
To create positive memories for all who touch DQ
To be the world’s favorite quick-service restaurant.
Dairy Queen's mission, vision & values motivate 60% of Dairy Queen employees. Besides getting paid, the “company mission” is the most important thing about their work for 11% of employees at Dairy Queen. 10% of employees say that the main reason they stay at Dairy Queen is because of the Dairy Queen company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.