LeadPages FAQs

We’re always adding new features, templates, and more togive you even more power in your conversiontoolset.To see what’s newrightfrom your account, click theicon in the top-right corner of your Leadpages account dashboard.

Product updates

We also announce new features and product updates on our blog. You can visitthe latest posts below:

[Feature Release] Get online and grow with Leadpages Sites

4 Design Transformations Powered by the Leadpages Shutterstock Integration

Our Highest-Converting Opt-In Page Examples

13 Nerdy (and Totally Essential) Website Terms to Master

The 10 Essential Must-Knows for Small Business SEO

How to Choose the Best Email Marketing Platform for Your Small Business

For even more product updates, visitour blog.

NOTE: Checkouts are available toProandAdvancedcustomers.

The fine print

While Stripe's testing mode is strictly for their product directly, rather than integrations like Leadpages, you can still test out your checkout widget within Leadpages. Learn more below

The Leadpages checkout widget is not compatible with Stripe'sCheckout client integration. Disabling Stripe's Checkouts is required to use the Leadpages checkout widget. Learn how more below

Shipping costs must be included in the price of the product you sell. We do not provide services for handling tax, shipping, or logistics involved with delivering physical products.

The Leadpages checkout widget is compliant with SCA regulation. Learn more

Make note of our FAQ article on this widget.

Add a Checkout

To start selling your product, drag aCheckout from the widgets paneland place it on your pageor pop-up. A basicform will appear, along with its settings sidebar.

TIP: To sell items from a pop-up on your page or your external site, delete the basic form from the default pop-up and add a Checkout in its place.

Connect to Stripe

If it’s your first time using the Checkouts, clickConnect Stripe Accountin the left sidebar. Or, create a new account at https://dashboard.stripe.com/register if you’re not already using Stripe.

Checkouts: Frequently Asked Questions

Sell a product

When you set up a Checkout, you’ll need to specify a product to sell. More specifically, each Checkout must have aproductand a specific SKU, as shown below. Keep in mind, you must set up a product and SKU in Stripe before you can use it in a Checkoutreview the section below for full details.

Disable Stripe's Checkouts

In order to utilize the Leadpages checkout widget, you'll want disable Stripe's own Checkout client integration. This will allow you to set your product to zero dollars for testing as well as allow you to turn off shippable fields.

To disable Stripe's Checkouts:

Log in to your Stripe account and navigate to Settings.

Click Checkout Settings under "Stripe Apps."

Switch the toggle at the top-right corner to theDisabled position.

Add a product from Stripe

Stripe has in-depth resources that cover how to set up products (including best practices). We recommend taking a look at their “Orders Guide” as you configure your account:

Define products and SKUs

Orders Guide: Best practices

About Products andSKUs

Aproductin Stripe can be a physical or digital item, such as a T-shirt, ebook,or even software. When you create a product, you can define attributes to describe various properties. For instance, if you’re sellinga T-shirt, you might have color and size attributes.

NOTE: While attributes are used to define SKUs, they arenotthe same as SKUs. You must create SKUs in your product’s inventory section.

An SKU is an instanceof your product with specific attributes. To continue with the T-shirt example, a blue, medium T-shirt would make up one SKU. You can add SKUsin your product’s inventory section, as shown below.

Keep in mind, you’ll need at least one active product with one SKU in Stripe in order to use Checkouts.Once you do, here’s how to select your product in a Checkout’s settings:

Click the form on your page or pop-up, and navigate to the “Payments” tab in the left-hand sidebar.

Select your product and SKU from the drop-down menus.

Shipping fields

If your chosen product is marked as “shippable” in Stripe, shipping-related fields will automatically be added to your form. These fields are controlled within Stripe. Follow the steps below if you have a product that does not require shipping fields.

Remove shipping fields

Select Products under Ordersfrom withinStripe.

Choose the product you'd like to edit.

At the bottom of the product editing page, uncheck the box next to "Shippable."

Click "Save product."

Open your Checkout in the Leadpages builder,refresh your Stripe products.

Make sure the right product is selected and Update your page.

Note that allactiveproducts will appear in Leadpagesif you don’t see your product listed, try clicking the refresh button and make sure your product is set to “active” in Stripe.

If you’d like to display information about your productonyour form, be sure to toggle the switch next to “Add an itemized summary on your form”.

Test your Checkout

Not to be confused with Stripe's in-app testing mode, to test the purchase of a product on your page:

Set your product to $0.00 in Stripe.

Open your Checkout in the Leadpages builder and refresh your Stripe products.

Update your page at the top-right corner of the builder.

Visit the page and purchase your product.

After you've finished testing and are set to start selling to your page visitors, make sure to follow these steps to get your product set back to the right price.

Additional form options

Add an integration

Besides processing transactions, you can use Checkoutsto collect other information about your customersjust like you can with any other form. To do so, navigate to the “Integrations” tab in a Checkout’s settings sidebar. Then, add your email service provider, webinar service, or other integrations.

For a full guide on how to configure your form’s integrations, check out: Connect Integrations.

Customize fields

Checkouts collectthe following required fields:

Email Address (used for email receipts)

Card Number

Expiration Date

CVC/CVV

Billing ZIP Code

To ensure that you can collect payments through Stripe, these fields are not customizable.If you select a shippable product to sell, your form will also include required shipping related fields.

You can add an integration (such as your email service provider) to collect additional information from your customers.Your customers’ email address will get sent to Stripe and any other integrations. However, other custom fields (such as name, phone number, etc.) will only get sent to additionalintegrations, not Stripe.

Customize a Checkout’s appearance

You can customize your buy button’s color, style, and hover state just like a regular form widget. It will automatically display “PayX.XX.” The “Pay” text cannot be edited manually from within Leadpages and the price will always reflect information from Stripe and therefore also cannot be edited.

After purchase

View invoices

In your Stripe account, any purchases made via a Leadpages checkout widget will be recorded under Billing, then Invoices.

Email receipts

To send email receipts to those who have purchased your product, navigate to your Settings in your Stripe account, then Email receipts and toggle "Successful payments" ON.

Frequently asked questions

For quick answers on everything from product setup to form customization, check out: .

Hosting webinars can be one of the best ways to engage your audience and gain new customers. And with our WebinarJam integration, your visitors can register for a webinar right from your landing pages and pop-up forms.

In this guide, we’ll cover everything you need to connect your WebinarJam account with Leadpages.

WARNING:WebinarJam and EverWebinar 3.0 will no longer be operational as of January 31, 2020. On this date, all Leadpages assets connected to WebinarJam and/or EverWebinar will stop sending leads to your integration. More info on upgrading to 4.0 below

The fine print

This article covers the New WebinarJam and the New EverWebinar. If you’re using WebinarJam Studio or legacy EverWebinars, you can migrate to the new system.

The New WebinarJam is available for Drag & Drop pages, sites and pop-ups; it is not available in our Standard Builder, opt-in texts, or trigger links.

Integrate with WebinarJam and EverWebinar

First, you’ll need to copy your API key from WebinarJam:

Under any webinar, click Advanced Settings API custom integrations.

Copy your API key from the bottom-right corner.

You can also find full instructions on WebinarJam’s site

TIP: You can use the API key from any WebinarJam webinar or EverWebinar webinar.

Once you have your API key, follow these steps to integrate with your Leadpages account.

Send registrants to WebinarJam

Once you integrate with WebinarJam, you can set up forms with standard webinars or EverWebinars. To do so, select WebinarJam as your integration service when you set up a new form. Then, choose which webinar you’d like people to register for.

following the steps here

You can find full details on setting up your integrations here: Choose a Destination For Your Leads.

If you connect to an EverWebinar, registrants will be signed up for the next available time slot for that webinar. If you'd like visitors to be able to choose which time they attend the EverWebinar, you could use an HTML widget with Leadpages to paste a registration embed code you've created within WebinarJam.

Supported fields

The New WebinarJam and EverWebinar require email and first name for all registrants. You can optionally collect last name and phone number as well.

Learn more about registration form fields

Migrating from WebinarJam and EverWebinar 3.0 to 4.0

WebinarJam and EverWebinar have released a free upgrade to their product and when upgrading, if you have used these services with Leadpages prior to January 31, 2020, you'll want to take specific steps to migrate from 3.0 to 4.0 of WebinarJam and EverWebinar.

NOTE: Leadpages will be unable to send leads via the 3.0 connection past January 30, 2020. However, opt-in data will be saved via your CSV download of your pages and pop-ups.

Steps to migrate

First, to upgrade your WebinarJam and EveryWebinar account to 4.0, follow the steps here.

After upgrading your account, create a new integration connection with Leadpages by .

Edit any and all forms on your pages, pop-ups or sites integrated with WebinarJam or EverWebinar with the new integration connection.

About WebinarJam Studio

The New WebinarJam and New EverWebinar is now available. The new platform replaces WebinarJam Studio and legacy EverWebinars.

WARNING: WebinarJam Studio and legacy EverWebinars officially shut down on February 1, 2018.

Any existing webinars (from WebinarJam Studio) will continue to work until February 1, 2018. However, you won’t be able to create new webinars or make changes to webinars unless you use the New WebinarJam/EverWebinar.

The New WebinarJam/EverWebinar is not supported in our Standard Builder, trigger links, or opt-in texts as we focus efforts on our Drag & Drop Builder.

NOTE:Checkouts are available toProandAdvancedsubscribers.

Collecting payments

Are payments supported internationally?

Yes, we support any country that Stripe does, including the United States, Canada, Australia, the United Kingdom, and the European Union. For additional information, please see https://stripe.com/global. Checkouts will always display your product’s price in whatever currency you’ve set within Stripe.

Whichpayment processors are supported?

At this time, all payments are handled by Stripe. We may addintegrationswith other payment services in the future.

Can I test a Checkout?

Yes! Learn more here.

At this time, we don’t support using Stripe’s test database.

Can I collect payments usingLeadpageson my external website?

Yes, you can add a Checkout to your site in a few different ways. For pages that include a Checkout, you can use any of our standard publishing options. You can also publish a pop-up with a Checkoutusing any standard publishing methods.

Stripe requires for the Checkout to be published to a secure URL. If the URL uses https:// instead of http://, it’s secure. All domains connected directly to Leadpages are secure. More information here.

Product setup

How doI sell multiple products?

You can onlysell oneSKU per Checkout. To sell multiple products, you can set up additional Checkouts.

For example, if you’re selling registration spots for two different event dates, you could add two buttons to your pageand connect each to apop-up with a Checkout.

Can I charge customers on a recurring basis?

At this time,Checkouts only supportone-time transactions.

We do have another setup you can try. You can follow the basic steps below. If you get stuck or have any questions, we would strongly encourage you to consult Stripe’s support resources they’ll be much better-suited to help!

Also, make sure you let customers know they’ll be paying for a subscription before starting them on one! Read Stripe’s official policy here.

First, set up a Subscription and at least one plan in Stripe if you haven’t already done so. Learn more in Stripe’s docs

Then, start a subscription for an individual customer following these steps:

Navigate to Products Orders in your Stripe Dashboard. Then, click an order to view its details.

Copy the "customer_id" from the order metadata. click here

Search for the copied ID to find the customer record (it should be the first result). Click to open the record.

Scroll down to the “Active subscriptions” panel, then click Add subscription.

Click Add a plan, then click Add for the relevant plan.

Optionally add a coupon, tax, or a trial, then click Create subscription.

That customer will begin a new subscription through Stripe. You can repeat these steps for each customer you’d like to create a subscription for.

My product isn’t in the Checkout settings drop-down menu what should I do?

Here are some steps you can take if your product doesn’t appear within Leadpages:

If you’ve recently made changes in Stripe, refresh in Leadpages to make sure you’re getting the latest data.

Make sure your product has at least one SKU and is set toActivestatus.

Still having trouble? Don’t hesitate to reach out to our support team with further questions.

Form customization

Can I customize my Checkout’s form’s fields or buy button?

Default payment fields are configured to provide a clear purchasing experience, and are not customizable. If you configure a Checkout to sella shippable product, your form will also include required shipping fields.

Your button will always display cost information directly from Stripe, so your customers know exactly how much they’re spending. Therefore, there is not a way to edit the buy button's text or pricing.

NOTE: Stripe requires the expiration date field on a checkout form to contain a /symbol between the card's month and year of expiration.

What information can I collect from customers?

Checkouts always include default fields to process transactions, but you can add more fields by connecting another integration. Just like our opt-in forms, your integration determines which fields you can add.

Note that your customers’ email address will get sent to allintegrationsyou set up. Payment and any shippingdetails willonlybe sent to Stripe, while any other fields will only besent to your other integration(s).

Transaction follow-up

How can I deliver a product to customersonce they make a purchase?

Depending on your product, there are a few ways to handle fulfillment. For digital products (such asebooks, videos, etc.) you can add a lead magnet to your payment formjust as you would with an email opt-in form. You can check out a detailed guide here: How To Send a Lead Magnet. The lead magnet will only get sent once someone has submitted the Checkout form.

Or, if you’ve added another integration to your Checkout (such as a CRM or email service provider), you might look into their options for sending digital products automatically.

If you choose a shippable product from Stripe, required shipping fields will automatically be added to your form and sent to Stripe.Keep in mind, we do not provide services for handling tax, shipping, or logistics involved with delivering physical products.

What can I do if a customer requests a refund?

Checkouts are only designed to process an initial transaction. To issue refunds, you’ll need to go through Stripe. For instructions, please check out “How do I issue refunds?” from Stripe’s support site.

Why was a customer’s purchase declined?

Transactions can fail for a variety of reasons. If a charge doesn’t go through, wedisplay error messaging from Stripe on your payment form. You can also investigate failed charges in your Stripe account. Learn more about declined charges in their helpful guide here: Why was a customer’s charge declined?

Will my customers receive a receipt for their purchase?

Yes,we pass your customers’ email address to Stripe so they can send a receipt. To learn more about how to make sure email receipts are turned on in your Stripe account, .

Pop-ups are a great way to focus a visitor’s attention on opting in to your list. You can link pop-ups to buttons, images, or text on your page. When a visitor clicks on the object you have linked to the pop-up, your opt-inform will appear. To create a pop-up, follow the steps below.

The fine print

On-page pop-ups are separate from the standalone pop-ups listed on your account dashboard. For more information on standalone pop-ups to place on your blog or website, click here.

Any pop-ups created within a page or site are specific to that page or site and only available within the page or site.

When choosing a pop-up to add to an element on your page, there is a limit of 24 on-page pop-ups to select from.

Create your pop-up

Most Leadpage templates come pre-loaded with on-page pop-ups ready for you to edit. You can of course delete these template pop-ups as well and create a new one from scratch.

Step-by-step

Existing button and pop-up on a template

Hover over your button, then click Edit Pop-Upas seen below (alternatively,clickyourbutton,then click the link icon in the widget settings panel).

The Form Widget

New button and pop-up

Drag any linkable widget to your page (such as a button, image, or text)or, use an existing widget on your template. We’ll be using a button widget in this guide.

Hover over your button, then clickAdd Click Event >Open a Pop-Up>Create New Pop-Up.

Edit your pop-up

If you already have a Leadpages site, landing page, or pop-up built, you have the option to copy + paste a section onto your new pop-up. Learn more

Customizing your pop-up's form

To edit your form, click on any part of the form widget and edit its options in the left-hand sidebar, as shown below.

You can learn more about editing your forms here:. Forms are one-step opt-ins,the form appears embedded on the page. Pop-ups are considered two-step opt-ins; the form only appears after a visitor clicks a linked object like a button, text, or image.

Naming your pop-up

We recommend naming your pop-up to make sure it’s easy to keep track of (especially if you set up multiple pop-ups on the same page).

To name your pop-up, clickPop-Up Trackingin the left-hand sidebar, then edit the name field and clickSave.Note, if you've got your form settings open, click anywhere outside of the form widget on your pop-up to access the Pop-Up Tracking option.

Testing your pop-up

When you’re all set, you can test your pop-up by previewing your pageit will pop up when you click its trigger.

Multiple pop-ups and forms

If you're selling multiple products or looking to have a pop-up that entices your visitors to subscribe to a newsletter and one that sells a product, you could have multiple pop-ups on a single page. This is also great when selling multiple products.

As an example, to attach a new pop-up to an existing button on your page:

Hover over the button, then click Edit Click Event.

Click Remove to remove the button's existing link or pop-up.

Select "Open a pop-up" as your click event.

Click Create New Pop-Up.

Customize the your new pop-up and its form settings.

Addcall-to-action buttons to your page andlink themto a pop-up, landing page, an external URL, or a section on your page.

Using the button widget

Editing click events

You can link your buttonto an external URL, an existing landing page, a pop-up, or another section on your page.

Hover over your button, then click Edit Click Eventor Add Click Eventas seen below (alternatively,clickyourbutton,then click the link icon in the widget settings panel):

Existing button on a page template

the HTML widget

New button widget

If your button is already connected to a pop-up, you can edit the pop-up by clicking Edit next to the pop-up name, or click Remove for more link options.Then, choose to link your button toanExternal URL, landing page,pop-up, Calendly pop-up or a pagesection. Click here for more information on linking options.

If you choose a URL or existing landing page, you can select theNew Windowoptionto make the link open in a new browser window. You can also chooseUse Nofollowso thehyperlink does not influence the ranking of the link’s target ina search engine's index.

You can learn more about setting uppop-ups here.

Formatting text

Click thefont icon (Aa) to adjust the font, size, line spacing, and style of your button text.

Within the font settings you can also format your text in bold, italics, underline or strikethrough.

Click as conversions

The most common type of conversion when using Leadpages is when someone opts in to a form. However, at times you may want to count a visitor simply clicking a button on your page as a conversion, even if they're not filling out a form.

