig into the numbers, with the content collapsed into a metrics-driven, easy-to-read table.

WithCloud-shared Assets Integration, the use of Publisher,Communityand ContentCollectionsiseasy and streamlined. In Socialbakers, you can easily accessyour shared assets from the following cloud storage systemsand searches:

Link (URL)

Web Search

Google Drive

OneDrive

Box

Gmail

Facebook

Instagram

Google Photos

Dropbox

With the easy integration of cloud storage applications directly inPublisher,Communityand Content Collections, you can improve workflows and collaboration, without the need to switch from one platform to another. This is an efficient and secure approach to working with content assets across the platform.

Where to find and useCloud Shared Assets in Socialbakers Suite

Publisher

To use this handy integration, start by going to Publisher.

Click Create New Post.

Select either the video, the camera/GIFor the albumbutton, under the text box.

All the storage systems and search options will then appear in a sidebar (to be explained further below).

Community

Go to Community.

When you’re replying to a message or comment, click the photo iconas shown in the screen below:

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All the storage systems and search options will then appear in a sidebar (to be explained further below).

Content Collections

Go to Content Hub.

Press Collections.

Select the collection (or create a new one).

Press the Upload button.

All the storage systems and search options will then appear in a sidebar.

Restrictions:Content Collections is not GIF compatible

Storage Systems and Searches

After selecting either the video button, the camera/GIFbuttonor the albumbutton, all the storage systems will appear in a sidebar:

- Depending on the chosen social media platform for publishing, the buttons might vary. For example, for Instagram, there are no GIF or album buttons available - only videos and photos:

- In Content Collections, it is only possible to upload images-Videos, GIFs and albums are not compatible.

If you want to know more about the supported publishing formats, and sizes for each platform click .

Searches:

My Device - Upload files from your device. Pressing this button will open a new window where you can search through your device’s folders. This option is not exclusive for the integration.

Link (URL) - Include GIF(s) or image(s) URLs by simply copy-pasting the corresponding addresses.

Web Search-You can search for anything here. All the images available for upload are copyright-free, so use them without restraint.

Storage Systems:

There are currently 8storage sources you can choose from: Google Drive, One Drive, Gmail, Box, Facebook, Instagram, Dropbox and Google Photos.

To use a source, you will have to authorize the storage system to access the files. For example, you have to enter your Instagram login to have access to the content published.

The small ON iconsshow which logins you are currently using. The login token is not kept for longer than a few hours, so you might have to have to re-authorize the storage system to access the files each day.

The small number iconsdisplay the number of content you are selecting from each source.

You can then easily uploadthecontentand add it to your post, community response, or content collections. The preview of the photo/GIF will appear directly in the text area.

Finish off by editing the post however you’d like and don’t forget to preview the whole content piece in the right-hand sidebar. You can generate a preview for Desktop and Mobile here.

How to Request the Cloud Shared Assets Integration

Go to your Socialbakers Suite Account Settings Integrations & API

In this menu, you have all the possible integrations we offer displayed.

In case the Cloud Shared Assets integration is not yet activated, press the Request button- your Account Manager will automatically be notified and will contact you as soon as possible.

Integrating social media insights alongside the rest of your marketing or business intelligence data gives you a holistic understanding of your entire digital strategy, all in one place.

With Socialbakers Google Data Studio Connector you’ll be able to include your social media data from Socialbakers Public API in your charts and graphs together with your own data.

Note:Only data from the profiles monitored in your Socialbakers Suite account will be available.

Check the Official Google Data Studio Connector description here.

For more information about Socialbakers Public API and a list of metrics available, please visit the official documentation here.

How to Access our API

Go to Socialbakers Suite Account Settings Integrations & API

In this menu, you have all the possible integrations that we offer displayed.

In case the Socialbakers Public API integration is not yet activated, press the Requestbutton- your Account Manager will be automatically notified and is to contact you as soon as possible.

Google Connector with Socialbakers

If you have the API integration, you should receive an email from our support team with your login API credentials, by request.

