Executive Bio
Mr. Traug Keller serves as Senior Vice President at ESPN, Inc. Mr. Keller served as Senior Vice President of Production, Business Divisions at ESPN, Inc., since June 2006. Mr. Keller oversees all aspects of ESPN Radio including talent, staffing, national programming content, scheduling, event production and coordination with ABC Radio for ad sales and affiliation needs. Additionally, he is also responsible for ESPN Deportes, coordinating synergistic efforts with ESPN's domestic operations as well as enhancing and developing ESPN Deportes' relationships with affiliates. He served as Senior Vice President for ESPN Radio and ESPN Deportes of ESPN, Inc. since joining in November 2004. Mr. Keller took on the role of Bristol integration for Mobile ESPN in June 2006, responsible for developing new, potentially exclusive, video content for the phone, driving more integrated promotions of Mobile ESPN on-air, and serving as Mobile ESPN's representative in evaluating and executing on all other Mobile ESPN synergy ideas. Prior to joining ESPN, he served as President of ABC Radio Networks, responsible for all aspects of network programming, affiliate relations, engineering, finance, research, IT, international programming and marketing. He oversaw ABC's 24-Hour Music Formats, ABC News Radio, ABC Radio Sports, including ESPN Radio Network, and Internet Programming. He also managed ABC Radio Networks' lineup of radio talent including Paul Harvey, Tom Joyner, Bob Kingsley, Doug Banks, Dick Bartley, Bob Brinker, and Sean Hannity. He joined ABC Radio Networks as Vice President, Eastern Sales in 1994. Since 1997, he served as an Executive Vice President, Advertising Sales and Marketing for ABC Radio Networks, responsible for all advertising sales for the radio networks, including the supervision of eight sales offices across the country as well as Radio Disney, ESPN, syndicated programming and Internet sales. Prior to joining ABC, he was New York sales manager for the CBS Radio Networks and held several different marketing and sales positions with the New York Times Company. He was the 2004 recipient of Radio and Records News Talk Executive of the Year. He is a graduate of Boston College with a bachelor of arts degree in English and psychology.