With the button widget, you have the option to add button clicks to your page's overall conversions and conversion rate.

To count a button click as a page conversion, select the link icon within the widget's settings, then check the box that reads, "Count this button click as a page conversion."

Button click conversions are available when linking to an external URL, pop-up or Calendly pop-up.

WARNING:If your button is linked to a pop-up with a form widget on it, we do not recommend counting the button click as a conversion, as this will result in two conversions in your analytics; one for the button click and one for opting in to the form.

Customization and styling details

In the style menu, you canchange the button’s size (small, medium, or large) as well as justify the button to the left, right or center of its container.

You can also select theFull Widthoption, which will force the button to fill the entire width of whatever column it’s in.

In the style menu, you canchoose between square, rounded, or circular corners for your button. You can also choose between a flat, outline, or gradient style of button, as seen below:

The color picker allows you to choose from your brand colors, recent colors, or click ADD next to "Recent Colors" toenter hex codes or select a different color for the background of yourbutton and text, as shown below:

Tips and frequently asked questions

Can I link a button to a standalone pop-up, created with the oldbuilder?

Absolutely, but you'll want to useinstead of the button widget.

Tip:Don’t forget to link the button.

Although you can create a button without linking it to a destination, we recommend linking your button to something, so that your visitors are not confused if they click on a button and nothing happens.

Tip: Select a button color that stands out from the rest of your page.

A bold color will draw a users’eye directly to your button, making them more likely toclick it.

Now that you’ve created a pop-up, it’s time to publish it! In this article, we’ll cover all the basics of publishing pop-ups so you can put them on your site.

The fine print

Here are some notes to keep in mind as you begin publishing pop-ups:

You’ll need at least one standalone pop-up. If you haven’t created one, check out our guide here.

This article details the publishing of standalone pop-ups, created under the Pop-Ups tab under Conversion Tools on your dashboard and meant to be used on websites and blog posts. If you intend to use a pop-up on a landing page or site, you will create an on-page pop-up and publish it with your page or site simultaneously. Learn more here.

Publishing pop-ups involves copying and pasting code. You don’t need to edit this code, but you’ll need to have access to your site’s codeor some way of injecting code into the webpages where you plan on publishing your pop-ups.

Timed pop-ups and exit pop-ups do not work on mobile devices. Learn more here.

We can provide limited support for issues you may encounter when publishing your pop-up. Fortroubleshooting problems specific to your site, you’ll need to consult your web developer (or site platform’s support options).

Configuring your publishing options

Access publishing options by navigating to Conversion Tools > Pop-Ups on your Leadpages account dashboard.

Then click the actions menumoreandPublishing Options.

NOTE:If you’re using a pop-up built with our Standard (Legacy) Builder, this will open the editor of the pop-up and you'll click Publish at the top-right corner of the builder to access your options.

HTML widget

Choosing a trigger

Each pop-up you publish must have a trigger associated with it. Your pop-up will only appear when its trigger is activated.You can choose between five different options:

a plain text link

a button

an image

a time delay

exit intent

The first three activate your pop-up when visitors take a specific actionthat is, they clicka link, button, or image that causes your pop-up to appear.

Timed pop-ups activateafter a designated period of time (that you set), andexitpop-ups appear when a visitor moves their cursor near the top of your page (signaling they’re about to leave).

TIP:You can publish the same pop-up using multiple triggers. For instance, you might publish the same event registration opt-in at the end of a blog post as a text linkandin your site sidebar as an image link.

Each trigger provides its own customization options. The button link option, for example, lets you customize the button colors, roundness, and drop shadow.

You can explore other triggers’ options in the publishing modal. Keep in mind, any time you adjust a trigger’s options, it will change the publishing code for your pop-upso you’ll need to re-paste the snippet to your pages.

Copying and pasting your code

Once you’ve customized your pop-up's trigger, it’s time to put its code on your site. For the steps below, we recommend having your site’s code (for whichever page you’re publishing your pop-up to) open while you work.

NOTE:If you’re not sure how to access your site’s code, you may need to consult your website software’s support options, or whoever set up your site.

Navigate to Conversion Tools on your Leadpages dashboard.

Click the actions menu more for the pop-up you'd like to publish, then Publishing Options.

Select your chosen pop-up trigger and clickGet Code.

Copy the entirecode snippet.

Paste the snippet in your webpage’s source code wherever you’d like your pop-up's trigger to appear.

Notice the code snippet will always contain two parts: the pop-up JavaScript loader, and the trigger code.

You don’t need to worry too much about this, but it can be helpful to know how the code is composed.The first part (shown below) only needs to be includedonceon each webpage. So, if you have multiple pop-ups on the same page, you’ll only need the JavaScript loader for the first one.

<script src="//static.leadpages.net/leadboxes/current/embed.js" async defer></script>

The second part of the code is your pop-up's trigger. You can paste it wherever you’d like it to appear on your page, such as within a blog post or perhaps in your site’s sidebar.That said, in most cases you can absolutely keep the code together, and paste the entire snippet where you’d like your pop-up's trigger.

Keep in mind thattimed and exit triggers are invisibleso you can paste your code pretty much anywhere on the page.

Once you’ve pasted your code,we recommend updating your site and testing out your pop-up to make sure everything’s running smoothly!

Publishing timed/exit pop-ups to a landing page or site

While the Leadpages landing page and site builder includes on-page link, button and image pop-ups, you may want to publish a timed or exit intent standalone pop-up from your Conversion Tools on your landing page or site.

After copying your pop-ups code as laid out above, edit the landing page or site where you'd like to publish your pop-up, then select the Settings tab.

Navigate to the Analytics section within the settings.

Paste your pop-up code in the "Head Section Tracking Code" area.

Save your changes and make sure to update your page or site.

This can also be accomplished using the HTML widget. The widget will not appear on your landing page or site once you've pasted your pop-up code, as the timed and exit intent pop-ups have invisible triggers.

Troubleshooting your pop-up

If your pop-up doesn’t show up on your page, you can take the following troubleshooting steps:

Open your page’s source code (using your browser or site editor).

Check to ensure your entire pop-up publishing snippet is within your page’s code.

Confirm that your site’s platform supports JavaScript code. (You may need to consult their documentation.)

For timed and exit pop-ups, open your publishing options. Make sure you haven’t set any options thatprevent your pop-up from appearing (such as an extremely long time delay before launchsetting). If you have, adjust the settings temporarily and try viewing it again.

If you continue running into problems, try viewing your pop-up in another browser or on another device.

Try clearing your cache especially if your pop-up appears in some browsers but not others.

Still having trouble? Reach out to our support team, and we’ll be happy to help troubleshoot with you.

Updating your pop-up

You can make any changes as needed even after you publish your pop-up. If you make changes to your pop-up itself, you can simply clickUpdateyour published pop-ups should reflect any changes you’ve made anywhere you've published them.

However, if you adjust your pop-up'striggersettings, you’ll need to go back through publishing steps above.

That’s it! Your Drag & Drop pop-up should be on your page and you can start collecting opt-ins.

Unpublish your pop-up

Because most publishing of your pop-ups includes inserting its publishing code onto your site or blog, that code must be removed from where it was placed in order to unpublish your pop-up. Simply deleting the pop-up from within Leadpages will not unpublish the pop-up.

If you're struggling to find where you embedded the pop-up embed code on your site or blog, when working in the Google Chrome browser, you can right-click on a page, click View Page Source, then you can hold command+F on your keyboard to search for "leadbox". All pop-up code looks similar and contains the word "leadbox."

Once you've detected the pop-up code on your page, simply delete the code to unpublish the pop-up.

Frequently asked questions

Why does my pop-up open up in a new browser tab/window instead of overlaying the page?

When you only use the pop-up URL (and not the entire code) your pop-up will open in a new tab/window.If you want to have the overlay effect on your page,you must embed the entire code produced under Publishing Options.

The pop-up's JavaScript (the portion of the code that begins with<script>and ends with</script>) does not have to be in the exact same spot as the rest of your embed code, but it must be present on the page.

We typically see pop-ups (embedded using the entire code) opening in a new window or misplaced on your page if:

Your embed code has been corrupted by other code on the page.

You have inserted the embed code in the Visual Editor of the page instead of the Text Editor.

Your pop-up is published using a website creation tool that does not allow for JavaScript code.

If this happens, please save any changes and re-publish your pop-up to get a new copy of the code.

Why does the video on my page restart when my pop-up opens?

In some cases, embedded video code can tangle with pop-up code and cause certain issues. If your video restarts when your pop-up opens, another option you can try is to add the following code to your page:

<script>

window.addEventListener('LpLeadboxesReady', function () {

LpLeadboxes.forceBodyWrap();

});

</script>

The script should ensure your video does not restart when someone opens your pop-up.

How do pop-ups work on mobile devices?

Pop-ups are designed to work normally on mobile devices. However, timed pop-ups won’t appear to comply with best practices (and prevent your pages from receiving lower rankings from search engines like Google).

Similarly, exit pop-ups do not appear on mobile devices, as there’s no consistent way to predict exit intent like there is for desktops.Most mobile browsers will automatically block pop-ups, therefore disabling timed and exit pop-ups.

Can I use standalonepop-ups on my drag-and-droppages?

You can paste any pop-up's code into anon your page. At this time, we don’t have a way to connect standalone pop-ups to existing buttons or elements on landing pages or sites.

NOTE:If you do use a standalone pop-up on your page or site, you’ll need to look at the pop-up's analytics data to track opt-insas they won’t appear for your landing page or site.

Every page you publish within Leadpages is automatically hosted on our servers at the Leadpages Domain you created when setting up your account, for example:

https://yoursubdomain.lpages.co/your-page-name

Are you brand new to the world of domains? Get familiar with these terms in our blog post here before digging into domain connection.

If you already own a domain, this guide will show you how you can easily connect your domain to your Leadpages account and publish to that domain (i.e.https://yourwebsite.com/your-page-name) instead of your Leadpages domain.

If you have hosting at a domain you own, simply follow the CNAME instructions below, but perform them at your hosting service's cPanel, rather than domain provider.

Already have a site published at your domain?

No problem! You can still connect your domain to Leadpages, you'll just want to use a subdomainother thanwwwusing the same steps below.

Without a subdomain, connecting your domain to Leadpages with an existing site built there will result in that site being overridden by Leadpages. Your site would not be deleted, but essentially hidden and inaccessible behind your Leadpages content.

For example, if you have a site published to www.yoursite.com, when connecting your domain to Leadpages, use a custom subdomain like so:

subdomain.yoursite.com

Learn more about subdomains below.

The fine print

There are a couple things you should know before connecting your domain.

Pages are still hosted on our serverswe do not publish pages to your server directly.

We’ll automatically secure all connected domains with an SSL certificate and HTTPS server. Get security details

A Pro or Advanced subscription is required to connect multiple domains to your Leadpages account. Learn more here.

If you'd like to redirect a root domain to a subdomain or vice versa, you'll want to create both a CNAME and A Record in your domain provider settings as indicated below.

For landing pages, there are alternative publishing options in addition to connecting your domain.

Root domain or subdomain

If you own a domain, you can connect it to Leadpages simply using your root domain or with a subdomain of your choice.

Root domain

A root domain is a domain without a subdomain likewww before it. Publishing to a root domain is a great option if you own your domain but do not have a site built at that domain and would like to use it for publishing pages.

Once connected, publishing your pages to a root domain would look something like this:

https://yourwebsite.com/your-page-name

Subdomain

A subdomain comes before your root domain and allows you to publish content to the same domain while also categorizing or putting your content in a subfolder of sorts.

Once connected, you’ll be able to publish pages to a subdomain like so:

https://subdomain.yourwebsite.com/your-page-name

For example, your URLs could look like this:

https://www.leadpages.net/blog

https://blog.leadpages.net

Purchase a domain

You can purchase a GoDaddy domain and connect it automatically to your Leadpages account by clicking the profile icon at the top-right corner of your dashboard, then Domains and select "Purchase a Domain."

Connection guide

Here’s how to connect your domain to Leadpages:

Step 1: Add your domain to Leadpages

Click the profile icon at the top right corner of your dashboard.

Select "Domains."

Here's a resource

Click Connect A Domain.

Enter the domain URL you'd like to connect to Leadpages

Select "Yes" and check the box to acknowledge that any information previously published there will be overridden.

Click Next and follow the in-app prompts.

NOTE:Follow the steps given in the Leadpages app. You must complete these CNAME and/or A Record steps in your domain provider to make connection.

Step 2: Create a CNAME and/or A Record with your domain provider

Now, you’ll need to add a CNAME and/or A Record to your domain provider settings.

TIP:If your domain and hosting provider is GoDaddy or 1&1 IONOS, you'll have the option to automatically connect your domain, without having to enter your provider's DNS settings.

To publish to a root domain(i.e.yourwebsite.com), you'll create an A Record in your domain provider settings.

A Record to create

Host(also called: Name, Hostname, @): @

Value (also called: Points to, IP Address):35.202.21.90

To publish to a subdomain(i.e.www), you'll create a CNAME Record in your domain provider settings.

CNAME Record to create

Host(also called: Name, Hostname): www

CNAME(also called: Target, Points to, Address, Alias):custom-proxy.leadpages.net

After entering in a root domain or a domain with a subdomain in Step 1, you'll receive step-by-step directions right within Leadpages. Follow the stepsto finish your domain connection.

Redirect root domain to subdomain or vice versa

If you'd like to redirect a root domain you've connected in Leadpages to a subdomain or vice versa, you'll want to create both a CNAME and A Record in your domain provider settings.

While connecting your domain to Leadpages, step-by-step directions will appear for redirecting.

Once connected and redirected, your root domain and subdomain will be displayed like so (Clickthedown_anglebutton to view the redirect.):

We have step-by-step CNAME & A Record guides below for GoDaddy and Namecheap, similar to the instructions that will appear when connecting your domain in Leadpages.

NOTE: It can take anywhere from a few minutes to 24 hours for your domain provider to make the connection with Leadpages and properly map your domain. Automatic redirects are available in Leadpages between a root domain andwwwsubdomain.

If you still see a “Pending Connection” message after 24 hours, follow the publishing steps below, which can sometimes resolve the issue. Otherwise, don’t hesitate tocontact our amazing support team.

Connect additional domains

A Pro or Advanced subscription is required in order to connect multiple domains to your Leadpages account.

Standard: connect 1 domain

Pro: connect up to 3 domains

Advanced: connect up to 50 domains

Sub accounts:connect up to 50 domains

To connect an additional domain you own, simply start with step 1 above.

NOTE:For accounts with more than 20 domain connections, there is a limit of 20 subdomains (CNAMEs) under the same root domain for all Leadpages accounts. Each of these subdomains will count as one connection.

If you currently have a Standard subscription and would like to upgrade, learn how here.

Publish to your domain

Leadpages Site

Once you've got your domain connected to your Leadpages account, follow the steps in this article to publish your site there.

Homepage and 404 Error Page

NOTE:If you have a Leadpages Site published to your domain connected to Leadpages, your homepage and 404 error page are set up within the sites builder.

Once you've connected your domain in Leadpages, you can select specific landing pages you have created as your domain's homepage as well as a 404 error page for when visitors try to access an old page on your site or have mis-typed the page slug.

UnderDomains in your account settings, clickthedown_anglebutton, thenSelect next to "Homepage" and/or "404 Error Page" to set your landing page.

Standalone pages

Follow these steps to publish any page to your domain:

ClickLanding Pagesin your account dashboard, open theactionsmenu more for your page, then selectPublishing Options.

Under "Domain," click the drop-down.

Select your domain and enter a URL “slug”, which will appear at the end of your URL: www.yourdomain.com/your-awesome-page.

Click Done.

CNAME & A Record setup examples

GoDaddy CNAME & A Record step-by-step

After performing Step 1 above, follow these steps inside your GoDaddy account in order to connect your domain.

In the example below, our domain isleadpageseducationtest.com.We show both a CNAME for the subdomainwww and an A Record for connecting the root domain.

InsideGoDaddy, click "My Products," thenDNS.

If you'd like to connect to your root domain, skip to step 4 below. You may already have a CNAME record with the namewww. Click the pencil icon to edit it. (If you don't already have a CNAME record with the namewww, or plan to use a subdomain other thanwww, clickADD)

Edit the field to readHost:www and Points to:custom-proxy.leadpages.net

If you only want to set up a CNAME Record, skip to step 6. To set up an A Record and connect to your root domain, you may already have an A Record created. Click the pencil icon to edit it. (If you don't already have an A Record, clickADD)

Edit the field to readHost:@ and Points to: 35.202.21.90

Click Save.

It may take up to 24 hours for the domain to be connected within Leadpages, however, once connected your domain will be listed under Domains in your account settings withinLeadpages as Connected and Secure.

Namecheap CNAME & A Record step-by-step

After performing Step 1 above, follow these steps inside your Namecheap account in order to connect your domain.

In the example below, our domain isleadpagestest.services.We show both a CNAME for the subdomainwww and an A Record for connecting the root domain.

NOTE:Namecheap's PremiumDNS setting must be turned off in order to connect a Namecheap domain to Leadpages.

InsideNamecheap, click "Domain List," thenManage.

Then click "Advanced DNS" andAdd New Record.

If you'd like to connect to your root domain, skip ahead to step 4. Select CNAME Record and edit the field to readHost:www and Value:custom-proxy.leadpages.net(If you already have a CNAME record with the namewww, but would like to use it with Leadpages, delete or replace it with this one.)