The login credentials are generated froma user in your Socialbakers Suite Account. Each user has its unique API credentials.

It’s important to mention that all the data pulled from the API will depend on the pages and corresponding data connections monitored in your Socialbakers Account, meaning that you won’t have access to insights metrics data if:

You don’t own the page;

Insights are not connected;

The insights token is expired.

You will have access to page’s public data as long as it’s being monitored in your Socialbakers Suite account.

Login and Authorization

Once your API credentials have been granted by our support team, and taking into consideration that you’re already logged in your Google account, please access the connector here, or you can find it here in the Data Studio Gallery;

After accessing the link above, you should be prompted to complete a form. Feel free to complete the form according to your specifications, and once you’re done press Save;

Press Authorize;

A new window/tab will open requesting you to choose a Google Account in order to continue to the Socialbakers API Connector. Press Authorize;

Enter the credentials granted by our support team. It’s important to note that your credentials are ‘Token’and ‘Secret’, whilst the connector will ask for the Username(our ‘Token’) and Token(our ‘Secret’). Press Submit. Check the screen below for reference:

With the next screen, you’ll be able to set your report parameters, such as selecting the Data Source, a list of selectable pages monitored in your Socialbakers Suite Account, option to include Insights, etc;

Once you are satisfied with the parameters set up, as the final step, press Connect.

If everything goes accordingly, the connection is successful and you are ready to create your custom reports.

Here is a list of all the links mentioned on this guide: Official Google Data Studio Connector description, Socialbakers API,

Inthe Socialbakers platform, users can now use Bit.ly to shorten their links, making their content posts more trimmed and elegant.

Shortening a link is very easy:

Go to Publisher

In the “Create a New Post” box, select“Attach a Link” from the panel under the text field

A side panel will appear

Click the short linkcheckmark at the bottom right part of the side panel,and the new shortened version of the link is generated

Press Add Link

How to Request the Link Shortener Integration

Go to your Socialbakers Suite Account Settings Integrations & API

In this menu, you have all the possible integrations we offer displayed.

In case the link shortenerintegration is not yet activated, press the Request button- your Account Manager will automatically be notified and will contact you as soon as possible.

The publishing permissions will allow you to publish content through the Publishing module and respond to fans’ messages and comments with the Community Tool.

Insights will grant you an overview of private data metrics such as reach, impressions, demographics, and others.

You can set upthese data connections at any time, as long as you have the correct Facebook page role assigned.

1. Prerequisites for connecting Facebook private data with Socialbakers

Before connecting Facebook insights and publishing permissions, be sure to fulfill three major prerequisites:

The Facebook page needs to alreadybe monitored in your Socialbakers Suite Account

The Facebook page has to be either Business/Brand or Community/Public Figure (personal profiles won’t be added)

The user attempting to add the owned page as Privatehas to have the correct Facebook Page role assigned.

The table below shows which page roles a user may have in order to connect insights or publishing with Socialbakers:

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Double-check the Facebook Page Roles & Permissions guide here.

2. A Facebook login will be required in order to confirm if a user has the necessary permissions to create reliable access to Facebook Insights or Publishing.

Important:If you’re already logged in to a Facebook account in your browser, the login authentication step might be automatic, and the fill-in of the credentials won’t be necessary.

This might cause trouble with the confirmation of the users’ page roles from Facebook in case you’re logged in to an undesired (in terms of this connection) Facebook profile.

As an example, let’s say that you have 2 different Facebook Profiles: your personal profile (without access to your company’s Facebook Page) and a profile created specifically for your job/activity (with admin access to your company’s Facebook Page).

You are currently logged in your personal Facebook profile and attempt to add a Facebook page as private to your Socialbakers Suite Account.

Plainly speaking,Socialbakers will detect which Facebook session you’re currently logged on and analyze whether the page role has sufficient rights to share private data with Socialbakers

However, since your personal Facebook profile doesn’t possess such permissions to your company’s Facebook Page, it will result in an error.

