Liyuan Woo — Chief Financial Officer at HydraFacial

Liyuan joined the HydraFacial Company in September 2020 as EVP, Chief Financial Officer. Liyuan has more than 23 years of experience building and creating infrastructure to enable aggressive global scaling, while promoting profitability. Prior to The HydraFacial Company, Ms. Woo was the COO & CFO of The VOID, a highly rated VR brand introducing consumers to fully immersive, location-based, hyper-reality experiences. Throughout her career, Ms. Woo provided leadership to both growth oriented and turnaround situations. Prior to the VOID, Liyuan was the EVP, CFO at SharkNinja, a growth oriented multi-billion dollar consumer electronic product portfolio category creator focused on innovation and marketing. At SharkNinja, she was in charge of finance, capital raising and allocation, legal and strategic initiatives involving global expansion and M&A. Previously, Liyuan, as a Director of Alix Partners, acted as CFO during Gymboree Group’s multi-billion dollar restructuring process. Additionally, she teamed up with other executive members in establishing the strategic plan, supply chain hub in Asia, and international expansion. Prior to that, she was the CFO of bebe stores, a publicly traded global multi-channel fashion brand. During her 6 years with bebe, Liyuan was responsible for all aspects of finance and operations.