If you'd only like to connect a subdomain, skip to step 5 below. Select A Record and edit the field to readHost:@ and Value: 35.202.21.90.(If you already have an A record with @ as the host, but would like to use it with Leadpages, delete or replace it with this one.)

Click the green checkmark toSave Changes.

It may take up to 24 hours for the domain to be connected within Leadpages, however, once connected your domain will be listed under Domains in your account settings withinLeadpages as Connected and Secure.

Helpful domain provider links

To get you started, we've linked within Leadpages, as well as below, to some helpful tools from popular domain providers on how to add a CNAME within those services.

1and1

BlueHost

DNSMadeEasy

eNom

GoDaddy

Google Domains

HostGator

Network Solutions

Namecheap

Disconnect your domain

If you'd like to disconnect your domain from Leadpages, first remove the domain fromDomains under the profile icon in your Leadpages account by clicking on the trash icon next to the domain name.

Once you've removed that domain from your Leadpages account, you'll want to edit your DNS records within your domain (or hosting) provider. The new DNS records you enter there will depend on what you'd like to publish at your domain and what service you're trying to connect to. Your provider's support team will be able to assist you in creating new DNS records to point where you'd like them to go.

Frequently asked questions

How is domain security handled?

We support https:// and SSL protocols by default for all pages hosted on our servers. In fact, you don’t need to purchase your own SSL certificate. Learn more about security

We’re not able to automatically secure pages hosted on your own server (such as through your WordPress site or our HTML download option).

My domain is on Cloudflare and when setting up my CNAME, I'm getting an error. Now what?

To connect a Cloudflare domain to your Leadpages account, make sure the SSL options on your domain are set toFull SSL or Full SSL (Strict). from Cloudflare on their SSL settings.

Zapier is a free application that allows you to connect and send data between thousands of different applications.

Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn't be possible.

Each Zap has one app as the trigger, which acts as an information source and causes one or more actions in other apps, where your data gets sent automatically.

You can now use Leadpages as a trigger for any Zap to send new leads to other services. Below, you’ll learn how to connect and send data via Zapier’s Leadpages integration.

The fine print

You’ll need a Zapier account. If you don’t have one, you can create one at the same time you create your first Zap from within Leadpages. Learn more

Leadpages will be able to send data from text fields to your action app. Checkboxes, radio buttons, dropdown fields, and other custom fields will not pass data through Zapier to your action app.

Zapier will connect to Drag & Drop forms. It will not connect to Standard Builder forms, opt-in texts, trigger links, or forms embedded using our HTML widget.

Connect your Zapier integration through Leadpages

You’ll want to start by setting up your form in Leadpages. For help getting started with the form widget, follow our comprehensive article.

WARNING: Zapier will be able to pass text fields only. Be mindful of this when adding fields to your forms. Also, any hidden fields to be passed to Zapier must be set up in Lead Notifications.

Integrate your Leadpages form with Zapier

Now that you’ve created a form, it’s time to connect it with Zapier, which you can do right from Leadpages.

NOTE: In order for Zapier to pass information to an action app, form fields must be set up within Leadpages and therefore at least one integration must be set up alongside Zapier on your Leadpages form. This could be one of the native Leadpages integrations or simply Lead Notifications.

To start, click on your form or hover over it and click "Edit Integrations" to pull up your form settings.

Click Add an Integration, thenMore Services.

Scroll down and select the app you’d like Leadpages to connect to through Zapier (Not seeing your desired app? Click here. )

Select Use this Zap, which will launch a new window that connects to Zapiernow it’s time to make a Zap!

How to Connect a New Account to Zapier

Make a Zap from within Leadpages

Once you've selected Use this Zap, you'll see a zap template preview. At this time you may need to create a Zapier account or log in to Zapier (if you're not already logged in).

Choose the Leadpages account you’d like to use (or connect a new account). Click Continue.

Choose your Leadpages form

In the drop-down menu, your form should be selected. Click Continue. If you have made changes to your form make sure to publish those changes to get them reflected in your zap.

Zapier will use sample data to test the connection to Leadpages. Choose a sample submission, then click Test &Continue.

Set up your Action

Your action app is where Zapier will send the data collected by Leadpages. Setup will differ for each action app. Zapier’s Knowledge Base is a great resource if you run into trouble on this step.

The example below is for Google Sheets.

Once you've selected the account and place you'd like your leads to go in your action app, you'll have the opportunity to route your fields to where you'd like them in that action app. For example, the screenshot below routes the email field from the Leadpages form to a column labeled "Email" in the Google Sheet.

Test your Zap

Once you’ve configured your action app, check out your recap on the test page and click Test & Continue.Then check your action app for success!

You can choose to re-test this step in the Zap preview if you wish.

Name and turn on your Zap

After the test, Zapier will prompt your to turn on your Zap.

Once the Zap is turned on, back in Leadpages in your form's settings, you'll see the Zap listed under your integrations.

Remove a Zap

To remove a Zap from Leadpages, you can duplicate the form widget on your page or pop-up and delete the original form widget. The Zap will be removed from the new form widget.

Integrate your Leadpages account through Zapier

If you don’t see your desired action app in Leadpages, you can also start by adding your form to a Zap directly in Zapier. Head over to Zapier to integrate with your Leadpages account. You can find our integration by searching “Leadpages” in their list of integrations. There are a couple ways you can integrate, which are covered in Zapier’s article here:.

TIP: You can rename, test, and manage your Leadpages account (or accounts) from Zapier’s Connected Accounts page at any time.

Zapier Templates

We have a few pre-made Zapier templates for our most popular integrations!

To use these, make sure that you’re signed into your Zapier account, then click Use this Zap from the options below: These are pre-made workflows that make setting up Zaps quick and easy. You can also build your own Zaps within Zapier.

Frequently asked questions

Can I manage Zaps from within Leadpages?

Yep! You can build and edit Zaps within Leadpages. We've already covered building Zap in Leadpages, but you can always edit your Zaps by returning to your form and clicking the edit icon.

When I create a Zap, my old Leadpages account email address appears, not the current one. How do I change that?

Know that even though you may see an old email address that was associated with your Leadpages account when setting up your Zap, the correct information and forms will pull through from Leadpages.

If you'd like, you can disconnect your Leadpages account from your Zapier account in your Zapier account settings. Then, the next time you set up a Zap you'll be asked to log back in to Leadpages and the correct email address will appear when setting up your Zap. Disconnecting these two services from each other will also disconnect any Zaps you have set up between Leadpages and Zapier.

Can Leadpages be used as an action app?

No. Our integration is a trigger-only integration. You will want to use a 3rd party for an action app, such as Google Sheets.

Knowledge is power, and knowing more about your pages and forms is the first step toward optimizing your marketing. Luckily, we automatically track data for you, so you can gain quick insights into how your forms are performing.

In this guide, we’ll walk through how you can view your analytics data, visualize your page’s performance across time, and more. If you’re looking for more information on split testing, we have additional resources available here.

If you’re noticing strange numbers, check out our Analytics Troubleshooting Guide this article isn’t designed to cover troubleshooting issues.

The fine print

Our analytics system tracks page views andconversions. To gather more detailed data about your pages, you can add third-party tracking code (such as Google Analytics). Check out our article here for more information: Use Third-Party Analytics.

A conversion within Leadpages analytics is typically a form submission (an opt-in). However, you may choose to count button clicks as conversions.

View your analytics

When you publish a page or pop-up, we’ll automatically track its views and conversions. To view your analytics, navigate to the Landing Pagesor Conversion Tools > Pop-Ups tab in your account.

WARNING: We are not able to track analytics for pages published via our Advanced HTML Export option.

In the list view, we display unique views, conversions, your conversion rate, and earnings (if you're using Checkouts ) so you can review how your pages and boxes are doing at a glance.

To see your analytics data in-depth, click any number to jump right into a more detailed view. Or, click the graph icon next to your page (as shown in the example above).

The analytics view for each of your pages and pop-ups contains a wealth of information. At the top of the page, you’ll find a page summary featuring total counts of each metric we track:

views

unique views

conversions

conversion rate

earnings (if using Checkouts)

Understanding each of these numbersand how they’re calculatedwill help you gain valuable insights into your page or form’s performance.

Aboutpage views

Anytime someone visits your page or pop-up, a new view will get calculated. In most cases, if the same person visits your page or form again, we’ll count a new view but not a new unique view.

For pop-ups, keep in mind we only track a view when someoneopensyour pop-up. We do not directly track pages where your pop-ups are hosted.

NOTE: A visitor who clears their cache or cookies should still register as the same unique viewer. However, if they were to visit your page from a new browser (such as on their mobile device), they would count as an additional unique visitor.

By comparing total views to unique views, you can get a general idea of how many visitors return to your page or form. For instance, if a single visitor were to open your page a hundred times, 100 page views would be counted, but only one unique view.

About conversions and conversion rate

We count a conversion any time a visitor submits a form on your page, regardless of whether or not they've already opted in previously. For instance, if 200 people sign up for your newsletter, we’ll count exactly 200 conversions.

TIP: If your page contains multiple forms, we’ll calculate the total number of conversions for the entire page.

Your page’s conversion rate reflects how many opt-ins you have compared to unique views. (Specifically, we divide conversions by unique views to calculate a conversion percentage.)

You may also choose to count button clicks as conversions on your pages. Similar to multiple forms in the tip above, all buttons that are set to count their clicks as conversions will be addedtogether in the total number of conversions for the entire page.

About other conversion types

At this time, our system only counts form submissions or button clicks as a conversion. You might consider using a third-party analytics platform if you're in need of further analytics.

Reset your analytics

If you're looking to reset your analytics, simply enter the analytics menu for that page and click the Actionsmore menu at the top-right corner of the menu, then "Reset Analytics."

NOTE: It is not possible to reset a Leadpages site's analytics.

The analytics graph

The analytics page for each of your pages and pop-ups features a powerful, customizable graph so you can visualize your forms’ performance over time.

Below, we’ll cover all the options available for customizing the analytics graph.

Graph different page metrics

To change which metric is graphed (such as views or conversions), click the drop-down menu in the top-left corner of the graph area and select whichever metric you’d like to view.

Keep in mind, the vertical axis will automatically adjust to show relevant numbers for your page. This is important to consider if you ever compare graphs from multiple pages, as the numbers may differ even if the graphs look similar.

Change the graph’s timeline

There are two ways you can adjust the timeline of your graph:

change the reported date range

change the time interval displayed

To adjust the date range of your data, click the calendar icon next to your page (or pop-up) title. From there, choose a pre-defined range or select “Custom” to put in your own dates.

NOTE: When you adjust your analytics date range, the “Page Summary” will only reflect totals for your chosen time period.

By default, the graph will display monthly data, but you can also view daily or hourly statistics for certain date ranges.

As you increase your chosen date range, some data may not be available to display. You can view hourly analytics for the past seven days, and daily analytics for the past 90 days.

For instance, when viewing analytics for the past two days, you can select hourly, daily, or monthly views. But for page data from the past six months, the graph will only display month-by-month intervals.

To actually change the time interval of the graph, click the “Monthly” drop-down menu and select a new option (as shown below).

You will also notice a drop-down menu with a "Standard" viewing option, delivering a single data point for whichever time cycle you've chosen or "Cumulative," placing data points for the sum total according to the time cycle you've chosen.

You can find all of the Leadpages sites you’ve created in your account dashboard under the Sites tab. Here’s an overview of what you can do to manage and edit sites in your account.

View your sites

Your saved sites will appear in a list, sorted by when they were last updated.

change the title

Edit a saved site

To edit any site, click its name. Or, click edit to the right of your site's name.

You can also change your site's name, access publishing options, unpublish the site, duplicate it, or delete it from the action menu more to the right of your site.

Manage your sites

Naming tips

First, we recommend giving each site adescriptive name,so you can easily remember what each one is called and search for them later.

It’s possible to rename a site at any point. To do so, click the action menu more for the site you’d like to edit, then select Rename.

Keep in mind,you can of any site manually so that visitors won’t see the name you’ve chosen.

Use labels

Each site can have one color-coded label. To add a label, hover over a site and click + Label.

Choose a color to assign the label to your siteyou can name labels by clicking edit next to any color.ClickAll Labelsat the top of your site listto choose any of your labels. When you select one, you’ll only see sites with that label.

TIP:Labels are great if you work with clientssimply create a label for each of your clients and add it to sites you create for them.

Identify site information

Under each site name, you’ll also find its publish date (or an indicator that the site is still in draft mode).

Next to the publishing date, you'll see the domain where your site is published.

To the right, you’ll get a quick overview of your site's analytics, including: yourtotal unique visitors, total opt-ins, conversion rate, and earnings. You can get to any site's full analytics by clicking the chart icon analytics next to the edit button.

It is not possible to reset a site's analytics.

TIP:If you have any forms on your site, you’ll also see an inline chart showcasing your conversion rate for the past 7 days.

Add forms directly to your page or pop-up using the form widget. Learn to connect integrations, filter spam opt-ins, and set up a follow-up for those that subscribe like a thank you page and lead magnet. The form widget is also included by default in Drag & Drop pop-ups.

Using the form widget

Name your form

First, make sure to name your form something unique to the page or pop-up you've created. The form name will default to the page name and the date and time the form was created.

If you've got Lead Notifications set up on your form, this form name will be used in the subject line of your Lead Notifications emails.

a button widget

Add an integration

Before editing your form widget's settings, the first thing you'll want to do is connect an integration where you would like to send your leads.

Add any other integrations you’d like, such as an email service provider like Drip or Mailchimp.

NOTE:With the exception of Drip, only one of each integration type (ESP, CRM, webinar service) can be used per form widget. However, you can connect your account to multiple integration services to add them to other forms and pages.

The form widget will only have a field for email by default. You can set it up with other fields as needed. Once it's placed on your page, you’ll want to:

Hover over the form and click Edit Integrations (or click anywhere on the form to load the integration settings)

Add any additional fields you’d like on your form.

NOTE:With the exception of Lead Notifications, the available fields here are pulled from your integration, so if you're missing a field you’d like to see, be sure to add it to your form in your emailservice provider.

To delete a field, click the trash can icon and thenDelete.If you see a lock icon instead of a trash can, your field is marked as required. You’ll need to make the field optional in order to delete it (either in Leadpages’ settings, or in some cases, in the settings for whichever service the field is coming from).

Filter spam opt-ins

To make sure only the real, quality leads are getting to your email list, you can turn on Google reCAPTCHA to filter out spam opt-ins and any bots trying to get through to your list.

You'll need a Google account as well as Google reCAPTCHA keys that you create within Google to showcase reCAPTCHA on your Leadpages forms.

Click here to learn more about how to implement Google reCAPTCHA in Leadpages.

Custom fields (i.e. drop-downs, radio buttons)

You may may be looking to add more than simply text fields to your form in Leadpages. In order to do so, you must integrate your form with an email service provider that provides the field you're looking to add, such as drop-downs, radio buttons, checkboxes etc.

Some examples of services Leadpages integrates with that offer custom form fields:

AWeber

Infusionsoft

Mailchimp

ActiveCampaign

Once you've added the custom form field in your email service provider and your page is integrated with that service, you'll see that field available within the form widget's settings.

TIP: After making changes (i.e. adding form fields, creating a new list etc.) within your integration service, we recommend clicking Refresh List inside of your page or pop-up form settings underINTEGRATIONStab, then the service you're work with.

For example, here's a form widget integrated with a Mailchimp list that has a drop-down custom field:

NOTE: In order to add custom fields to a form widget, the custom field must be set up within your email service provider (ESP) and your form widget needs to be integrated with that service.

Changing form field settings (i.e. labels, hidden fields)

You can customize your fields within our builder in many ways, including:

making a field required/not required

hiding a field

setting a default value for a field

changing a field’s labeland placeholder text

adjusting drop-down field choice labels

To access these settings, click the name of the field you’d like to change. Any settings for it will appear in the left-hand sidebar.When you’re finished adjusting the field, be sure to clickDoneto save your changes.

NOTE: When you change lists, forms, or edit integrations, the form widget's fields will likely be altered to adapt to that change.

TIP:If a field is marked as required within your integrated service, you’ll need to reconfigure it from that serviceLeadpages cannot override required fields. For more information on using pre-population and hidden fields, check out: Hidden fields and pre-population.

Reordering fields

To change the order in which your fields appear, open your form settings by clicking on any field. Then, use the up and down arrows in the sidebar to change how your fields appear, as shown below.

Follow-up actions

Under ACTIONS you can choose where you'd like to send your visitors after they opt in to your form widget as well as attach a lead magnet.

We have a resource for each of these actions here:

Changing the default thank you page

How to send a lead magnet

Customization and Styling Details

You canadjust the font, size, color and adjust the label (inside or outside the field)under themenu, as seen here:

You can also adjust the style, text and color of the submit button by clicking on it, and then going into the menu,as seen here:

For more details on customizing your form’s submit button, please see our button widget article.

Tips and Frequently Asked Questions

How can I pre-populate or set default values for my form fields?

You can access a field's pre-population or default value settings by clicking the downwards facing arrow next to the field name, as shown below:

How do I turn the country code selector off for my form's phone field?

To turn off the country code selector on a phone number form field, open the field's options in the form settings and toggle "Display country code selection" to the OFF position.

The country code selector will always default to the United States.

What’sthedifference between a field’s placeholder text and its label?

The fieldlabelis like the field’s title or name, while placeholder text is what shows up in the field before a user’s input. For instance, a field could have the label of “Name”, and placeholder text of “First and last, please!”Please note, however, if labels are set toInside, they will override placeholder text.

Why don’t I see extra form fields like radio buttons, drop-down menus, etc.?

You can add certain textfields through Lead Notifications to your form. Any other fields will need to be set up in your email service provider, and imported into your form as shown above.