To avoid any issues or errors with the login authentication step, it’s recommended that you:

Either log out from all of your current Facebook sessions;

Or, open an incognito window in your internet browser (find how ), and continue to step 3.

The incognito window works as a separate browser, and it doesn’t keep any of the active Facebook sessions from your regular browser windows.

If you were already using the incognito window, and logged on a Facebook profile through it, the session will be kept until logout.

3. Log in to your Socialbakers Suite Account

4. Go to Settings

5. Click Profiles

6. Pick the Facebook Page you want to connect the private data

7. Press the corresponding connect button, as shown in the screen below:

8. A new browser window/tab will prompt you to login with your Facebook profile. As previously mentioned, this Facebook profile has to have access and the correct Page role assigned to the Facebook Page selected on step 7

If it’s the first timeyou’re attempting a Facebook connection with Socialbakers, you will be asked to allow our platform to access all the relevant data required (please allow!).

If it’s not the first time, you should simply be asked to log in to your Facebook profile, since the access to all the relevant data required was previously granted.

9. Press Continue as <your profile username>

Double-check if this is the correct Facebook profile with access to the Facebook Page you’re trying to connect the private data with.

10. Allow the platform to access all relevant data. You can choose what you will allow. It’s advisable that all the permissions are allowed to avoid any common connection issues in the future.

11. Click ‘OK’ if you’re ready

12. If the credentials are correct, and if your Facebook Page roles are detected as sufficient, the page’s Insights and/or Publishing Permissions will be connected, and Socialbakers Suite will switch the profile from Publicto Private (or owned).

What if the connections were not successful?

If you run into any issues connecting your private data, please remember: it won’t be possible to add a page as Privateif the user doesn’t meet the 3 major prerequisites stated at the start of this guide.

Consider the following steps:

A. If you receive an error mentioning that your Facebook login does not have the correct Page role:

Double-check that you’ve used the correct Facebook login.

Double-check if your Facebook Page role meets the requirements.

B. Remove Socialbakers’ Business Integrations from your Facebook Profile

Go to your Facebook profile

Press Settings

Press Business Integrations

Pick the Socialbakers.com Business Integration

Press Remove

Once Socialbakers’ Business Integration is removed from your Facebook profile, the platform will lose connection with the previously granted access to the relevant data.

Try to connect the Facebook Insights or Publishing Permissions again

This guide will give you a solid understanding of how to monitor Owned Facebook pages along with its data connections, such as insights and publishing permissions in your Socialbakers Suite Account.

A Step-by-Step Guide to Adding Owned Facebook Pages to Socialbakers Suite

1. Prerequisites

Before adding a Facebook page as Private, or connecting its insights and publishing permissions, be sure you fulfill two major prerequisites:

The Facebook page has to be either Business/Brand or Community/Public Figure (personal profiles won’t be added)

The user attempting to add the owned page as Private has to have the correct Facebook Page role assigned.

The table below shows which page roles a user may have in order to connect insights or publishing with Socialbakers:

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Double-check the Facebook Page Roles & Permissions guide here.

2. Now that you know what’s needed to add a Facebook page as Private, press the +Add a Social Profile button found at the top right corner of your Socialbakers Suite Account.

3. A pop-up window will appear. Here, you have the option of adding Private and Public profiles.

4. Click on Add Private Profiles. When adding pages as Private, depending on the Facebook Page role assigned, the insights and/or the publishing permissions will connect. It requires a login to the user’s Facebook profile in order to complete the authorization.

5. Press Connect Facebook

6. A Facebook login will be required in order to confirm if a user has the necessary permissions to create reliable access to Facebook Insights or Publishing.

Important: If you’re already logged in to a Facebook account in your browser, the login authentication step might be automatic, and the fill-in of the credentials won’t be necessary.

This might cause trouble with the confirmation of the users’ page roles from Facebook in case you’re logged in to an undesired (in terms of this connection) Facebook profile.

Let’s say, for example, that you have 2 different Facebook Profiles: your personal profile (without access to your company’s Facebook Page) and a profile created specifically for your job/activity (with admin access to your company’s Facebook Page).

