2 Customers rate Imperial Brands' Product Quality Score a 4/5, which ranks it 3rd against its competitors, below Reynolds American.
3 Customers rate Imperial Brands' Net Promoter Score a 67, which ranks it 1st against its competitors. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Imperial Brands to a friend?”.
2 Customers rate Imperial Brands' Pricing Score a 3.2/5, which ranks it 5th against its competitors, below Altria.
2 Customers rate Imperial Brands' Customer Service a 3.5/5, which ranks it 5th against its competitors, below Reynolds American.
3 Employees rate Imperial Brands' Employee Net Promoter Score a -34, which ranks it 3rd against its competitors, below Altria. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Imperial Brands to a friend?”.