Why can’t I delete a field?

If you don’t see the trashcan icon to delete a form field, the field is set to required. You can click into the field options and try un-checking theVisitor must fill out this fieldcheckbox. If you’re unable to do so, you may need to set the field as not required from within your ESP.

Is the HTML Copy/Paste option gone?

We no longer have the HTML Copy/Paste integration included in forms, but you can paste your third-party form code into the HTML widget.

Why did you decide to bring one-step opt-in forms back?

While we’ve seen the two-step opt-in process increase conversion rates in many cases, not all pages are created equal!We understand there are situations when you might want to use a single-step opt-in form, so we’ve included the option again. If you’d like to use a two-step process, simply createand link it to a pop-up.

Oftentimes when you are sharing a URL on Facebook, Twitter, and LinkedIn, the preview may appear different than you'd expect. It's often due to a caching of a previous version of that URL by social networks. This article will walk you through how to add Open Graph tags to your page or site so you can have more control over your preview.

TIP:If you're editing a Leadpages site, you can edit the social preview of each of your site pages as well by navigating to page settings. Learn more

The fine print

If you are publishing a landing page via HTML download, social preview open graph and/or meta tags must be manually added to the HTML.

Step 2 of this article is critical, as the published URL of your page or site must be scraped by the debugger tool.

Step 1: Editing the preview in Leadpages

Open Graph Tags

The Open Graph protocol creates a way for pages to deliver content that can be added to a social graph. Facebook, LinkedIn, and other platformsusethis information to generate previews of pages that match other types of content (such as posts, stories, etc.).

This is done by adding meta tags to the <head> section of any web page.

Drag & Drop Builder

Our Drag & Drop Builder includes the option to easily customize the information social networks use to generate a preview when you (or one of your customers) posts your page or site to their social profile.

Below, you can find the steps needed to customize the information for social sharing on your pages and sites in our Drag & Drop Builder.

Click the gear icon on the left-hand side of the builder to open the Settings for your page or site, and choose the Social tab.

as indicated above

Fill out the information you’d like to appear in your social sharing preview, then click “Save.”

You can enter the title, description, and upload a photo that will appear in your social share preview. To learn more about each setting, you can mouse over the question mark icon.

PLEASE NOTE:Images must be 600px315px at a minimum to be used for the preview. For best results, it's recommended that your image is at least 1200px630px.

Advanced Options

While it's completely optional, there may be certain cases in which you'd like to add additional information for social networks to use, such as the type of content you're sharing. If you're familiar with Open Graph tags and would like to add more to your page or site, you can do so in the Tracking Code head-tag section, as shown here:

NOTE: After saving these changes and clicking Update or Publish within Leadpages, you must run the URL of your page or site through Facebook's Debugger. Learn more.

Standard (Legacy) Builder

In our Legacy Builder, you'll need to edit the Open Graph tags yourself, then paste them into the tracking section of your Standard landing page.

The Code

The basic tags you can use are:

<meta property="og:url" content="Your Leadpages URL"/>

<meta property="og:title" content="The title of your page"/>

<meta property="og:image" content="URL of the image you'd like to use"/>

<meta property="og:description" content="Your description"/>

<meta property="og:type" content="website"/>

Once you create the code follow these steps:

Add the code to your landing page

Once you have edited the code accordingly you can copy it and place in the Tracking Code section of your landing page.

Paste the code in the Head-Tag Tracking Code section.

Click Done and Save

For a full reference of object properties that Facebook supports, please see: https://developers.facebook.com/docs/sharing/opengraph/object-properties

For more information about Open Graph tagsand for a list of other tags you can includevisit http://opengraphprotocol.org/

Step 2: Run URL through the Facebook Debugger tool

You can access Facebook’s Debugger here: https://developers.facebook.com/tools/debug/ Once there, paste in the URL for your page or site and clickDebug.

Make sure to click Scrape Again in order to fetch your new preview information from Leadpages.

You should then see your preview of what users will see when sharing your page or site on Facebook (and other social platforms), as shown below.

That’s it! Your preview should now reflect the information you've customized for your page or site.

PLEASE NOTE:While customizing the information that social networks should use is possible, the preview is ultimately generated by social networks and we cannot guarantee that you'll be able to fully control your preview. If you run into issues with a Facebook preview or have further questions, please check out Facebook's documentation on sharing here: https://developers.facebook.com/docs/sharing/webmasters#basic

LinkedIn Caching

Content shared on LinkedIn is cached by LinkedIn’s servers for about sevendays, so a new preview won’t be generated right away when you update meta tags for LinkedIn. However, there are a couple of steps you can take to try and update your preview immediately.

LinkedIn has its own debugger of sorts called thePost Inspector. Paste your URL here, then clickInspect and your LinkedIn preview should reflect your updates.

You'll want to refresh LinkedIn within your browser before posting your link.

If using the inspector doesn't work, you can alter the URL by adding a query parameter, and LinkedIn should treat the link as a new source.

For example, if your page or site’s URL looks like this

https://abc.lpages.co/ebook-offer

you can change it to something like

https://abc.lpages.co/ebook-offer?q=1

Sharing the modified URL should ensure LinkedIn uses any new meta tags you’ve added.

Twitter

Twitter uses different meta tags called Twitter Cards, however, they use the open graph settings as laid out above as a fallback and therefore will likely use the information you in the social settings in Leadpages.Twitter Cards can also be added to the tracking code section of your page or site along with the Open Graph tags. For more information and instructions for Twitter Cards please visit: https://dev.twitter.com/cards/overview.

Mobile messengers

When sharing a link to a URL via text message, most smart phones will pull in a preview image of the page or site. This is true of Leadpages and by simply editing the social preview and updating your page or site, mobile messengers (i.e. iMessage, Android Messages) will share the correct preview image you've selected.

NOTE:This article covers runninga split test in our split testing tool, available to Pro-level subscriptions and above. More info on creating a split test here.

Once your test is running, you can view its details on the analytics page. Here’s how:

Go totheLanding Pagestab in your account, then browse or search for your test.

Click the Analytics iconanalyticsfor your test to view its performance.

tips and suggestions forending a test here

About split test URLs

Your test will have its own URL based on thecontrol page.

Anyone you direct to that URL will land on a random variation,based on the traffic distribution you set. Once a visitor sees a specific variation, they’ll get the same one on subsequent visitsprovided they don’t disable cookies or switch browsers.

Changing the control’s URL

If you edit your control page’s URL, the original URL will direct to a 404 page. Your split test won’t stop, but you’ll need to keep the following in mind:

traffic to your control page’s previous URL willnotbe directed to its new URL

the URL displayed on your test’s analytics page will not update to show the new URL

to direct traffic to your split test, you’ll need to use the new URL of your control page

Run a test on your domain

There are a few ways to publish split tests to your site, depending on how it’s set up. Ingeneral,you’ll need to direct visitors to yourcontrolpage wherever it’s published.

For instance, if you publish your control page to a domain connected to your Leadpages account, that URL will become your split test’s destination.

Version2.1.6 and later of our WordPress plugin supports publishing split tests as well. Your split tests will appear in the pages drop-down (among your other landing pages) when you create a new page from the plugin.

NOTE:If you've previously published a page to the URL you'd like to use for your split test within the Leadpages WordPress plugin, make sure to edit that page via the plugin, select the split test from the drop-down of pages, and clickPublish again.

Track your test’s performance

After you receive some traffic and opt-ins, you can review your test’s performance on its analytics page, as describedabove.

On the main analytics screen, you can find out how many days your test has run, what itsprimary URL is, and review basic analytics data.

We provide a summary of each test, which covers the following:

total visits to your test

unique visits

total conversions

conversion rate (for your test as a whole)

Scroll down to check out stats for each variation in your test. There, you can determine which variation is performing better based on conversion rate (and verify the distribution of traffic to your pages).

NOTE:Conversion rate gets calculated based on total opt-ins anduniquevisits.

Eventually, you may want to end your test and stick with one of its variations. To learn about different options for ending your test, check out Ending a Split Test.

Frequently asked questions

Can I turn a page used in a split test back into a regular page?

You cannot remove a page from a split test. However,if youcompletelydelete your split test (rather than end it normally), each variation will become a normal page again on your dashboard. Declaring a winner in your test willnotturn variations back into normal pagesinstead, all variations will direct to the winner. To learn more, check out: Ending a Split Test.

How can I visit a specific variation?

You can visit each variation in your test by disabling cookies in your browser (or using a private browsing mode that disables cookies). Keep in mind, since traffic distribution is semi-random, you may need to visit your test’s URL several times to get each variation.

Can I edit variations in a running test?

You can make changes to any variation by editing it like a normal page in your account from the analytics section of your split test. That said, making changes while your test is running can skew results!

Can I change the distribution of traffic to the variations in my SplitTest?

No, you cannot change the traffic distribution of traffic once a split test is running.

How do I know when I have a winning variation?

Leadpages won’t declare a winner for you, but you can find.

While you can publish pop-ups to any webpage that accepts JavaScript and HTML, if you run your site through WordPress you can use our plugin to easily publish pop-ups.

The fine print

This only works with ourstandalone pop-upsnot pop-ups that are attached to a page. To learn more, check out Creating a pop-up.

Some pop-up publishing methods below require our Leadpages WordPress plugin. If you haven’t installed the plugin yet (or are using a version below 2.1) you can follow our installation instructions here.

For an overview of pop-ups (and the different types you can use), see How pop-ups work.

Button, text link, and image pop-ups

Copy+Paste method

All standalone pop-ups can be published via the HTML code produced in thePublishing Options of the pop-up, accessible either in the builder or from the Conversion Tools > Pop-Ups dashboard under the actions menumore. This method does not require our WordPress plugin. Learn more on where to find your pop-up code.

WordPress 5.0

WordPress 5.0 is WordPress' newest editor, which gives users the ability to edit their posts by using blocks to arrange content.

Once you've got your pop-up code, when editing your post or page (or creating a new one) in WordPress 5.0, add a Custom HTML block where you'd like the pop-up to show up on your page (if it's a timed popup or exit intent pop-up, it doesn't matter where you place the block on your page).

guide here for

Once that block has been added to your WordPress page or post, paste your pop-up code into the HTML code block.

WordPress Classic Editor

WordPress Classic Editor is WordPress' legacy editor and will be supported by them until 2021. If you're running a version of WordPress prior to 5.0, you're likely using the Classic Editor.

Once you've got your pop-up code, while editing your post or page (or creating a new one) in WordPress, be sure to switch over to the Text editor, which will allow you to paste in HTML. Then, paste in the code for your pop-up where you want it to appear in your post, as shown below.

Adding pop-ups to WordPress widgets

In order to add a pop-up to a WordPress widget, you'll want to have your pop-up publishing code handy, either as a plain text link, button, or image pop-up. Learn more here on how to access that code here.

Step-by-step adding a pop-up to a widget

Copy your entire pop-up publishing code, then navigate to Widgets under Appearance on the left-hand sidebar of your WordPress editor.

Select a Text widget, then make sure you're in the Text tab of the widget editor.

Paste the pop-up code and Save your widget.

Timed and exit pop-ups

Our plugin allows you to publish timed or exit pop-ups globally to your siteso all your pages can instantly callvisitors to action.You can also publish timed and exit pop-ups to individual pages. Follow the steps below to learn how.

Configuring your publishing options

To publish a timed pop-up or an exit pop-up to WordPress, you’ll first need to configure and save those settings in Leadpages. ClickPublish Optionsfrom your pop-up's actionmenu, then choose your desired options from the pop-up, as seen below.

Global timed and exit pop-ups

Here’s how you can publish timed/exit pop-ups globally to your WordPress site:

Hover over Leadpagesin your WordPress Dashboard’s sidebar, then click Pop-Ups.

Select your pop-up from the timed, exit, or both sections. If you don’t see your pop-up, check to ensure you’ve set timed or exit options within Leadpages, then click the refresh button.

Decide if you want your pop-up to appear on all pages, posts only, or pages only.Note that only one global timed or exit pop-up can be active at a time.

ClickSaveto finish.

NOTE:To use a Drag & Drop pop-up, you’ll need to select the “Paste Drag & Drop Pop-Up” option, and paste in your pop-up's code as described in our article: Publishing your pop-ups.

If you want a different pop-up to show up (or none at all) on a particular page, you can use the copy + paste method.

Other Standard (Legacy) Builder pop-up options

WARNING:The following pop-up publishing options are available for pop-ups built with the Leadpages Standard (Legacy) Builder. For newly created pop-ups, use the publishing options in this article above.

Page-specific pop-up widget

In addition to using the copy + paste method when publishing a timed or exit pop-up to your WordPress page, you can also use the pop-up widget on the right-hand side of the WordPress page editor when editing your page.

Create (or edit) a page or post in WordPress.

In the sidebar, select your pop-up from thePage Specific Pop-up panel.

When you publish or update your page, your timed/exit pop-up will be there. You can also use a global pop-up if you’ve set one up, or select “None” to prevent any timed/exit pop-ups from appearing on your page.

Pop-up shortcodes

NOTE:Only Standard pop-ups are available as shortcodes at this time and you must have the Leadpages WordPress plugin installed. To publish Drag & Drop pop-ups, you’ll need to copy and paste your code, as described here.

Here’s how to use pop-up shortcodes:

Create a new page/post, or edit an existing one.

In theVisualeditor, position your cursor wherever you’d like your pop-up, such as at the end of your post.

Click the "Page Specific Pop-Up" drop-down menu icon and select your desired pop-up.

You’ll see some code appear in your post that looks something like this:

[leadpages_leadbox leadbox_id=00xx00x0000] [/leadpages_leadbox]

Repeat the steps above to add as many pop-ups as you’d like to your post.

Your pop-up will use whatever publishing settings are currently saved within Leadpages. To publish a button or image pop-up using our shortcodes, simply adjust your publishing settings within Leadpages and save them.

WARNING:When you make changes to your pop-up's publishing options within Leadpages, updates will automatically be reflected in WordPress when using the plugin. To publish different styles of the same pop-up (e.g. as a button on one page and text link on another) we recommend duplicating the pop-up and adjusting publishing styles independently.

Frequently asked questions

Why does my pop-up appear in a new window at a Leadpages URL on mobile?

Pop-ups on mobile automatically open in a new page in order to support the widest variety of mobile devices possibleso you don’t miss out on opt-ins from visitors using older devices.

Why doesn’t my timed or exit pop-up show up on mobile?

Exit and timed popups are disabled on mobile. One reason is to ensure your site’s SEO isn’t negatively affected by pop-upsGoogle and other search engines may boost sites’ search rankings that avoid using timed popups on mobile. Also, most internet browsersblock popups on mobile.

How can I add a timed or exit pop-up to a landing page?

Since landing pages aren’t quite the same as normal WordPress pages, the pop-up plugin does not interact with them. Instead, you can add your exit or timed pop-up HTML code to your page’s tracking code head section. See ourinstructions.

The social widget givesvisitors an easy way to share your page to their social media accounts or link to your social media accounts. You can add sharing or link options for Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube.

TIP: Before adding the social widget to your page, make sure to add the preview image and description you'd like visitors to see when it's shared on social media platforms. Learn more

Using the social widget

Setting up services

Once you add the widget to your page, click on any of the default icons to open the settings side panel. From there, you can remove any services youdon’twant to include by clicking the trashcan icon.

Click on any service to open its URL settings. If you chooseShare this page URL onthe widget will automatically use the URL of your page (unless your page is published to a Facebook tab).

Alternatively, you can choose to Share another URLyou’d like visitors to share. This is useful if you include a sharing options on a thank you page but want your customers to share your sales or opt-in page.

To link the social icons to your social pages, choose the Link to profile option and paste in your page or feed's URL.

Changing the preview of your page on social media

To reorder the services in the widget, click the up/down arrows in the settings sidebar, to the left of each service icon.

Customization and styling details

Orientation options

The social sharing icons can be oriented horizontally or verticallyjust clickOrientationin the widget settings paneland choose your desired option.

Color options

To match your brand or the look of your page, you can adjust the social icon colors. Click the color picker to open the widget color settings, then choose a color for the sharing buttons (the background color) and their icons.

Use the color picker to choose from your brand colors, recent colors, or click ADD next to "Recent Colors" toenter hex codes or select a different color for your social widget as seen below.

If you’d like to use each service’s brand colors, you’ll just need to clear your custom colors using the slashed-circle icon.

Tips and frequently asked questions

How can I add other networks to the social options?

At this time, we support sharing to Facebook, Twitter, LinkedIn and Pinterest. If another service you use provides a share URL, you can use the icon widget to link their icon to that URL. Please keep in mind that this setup is limited by the ability to get a URL that enables sharing from your service of choice.

The preview that shows up in the sharing options isn’t what I expected what can I do?

Social networks use page data to try and generate post previews, but sometimes old data slips in or a service can't find the data it needs to generate a preview. We have a full article that covers post previews in more depth, where you can learn how to manually adjust certain preview options:

In the Leadpages Builder, you can customize settings for your sections, rows and columns tocontrol how your page looks, functions, and feels. Below, you’ll learn how to access and adjust all of your page and pop-up layout settings.

Page Layout

To access your page's layout settings, click on the stacked pages icon on the left-hand side of the builder.

widget guide here

Re-naming elements

To name a section, row, or column, hover near its title and click the pen icon that appears. Choose any name you’d like (such as “Hero”, “Footer”, etc.) and clickSave.

Note that naming layout elements doesn’t affect the behavior of page in any wayit can just make it easier to keep track of where everything is. You can also rename any element later.