You are currently logged in your personal Facebook profile and attempt to add a Facebook page as private to your Socialbakers Suite Account.

Plainly speaking, our platform will detect which Facebook session you’re currently logged on and analyze whether the page role has sufficient rights to share private data with Socialbakers.

However, since your personal Facebook profile doesn’t possess such permissions to your company’s Facebook Page, it will result in an error.

To avoid any issues or errors with the login authentication step, it’s recommended that you:

Either log out from all of your current Facebook sessions and try to connect your page as private again > This time, you should be prompted to log in with your Facebook account, on a new window;

Or, open an incognito window in your internet browser (find how ), and continue to step 7.

(The incognito window works as a separate browser, and it doesn’t keep any of the active Facebook sessions from your regular browser windows.

If you were already using the incognito window, and logged on a Facebook profile through it, the session will be kept until logout.)

7. Enter your Facebook login credentials.

If it’s the first time you’re attempting a Facebook connection with Socialbakers, you will be asked to allow our platform to access all the relevant data required (please allow!).

If it’s not the first time, you should simply be asked to log in to your Facebook profile, since the access to all the relevant data required was previously granted.

8. If the credentials are correct, and if your Facebook Page roles are detected as sufficient, the page will be added along with its Insights and/or Publishing Permissions.

Let’s say, for example, that for this specific Facebook page, you have the Moderator page role assigned, meaning that you don’t have sufficient permissions to connect the publishing permissions with Socialbakers Suite.

In such cases, only the page’s insights will be connected and the page will be added as private (owned). The publishing permissions can be added later by a user with either Admin, or Editor Page Role assigned to his/her Facebook profile.

What if the connections were not successful?

If you run into any issues connecting your private data, please remember: it won’t be possible to add a page as Private if the user doesn’t meet the 2 major prerequisites stated above.

Consider the following steps:

A. If you receive an error mentioning that your Facebook login does not have the correct Page role:

Double-check that you’ve used the correct Facebook login.

Double-check if your Facebook Page role meets the requisites.

B. Remove Socialbakers’ Business Integrations from your Facebook Profile:

Go to your Facebook profile

Press Settings

Press Business Integrations

Pick the Socialbakers.com Business Integration

Press Remove

Once Socialbakers’ Business Integration is removed from your Facebook profile, the platform will lose connection with the previously granted access to the relevant data.

Try to add the Facebook page again

Before connecting Facebook or Instagram Insights data - or managing publishing permissions for both - there are a few things to consider first. The most important one is the Facebook Page Role.

This guide will show you how to check a user's Page Role for any Facebook Page you own. It will also cover which roles a user needs in order to connect any of the Data Connections available with Socialbakers.

How to check your Page Role on Facebook:

1. Log in to your Facebook Profile;

2. Press the top right arrow and pick the intended Facebook Page under ‘Your Pages’ list. If you can’t find the page, press ‘See More...’;

How to Add Instagram Insights and Publishing Permissions

3. If you pressed ‘See More’, you will be redirected to a new screen as shown below. Select your page from the ‘Pages List’. We will use Support SBKS as an example;

4. You should now be on the selected page wall. Press Settings;

5. Press Page Roles;

6. Depending on your page role, you will be able to see all the users and their assigned roles;

7. Check for your Facebook Profile name under the Users list. Simply scroll down and you should find your user role.

In this case, the user is an admin of the Support SBKS page, with the Facebook profile highlighted below:

Which Page Roles allow data connections with Socialbakers?

For each Facebook or Instagram page, you want to connect to Socialbakers Suite, you'll need to confirm whether the Page Role that is assigned will grant you the permissions to successfully connect with our platform.

The below will clarify which Page Roles allow the different data connections available:

1. Facebook & Instagram Insights

In order to connect Facebook Insights to Socialbakers Suite, the Page Role of the user trying to grant us the token should include the 'view Insights' permission, which is accessible for Admin, Editor, Moderator, Advertiser, Analyst, Jobs Manager and Custom (addressed at the end of this list).

