In order for The Bank of South Carolina to remain the preeminent community bank in its market, the Bank must emphasize and focus on its primary competitive advantages; its people, its knowledge of the marketplace and its ability to respond to customer needs. Since the Bank's inception, it has focused on the following three markets: local businesses and their owners and managers, professionals and individuals who desire a higher level of service. To penetrate these markets, the Bank has sought to differentiate itself with personal service, responsiveness and attention to detail and long-term customer relationships. In addition, the directors, officers and employees are committed to improving the growth and welfare of the entire community through their personal involvement in community organizations and activities.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.