EffectiveUI is a user experience agency specializing in creation and implementation of custom web, mobile, desktop and touch-enabled apps. read more
Underutilized. Spent more time explaining vs. doing.
What does the leadership team need to get better at?
Decent, hard-working, but mostly young and inexperienced. Still learning or clueless about certain subjects, especially about QA and front-end best practices.
What's going wrong and how can it be improved?
The company has confused early success with a formula for success. What got them here won't be what propels them in the future.
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