2. Facebook & Instagram Publishing

For connecting your Publishing Permissions for Facebook pages in the platform the role of the user on Facebook should be either Admin or Editor.

3. Custom Roles

Custom Roles are granted from the Facebook Business Settings (different from the Facebook Settings shown in this guide so far!).

When trying to assign a Custom Page Role to a user, you will be advised to go to the Business Manager, as you can read in the text under the user name. Check the image below for reference:

After pressing the ‘Manage Roles’ link, you will be redirected to the Facebook Business Manager Platform.

You can find the Official Facebook Business Manager help page here.

When granting a new page role from the Facebook Business Settings, and specifically for the “View Earnings Insights” + “View Page performance Permissions” (this one will activate automatically after the first is toggled on):

A new Custom Page Role will be created/assigned on the Facebook Page - Page Roles for the user:

In our example, we consider the Custom role as described above.

The table below will simplify which page roles a user needs to successfully connect the Insights or Publishing Permissions with Socialbakers:

4. Facebook & Instagram Ads

Note that Ads Accounts have a completely different set of Profile Roles, granted through the Facebook Business Manager, under Accounts --> Ad Accounts Testing (Ad Account Name from this example).

In order to successfully connect Facebook Ad Accounts with Socialbakers, the user needs to make sure he/she, at least, has the ‘View performance’ Permission:

Check how to add people and the corresponding Roles to your Ad Account here.

If you’re ready to start adding your pages and respective data connections, feel free to check our other guides! Access below:

How to Add Pages - General Guide

How to Add Owned Facebook Pages

How to Add Facebook Insights and Publishing Permissions

How to Add Owned Instagram Profiles

To connect the organic + paid interactions for Instagram on a post level, all you need to do is to log in with the respective Instagram Profile.

1. Go to your Socialbakers Suite Account Settings

2. Select an Instagram profile

3. Press the Connect buttonnext to Reading Instagram Organic+Paid Data

4. A new window/tab in your browser will open and request you to log in with the Instagram profile.

It might result in an error instead of an Instagram login request, which means you were already logged on an Instagram profile different from the one you’re trying to connect with Socialbakers:

Make sure to log out from any Instagram session, and repeat step 3

5. Insert the correct credentials (username/email/phone number and password)

6. If successful, the data will be connected

If you don’t have the Instagram credentials, it won’t be possible to make the connection with Socialbakers.

7. You can view the organic + paid interactions for each post in Analytics Content.

Note:Unlike Insights and Publishing permissions, the Organic + Paid Interactions data connection doesn’t need any authorization from the Facebook side. Connecting the Organic + Paid Interactions data won’t switch the Instagram profile to Private (Owned)in Socialbakers Suite.

Geo-targeted pages are specifically focused and accessible only to the public of the targeted country. Any audience outside the specified country won’t be able to view the Page’s content, including Socialbakers.

If a user can’t access the page due to its geo-targeting condition, the following screen will be displayed:

Private (or owned) page

Such pages are not possible to monitor in Socialbakers Suite without a geo token generated from the Facebook profile of a user who has visibility over the page’s content (no special permissions or page roles are required).

How do you add a Targeted Page to your Socialbakers Suite Account?

To add a Targeted Facebook Page to your Socialbakers Suite Account, the user who is part of the targeted audience needs to:

1. To generate a geo token, access the link here. It will grant Socialbakers access to the targeted content of the page.

2. A new window/tab will open in your browser. Press Login with Facebook.

3. The user might be requested to link Socialbakers with its Facebook profile. Press Continue as <username>

4. As confirmation, a screen with a “Thank you!” message will be displayed

5. Socialbakers’ support team will receive an email with the Facebook username and the geo token from the user who granted us with the token

6. You will need to contact Socialbakers’ support team and share the Facebook Targeted Page’s URLand the usernameof the user who granted us the geo-token

7. The page will be manually added by the support team, who will notify you once the job’s completed

The page will always be added as Public, but you can connect its private data later (as long as you have the proper permissions), making it a in Socialbakers Suite.

