Better Place Forests – It started out really great, but as is unfortunately possible with startups, the leadership lost their way in the midst of the early and rapid success. It will take some serious soul searching or a complete replacement of the C-suite for this company to avoid a serious future scandal. | Comparably

Better Place Forests – It started out really great, but as is unfortunately possible with startups, the leadership lost their way in the midst of the early and rapid success. It will take some serious soul searching or a complete replacement of the C-suite for this company to avoid a serious future scandal.

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Better Place Forests Claimed Company
Better Place Forests is creating North America’s first conservation spreading forests for families who choose cremation. read more
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It started out really great, but as is unfortunately possible with startups, the leadership lost their way in the midst of the early and rapid success. It will take some serious soul searching or a complete replacement of the C-suite for this company to avoid a serious future scandal.

What does the leadership team need to get better at?

Transparency, ethics, leading with confidence instead of fear, decision-making, work ethic, communication skills, industry knowledge

What are some of the best things about your team?

Mostly due to employee referrals, the non-management level employees at BPF are truly phenomenal. Many of them joined for the mission and they are a joy to work with.

What is most positive about the culture and environment at your company?

The most positive aspect is that many employees still adamantly strive to serve our customers to the utmost of their ability with little to no support from the leadership. The most positive thing about the environment currently is the work-remote situation.

Why do you feel undervalued and what would make you feel better about your compensation?

To quote one of the executives "We can pay them less because they actually believe in what they're doing." This only works if the mission and values of the company remain intact. The mission has taken a serious blow due to ethical missteps at the top.

What's going wrong and how can it be improved?

Toxic leadership needs to be completely overhauled. The culture at the top is abysmal and no amount of anti-harassment training etc. is going to change that. Several of the execs truly do not believe in the mission and are openly in this for the cynical cash grab.

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