Consistently produce high quality cement.Endeavor to be the lowest cost producer.Achieve 25% of the market share of North Zone in the short term and maintain its position as the largest cement producer in the country.Consistently maintain a high standard of customer service.Continue to invest in human resource through training, development and promotions from within whenever possible in order to meet future expansion needs.Continue to set aside adequate funds from net profits for fulfilling its various social responsibilities particularly in the field of education and health
To produce high quality cement at the lowest cost.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.