Add, remove, and re-arrange sections, rows and columns

Within theLayout settings, you can add, remove and re-arrange sections, rows and columns. Re-arrange elements with the brick icon to the left of the section, row, or column title. Remove elements by hovering over them, then clicking the trash icon. Click +Add to add a section, row, or column.

You can add as many sections and rows as you’d like, and up to six columns per row.

For best conversion, we recommend limiting the number of sections on your page.

Each section must have at least one row, and each row must have at least one column. As such, you cannot delete the only row in a section or the only column in a row.

WARNING:When you delete a layout element, all of its widgets will also be deleted.

Copy + paste sections

Sections can be copied and pasted amongst any Leadpages site, landing page or pop-up. They can be used interchangeably to allow for even faster creation of your conversion assets.

Steps to copy + paste sections:

Hover over the section you'd like to copy and click the actions menumore at the top-left corner of the section.

SelectCopy.

To paste, hover over any section on a site, page or pop-up andclick the actions menumore at the top-left corner of the section.

Hover overPaste and select "Paste Above" or "Paste Below."

NOTE: Some content will not be transferred when a section is pasted: pop-ups on a button,OpenTable widgets on sites or pop-ups, and share or like widgets on pop-ups.

Duplicate sections, rows and columns

You can duplicate elements of the template from within your page layout settings. This is especially helpful when looking to create a device-specific sections on your page.

To duplicate a section, hover over the section, thenclick the actions menumore at the top-left corner of the section. Select "Duplicate."

In the Layouttab, you can also duplicate sections, rows and columns by hovering over the actions menumore to the right of the element you'd like to duplicate, then click the duplicate icon.

Edit section and column settings

To edit section or column settings from within page layout settings, hover over the more to the right of the section or column title you'd like to edit and click on the gear icon.

Edit site footer

In the Leadpages sites builder, you have the option to set a global footer across all pages on your site. At the bottom of the sections listing in your Layout tab, you'll find a "Site Footer" section with a lock icon next to it.

Edit the site footer just as you would any other section of your page. It will then be applied to every page on your site.

You can hide the site footer by clicking the eye icon.

Section settings

For quick access to any section’s settings hover over the section in the builder and click the section's name in the top-left corner.

Or, click the gear icon next to Section Style in the Layout settings panel as previously shown above.

Within the settings panel, you’ll find tools to change the following options:

Background

Use the color picker to choose from your brand colors, recent colors, or click ADD next to "Recent Colors" toenter hex codes or select a different color for your background as seen below.

For images, we recommend using a picture that’s at least 1200 px wide or a smaller pattern that’s designed to repeat. Because your background image will scale to fit different devices, it’s best to use pictures that don’t contain essential elementslike text or faces.

If you do add an image, you can control its placement with the sizing, alignment, and repeat settings. And, you can increase visibility of elements within the sectionby adding an imagecolor overlay. To add a color overlay, click the color picker next to Image Cover Overlay, then ADD next to "Recent Colors" as seen below.

TIP:Decreasethe opacity of an image color overlay to make sure your image can show through.

Padding

Increase padding parametersto create space between section edges and your content.

Minimum height

Some sectionsbenefit from taking up more space. You can set a minimum height of 50\%, 75\%, 90\%, or Full to adjust how tall your section will appear. Use the alignment settings to control where content should sit within your section.

In the example above, we set the section’s minimum height to 75\% and alignment to “Center” to make the first section of the page stand out.

Arrow border

Use these settings to add an arrow effect to your sectionwhich can help gently guide visitors to scroll up or down your page.

Timing control

With timing control settings, you can delay a section’s appearance for a set amount of time. One popular use case for this setting is to delay the appearance of a shopping cart or buy button.That way, visitors have time to read or watch an offer before they are prompted to buy your product.

WARNING: Time delay settings can make your page seem broken or slow, because certain sections will only load after several seconds or minutes. It’s best to combine a time delay with a video or text that clearly indicates when a section will appear.

Our countdown widget is another clever way to show (or hide) specific sections after a time delay. For details, check out the .

Device specific display

Here, you canconfigure a section to only show up on specific devices. Thoughall of our templates are designed to be mobile responsive, device-specific sections allow for even greater control.

TIP:To totally customize your page’s appearance for different devices, duplicate sections and edit them for desktop, tablet, and mobile screen sizes. Then, adjust each section’s device-specific display settings to make the correct section appears for each visitor.

Column settings

Columns and sections share quite a few style options in common. However, there are a few key differences.

Minimum height, timing controls, and device-specific display settings are not available for columns.

You can add arrow borders to the right or left of a column, in addition to the top or bottom.

You can adjust columns’ margins as well as padding. Margin settings control the space outsidethe column (between other columns and rows). Padding options control the amount of space between a column’s edges and contentwithinthat column.

While we provide built-in analytics for all of your pages and pop-ups, you can also use third-party analytics or tracking code. Tools like Google Analytics and Facebook’s Pixel provide powerful metrics so you can get even more data on your pages and forms’ performance.

In this guide, you’ll also learn where you can paste third-party tracking code in sites, pages, or pop-ups, as well as edit search engine keywords and social media previews.

NOTE: We can’t provide support for specific questions about your third-party tracking service. Learn more

The fine print

Here are some notes to keep in mind while you work with third-party analytics and tracking code:

Modifying your page or site’s code can cause issues on your pages or pop-ups. Take care to properly configure your tracking code according its documentation, and avoid entering other code in the tracking code sections.

Some services calculate metrics differently than our system, so in some cases third-party data will differ from our numbers. More info

All tracking and third-party analytics in the sites builder are site-wide, rather than page-specific.

While Leadpages provides the ability to utilize third-party analytics, we do not support the implementation or customization of them.

Access settings

Each page, site, or pop-up has a set of globalsettings. You can access them in the builder’s left-hand sidebar by clicking the settings gear icon.

If you're using the Standard Builder, you'll want to navigate to yourLead Page Options as indicated below.

Installing Third-party analytics (i.e. Facebook Pixel, Google Analytics)

Determine where to install your code

Before getting started, you’ll need to find out where your code should be installed. Check your tracking service’s documentation for their recommendation. Typically, they’ll suggest placing the code in the <head> or <body> section.

You’ll also want to determine which destination to paste your code onto. Some services require you to paste their code on a “thank you” or confirmation page. Other tools might instruct you to install the code on your opt-in page itself.

You can find installation guides for Google and Facebook below:

Google Analytics

Facebook Pixel

If you’re using a different service, visit their site to find out where they recommend pasting their tracking code.

Google Analytics Tracking ID

Within theSettingssection of the Leadpages builder, you can paste your Google Analytics Tracking ID (i.e. UA-123456-0). This is a quick and simple way to get your Google Analytics tracking code running on your page or site.

NOTE:This field is currently for Google Analyticsonly. It's available in solely the Drag & Drop Builder. If you're using Google Tag Manager, you'll want to utilize the tracking code sections detailed below.

Facebook Ads Help Community

Facebook Pixels

Before following the steps below, you'll want to grab your Facebook Pixel code within the Facebook Ads Manager. We've got a couple of videos here to help you out!

Access your Facebook Pixel

Add Facebook Pixels to Leadpages

Drag & Drop pages, sites, pop-ups

Here’s where you can install your tracking code in our Drag & Drop pages, sites, and pop-ups:

Create or open a landing page, site, or pop-up where you’d like to install your code.Click theSettingstabin the left-hand sidebar.

Select theAnalytics tab.

Paste your tracking code in one of the fields provided, according to instructions from your analytics service provider.

Click Save, then Update.

NOTE: Code pasted into the <body> section of a pop-up will always appear at the beginning of the <body> section.

Standard Builder

You can paste tracking code onto any Standard landing page or opt-in form. Here’s how:

Open an existing Standard landing page, or create a new one.

In the builder, click Lead Page Options in the left sidebar, then select Tracking Codes.

Paste your code in the head or body section, then click Done.

Click Savein the top-right corner.

To add code to aform, follow the steps below.

Open your form (which can be part of a landing page or a standalone Standard pop-up).

Click Tracking Code in the left sidebar.

Paste your code in either the “Extra head” or “Extra body” section, then click Okay. Click Okayagain to save your form changes.

Search engine optimization (SEO)

Search engine optimization (SEO) is a complex topic, so we won’t cover all the details here. The good news is that a lot of best practices are built into Leadpages alreadysuch as mobile responsiveness and structured HTML.

For additional tips, check out Google’s Webmaster Guidelines. While you may not be able to implement every single best practice, their guide provides handy advice for optimizing your pages.

Finally, you can set the title, keywords, and description of any page or site in theSettingstab under theSEO tab.

If you’re unsure what to put in your page or site’s SEO fields, review this article from Google: Create good titles and snippets in Search Results

Some Leadpages users want to make sure they have an SEO H tag on their page or site. You can make sure of this by using the headline widget, as each size setting within the headline widget corresponds with an H tag like so:

Jumbo, Headline = <h1>

Subhead = <h2>

Small Subhead = <h3>

SEO settings are located in the Lead Page Options next toTracking Codes in the Standard Builder, as indicated above.

Facebook Preview

Editing the title, description, and Facebook thumbnail image will impact the preview of your page or site when you share iton social media. Some fields will also transfer over to other social networks. Learn more here.

Frequently asked questions

Why is Google Analytics registering more than one domain?

At times, Google Analytics will register more than one domain under a single contact if you have your pages published to a domain you own, as these pages are also published on your Leadpages Domain.If you'd like the analytics to only register your custom domain, you'll want to add your Leadpages Domain (i.e. subdomain.lpages.co) to the Referral Exclusions list in your Google Analytics account.

Do third-party analytics work with Leadpages published to WordPress or my server?

Yes! As long as you include the code on your page or site, it should work with all of our publishing options, including WordPress. If you use our Advanced HTML export feature, it’s usually best to paste your tracking code right within your page or site’s source code (rather than in the builder).

I need help setting up my tracking code what are my options?

As much as we’d like to help, we’re not able to provide direct support for third-party analytics platforms. That said, many top services have excellent guides that cover everything from setup to troubleshooting advice.

If you’re still stuck, you might try reaching out to your analytics service’s support teamor, if they don’t offer one-one-one support, check for a forum, such as those for Google and Facebook:

Google Analytics Solutions Community

That said, don’t hesitate to reach out to us if you have issues or questions about anything within Leadpages.

Our Lead Magnet Delivery system makes it easyto deliver a free gift to your leads as soon as they submitone of your forms.

If you haven't yet created a lead magnet to incentivize visitors to opt in to your pages, we would suggest using Attract to easily design a lead magnet in minutes for free.

Choose a delivery system

Our Lead Magnet Delivery system is a quick way to send a file or external URL to new opt-ins,but you may want to use a third-partysystem for a few reasons:

if you’re using double or confirmed opt-in (so subscribers don’t receive your file or external URL before confirming their subscription)

to customize the look and feel of your lead magnet email, which isn’t supported inour delivery system

to send a lead magnet to existing subscribers

When you integrate your page with an email service provider (ESP), Leadpages sends that opt-in information directly to your ESP. After that, the rest of the opt-in process (including confirmation) is managed by the ESP.

Leadpages does not receive information back from your ESP regarding whether or not your new subscriber has confirmed their email address. As such, we do not withhold the lead magnet pending confirmation, because confirmation is entirely controlled by your ESP, not by Leadpages.

You’ll need to check with your email service provider or marketing platform for instructions on sending files to new subscribers. For full details, see the "Other lead magnet delivery options" section of this article.Otherwise, read on for step-by-step instructions on using our system.

Upload your lead magnet

NOTE:Each file you upload to our Lead Magnet Delivery system has a maximum size of 250 MB.

Click the profile icon in the top-right corner of your account, thenLead Magnets.

ClickCreate New Lead Magnet.

Choose aname, upload your file or paste a URL to send your subscribers to, then fill out the sender fields.

Customize the download button text for inside of your lead magnet email as well as the message of your email. reach out

When you’re done, pressSave.

When our system sends your lead magnet, the email will come [email protected] the “Sender Name” you specify. Any responses to the delivery email will get sent to your “Sender Email.”

TIP:You can upload any file type (such as PDF, EPUB, or MP4). And while our system only allows for uploading/sending one file at a time, you can compress multiple files into a singular ZIP file.

Connect your lead magnet to a form

In order touseyour lead magnet, you’ll need to connect it to a form (or pop-up). Once you’ve added your lead magnet to your form, anyone who submits it will receive an email with a link to download your file or external URL you chose and the message you wrote when you uploaded it.

In the Drag & Drop Builder

Add a form widget or pop-up to your page (or use an existing one).

Click the form to open its settings, then select the “Actions” tab.

ClickAdd a Lead Magnetand choose your lead magnet from the drop-down menu.

PressSave & Close. Then, be sure to update or publish your page.

NOTE:If your lead magnet does not appear as a choice, make sure to click " Not finding what you’re looking for? Try refreshing."

In the Standard Builder

Click any call-to-action button or link on your page to open its associated opt-in form.

At the top of the form panel, toggle the switch to “On” next to “Send An Email After Someone Opts-in On This Pop-Up.”

Select your lead magnet from the drop-down menu.

If you’d like, clickCustomize the emailto customize the message that will be sent alongside your lead magnet's download link. ClickSavefrom the popup window if you choose to customize your message.

ClickOkayin the form settings panel and then saveyour page.

NOTE:The steps above will also work for standalone pop-ups.

That’s it! You’ve now added your lead magnet to your form.

What happens next

After your lead opts in on your page, they’ll be taken to a thank you page, as usual. (Unless you choose the “Remain on Page” option in a Drag & Droppop-up.)

Our system will immediately send an email to them with a link to your chosen file or external URL (along with your custom message, sender name, and reply-to email address).

If you've uploaded a file for your lead magnet, when leads click the download button in that email, they can choose between downloading the file or opening it (depending on their browser settings). If you included an external URL instead of a file, when leads click the button in that email, they will be taken to that URL in their web browser.

Note that the email may look slightly different in other email clients.

Change lead magnet file

Without having to create a new lead magnet altogether, you can edit solely the lead magnet file upload or link within Leadpages' Lead Magnet Delivery System. Follow these steps to change your lead magnet file and any page or pop-up form sending that lead magnet will be automatically updated with the new lead magnet file.

Click the profile icon in the top-right corner of your account, thenLead Magnets.

Select the pencil icon next to the lead magnet you'd like to edit.

Click "Select New File" and choose to upload a new file or paste a new URL.

Save your changes.

If you choose not to change your lead magnet file, simply close out of the lead magnet editor without saving any changes.

NOTE:Once new changes have been saved to the lead magnet file, there is not a way to revert those changes. If needed, the previous lead magnet file would need to be uploaded again.

Other lead magnet delivery options

Email service provider (ESP) or integration service

If you'd like more customization in your lead magnet delivery email, you may consider sending your lead magnet via your email service provider or integration service.

To get started, you'dhost your lead magnet or opt-in bribe file on your own server or on a file sharing site like Dropbox or Google Drive. Depending on which ESP you are using, your ESP may also host your opt-in file for you(Check with your ESP to find out). Once you've got that file hosted somewhere your subscribers can download it, you can include a link to that file in an email you've created within your ESP.

Custom thank you page

Alternatively, you could link directly to your lead magnet on a custom thank you page after visitors opt in to your page so they would be able to immediately download the lead magnet from your thank you page.

To set this up,you'dhost your lead magnet or opt-in bribe file on your own server or on a file sharing site like Dropbox or Google Drive. Then, on a custom thank you page you can link a button or text widget to the external URL where you have the file hosted.

Frequently asked questions

Why am I not seeing my lead magnet in the list of lead magnets to connect to my page?

If your lead magnet does not appear as a choice, make sure to click " Not finding what you’re looking for? Try refreshing" under the lead magnet drop-down within your form settings.

Can I get a direct URL to a lead magnet in my account?

No, lead magnets are only sent via email to new leads via the Leadpages Lead Magnet Delivery System.

How do I customize the message for my lead magnet in the Drag & Drop Builder?

Message customization isn’t available yet in the builder, but you can edit your original lead magnet message in your account settings. Here’s how:

Click your initialsin the top-right corner of your Leadpages account dashboard, thenLead Magnet Delivery.

Select the pencil icon next to the lead magnet you wish to change, and edit its fields.

Be sure to save your updates for them to take effect.

I’m testing my lead magnet and haven’t received it what can I do?

Your lead magnet should send immediately after you opt in to a form where one is configured. If you haven’t received an email, first double-check your spam folderandyour form settings to ensure your lead magnet and pageare saved.

How do I replace the lead magnet file?

At this time, in order to replace a lead magnet file, you'll need to create a new lead magnet in your account settings under Lead Magnets. You can certainly copy/paste the text you have from the previous version of your lead magnet email into the new version.

Can I use Leadpages to send a lead magnet to a current subscriber?

Our Lead Magnet Delivery System is designed fornewsubscribers only.

If you want to send files to your current email list subscribers, you will need to handle that through your email service provider or integration service.

If you continue havingtrouble,to our support team and we can help out!

We’ll be sorry to see you go, but can definitely help if you need to cancel your account. Read on to learn how to stop your subscription and about what happens when you do cancel.

Before we go on

We’d love to hear from you if there’s something we can do to help out. If you’re running into issues using Leadpages, please don’t hesitate to reach out to our support team.

We also offer industry-leading courses and educational resources to help you make the most of Leadpages in your business. Check out our Marketing Resources and ConvertedU sites to learn more.

You may also be able to move your account to another subscription level instead of canceling. Simply contact our support team who will help you switch to a subscription of your choice.

How to cancel your subscription

You can cancel your recurring subscription at any time from within your account. Here are the steps you’ll need:

Log in to Leadpages if you haven’t already.