No need to switch between different systems or visualizations to get and share a deep look at what’s happening across all your profiles and platforms.

Putting your social and digital data in context is key to meaningful social media performance reporting. Dashboard in Socialbakers Suite aggregates multiple social media and digital data sources to give you a complete overview of your social media performance.

To start using Dashboard, first select a template you would like to use. Start off by clicking on the Add button at the top of the screen. Next, select Dashboard from the drop-down menu.

You will then be presented with a selection of templates as well as a description of each template, allowing you to select the template that best fits your needs.

The templates are made up of individual widgets, which you can easily edit by clicking on the right hand corner of the widget and selecting Settings. You can also drag and drop widgets by clicking on the left hand corner of the widget.

If you would like to add individual widgets to your selected templates, you can do so as well! Simply follow the same steps as creating a new Dashboard. Click on Add and select Widget. You will be prompted to select a widget - filter the widget based on the social media platform or type the name of the metric you would like to search for.

You can also scroll down and find your widget in the complete list of widgets. There are almost 100 KPIs to choose from!

You can edit the time range of the whole Dashboard or of individual widgets - simply by clicking on Last Month at the top of the page.

If you would like to connect additional data sources to your Dashboard, just click on Add Profile at the very top of the screen.

When you are done with creating your custom Dashboard, you can export it and share it with other members of your team. Click on Export or Share which can also be found at the top of the page.

Looking to get an overview of Facebook KPIs for all your Pages in one place? Get started in Analytics by heading over to Facebook Overview, which you can find at the very top of the left hand menu.

Once you are in Facebook Overview, you can choose which metrics you want to display, and in which order, on the Dashboard. All you need to do is go to the Metrics Settings Panel and then drag and drop related metrics into the list under a particular set.

You can create as many tab sets as you want, each with four metrics. You even have the ability to see Facebook Insights metrics for the pages that you administer directly in the Overview.

Additionally, it is very easy to customize the Overview according to your needs. For example, you can sort the entire list of Profiles you are monitoring by the KPI of your choice. Simply click on Sort By: at the top of the page.

Dashboard is a tool focused on personalized reporting, created to make the jobs of social media managers, community managers, and data analysts easier. Use Dashboard to gain deeper insight into your social media data and broader digital performance, and a more comprehensive overview of the effectiveness of your strategy.

Dashboard is a tool designed to help you effectively demonstrate your social media results and their business impact. It aggregates multiple social and digital data sources, allowing you to gain deeper insight into your performance across Facebook, Twitter, Instagram, Pinterest, and YouTube. It also enables you to monitor your Facebook ad spend and its impact on website traffic and conversions.

Setting up your first dashboard is quick and easy. Start by choosing a template that most closely fits your needs:

Social Media Overview: an overview of your social media performance across platforms

Facebook Head-to-Head: compare your Facebook performance against another Page

Facebook Growth & Engagement: track your content and community performance on Facebook

Twitter Growth & Engagement: measure your content performance and your Follower Growth on Twitter

YouTube Growth & Engagement: measure your video performance and your Subscriber Growth on YouTube

Instagram Growth & Engagement: measure your content performance and your Follower Growth on Instagram

Pinterest Performance: track the performance of your owned profiles on Pinterest

Executive View: measure how Facebook spend and quality of promoted content impact web traffic and conversions

Alternatively you can create a personalized dashboard from scratch by selecting "Blank Dashboard" and filling it with widgets of your choice.

You can also personalize the templates by adding different widgets. Just click on the "Add" button at the top of the screen and select your preferred widgets. You can filter them by different social media platforms and Google Analytics.

Widgets are fully customizable. You can select the visualization type (Value, Evolution, Distribution) together with particular metrics and data sources. You can also edit your widgets by clicking on "Settings".

With 3 million businesses actively advertising on Facebook, optimizing your ad strategy is necessary to make an impact. To access a comprehensive view of your ad spend, costs, and engagement in Analytics, connect your ad account to Suite.

