To be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn't changed. Customers want great products at great value which they can buy easily and it's our job to deliver this in the right way for them
They have become a vital part of our culture - and an essential underpinning of our growth and success. They ensure that every person at Tesco understands what is important - about how we work together as a team and how customers are at the centre of what we do. They are universal values, which have helped guide our people as Tesco has grown into new markets and new countries.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.