Click your profile icon in the top-right corner of your account, then selectAccount Settingsfrom the drop-down menu. From there, chooseBillingin the left sidebar.(Or, click this link.)

ClickCancel Subscriptionat the bottom of the “Subscription” tab, as shown below.

contact our support team

From there, follow the on-screen instructions to finish the process.

What happens when you cancel

When you cancel, your account will remain openfor the remainder of your billing cycle. You’ll be able to access your account and everything in it until your subscription ends, at which point your account will close.

If you have sub accounts on your plan, they must be deleted before cancelling. Sub accounts will not remain open until the end of your billing cycle. More on how to delete a sub account here.

Sub accounts cannot be separated as their own subscription, however, landing pages can be shared to another Leadpages account in an effort to save work.

We really like to be upfront about things, so you can make the best decision about your account.Without an active subscription, the following conversion tools will stop working as expected:

sites

landing pages

pop-ups

opt-in texts

trigger links

You can export your landing pages’ full HTML, as you do own your pages’ content. That said, most integration setups require back-end processing on our endso you’re welcome to host your pages on your own server but should understand that not all integration functions may work.

You’ll also lose access to most areas of your account when your subscription ends, including your image library, analytics data, your pages’ copy, etc.

Reactivate your account

You can re-activate your account at anytime, and regain access to content you’ve created.

Leadpagesdoes reserve the right to change your account’sLeadpages Domain anddelete any or all content (including opt-in texts and pop-ups) of inactive accounts at any time.

By canceling your account, you also relinquish:

any special pricing or features you may have access to through a legacy pricing plan

the claim on youraccount’sLeadpages Domain (i.e., you may not be able to keep your same Leadpages Domain when you reactivate)

the claimonany opt-in text identifiers you’ve created

Keep in mind, you can also change your subscription (and keep it active) if you do not want to fully cancel your account. Feel free to if you’re interested in this option.

Leadpages is committed to helping you get quality leads, which means we also want to help weed out spam submissions on your forms. For this reason, you can turn on Google's reCAPTCHA on any of your Leadpages forms.

The fine print

Leadpages supports reCAPTCHA v2 only. It's important when setting up your Google reCAPTCHA keys that you use reCAPTCHA v2.

A Google account is required to implement reCAPTCHA.

Spam protection is available on form widgets in Leadpages.

All form submissions, spam or not will be saved in the CSV download of your leads. Spam submissions will be marked in the CSV as spam.

If you previously had spam protection turned on before Leadpages implemented reCAPTCHA, that spam protection will continue to work as it did, however, you may also turn on reCAPTCHA for those forms.

Create new reCAPTCHA keys

To get started in creating your reCAPTCHA keys, navigate to the form where you'd like to implement spam protection.

Underthe Integrations tabin your form settings, make sure the "Enable Spam/Bot protection" toggle is ON.

Google reCAPTCHA admin console here

Follow the steps below to create your new reCAPTCHA keys.

Step-by-step

Select "Copy" next to your domain(s) listed in the spam protection section in Leadpages, then go to the Google reCAPTCHA admin console here. Already created keys? See below

On the reCAPTCHA form, Label your new reCAPTCHA keys (i.e. your website or company name) and select reCAPTCHA v2under reCAPTCHA Type. From there, you can choose what type of v2 reCAPTCHA you'd like on your Leadpages forms.

Paste your domain(s) under the Domains section of the form.

TIP:If you plan to use reCAPTCHA on standalone pop-up forms you've created, make sure to add your Leadpages Domain (i.e. yourdomain.lpages.co)as well.

Accept the reCAPTCHA terms of service and click Submit.

Click "copy site key" and back in Leadpages, paste the key into the Site Key field on your Leadpages spam protection form.

Do the same for the secret key by clicking "copy secret key" on the Google form and back in Leadpages,paste the key into the Secret Key field on your Leadpages spam protection form.

Once you've got both keys pasted into your Leadpages form, make sure to click Update at the top-right corner of the builder.

NOTE: reCAPTCHA will display an error when in preview mode in the Leadpages Builder. Visit the published URL where your form lives in order to view the reCAPTCHA checkbox.

Once you've created Google reCAPTCHA keys for one of your Leadpages forms, you can continue to use the same Site and Secret Keys for any Leadpages forms you'll be publishing to the same domain(s) you listed when creating the keys.Leadpages will even auto-fill the keys for you when turning on reCAPTCHA on new forms.

Learn more about how to get back to accessing your existing reCAPTCHA keys for future forms below.

Access existing reCAPTCHA keys

If you've already created reCAPTCHA keys, navigate to the or simply click "admin console" within the spam protection section on your Leadpages form.

In the Google reCAPTCHA admin console, click the gear icon at the top-right corner of your reCAPTCHA dashboard to open your settings, then "reCAPTCHA keys" to access your keys.

Add or remove a domain from reCAPTCHA

If you'd like to add or remove a domain from reCAPTCHA, navigate to Domains in your Google reCAPTCHA settings and click the + to add a domain or x remove it.

Frequently asked questions

What about spam protection when using the checkout widget?

The checkout widget asks for the highest of authorization from a lead, an online payment. Stripe will only accept the lead if the payment has been authorized and is accepted, therefore, spam submissions are highly unlikely with this type of payment authentication.

Publishing a Leadpages alert bar to WordPress is easy with the Leadpages WordPress plugin. Here we'll walk you through how to publish alert bars via the plugin, change which bar is published to your site, as well as remove it entirely.

The fine print

Alert bars published via the Leadpages plugin will be published on every page of your WordPress site. Not using the plugin? Learn more on publishing alert bars here.

Some WordPress themes may conflict with a Leadpages alert bar.

Publishing a new alert bar

Before taking the steps to publish an alert bar to WordPress via the Leadpages plugin, make sure you have installed the Leadpages WordPress plugin on your WordPress site.

With the plugin installed, follow these steps to publish your alert bar:

From the left-hand side of your WordPress dashboard, selectLeadpages, then Alert Bars.

Click the radio button next to the alert bar you'd like to publish to your WordPress site.

Save your changes.

Updating alert bars

Any edits or updates you make to your alert bar within the Leadpages application will automatically be applied to that same bar when published to WordPress via the plugin.

To publish a different alert bar, simply navigate to Leadpages >> Alert Bars in WordPress. Select the new alert bar in the list and click Save.

Remove an alert bar

To remove an alert bar published via the Leadpages WordPress plugin, select the "Disable Alert Bar" option in the alert bars listing within the plugin and save your changes.

Once your landing page is ready to go, you have a few options for actually publishing it. From quick hosting on Leadpages’ servers to connecting your domain, there are ways to publish no matter what your setup is.

In this guide, we’ll cover each publishing option and how it works. You’ll find links to more in-depth resources throughout so you can learn more about any particular publishing option.

NOTE: If you're looking to publish a Leadpages Site, we have an article specifically for publishing sites here.

The fine print

When publishing your pages, here are a few things to keep in mind:

You can access any published landing page at its Leadpages Domain on our servers at any time.

Once you publish a page, you also have the option to unpublish the page.

Some features require you to use your Leadpages-hosted URL, including our redirect option and automatic Pixel installation for Facebook Ads.

First time publishing

When you start with a drag and drop template, your page will stay in Draft mode until you hit publish. Here’s how to publish a page for the first time.

Open your page in the builder.

Double check everything in Preview mode (you can preview what your page will look like on different devices, too.)

Click Publish in the top-right corner of the builder. (If you receive an error about connecting your Stripe account to a checkout widget, click here for more info.)

Choose to publish your landing page to a connected domain or your Leadpages Domain, then click Publish.

as an ad

And, well that’s it! Congrats on publishing your page

NOTE:If you publish too soon, you can always unpublish your page.

After your page is published, you’ll see an Update option instead of Publish. From the drop-down menu, you can access lots of page options, including your publishing settings and the option to revert back to the last published version.

Standard Builder

If you’re using our Standard Builder, publishing steps are a bit different, and there are a few key points to keep in mind:

Standard pages do not have a draft mode. Saved pages are automatically published at your Leadpages Domainbut you can always prevent them from being indexed.

You must give your page a name and configure integration settings before saving or publishing your page.

Unlike our drag and drop pages, you must explicitly save and publish your page for your changes to go live.

To learn more about publishing Standard landing pages, be sure to review our guide, Creating a Standard landing page (Legacy Builder)

Pages on your Leadpages Domain

You can access any of your published pages at your Leadpages Domain on our servers. By default, each page’s URL will follow the same basic structure:

https://LeadpagesDomain.lpages.co/your-page-name

These default URLs are perfectly validyou can use them to promote your page via email, ads, or other channels. If you have a domain or website, you can connect your domain to Leadpages or use one of theother publishing options below

View and edit your page’s URL

To get your page’s URL, clickthedown_anglebutton next to Update in the top-right corner of the builder, then "Publishing Options."

Your page’s URL will appear in the publishing modal. From there, you can view your live page and copy or edit its URL.

You can also access your publishing options from your account dashboardby selectingLanding Pages, then, select “Publishing Options” from the action menu more of the page you’d like to view.

Editing your page’s URL presents a couple of options:

You can change your page’s domain to a domain you own if you’ve connected it.

You can change your page’s slug to make sure it’s memorable and relevant.

Keep in mind, you must choose a unique slug; no two pages can have the same URL.

NOTE: If you’d like to change your account's Leadpages Domain, let us know we can happily change it on our end.

TIP: Only certain characters are allowed for page slugsif you have invalid characters, click Fix it for me to automatically convert to a valid URL.

Split tests

If you create a split test, each page in that test will use the same URL. To learn more about how URLs in split tests work, see About Split Test URLs

Other publishing options

Beyond publishing pages on our servers, you can also publish pages on your own site or domain.

Connect your domain

To publish to a root or subdomain you own, you can connect your domain to Leadpages by following these steps.

This way, you can publish pages without the need for your own web host, but you don’t need to use the lpages.co domain.

WordPress

If you use WordPress, our plugin is the easiest way to get pages up-and-running on your site.

To learn how to install and use the plugin, be sure to check out our WordPress Publishing articles.

Non-WordPress sites

There are a few options available if you don’t have a WordPress site.

HTML export

For full control, we recommend using our HTML export feature. Download the code for your page and use it with any site platform that supports JavaScript (or upload directly to your server via FTP).

Check out Publish Pages as HTML for full details.

FAQs and additional resources

Is it possible to redirect a page to a different URL?

Yes, if you’re using the Leadpages-published version of your page, you can redirect traffic to any external URL. Find out how

Avoid setting up any sort of domain maskingit can cause major issues on your landing pages, including the loss of opt-in data. Learn more about domain masking and alternatives

Are my pages secure?

All pages are securely served over HTTPS. If you publish to your own server, you’re responsible for ensuring the security of your pages. To find out more, check out Secure Landing Pages: About SSL & HTTPS

What happened to the Facebook Tab publishing option?

There are significant limitations to publishing a page to Facebook as a Page tab:

tabs aren’t visible to mobile users

only one page can be published at a time

it’s not possible to direct most ads to tabs

We now recommend posting a link to your landing page on your Facebook Page’s Timeline or .

When you integrateLead Notifications with your conversiontools,we’ll send new subscribers’ information straight to your email inbox. Most forms you create use Lead Notifications by default. We recommendkeepingLead Notifications integrated when

you want to get up-and-running as quickly as possible

you don’t use an email service provider (ESP)

you’re in atesting phase and aren’tyet ready to connect to your ESP

you prefer to have new leads sent directly to you

Keep in mind, you can use Lead Notifications with each ofour tools: sites, pages, pop-ups, trigger links, and opt-in texts.

Set up Lead Notifications

You don’t need to do much to start using Lead Notifications. Whenever you set up a newform, whether that’s on a page or in a pop-up, it’ll send opt-in data to your account’s email address. You can check your setup in your form’s settings, as shown below.

Drag & Drop (sites, pages, pop-ups)

customize this form name here

Standard pages, pop-ups, and trigger links

NOTE:The example above uses a landing page, but you can findIntegration settings in the left sidebar for Standard pop-ups and trigger links as well.

Opt-in texts

Note that opt-in texts are only available with Pro subscriptions and above.

When you use Lead Notifications without any other services, subscriber data will get sent to your email address directly. Keep in mind that except for opt-in texts, youmustintegrate with Lead Notifications if you don’t connect to a third-party service.

Add email addresses

If you prefer, you can send new leads to email addressesotherthan your account’s default address or in addition to that address.

Within the Lead Notifications drop-down in your form settings, click Manage Available Emails to navigate directly to your account settings.

From your account dashboard, you can also access available Lead Notification email addresses by clicking on the profile icon at the top-right corner, then Lead Notifications.

Here’s how to add an email:

Once on the Lead Notifications management page, enter the new email address you’d like to use, then clickAdd Email.

Check your inbox for a confirmation link and click it to activate the email address (or instruct whomever owns the email address to do so).

Verify the “Confirmed” status of the new email back in your account. You may need to clickRefresh Listif you don’t see changes right away.

TIP:You canremoveany unused email addresses by clicking the “x” next to their status (found in your account underIntegrations Lead Notifications).

Use additional email addresses

To actuallyuseanother email address, you’ll need to select it in your form’s settings. You can also send leads to multiple email addresses simultaneously.

Open your form's integration settings.

SelectLead Notifications.

Click Add Another Contact, then select the email address you'd like to add (click the trash can next to an address to remove it).

ClickSave andUpdate your page.

Use Lead Notifications with other services

It’s possible to integrate with your ESP or CRM and continue to use Lead Notifications at the same time. If you’re using a Drag & Drop form, simply keep the Lead Notifications integration active instead of deleting it.

For Standard pages and pop-ups, set up your ESP or CRMclickYesunder the “Integrate with Lead Notifications” option in your integration settings.

Compatible fields

Lead Notifications supports a limited selection of text-based fields. So, keep in mind when you use Lead Notifications with another integration, any custom fields you’ve set up may not be included in notification messages.

We currently support the following fieldtypes:

Email (required)

First Name

Last Name

Phone Number

Street Address

City

State

Zip Code

Comment

Note that even though email notifications may not include certain fields, they should still pass through to your other service(s).

Frequently asked questions

Why am I not receiving emails even though I've added Lead Notifications to my form?

You may want to check your spam or junk folders in your email. Sometimes, email services will send Lead Notifications emails there, since they're coming from [email protected].

To make sure your Lead Notifications are making it to the right place, you can whitelist or add this address to your contacts: [email protected].

If you're still having trouble receiving your Lead Notifications, let the support team know and we'll investigate why they're not making it to you.

What's with the date and time in subject line of the Lead Notifications email?

That date and time is the default name of the form on one of your pages or pop-ups. You can .

Many widgetsfrom buttons to textcan be turned into various types of links. In addition to a URL, you can link to a pop-up, a Calendly pop-up, another landing page, or even another section on your page.

Access link options

Here’s how you can add a link to widgets that support links:

Click the widget to bring up its settings. For headlines or text, highlight the text you’d like to create a link out of or the pencil icon to select all of the text in that widget.

Select the link icon.

Choose your click event: Open a pop-up, Open a Calendly pop-up, Go to an external URL, Go to a landing page, or Jump to a page section.

Input or select the destination for your link. Adjust any options as needed, then click Save.

HTML widget

If you're using a button widget, it's even faster to link click events to it.

Hover over your button, then clickAdd Click Event orEdit Click Event.

Link to a pop-up

One of the most common click events isOpen a pop-up, giving you the ability to create a pop-up form to entice visitors to opt in to your page.

Click here for more information about creating an on-page pop-up.

Link to a Calendly pop-up

In addition to the Calendly embed widget, a Calendly pop-up is available as a link option. Much like a pop-up, the Calendly pop-up will overlay the page when opened.

Just like the Calendly embed widget, there's no embed code necessary when looking to add a Calendly pop-up. Just the URL to your Calendly will do!

Link to an external URL

If your link leads to an external URL or landing page, you can configure it to open in a new window. It’s also possible to enable “nofollow” so your linked page won’t be indexed by search engines.

Link to another section on the page

By using the link optionJump to a page section, you can quickly navigate visitors to a specific section further down on the page.

Make it easy on yourself by labeling your sections in the Page Layout tab on the left-hand side of the builder. Then, selectJump to page section as your click event and choose your page section.

Remove links

To get rid of a link (or change the link type), navigate to the link icon, then click Remove. For a button widget, simply hover over the button and selectEdit Click Event, thenRemove.

Supported widgets

You can add links to any of the following widgets:

Button

Headline

Icon

Image

Text (includes text in the Image + Text and Calendar + Text widgets)

Phone number, SMS and email links

Instead of an external URL, you can also link to text that triggers a phone call or an email. We don’t typically recommend hard-coding links like this for a few reasons:

Most mobile operating systems automatically detect and turn phone numbers and emails into links, so it’s not necessary to explicitly create links out of them.

Users who click a phone number link on a desktop or tablet won’t be able to make a call unless they have third-party calling software installed.

Email links always open to the default email client (such as Outlook, Apple Mail, etc.). Visitors who only use web-based email (such as the Gmail interface) won’t be able to effectively use your link.

That said, you can hard-code a phone number or email link. Here’s how:

To link to a phone number, choose the “External URL” option, then input tel: followed by your phone number, like so: tel:5551234567.

This strategy also works if you're wanting your link to launch the page visitor's SMS client to send a text message to the number you're linking. In this case, you'll useSMS:followed by the number you'd like your visitors to text message.

You can do the same thing with an email address using mailto:like so: mailto:[email protected].

Frequently asked questions

Can I put HTML in a link?

