Utilize customer insights to build a world-class portfolio of quality digital storage products, audio and video electronics, and accessories. Extend our category leadership in key markets through our powerful global distribution network. Focus our resources on profitable growth areas. Increase the value of our brands and demonstrate return on marketing investments. Maintain an uncompromising commitment to strong execution. Lead with the highest ethical standards, demonstrating good citizenship in all we do.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.