Tom Harms — Senior VP and MD of China & APAC at Herbalife | Comparably
"Herbalife sells nutritional products such as shakes, snacks, vitamins and dietary supplements." read more
EMPLOYEE
PARTICIPANTS
376
TOTAL
RATINGS
2422
Tom Harms — Senior VP and MD of China & APAC at Herbalife

Tom Harms — Senior VP and MD of China & APAC at Herbalife

Executive Bio

Mr. Tom Harms has been Senior Vice President and Managing Director of China & APAC at Herbalife International of America, Inc. since August 2017. Mr. Harms is responsible for the strategies, distributor relations and financial performance of these regions. Mr. Harms has been Senior Vice President and Managing Director of China & APAC at Herbalife Ltd. since August 4, 2017. He served as Vice President of Sales, Marketing and Distributor Services - Europe at Herbalife Ltd. from August 2014 to August 4, 2017. He previously served as vice president of special projects at Herbalife and led the core team responsible for enhancing Herbalife Nutrition's focus on its customers, increasing new customer acquisition and customer lifetime value. Mr. Harms served as Vice President of U S A Operations at Herbalife Ltd. He served as Acting Managing Director of South America at Herbalife Ltd. He served as Vice President of South America of Herbalife Ltd. Mr. Harms served as Vice President of sales, marketing and business development, EMEA at Herbalife. During this time, he led the development of new product strategies to leverage regional opportunities and developed new technology platforms, better enabling consumer sales, strategy and insight efforts. From 2012 to 2014, he served as senior vice president of worldwide marketing, where he was responsible for the Herbalife Nutrition brand and marketing function globally. Specifically, he oversaw brand strategy, global creative, product marketing, channel marketing, sports marketing and sponsorships, distributor training and education. Mr. Harms reorganized and refocused product marketing while developing a five-year product innovation strategy to drive new product ideation in support of the business and brand goals. From 2001 to 2012, Mr. Harms held various sales and marketing roles at Herbalife Nutrition, both nationally and internationally. Prior to joining Herbalife Nutrition, he held various roles at Allied Domecq Retailing International (ADRI), including serving as vice president, Latin America, leading the team in development of ADRI brands and sales through appropriate market and channel development. Mr. Harms holds a Master of International Management from the Thunderbird School of Global Management and a Bachelor of Science from University of Redlands.

Executive Team Culture Ratings from Herbalife Employees

TOP
5%
Herbalife's Executive Team scores in the Top 5%
of similar sized companies on Comparably
Who ranks the Executive Team the highest?
Department - Marketing 89/100
Experience - 1 to 3 Years 88/100
Ethnicity - Asian or Pacific Islander 88/100
Who ranks the Executive Team the lowest?
Department - Product 75/100
Ethnicity - Caucasian 75/100
Experience - 3 to 6 Years 80/100

Herbalife's Executive Team at a Glance

Based on 141 ratings, Herbalife's employees are very satisfied with their Executive Team and give them an ā€œA+ā€ or 87/100. On average, Women provided higher ratings for their Executive Team compared to Men. Also, the Marketing department thinks more highly of the Executive Team relative to the Product department.

Herbalife's Executive Team ranks in the Top 5% of other companies in Los Angeles and Top 5% of other companies on Comparably that also have 5,001-10,000 Employees.

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