No, only valid URLs can be used in links. Instead, consider using an if you need to paste in HTML code.

Get started

You can access the ads creator from a few different spotsbut the fastest way is to click the Facebook icon facebook in your list of pages, or within the builder.

NOTE: Our Facebook Ads integration is available for drag-and-drop landing pages. Pages cannot be part of a split test when creating a Facebook Ad.

within Facebook

Here are the full steps:

Click Create Facebook Ad from your list of pages or within the builder.

When prompted, select your Facebook Page and click Continue.

Review your ad and customize your content, budget, and audience to fit your business’ needs.

When you’re all set, click Promote to launch your ad.

Facebook account overview

The first time you create an ad, Facebook will prompt you to connect your account to Leadpages. You must have a Facebook Business Page and an ad account to run promotions.

If you don’t have a Facebook Business Page or an ad account, no worries. Just start the process of creating an ad, and Facebook will prompt you to set up whatever you need with just a few clicks.

Customize your ads

Most initial setup for your ad is automatically taken care of. Your ad’s content, audience, and budget will get pre-populated based on information from your Facebook Page.

But if you need to, you can customize every aspect of your campaign before you launch it.

Ad creative

To change your ad’s media and text content, click Edit next to Ad Creative.

From there you can customize the ad’s copy to reflect your offer. You can also swap out the default image for a different one, or for a video.

WARNING: Your ad won’t be automatically tracked if you use a URL outside of Leadpages. Learn More

For strategies on creating compelling ads, check out these tips

Audience and placement

Using the Audience panel in the ad creator, you can customize who to target and optimize your ad spend. Edit your ad’s audience to optimize who you’re targeting, or create an entirely new audience.

You’ll find in-depth strategies and best practices for creating audiences in our guide: The New Advertiser’s Guide to Facebook Audiences

NOTE: Some advanced audience types aren’t available within Leadpages just yet. Previously saved custom audiences within Facebook are not yet available within Leadpages.

Facebook will optimize your ad’s placement automatically. You can switch between tabs in your ad preview pane to see what it’ll look like on desktop, mobile, and Instagram.

About Instagram ads

You can include Instagram in your ad placements to extend your reach even further. To do so, just make sure “Run promotion on Instagram” is selected in the audience panel of your ad’s settings.

Facebook will automatically include Instagram as an available ad placement. To preview what your ad will look like, select the Instagram tab in your ad’s preview pane.

Budget and duration

Choose an end date for your promotion and set your daily budget. Facebook will estimate how many clicks per day your ad will receive based on the budget you set.

Keep in mind, your actual ad spend might differ from your budget on certain days, but it’ll all average out by the end of your campaign.

To learn more about budgeting strategies and how bidding works, check out Buying Facebook ads

Tracking

By default, we’ll automatically install the Facebook Pixel so you can track your promotion. The Facebook Pixel unlocks powerful insights that you can use to optimize your promotions.

NOTE: For automatic Pixel installation, you must use the Leadpages-hosted URL for your page.

Once your promotion is live, you can view analytics in a few different spots, including your page’s analytics dashboard.

You can also view your ad’s performance . Keep in mind that metrics between services might not always add up. There are a few reasons for this:

We’ll track visits and conversions no matter where they come from. However, Facebook will only track views and conversions that come from your adso you might find higher numbers in Leadpages than in Facebook.

Only ads you create within Leadpages can be tracked in Leadpages. If you run other ads to your landing page, you’ll need to go to Facebook to track them.

Facebook Ads Manager analytics may not update for up to 24 hours.

Launch

When you’re all set with your ad, click Promote to launch it

Check back any time to view its performance. And in the meantime, sit back and let the new leads roll in.

Facebook Ads Manager

There will certainly be times where you'd like a bit more customization and control of your Facebook Ads. When that happens, you can always use Facebook's Ad Manager to create an ad campaign for your landing page.

Facebook Ad Formats

Facebook provides numerous different types of ad formats including, photo, carousel and video ads.

Infusionsoft provides powerful email and CRM tools in an all-in-one package. Using our integration, you can add leads directly to Infusionsoft using tags. Let’s get started!

NOTE:As a company, Infusionsoft has rebranded and is now calledKeap. Therefore, it is now referred to as "Infusionsoft by Keap."

The fine print

Infusionsoftis available with all of our conversion tools: Drag & Drop and Standard pages, sites, pop-ups, opt-in texts, and trigger links.

Integrate your account

Before sending leads to Infusionsoft, you’ll need to connect your account to Leadpages.

NOTE: For the integration to work properly, we recommend connecting to an Infusionsoft account that’s in your Admin User Group. Get the steps

Here’s how to integrate with both of our builders at the account level:

Drag & Drop Builder

To useInfusionsoftwith Drag & Drop pages, sites, or pop-ups, followour guide here: Connect Your Integrations: Drag & Drop. You’ll be prompted to log into your Infusionsoft account, but won’t need any additional information to connect.

Standard Builder

To use Infusionsoft with Standard pages, pop-ups, opt-in texts, or trigger links, you’ll need to connect your account with our standard system. Our general guide here will show you how: Connect Your Integrations.

Before you start,there are a few pieces of information you’ll need from Infusionsoft:

your app name (i.e. “Account Simple Name”) - the subdomain when signing in to Infusionsoft (i.e. https://subdomain.infusionsoft.com/)

your API Key

Once you have your Infusionsoft app name and API key, follow our steps here to connect to Leadpages.

Send leads to Infusionsoft

Now that your Infusionsoft account is connected to Leadpages, you can use it with any of your pages, forms, and more.

We have a full guide that covers how to configure your integration settings in each of our tools here: Choose a Destination For Your Leads.

Drag & Drop tools

Our Drag & Drop forms use a tag-based Infusionsoft integration. When your visitors opt in, they’ll appear in your contact database with any tags you select.

Tags are a powerful way to segment contacts and automate marketing tasks. Learn more in Infusionsoft’s Help Center:

Create Edit Or Delete A Tag

Create A Tag Goal

You can search for (and select) up to ten tags from your Infusionsoft account as you set up your form.

Learn how to use tag goals

Migrate from web forms and sequences

Our former integration connected to Infusionsoft’s web forms and sequences. You’ll need to re-configure existing forms connected to web forms or sequences in Leadpages to take advantage of the new tag-based integration.

Here’s how to re-configure your forms:

Open a page or a pop-up where your form is located. Then, click the form to open its settings.

Select “Infusionsoft” from the integrations tab.

Click Re-configure Form.

Search and select up to 10 tags, then click Done to save your settings.

NOTE: Once you re-configure your form, you won’t be able to reconnect to an Infusionsoft web form or sequence.

For more details on configuring integration settings in Drag & Drop pages and pop-ups, read our guide here.

Supported fields

We support all of Infusionsoft’s standard fields other than the Infusionsoft Company Name field as well as custom fields from your Infusionsoft account.

WARNING:Infusionsoft requires State fields to be accompanied by a Country/Region field and vice versa on Leadpages forms. If both are not present, the opt-in will not be sent to Infusionsoft.

If you use the “ Lead Source Id ” field, you’ll need to take a few extra steps:

Copy your Lead Source ID from Infusionsoft.

Paste it into the Lead Source ID field in Leadpages as the default value.

NOTE: Checkboxes created within Infusionsoft will appear as radio buttons in the Drag & Drop Builder.

Standard Builder tools

Our Standard platform connects directly to Infusionsoft web forms and Legacy Sequences.

WARNING: Connecting to web forms and Legacy Follow-Up Sequences is not supported by Infusionsoft. Use our tag-based integration in the Drag & Drop Builder whenever possible to avoid potential issues.

To connect, select Infusionsoft as the integration for your form, opt-in text, or trigger link. Then, select which web form or sequence you’d like to send leads to.

If you use a web form

switch the form from DraftReady status

make sure the campaign it belongs to is Published

opt out of automatic bot detection

You can set up a Legacy Follow-Up Sequence in Infusionsoft under Marketing Legacy Add or Copy a Follow-Up Sequence.

Frequently asked questions

Can I connect directly to a web form or sequence?

You can integrate directly with campaign web forms or sequences, but only in our Standard Builder tools. Our Drag & Drop platform uses a tag-based integration. .

Split testing (A/B testing) will help you fine-tune your campaign by distilling exactly what it is that drives your audience to take action.

NOTE:This article covers creating a new split test in our redesignedsplit testing tool, available toPro-level subscriptions and above.

Running a split test can be a great way to optimize your pages for conversion. If you’re new to splittests, you may want to read our blog post here: From Curiosity to High-Conversion: A Guide to A/B Testing Your Landing Page.

Below, learn how to create a new split test with our tool.

The fine print

Once a split test has been created, the pages used in the split test cannot be duplicated or used on their own until the split test has been ended and deleted. If you'd like to use one of the pages outside of the split test, make sure to duplicate the page before beginning your split test.

Once a split test is running, it is not possible to redistribute traffic.

To publish a split test as a homepage on your Leadpages Domain or connected domain, you must first publish your split test with a page slug. You can then set that split-tested landing page as your homepage under theDomainssection of your account settings.

Planyour split test

We recommend beginningeach split test you run by deciding what you want to learn. You might compare

different page layouts (or templates)

headline copy

your button color

among other variables to optimize your pages.

TIP:For best results, we recommend limiting each test to one or two variablesif you test too many changes at once, it’ll be difficult later on to determine which exact change resulted in increased conversions.

Prepare your pages

When you know what you want to test, it’s time to set up your pages. If you already have at least two published pages you want to compare, you can jump ahead to steps for creating your test.

WARNING: You will not be able to publish your split test if you have more than ten pop-ups total between your control and variation pages combined and/or your pages have not been published.

Otherwise, here’s what we recommend:

Choose a page (or create a newone) that will act as yourcontrolthat is, the page thatwill serve as the baseline for your test’s analyticsand make sure it’s published.

If you plan on comparingdifferenttemplates, you’ll need to create and publishyour variation page before setting up your test.

If you plan on comparingsmaller changes between pages usingthesametemplate, you’ll be able to create you variation(s) as part of the test setup process.

NOTE:Our tool doesn’t limit what you test or compareyou can freely create a split test that compares entirely different pages if you like.

To keep track of your test’s pages, you may want to name them so you can identify each variation (and perhaps add a “split test” label).

Running a Split Test

Createa new split test

Once you’ve created and published your test’s control (and variations), it’s time to makethe actual test. Here’s how:

Navigate to the Landing Pagestab in your account, then click theCreate NewSplit Testbutton at the upper-right corner of the dashboard.

Name your test by hovering over its placeholder title in the top bar (as shown below).

Choosea control and variations

InStep 1,browse your list of pages and clickUse This Pageto set your test’scontrolpageagainst which any variations will be compared.

NOTE:Each test can only have one control page. To change it, click Choose Control from the left-hand sidebar and choose a different page.

On the variations page, clickAdd a Variation, then choose whether you’d like to copy your control (to test small changes), or use a different page entirely.

If you copy your control, you’ll need to edit and publish the new variation to use it in your test. Click the pencil icon next to the variation title to edit it in a new tab.

Distribute traffic

Click theNext buttonin the left-hand sidebar once you’ve chosen your variations to decide how traffic should be distributed to them.

When people visit your split test’s URL, we’ll automatically direct them to a variation based on the traffic percentages you choose here.

Pro tip:If your control page is already solid and working well for your needs, you might consider sending more traffic to it than your variation(s). That way, you can run a test without a high risk to your conversion rate.

NOTE:Visitors who return to your test won’t randomly see another variationwe store which version they landed on as a browser cookie, so each individual will only see one page in your test under normal circumstances.

Keep in mind, you may not see your split test’s individual page views match up with your traffic distribution right away. It’s helpful to think of these settings as a weighted coin or dieyou’re choosing which page(s)visitors are most likely to land on.

WARNING:Once your split test is running, you won’t be able to adjust its traffic distribution.

Startyour split test

ClickNext to move to the fourth step, where you can finalize your split test. Review your test to make sure everything looks good to go, then clickStart Test(or save it for later).

NOTE: A split test will start with blank analytics, however, after ending and deleting a split test, all pages in the test will be separated and placed in draft mode with their original analytics.

To learn about actually running your test, check out.

Every Leadpages account includes a plugin you can use to install your landing pages, pop-ups, and alert bars on your WordPress site.

Make sure your WordPress site hasPHP version 7.2 or highercurrently installed. If you're unsure of your PHP version or where to look for it, you can install this separate plugin on WordPress to find out. In addition make sure your PHP is using TLS 1.2 or higher.

To connect Leadpages to your WordPress site you’ll:

Download the WordPressplugin from your Leadpagesaccount

Upload the plugin to your self-hosted WordPress site and activate it

Begin publishing pages, pop-ups, and alert bars to your site

Download theplugin

Click the Actionsmore next to any published page on your Landing Pagesdashboard, then Publishing Options.

Select theWordPress & HTMLtab and clickDownload Now.

Publishing alert bars to WordPress

You only need to download the plugin once. That said, you may want to follow the steps above if the version number listed next to the Download Now link is not the same as in your WordPress account. Additional details are available here: Migrating from Previous WordPress Plugin Versions.

Add the plugin to your WordPress site

Now that you’vedownloaded the plugin, it’s time to install it on your site.

Log in to your WordPress Dashboard and choosePlugins Add New.

ClickUpload Plugin. Choose the ZIP file you downloaded and clickInstall Now.

When prompted, clickActivate Pluginto complete the installation.You should now see LeadpagesandLeadboxes in your WordPress Dashboard’s sidebar.

Click theLeadpagestab and log in using your Leadpages credentials.

Troubleshooting tips

The steps below should help resolve most common issues you might have while installing the plugin and logging into your Leadpages account.

Make sure you don’t already have the Leadpages plugin installed.

Manuallytype in your Leadpages logincredentials, instead of using apassword manager to auto-fill.

If you see ablank white screen,make sure your WordPress site hasPHP version 7.2 or highercurrently installed. Learn more

Still experiencing issues? Please reach out to our awesome support teamwe’ll be happy to help.

Start publishing landing pages, pop-ups and alert bars

Now that you have the plugin installed, it’s a snap to start publishing landing pages and pop-ups to your site. For more information, see:

Publishinglanding pagesto WordPress

Publishing pop-ups to WordPress

Update the plugin

To update your Leadpages WordPress plugin, log in to your WordPress site and selectUpdates from the left-hand sidebar. If "Leadpages Connector" is listed under the plugins list, select it and clickUpdate Plugins.

If the "Leadpages Connector" is not listed in the plugins list within Updates, there are no updates to the Leadpages WordPress plugin at this time.

If you installed our WordPress plugin before August of 2016, chances are you’re using Version 1. We’ve rebuilt our plugin with tons of new features, including:

Support for WordPress Multisitesetups

Page-specific timed and exit pop-ups

Alert bars

An updated plugin interface

You can update your plugin to gain access to these features without affecting your published pages. Because Version 2 of the plugin is hosted and developed separately, you’ll need to download it from your Leadpages account, following our instructions here: Installing the WordPress Plugin.

NOTE: If you're simply looking to update your v2 plugin, click here to learn more.

Here’s what we recommend before migrating:

Checkyour plugin version

From your WordPress Dashboard, navigate toPluginsand check the version number for the “LeadPages connector”plugin. If you’re running any version starting with “1” (e.g. 1.2.0.5), you can update to Version 2.

click here

NOTE:If you’re running a plugin with a version number between 2.02.1 we also encourage you to upgrade. Version 2.1 (and beyond) includes fixes for several issues from the 2.0 version.

Download Version 2 of the plugin

You can download the plugin from your account underIntegrations Plugins.For full instructions, please see Installing the WordPress Plugin (Downloading the plugin).

DeleteVersion 1

The two plugin versions can’t be installed simultaneously, so you’ll need to delete the old one before installing Version 2. Here’s how:

WARNING:When you deactivate your plugin, your landing pages willnotbe accessible. Any published landing pages will be restored and live as soon as you install the new plugin.

From your WordPress dashboard, clickPlugins.

Find the “LeadPages connector” plugin and clickDeactivate.Your dashboard will automatically reload.

HitDeleteunder the “LeadPages connector” plugin and confirm your decision. A confirmation message should appear.

Activating the new plugin

After you delete your old plugin, you can upload and activate the new one. Navigate toPlugins Add New. ChooseUpload Pluginand select theplugin file from your computer. ClickInstall Now, thenActivate Plugin.Click theLeadpagestab and log in using your Leadpages credentials.

For more detailed instructions,.

Frequently asked questions

What will happen to pages I’ve installed using the old plugin?

Your pages will go down temporarily as you deactivate and delete your old plugin. Once you install Version 2, any pages you’ve published will come back.

Can I update the plugin directly from WordPress?

Yes, you can update the plugin directly from WordPress if you have Version 2.1 or above. Otherwise, follow the steps above to update your plugin.

The Leadpages blog

Our blog contains a wealth of case studies, best practices, and other marketing advice.If you’re looking for posts on a specific topic, you can search for articles in the right-hand sidebar.

Leadpages essentials webinar

Master Leadpages faster with this live webinar!Get more from your Leadpages account with our step-by-step, guided workshop. Register here !

The Lead Generation podcast

Business growth conversations with today's entrepreneurs willing to tell the truth about what it takes to be your own boss and transform the lives of your audience. Take a listen !

Leadpages Community

Want access to a digital marketing hive mind? You got it! With the Leadpages Community Facebook Group, Leadpages users are able to bounce questions off each other as well as get exclusive tips and tricks from the Leadpages team. Join the community here !

ConvertedU

Master the art of conversion marketing with videos, courses, and other tools at convertedu.com.

