AutoTrader Competitors | Comparably
AutoTrader is an online marketplace for buying and selling new, certified and used cars. read more
EMPLOYEE
PARTICIPANTS
28
TOTAL
RATINGS
250

AutoTrader Competitors

AutoTrader competitors include CarGurus, VinSolutions, TrueCar, vAuto and Edmunds.com. AutoTrader ranks 3rd in CEO Score on Comparably vs its competitors. See below how AutoTrader compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

CEO Rank
3rd
eNPS Rank
4th
Gender Rank
3rd
Diversity Rank
3rd
Product Quality
6th
NPS Rank
6th
Pricing Rank
6th
Customer Service
6th

See AutoTrader Culture vs Competitors:

AutoTrader Competitors
RankCompanyScore
1CarGurus88
2VinSolutions78
3TrueCar76
4AutoTrader74
5vAuto72
6Edmunds.com63

AutoTrader Competitors at a Glance

Product Quality Score Comparison

AutoTrader Ranks 6th in Product Quality Score

39 Customers rate AutoTrader's Product Quality Score a 2.7/5, which ranks it 6th against its competitors, below CarGurus.

  1. 1st
    VinSolutions
    4.1 / 5
  2. 2nd
    vAuto
    3.7 / 5
  3. 3rd
    TrueCar
    3.5 / 5
  4. 4th
    Edmunds.com
    3.4 / 5
  5. 5th
    CarGurus
    2.9 / 5
  6. 6th
    AutoTrader
    2.7 / 5
Product Quality Score Comparison
RankCompany Score
1VinSolutions83
2vAuto75
3TrueCar71
4Edmunds.com69
5CarGurus58
6AutoTrader54
NPS Comparison

AutoTrader Ranks 6th in Net Promoter Score

48 Customers rate AutoTrader's Net Promoter Score a -23, which ranks it 6th against its competitors, below CarGurus. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend AutoTrader to a friend?”.

  1. 1st
    VinSolutions
    83
  2. 2nd
    vAuto
    50
  3. 3rd
    Edmunds.com
    15
  4. 4th
    TrueCar
    -13
  5. 5th
    CarGurus
    -16
  6. 6th
    AutoTrader
    -23
NPS Comparison
RankCompany Score
1VinSolutions83
2vAuto50
3Edmunds.com15
4TrueCar-13
5CarGurus-16
6AutoTrader-23
Pricing Score Comparison

AutoTrader Ranks 6th in Pricing Score

37 Customers rate AutoTrader's Pricing Score a 2.7/5, which ranks it 6th against its competitors, below CarGurus.

  1. 1st
    VinSolutions
    4.1 / 5
  2. 2nd
    Edmunds.com
    3.8 / 5
  3. 3rd
    vAuto
    3.6 / 5
  4. 4th
    TrueCar
    3.4 / 5
  5. 5th
    CarGurus
    2.8 / 5
  6. 6th
    AutoTrader
    2.7 / 5
Pricing Score Comparison
RankCompany Score
1VinSolutions83
2Edmunds.com76
3vAuto73
4TrueCar68
5CarGurus57
6AutoTrader55
Customer Service Comparison

AutoTrader Ranks 6th in Customer Service

35 Customers rate AutoTrader's Customer Service a 2.8/5, which ranks it 6th against its competitors, below CarGurus.

  1. 1st
    VinSolutions
    4.1 / 5
  2. 2nd
    Edmunds.com
    3.8 / 5
  3. 3rd
    vAuto
    3.6 / 5
  4. 4th
    TrueCar
    3.5 / 5
  5. 5th
    CarGurus
    3 / 5
  6. 6th
    AutoTrader
    2.8 / 5
Customer Service Comparison
RankCompany Score
1VinSolutions83
2Edmunds.com77
3vAuto73
4TrueCar71
5CarGurus61
6AutoTrader57
Overall Culture Score Comparison

AutoTrader Ranks 4th in Overall Culture Score

28 Employees rate AutoTrader's Overall Culture a 74/100, which ranks it 4th against its competitors, below TrueCar. Overall Culture scores are aggregated from all of the questions employees at a company answer on Comparably.

  1. 1st
    CarGurus
    88 / 100
  2. 2nd
    VinSolutions
    78 / 100
  3. 3rd
    TrueCar
    76 / 100
  4. 4th
    AutoTrader
    74 / 100
  5. 5th
    vAuto
    72 / 100
  6. 6th
    Edmunds.com
    63 / 100
Overall Culture Score Comparison
RankCompany Score
1CarGurus88
2VinSolutions78
3TrueCar76
4AutoTrader74
5vAuto72
6Edmunds.com63
eNPS Comparison

AutoTrader Ranks 4th in Employee Net Promoter Score

16 Employees rate AutoTrader's Employee Net Promoter Score a 19, which ranks it 4th against its competitors, below TrueCar. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at AutoTrader to a friend?”.

  1. 1st
    CarGurus
    71
  2. 2nd
    vAuto
    34
  3. 3rd
    TrueCar
    20
  4. 4th
    AutoTrader
    19
  5. 5th
    Edmunds.com
    -23
eNPS Comparison
RankCompany eNPS
1CarGurus71
2vAuto34
3TrueCar20
4AutoTrader19
5Edmunds.com-23
Gender Score Comparison

AutoTrader Ranks 3rd in Gender Score

4 Employees rate AutoTrader's Gender Score a 73/100, which ranks it 3rd against its competitors, below TrueCar. The Gender Score tracks how positively women rate their experience at AutoTrader.

  1. 1st
    CarGurus
    88 / 100
  2. 2nd
    TrueCar
    83 / 100
  3. 3rd
    AutoTrader
    73 / 100
  4. 4th
    Edmunds.com
    49 / 100
Gender Score Comparison
RankCompany Score
1CarGurus88
2TrueCar83
3AutoTrader73
4Edmunds.com49
Diversity Score Comparison

AutoTrader Ranks 3rd in Diversity Score

3 Employees rate AutoTrader's Diversity Score a 64/100, which ranks it 3rd against its competitors, below TrueCar. The Diversity Score tracks how positively diverse employees rate their experience at AutoTrader.

  1. 1st
    CarGurus
    88 / 100
  2. 2nd
    TrueCar
    70 / 100
  3. 3rd
    AutoTrader
    64 / 100
  4. 4th
    Edmunds.com
    62 / 100
Diversity Score Comparison
RankCompany Score
1CarGurus88
2TrueCar70
3AutoTrader64
4Edmunds.com62

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