

"Initiative Media is an advertising agency that offers communication planning, market research and digital marketing services."
| Headquarter | York, NY |
|---|---|
| Website | initiative.com |
| Founding Date | 1975 |
| Company Status | Private |
Initiative Media competitors include Mindshare, MediaCom, SMG, and Mediavest. Initiative Media ranks 5th in Overall Culture Score on Comparably vs its competitors. See below how Initiative Media compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
1 employee at Initiative Media has reviewed Initiative Media across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

The prevailing opinion from Comparably users in Buffalo, NY about their company is that it was prepared on their first day. Buffalo, NY employees concluded that their overall onboarding experience was positive. 70% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no Initiative Media employees have provided insight into whether or not they clearly understand Initiative Media's KPIs and OKRs.

Mat Baxter CEO / President
Mat Baxter serves as the CEO / President of Initiative Media.

Scott Berwitz SVP, Global Corporate Communications
Scott Berwitz serves as the SVP, Global Corporate Communications of Initiative. Scott started at Initiative in February...

Ed Weiner EVP Group Account Director
Ed Weiner serves as the EVP Group Account Director of Initiative Media.

John Mossawir Managing Director
John Mossawir serves as the Managing Director of Initiative. John started at Initiative in October of 2001. John...

Madhavi Tadikonda Client Director, Investment
Madhavi Tadikonda serves as the Client Director, Investment of Initiative. Madhavi started at Initiative in December of...

Rob Fitzgerald MD, East & Head of Strategy & Planning
Rob Fitzgerald serves as the MD, East & Head of Strategy & Planning of Initiative Media.

Daniel Rubin Chief Financial Officer
Daniel Rubin serves as the Chief Financial Officer of Initiative. Daniel started at Initiative in August of 2018. Daniel...

Maureen Bosetti Chief Investment Officer
Maureen Bosetti serves as the Chief Investment Officer of Initiative. Maureen started at Initiative in February of 2016....

David Ernst EVP, Director of Insights and Futures
David Ernst serves as the EVP, Director of Insights and Futures of Initiative Media.
Leading members of the Initiative Media Human Resources Team include Stephanie Solomon, Shawn Neik, and Elena Carreno.

Stephanie Solomon EVP, HR Business Partner
Stephanie Solomon serves as the EVP, HR Business Partner of Initiative. Stephanie currently resides in the Greater New...

Shawn Neik HR Generalist
Shawn Neik serves as the HR Generalist of Initiative. Shawn currently resides in the Greater New York City Area.

Elena Carreno Human Resources Manager
Elena Carreno serves as the Human Resources Manager of Initiative. Elena currently resides in the Greater Los Angeles...
How much do people at Initiative Media get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Initiative Media is $100,965, or $48 per hour, while the estimated median salary is $110,975, or $53 per hour.
At Initiative Media, the highest paid job is a Director of Engineering at $166,879 annually and the lowest is an Admin Assistant at $44,817 annually. Average Initiative Media salaries by department include: Product at $122,444, Admin at $54,649, HR at $90,431, and Customer Support at $58,711. Half of Initiative Media salaries are above $110,975.
1 employee at Initiative Media ranks their Compensation in the Top 5% of similar sized companies (based on 3 ratings) while 1 employee at Initiative Media ranks their Perks And Benefits in the Top 5% of similar sized companies (based on 1 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $65k | $65k | 1st Percentile |
20th Percentile $87k | $87k | 20th Percentile |
40th Percentile $108k | $108k | 40th Percentile |
60th Percentile $178k | $178k | 60th Percentile |
80th Percentile $228k | $228k | 80th Percentile |
100th Percentile $325k | $325k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
| Summary | Department | Average Salary |
|---|---|---|
Admin $54,649 | Admin | $54,649 |
Business Development $96,337 | Business Development | $96,337 |
Customer Support $58,711 | Customer Support | $58,711 |
Design $88,113 | Design | $88,113 |
Engineering $115,054 | Engineering | $115,054 |
Finance $71,646 | Finance | $71,646 |
HR $90,431 | HR | $90,431 |
IT $84,020 | IT | $84,020 |
Marketing $146,452 | Marketing | $146,452 |
Operations $82,019 | Operations | $82,019 |
Product $122,444 | Product | $122,444 |
Sales $210,736 | Sales | $210,736 |

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In 2019, Initiative Media applied for 6 H1B visas. Of the work permits applied for, 83% were approved.
An in-depth look at ‘Certified-withdrawn’ H1B applications at Initiative Media unveil that one approved work permit application was withdrawn before the employee’s start date.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Who is the CEO of Initiative Media?
Initiative Media CEO is Mat Baxter, their score by employees is 10
What is the salary for SysAdmin in Initiative Media?
SysAdmin average salary in the US is 74k
What are the salaries in the Design in Initiative Media?
The average salaries for Design in Initiative Media is 88k
Who are Initiative Media competitors?
Initiative Media main competitors are Mindshare, MediaCom, SMG, Mediavest
Who is Initiative Media leadership?
Scott Berwitz, Ed Weiner & John Mossawir are part of Initiative Media leadership, Mat Baxter is the CEO