

Share Your Opinion
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Anonymously Rate Your Experience & Make Work BetterDirected Electronics employees are -100% more likely to recommend Directed Electronics as a great place to work
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
Working at Directed Electronics is rated below average by 4 employees, across various culture dimensions. Directed Electronics employees rate CEO Rating highest among all categories, and think that eNPS and Professional Development have the most room for improvement, putting Directed Electronics’s culture in the Bottom 35% compared to similar sized companies on Comparably and in the Bottom 35% compared to other companies in San Diego. See below in detail how working at Directed Electronics was rated by employees.
Overall Company Culture at Directed Electronics is rated C-
Last updated months ago
Directed Electronics ranks in the Bottom 35% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
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Anonymously Rate Your Experience & Make Work BetterDirected is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems.
Making life more secure, comfortable and fun in and around your vehicle.
| Headquarter | Vista, CA 92081 United States of America |
|---|---|
| Website | www.directed.com |
| Founding Date | 1982 |
| Tel | 7605976732 |
| Company Status | Private |
Directed Electronics competitors include ADS. Directed Electronics ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Directed Electronics compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
4 employees at Directed Electronics have reviewed Directed Electronics across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 4 Directed Electronics employees give their leadership a grade of D+, or Bottom 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Directed Electronics are generally satisfied with their total compensation at Directed Electronics, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Directed Electronics are generally satisfied with their team. 4 Participants grade the quality of their coworkers a C. The majority believe the meetings at Directed Electronics are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Directed Electronics believe the environment at Directed Electronics is positive. Most Participants believe the pace of work at Directed Electronics is extremely fast. About 67% of the employees at Directed Electronics work 8 hours or less.
Overall, the employees at Directed Electronics are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from Comparably users in San Diego about their company is that it was very prepared on their first day. San Diego employees concluded that their overall onboarding experience was positive. 74% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Directed Electronics' KPIs and OKRs is essential for its success. Out of 2 Directed Electronics employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Robert’s approval rate is in the Top 10% of all CEOs of similar-sized companies on Comparably, and in the Top 10% compared to the CEOs of all other companies in San Diego. Compared to Directed Electronics’s competitors, Robert Struble ranks right above ADS CEO Ed Heffernan. Under Struble’s leadership, Directed Electronics employee respondents are most happy about their Perks And Benefits and the company’s Environment. eNPS and Professional Development are two areas, according to respondents, where Directed Electronics could stand to see real improvement.
The Directed Electronics Executive Team is rated a “C+” and led by CEO Robert Struble, Senior Vice President of Product Development and Technical Services James Turner, and Senior Vice President, Sales & Customer Service Glenn Busse
Robert Struble CEO / President
Robert Struble serves as the CEO / President of Directed Electronics.
James Turner Senior Vice President of Product Development and Technical Services
James Turner serves as the Senior Vice President of Product Development and Technical Services of Directed. James... read more
Glenn Busse Senior Vice President, Sales & Customer Service
Glenn Busse serves as the Senior Vice President, Sales & Customer Service of Directed. Glenn started at Directed in... read more
Steve Wood VP Sales
Steve Wood serves as the VP Sales of Directed Electronics.
Al Fontane VP of Sales, Eastern Region
Al Fontane serves as the VP of Sales, Eastern Region of Directed. Al started at Directed in January of 1995. Al is... read more
Rich Hirshberg SVP Finance and Treasurer
Rich Hirshberg serves as the SVP Finance and Treasurer of Directed Electronics.
Michael Smith Senior Vice President of Global Operations
Michael Smith serves as the Senior Vice President of Global Operations of Directed. Michael started at Directed in April... read more
Naresh Idnani CFO
Naresh Idnani serves as the CFO of Directed. Naresh started at Directed in May of 2018. Naresh is currently based in... read more
How much do people at Directed Electronics get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Directed Electronics is $115,448, or $55 per hour, while the estimated median salary is $133,385, or $64 per hour.
At Directed Electronics, the highest paid job is a General Counsel at $276,345 annually and the lowest is an Admin Assistant at $43,741 annually. Average Directed Electronics salaries by department include: Marketing at $168,408, Admin at $53,270, Engineering at $124,890, and Operations at $143,056. Half of Directed Electronics salaries are above $133,385.
3 employees at Directed Electronics rank their Compensation in the Top 50% of similar sized companies in the US (based on 12 ratings) while 3 employees at Directed Electronics rank their Perks And Benefits in the Top 20% of similar sized companies in the US (based on 6 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $71k | $71k | 1st Percentile |
20th Percentile $97k | $97k | 20th Percentile |
40th Percentile $133k | $133k | 40th Percentile |
60th Percentile $188k | $188k | 60th Percentile |
80th Percentile $272k | $272k | 80th Percentile |
100th Percentile $350k | $350k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Directed Electronics across various culture dimensions.
Directed Electronics' PTO and Vacation policy typically gives 15-20 days off a year. Paid Time Off is Directed Electronics' most important benefit besides Healthcare when ranked by employees, with 100% of employees saying it is the most important benefit. Directed Electronics' benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

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Candidates By Department
All Industries | 38% | |
|---|---|---|
Engineering | 25% | |
IT | 13% | |
Business Development | 13% | |
Design | 13% |
Candidates By Location
San Diego | 50% | |
|---|---|---|
Chula Vista | 25% | |
Poway | 13% | |
Richardson | 13% |
Who is the CEO of Directed Electronics?
Directed Electronics CEO is Robert Struble, their score by employees is 80
What is Directed Electronics eNPS?
The eNPS for Directed Electronics is -100
What is the salary for Project Manager in Directed Electronics?
Project Manager average salary in the US is 106k
What are the salaries in the Sales in Directed Electronics?
The average salaries for Sales in Directed Electronics is 278k
Who are Directed Electronics competitors?
Directed Electronics main competitors are ADS