Using these ad insights, report on your performance, see what’s resonating with your audience, and discover how you can spend smarter to maximize the value of your ad strategy and ultimately, deliver on business objectives.

Connect your ad account now in 5 easy steps. Watch the video to see how.

With your ad account connected, you can:

Gauge the performance of your paid content strategy in Ad Account Overview.

Measure the effectiveness and cost efficiency of your paid and organic content in a single aggregated visual view in Paid Content Newsfeed.

Dig deep into the ad spend and performance of a specific page associated with your Ad Account in Ads Overview.

See your paid posts integrated with your other content for a more complete picture of your campaigns in Campaign View.

Connecting Google Analytics is easy. Please follow the steps below to connect Google Analytics smoothly:

1. First, go to Settings and then to Data Connections

2. In the Data Connections section, select the Google Analytics tab

3. Click on 'Connect Google Analytics'

4. Please choose the email which you use to administer Google Analytics

5. Allow the permission

6. Choose the Google Analytics View

That's it! You have now successfully connected Google Analytics.

For a step-by-step video tutorial, check out the following GIF:

Industries

Brands

For-profit companies, financial institutions, and businesses operating in all fields and pages of their products or subsidiaries

Services

Business services of all kinds, including marketing, accounting, IT services, event organizers, audit, etc.

Transportation services such as buses and taxis, shipping and mail services

Wellness and personal care services such as spas, gyms or hairstylists

Information portals about businesses healthcare professional or job vacancies and online dating sites

Real estate developers and agencies, architecture, and design studios

E-commerce

Brands that operate mostly online such as online stores and retailers

E-commerce websites that allow users to sell online, crowdfunding portals, ticket sale portals, and portals that offer price comparisons and purchase, such as travel-related services

Video and music streaming services

Finance

Banks, insurance companies, and companies that offer investments, savings or loans

Brokers, portals with finance-related information, exchanges (money, stock, cryptocurrency), and money transfer services

Retail

Distributors

Car dealerships not owned by the manufacturers

Retailers selling products from all industries such as grocery stores, drug stores, clothing stores, furniture stores, or electronics

Retail Food

Fast food, restaurant, and coffee chains and their various location pages, bakeries, and butcher shops

FMCG Food

Individual food brands, baby food included

Telecom

Providers of internet, phone, and mobile services

Cable and satellite TV companies

Auto

Manufacturers of cars, motorcycles, trucks, boats, and auto parts and accessories

Household Goods

Brands that make fast-moving household goods, such as chemicals and cleaning supplies, batteries, stationery, and products for pets (food, toys etc.)

Alcohol

Beer, wine, spirits and other alcoholic beverage brands

Beverages

Brands that make non-alcoholic beverages such as sodas, bottled water, juices, energy drinks, or plant-based milk substitutes

Coffee and tea brands

Beauty

Brands that manufacture personal care products, beauty products, cosmetics, and dietary supplements

Fashion

Brands that manufacture clothing, fashion accessories, and jewelry

Electronics

Brands that manufacture appliances and consumer electronics such as smartphones, cameras, gaming consoles, TVs or computers and their components or accessories

Home & Living

Companies that make long-lasting household goods such as furniture, interior accessories and soft furnishings

Tools - maintenance or garden, kitchen utensils, products for children (stroller, bottles etc.)

Toys and games manufacturers

Media

Individual publications (magazines, newspapers etc.), both printed and digital

TV channels, radio stations, companies that own (multiple) aforementioned outlets, and press agencies

Social media profiles of search engines and social network companies

Entertainment

Production companies, movies, TV and radio shows

Official profiles of fictional characters or famous YouTubers

Books and book publishers, apps, computer games and cinemas or events such as festivals, expos, or theater shows

Society

Governments, intergovernmental alliances or unions and military, police departments, firefighters, etc.

Politicians, parties, and initiatives

Educational institutions or student organizations, research and science centers

Conferences and non-profit organizations such as charities, NGOs, shelters, associations, or brand-operated CSRs

Education

Schools, kindergartens, universities, and student organizations

Companies and institutions that provide courses in various fields

Community

Interests (cooking, technology, cars, gardening etc.)

