BBVA Mission, Vision & Values
BBVA Mission Statement
This mission is underpinned by our Purpose: “To bring the age of opportunity to everyone”.
BBVA Vision Statement
“At BBVA, we work for a better future for people” In addition, BBVA Group has a vision as a company, an aspiration that drives its ambition as a bank and which is summarized in one idea: we work for a better future for people. BBVA views its future as part of the future of all those related to its activity. It believes that its business development is linked to the prosperity of the people who live in the societies and countries where it operates and, therefore, seeks to contribute to build a better future for all of them. This way, the Group is committed to the people related to its activity and, particularly, to its customers, who are at the core of its business (customer-centric approach). This determination defines the identity and positioning of the BBVA brand, as a benchmark of responsible business conduct.
BBVA Values
- The customer comes first
- We think big
- We are one team
BBVA Employee Alignment
BBVA's mission, vision & values motivate 67% of BBVA employees. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
