Imperial Brands Competitors | Comparably
Producer and distributor of tobacco products. The company offers a comprehensive range of cigarettes, fine cut and smokeless tobaccos, papers and cigars that are sold in 160 markets worldwide through their various brands focusing on maximising sales, cost and cash opportunities and to deliver sustainable shareholder returns. read more
EMPLOYEE
PARTICIPANTS
5
TOTAL
RATINGS
<15

Imperial Brands Competitors

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See Imperial Brands Culture vs Competitors:

Imperial Brands Competitors
RankCompanyScore
1Philip Morris International76
2Altria70
3Reynolds American49
CEO Ratings Comparison
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Product Quality Score Comparison

Imperial Brands Ranks 3rd in Product Quality Score

2 Customers rate Imperial Brands' Product Quality Score a 4/5, which ranks it 3rd against its competitors, below Reynolds American.

  1. 1st
    Japan Tobacco
    5 / 5
  2. 2nd
    Reynolds American
    4.1 / 5
  3. 3rd
    Imperial Brands
    4 / 5
  4. 4th
    Philip Morris International
    3.9 / 5
  5. 5th
    Altria
    3.8 / 5
Product Quality Score Comparison
RankCompany Score
1Japan Tobacco100
2Reynolds American82
3Imperial Brands80
4Philip Morris International78
5Altria76
NPS Comparison

Imperial Brands Ranks 1st in Net Promoter Score

3 Customers rate Imperial Brands' Net Promoter Score a 67, which ranks it 1st against its competitors. Net Promoter score tracks customers' overall score to this question - “On a scale from 0-10, how likely are you to recommend Imperial Brands to a friend?”.

  1. 1st
    Imperial Brands
    67
  2. 2nd
    Philip Morris International
    26
  3. 3rd
    Altria
    26
  4. 4th
    Reynolds American
    19
NPS Comparison
RankCompany Score
1Imperial Brands67
2Philip Morris International26
3Altria26
4Reynolds American19
Pricing Score Comparison

Imperial Brands Ranks 5th in Pricing Score

2 Customers rate Imperial Brands' Pricing Score a 3.2/5, which ranks it 5th against its competitors, below Altria.

  1. 1st
    Japan Tobacco
    5 / 5
  2. 2nd
    Philip Morris International
    3.8 / 5
  3. 3rd
    Reynolds American
    3.8 / 5
  4. 4th
    Altria
    3.6 / 5
  5. 5th
    Imperial Brands
    3.2 / 5
Pricing Score Comparison
RankCompany Score
1Japan Tobacco100
2Philip Morris International77
3Reynolds American77
4Altria73
5Imperial Brands65
Customer Service Comparison

Imperial Brands Ranks 5th in Customer Service

2 Customers rate Imperial Brands' Customer Service a 3.5/5, which ranks it 5th against its competitors, below Reynolds American.

  1. 1st
    Japan Tobacco
    5 / 5
  2. 2nd
    Philip Morris International
    3.9 / 5
  3. 3rd
    Altria
    3.8 / 5
  4. 4th
    Reynolds American
    3.7 / 5
  5. 5th
    Imperial Brands
    3.5 / 5
Customer Service Comparison
RankCompany Score
1Japan Tobacco100
2Philip Morris International78
3Altria76
4Reynolds American74
5Imperial Brands70
Overall Culture Score Comparison
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eNPS Comparison

Imperial Brands Ranks 3rd in Employee Net Promoter Score

3 Employees rate Imperial Brands' Employee Net Promoter Score a -34, which ranks it 3rd against its competitors, below Altria. Employee Net Promoter score tracks employees' overall score to this question - “On a scale from 0-10, how likely are you to recommend working at Imperial Brands to a friend?”.

  1. 1st
    Philip Morris International
    37
  2. 2nd
    Altria
    21
  3. 3rd
    Imperial Brands
    -34
  4. 4th
    Reynolds American
    -58
eNPS Comparison
RankCompany eNPS
1Philip Morris International37
2Altria21
3Imperial Brands-34
4Reynolds American-58
Gender Score Comparison
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Diversity Score Comparison
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