Clubs, unofficial fan pages about movies or musicians, blogs and bloggers,

Religion

Pages in the Community category serve entertainment purposes or cater to people with similar interests

Place

Specific places in the world - famous streets, national parks, amusement parks or cultural centers such as museums, galleries or libraries

Airports, shopping centers and medical centers (clinics, hospitals etc.)

Establishments - non-chain restaurants, bars, and clubs

Territorial units - e.g. cities, regions or countries

Regions

Western Europe

Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland

Northern Europe

Aland Islands, Denmark, Estonia, Faroe Islands, Finland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Latvia, Lithuania, Norway, Svalbard and Jan Mayen, Sweden, United Kingdom

Southern Europe

Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Vatican, Italy, Macedonia, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain

Eastern Europe

Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Russia, Slovakia, Ukraine

Northern America

Bermuda, Canada, Greenland, Saint Pierre and Miquelon, United States

Central America

Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama

South America

Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Falkland Islands, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela

Western Asia

Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestinian Territory, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Yemen

Eastern Asia

China, Hong Kong, Japan, North Korea, South Korea, Macau, Mongolia, Taiwan

South-Eastern Asia

Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, East Timor, Vietnam

Australia and New Zealand

Australia, New Zealand, Norfolk Island

Africa

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Democratic Republic of the Congo, Ivory Coast, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Saint Helena, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zambia, Zimbabwe

Gulf States

Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates

Middle East and North Africa

Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates, Yemen

This article will walk through how to select which users will have access to your Ad Accounts, and the type of access a user will have, including Manage, Boost, or View Data permissions.

Prioritizing data ownership and security, we provide users with the ability to set tight permissions to govern access to these sensitive data assets. Taking the time to set these permissions will provide your teams a smooth experience with many sections of the platform, including the Paid Analytics module.

Setting Up Ad Account Permissions

In Socialbakers Suite, you’ll see a tab in the section Roles & Permissions that governs the permissions for Ad Accounts. This section is called Ad Account Roles. Click into this section to create an Ad Account role customized to your particular name and needs.There are also three preset Ad Account Roles with different permissions: Manage, View Data, and Boost.

Ad Accounts have a new detail too, the tab Users. Similarly to assigning users to a profile, users can be assigned to Ad Accounts with a particular Ad Account role. All assigned users are visible in this section.

In order to see an Ad Account on the list of Data Connections, a user must be assigned to this Ad Account. This gives you total control of who can see the Ad Account, who can see the data from these Ad Accounts, who can manage the users assigned to the Ad Account, and who can boost posts using certain Ad Accounts.

Ad Account Role Permissions

Let's dig into the three preset Ad Account Roles with different permissions: Manage, View Data, and Boost. Consult the the chart below for quick reference. The roles, shown left, have the listed permissions:

The Manage Role and Permissions

The user assigned to an Ad Account with the Manage role will see the Ad Account Detail section.In Ad Account Detail, this user can:

Can assign/remove Users

Change their roles

Can change colors

Can remove the Ad account

The Manage role has all available permissions that the View Data role and Boost role also have.

The View Data Role and Permissions

A user with the View Data Role has the following permission: they can see the Ad Account in the Analytics and Dashboard module of Suite and can see its data details in any sections where applicable.

The Boost Role and Permissions

A user with the Boost role for AdAccounts has the following permissions: they can boost posts using the Ad Account connected to their boost permission. The boost permission will define which ad accounts this user will see in the drop-down list of ad accounts in the boosting panel in Publisher.

Please note that there is a difference between this Boost Ad Account permissions and the Boost Profile permission:

Allowing a user to use an ad account to boost posts (Ad Account Role)VSAllowing a user to boost posts from a specific profile (Profile Role)

In order to boost posts on a specific profile using a specific Ad Account, a user needs to have both the Boost Profile Role permission and Boost Ad Account Role permission.