
Our mission at CFO magazine is to help our 400,000 readers cope with this transformation. Our task, as we see it, is to provide our readers with 1) solid reporting on the news and trends that most directly affect them; 2) analyses of the accomplishments of finance executives facing complex problems; 3) original research into what their peers as a group think about critical economic issues; and 4) exposure to innovative thinkers who will challenge their assumptions. Our content ranges well beyond traditional accounting and financial management, and addresses our readers’ interest in their careers as well as their concerns as managers. In reporting a story, we ask not just “What happened?” but “What can you learn from this?” We cover their core concerns thoroughly, but also urge them to “think differently.”