Fitzroy Toys Mission, Vision & Values

Fitzroy Toys Mission Statement

Fitzroy is a new way of thinking about wholesale. Because “wholesale” should be modern, easy, and fun, especially when you are talking about products for children. We’re laying a foundation for a retail movement that celebrates small business owners - the designers, mompreneurs, founders, and inventors who share a different point of view through their independent brands and specialty retailers. We believe different isn’t just good but it’s necessary.