Our commitment to the role of a pioneer is a difficult but conscious decision. We are aware of the risks involved in introducing new products and services to the market, but believe that, if done right, these new products and services are bound for success. We decline the role of importer and reseller of already existing software, because we, as a company, are confident in our expertise and know-how and prefer to build products ourselves. In addition, it is this deep knowledge of our products that allows us to provide our customers with expert support with their every problem or request.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.