Marketing resources

Our resource library contains lots of free courses, case studies, and more compiled by our very own marketing team, including our courses “Marketing Automation for Small Business” and the “Facebook Advertising System.” Click hereto access it now.

Additional coaching

If you’d like additional coaching, check out our directory of Certified Conversion Marketing professionals at ConvertedU: https://convertedu.com/certified/.

NOTE: Trigger links are available toProandAdvancedcustomers.

Trigger links make it easier than ever before for your prospects to opt-in to your lists, sub-lists and webinars! Simply copy and paste a trigger link into a broadcast email using your email service provider, and your prospects can instantly register for your list, sub-list, or your webinar by simply clicking your trigger link. There's no need to opt-in, or give additional information!

Trigger links require two specific technologies. If these are not available with your email service provider (ESP), then you will not be able to use trigger links.For more information, please see supported integrations below.

Trigger links workdue to the email service provider's ability to provide field personalization, which means that you must send your trigger links from within an email service provider. Because a trigger link pulls contact information from a list, you must send it from the place where those contacts are stored.Your trigger links will not work if they are pasted into a standard email message, such as a message that you create from your Gmail or another email account.

The fine print

Supported fields for trigger links: Email, first name, last name, full name

Trigger links rely on the Leadpages Standard (Legacy) integration system and therefore, you'll want to connect your email service provider to that system as well.

Creating a new trigger link

Navigate toConversion Toolsby selecting the tab in your account dashboard, then Trigger Links.

ClickCreate New Leadlink.

Integrating your trigger link

Choose the integration service and desired list that you will be adding leads tofrom the left sidebar panel drop-down menus. Then, click the green "Customize this Link" button or the blue "Okay" button (either may show).

The email service provider that you use to send out this email can be different from the ESP that you’re using to build your list. For example, you might use Infusionsoft to send out this email, but use Mailchimp to build your list.

NOTE: Trigger links utilize our Standard (Legacy) Builder integration system. Make sure to connect any services you'd like to use with trigger links by following these steps.

Integration settings

Your integration settings should appear right away if integrating the link for the first time, if not, select Integration settings from the left-hand panel.

Select your integrations and where you'd like to send your leads, then click Customize this form.

From the drop-down to the right of the sidebar, select the email service provider from which you will be sending this trigger link.

Name your trigger link at the top left corner and click Save.

Liquid placeholders

NOTE: At this time, you cannot use a trigger links to build your list inside AWeber or 1ShoppingCart, due to their individual terms of service. For more information, see supported integrations below.

Attaching a lead magnet

You can incentivize visitors to opt in to your trigger link by offering a lead magnet. Learn how to set up a lead magnet here.

Thank you page settings

By default, visitors who click on your trigger link will get directed to a generic thank you page. We recommend creating a custom thank you page to use with your trigger link. Here are details on setting up a custom thank you page.

Use your trigger link

Your trigger link will appear in the blue box as shown below. Copy it in its entirety to your clipboard. Then, open your email service provider account (from step 3 above), create a new message, and paste your trigger link into the message. Alternatively, you can send your trigger links to an affiliate to broadcast it in a message using their ESP.

WARNING: Trigger linksmust be sent through an autoresponder. Your trigger links will not work if they are pasted into a standard email message, such as Gmail. Because a trigger link pulls contact information from a list, you must send it from the place where those contacts are stored.

NOTE: If your integration service does not appear in the dropdown menu, you may be able to still use a trigger link in youremail. Simply replace the emailand nameform fields (in the URL) with the appropriate format for your service.Please note that we cannot support this type of integration, and it may not work in the future, but if you'd like to give it a try we welcome you to do so.

Supported integrations

Trigger links require two specific technologies to work. If these are not available through your Service Provider, you will not be able to use trigger links with that service provider.

1. For a trigger link to be embedded in your email:

For a trigger link to be embedded in an email, your service provider must allow and provide codes for email, first name and last name fields in your trigger link. The service providers that do allow it (and that we currently integrate with) are visible in the dropdown in the Leadlinks Settings preview window shown here:

2. For a trigger link to add an opt-in to your list:

For a trigger link to add an opt-in to your list, the Email Service Provider for that list must allow webforms to be sent via API.

Current services that can be integrated with trigger links:

ActiveCampaign (receiving leads)

AWeber (Note: double opt-in will be activated automatically. To retain single opt-in for that list please contact AWeber Support)

ConstantContact (receiving leads)

Drip (Note: tosenda trigger link in Drip, you’ll need touse the Custom link option, and replace the email, first name, and last name portions of the link with).

GetResponse

GetResponse360

GoToWebinar (receiving leads)

HubSpot (receiving leads)

Infusionsoft

Interspire (receiving leads)

Lead Notifications (receiving leads)

MadMimi

Mailchimp

Marketo (receiving leads)

Office Autopilot/ONTRAPORT

Salesforce (receiving leads)

SendReach (receiving leads)

Best Practices

It is always a good idea to send a test message from your ESP (as selected in step 3 above) that includes your trigger link so you can test it prior to sending your trigger links to a large list.Whenever you test, it's best to opt-in with an email address that is not already on your list.

In addition to one Leadpages Domain, all annual Leadpages subscriptions (created after June 26, 2019) include one free custom domain registration for one (1) year on available domains through Hover.

The fine print

The free custom domain offer will be availableafter the 14-day free trial and only when coming out of a trial into a paid annual subscription. The free domain offer is not available if upgrading your account.

This offer can be used towards an available free domain or as a coupon towards one with a fee. Not all domains are equal in price and therefore, the specific domain you're looking for may not be free through Hover.

After one (1) year of registration, the domain will be renewed at its standard rate + tax and billed by Hover.

Only one free Hover domain is available per annual subscription, but you can certainly purchase more domains and connect them to your Leadpages account. Learn more...

Claim your free domain

Follow the steps below to claim your free domain.

Click the profile icon at the top right corner of your dashboard.

Select "Domains."

learn how here

Click Claim Your Free Domain.

A window will appear where you can search for an available domain in Hover.

Hover will list a number of domains, including ones similar to the one you searched for. You may choose either a free domain or place a credit towards one with a fee.

Click the + icon next to the domain you'd like to register.

Click Proceed to Cart, then Secure Checkout. (NOTE: Hover will ask for card details, as after your first year of domain registration paid for by Leadpages, your domain will be billed and managed through Hover.)

Agree to Hover's terms of service, then click Submit Order.

Automatic connection

After completing the checkout process for your domain, Hover will automatically connect that domain to your Leadpages account. No DNS record changes or edits needed!

You will see your domain appear under theDomains section of your account. It can take up to 48 hours for the SSL certificate to process to secure your domain.

Billing after one (1) year

The first year of your domain's registration is paid for by Leadpages. After that, the domain will be renewed and billed by Hover at the standard rate + tax.

If within the first year of your domain registration, you choose not to renew the domain for a second year or would like to edit your domain's billing, reach out to Hover's support team.

Purchase additional domains and connections

You can certainly purchase additional custom domains through services like Hover, GoDaddy etc. and connect them to your Leadpages account. Reference the domain connections available for each subscription level below.

Domain connections

A Pro or Advanced subscription is required to connect multiple domains to your Leadpages account.

Pro: connect up to 3 domains

Advanced: connect up to 50 domains

Sub accounts:connect up to 50 domains

NOTE:There is a limit of 20 subdomains (CNAMEs) under the same root domain for all Leadpages accounts. Each of these subdomains will count as one connection.

If you currently have a Standard subscription and would like to upgrade, .

Frequently asked questions

What happens to my domain if I cancel my Leadpages account?

You will continue to own and manage that domain through Hover for one (1) year. You may choose whether or not to renew with Hover at the end of that year.

GoToWebinar is one a popular tool for hosting and running webinars. If you have an account, you can connect a specific webinar to Leadpages to register new leads. Check out the guide below to learn how to integrate and configure your conversion tools to work with GoToWebinar.

The fine print

GoToWebinarrequires email, first name, and last name fields to be collected. More details

We don’t currently integrate with GoToMeeting or other Citrix productsyou must have a GoToWebinar account to connect with Leadpages.

The Leadpages GoToWebinar integration connects to standard, live webinars. Pre-recorded webinars cannot be connected at this time.

Integrate your account

Drag & Drop Builder: To use GoToWebinar with our Drag & Drop page and site builder and pop-ups, follow our guide here: Connect Your Integrations (Drag & Drop Builder).

Standard Builder: Follow the steps here to use GoToWebinar with Standard landing pages, opt-in texts, or trigger links.

Sendleads toGoToWebinar

Once you’re integrated with GoToWebinar at the account level, you can connect your pages, forms, and more to specific webinars. Then, when someone opts in, they’ll be registeredfor the webinar you choose.

NOTE:Only active/future webinars will appear in Leadpages; past webinars aren’t included in the integration list.

Learn more

Webinars are listed by title in Leadpages. In our Standard Builder, opt-in texts, and trigger links, session dates are also listed. If you have a lot of webinars, we recommend giving each webinar a unique, identifiable name in GoToWebinar, e.g. “July Training - 10 AM Session”. That way, you can easily tell in Leadpages which webinar you’d like to connect to.

You can find detailed steps on how to configure integration settings for all ourconversiontools here: Choose a Destination for your Leads.

About GoToWebinarfields

GoToWebinar requires you to collect email, first name, and last name fields. In addition to those three, you can add registration questions to collect other information from registrants.

Thingsget a little tricky if you use GoToWebinarwith another service simultaneously. You’ll want to make sure you use first and last name fields from that service if possibleotherwise you may end up with multiple name fields on your form.

Also keep in mind that GoToWebinar must have a matching registration question to collect form data. For example, if you added a birthday field to your form from another service, that data wouldn’t pass through to GoToWebinar.

Skip collecting first and last name fields

If you use GoToWebinar with a service that doesn’t provide first and last name fields, you can use the following setup:

In your form settings, hide the first name field and give it a default value (such as “Friend”).

Hide the last name field, then give it a default value (such as “.” or a space).

TIP:Our Standard Builder automatically allows you to hide first and last name fields if you configure GoToWebinar as your secondary integration (in the “Integrate with Webinar Host” section).

Opt-in texts automatically skip first and last name fields when used with GoToWebinar. In that case, “first name” will be populated with “Friend”, and last name will be populated with a comma.

Confirmation emails

GoToWebinar sends up to four types of automatic emails for each webinar:

A confirmation email to registrants

Reminder emails before the webinar

Follow-up email to attendees

Follow-up email to absentees

You can adjust email settings for each webinarfor instance turn off the confirmation email or adjust reminder email timing. For details, check out GoToWebinar’s guide here.

While GoToWebinardoesn’t provide a traditional “confirmed opt-in” sequence, youcanchoose to manually approve all registrants.

Troubleshooting tips and FAQs

Does Leadpages support recurring webinars? Why do I see duplicates of the same webinar in Leadpages?

We treat each webinar session as a separateevent; GoToWebinar treats recurring webinars as one event with multiple sessions. Each form in Leadpages can only integrate withonewebinar session. Unfortunately, it’s not possible to give recurring sessions unique namesso while we support them, it’ll be difficult to tell sessions apart within Leadpages.

As an alternative, consider copying past one-time webinars.

What’s the difference between a registrant and attendee?

Anyone who signs up for a webinar is considered aregistrantbefore the webinar airs. The same person can register for multiple webinars.

People who actually join (attend) a webinar are consideredattendees.

NOTE:Each session has an attendee limit determined by your GoToWebinar account level. It’s often possible to have more registrants than attendees.

You're probably wondering, "Where do I start?" You're in the right place!

This article has got some sequential lists of resources for building out landing pages and websites with Leadpages. Check out the help center mastery section below to assist in finding what you need here in our ecosystem of help articles.

First step guides

6 steps to a landing page campaign

Taking these six steps will get you well on your way to collecting new leads and growing your business. The pillars of a simple template with a single call to action, an incentive to opt in, and a custom follow-up are baked into a landing page's DNA.

Create a new landing page

Connect your integrations (i.e. Drip, Mailchimp)

Make a custom follow-up experience for your subscribers

Incentivize opting in to your page

Publish your page

Take out an ad

6 must-do's for building a Leadpages website

If you're looking to grow your business, there's no reason why you should solely depend on landing pages to collect new leads. Take the core concepts of a high-converting landing page and apply them to a website you've built right within Leadpages.

Start to build a new site with our comprehensive guide

Dive deeper in editing your header and navigation

Adjust your site pages (add, delete, hide, sub pages)

Decide how you'll publish your site

Utilize all of the conversion tools you would on a landing page

Integrate with your list builder

Add an alert bar

Set up a lead magnet

Create a custom thank you page

5 not-to-miss articles

Connect your domain

Build a site

Integrate Zapier with Leadpages

Create an alert bar

Create a pop-up

Mastering the help center

This help center is full of how-to resources for all of your technical questions, so we want to let you in on a few quick tips for how to find your way around.

From the home page of the help center, you'll notice helpful links above and below the search bar. Take advantage of these to give you a broad net of resources that you can narrow down to what you're looking for.

If you choose to use the search bar, make sure to put in only keywords, like "lead magnet," "connect domain," or "integrate aweber." Full sentences or questions don't always work best, so feel comfortable entering just the keywords.

Once you've been given the results of your search, open an article and utilize the anchored titles at the top of the article to pull you straight to the section of the article that pertains to your question.

Still not finding what you're looking for, you can try holdingcommand+F, thensearching for keywords using your browser to show you just where the article talks about that keyword or topic.

Staying up-to-date with Leadpages

The bell icon at the top-right corner of your Leadpages account will have a blue notification dot on it to always notify you of new features or changes within Leadpages. You can also stay connected with our "What's new" article.

Marketing learning resources

Essentials webinar

Master Leadpages faster with this live webinar!Get more from your Leadpages account with our step-by-step, guided workshop. Register here !

Leadpages blog

Our blog contains a wealth of case studies, best practices, and other marketing advice.If you’re looking for posts on a specific topic, you can search for articles in the right-hand sidebar.

Guide to landing pages

This guide is designed to cover the ‘must-know’ fundamentals as well as the most important tips & savvy strategies that have proven to work across hundreds of thousands of business.

For a complete list of our learning resources, click here.

This is the spot to learn about how to edit, create and rearrange the pages in your site's pages and primary navigation. You'll also learn how to edit page SEO settings.

The fine print

Site pages are separate from standalone landing pages on your account dashboard. However, if you would like to link to a landing page in your site header, here's how.

Access site pages

The site pages panel gives you the ability to rearrange pages in your site's navigation, add new pages, move back to and from draft and more.

To edit your site pages, select the Pagestab from the left-hand side of the builder.

Learn more about each widget

Site homepage

Your site's homepage will have a home icon next to it in the pages listing. Every site template will have a page selected as the homepage.

Set a homepage

Click the gear icon next to the page you'd like to set as a homepage.

Select Edit Page Settings.

Under page settings, click the button that reads, Set [page name] as my homepage.

Click Save.

NOTE:Site homepages will be available at your root domain as well as the URL slug you've set in the page settings.

Edit page settings

To edit page settings, click the gear icon next to the page you'd like to edit, then "Edit Page Settings."

Name and URL

The "Page Name" will be displayed in your site's primary navigation.

The page slug you set for the page URL can either be the same as the "Page Name" or something different. The page URL cannot be the same as another page on your site.

Move a page to draft

Check the box next to "Mark as Draft Page" to move a page to draft and take it offline. This will make the page inaccessible to visitors.

NOTE:Marking a page as a draft will make the page inaccessible to users. Any links to this page will redirect to your site's 404 Error Page.

Hide page from navigation

In comparison to moving a page to draft, checking the box next to "Hide Page from Navigation" will allow you to keep the page public and available at its URL, but not a part of your site's primary navigation in its header.

Page SEO

You can set your page SEO title, keywords, and description of any site page by clicking on the gear icon next to the page title on thePages tab on the left-hand side of the builder, then "Edit Page Settings" and select the SEO tab.

Search engine optimization (SEO) is a complex topic, so we won’t cover all the details here. The good news is that a lot of best practices are built into Leadpages alreadysuch as mobile responsiveness and structured HTML.

For additional tips, check out Google’s Webmaster Guidelines. While you may not be able to implement every single best practice, their guide provides handy advice for optimizing your pages.

If you’re unsure what to put in your page’s SEO fields, review this article from Google: Create good titles and snippets in Search Results

Some Leadpages users want to make sure they have an SEO H tag on their page. You can make sure of this by using the headline widget, as each size setting within the headline widget corresponds with an H tag like so:

Jumbo, Headline = <h1>

Subhead = <h2>

Small Subhead = <h3>

Social preview

To edit the preview of your site pages when sharing them to social media,navigate to thePages tab on the left-hand side of the builder, then the gear icon next to the page you'd like to edit. Click "Edit Page Settings" and select the Social tab.

Editing the social preview of your site pages will override the social preview set up inside of your site's settings.

You can edit your page's title, description and preview image for each page of your site.

After you've saved those changes and updated your page, make sure to debug that page URL using Facebook's Debugger tool. More on that here

Duplicate a site page

To duplicate a site page, click the gear icon next to the page you'd like to duplicate, then click Duplicate.

Delete a site page

To delete a site page, click the gear icon next to the page you'd like to delete, then click Delete.

Add a new site page

To add a new page to your site:

Click the + icon next to "Primary Navigation" on the Site Pages panel.

Select Page.

Choose a templated page type as well as a page name.

Set a page slug to complete the URL where that page will be found on your site or use the "Mark as Draft Page" checkbox if you're not quite ready to go public with the page.

Click Save.

Page types

Page types are simply a templated way to get you started on your site page. You can completely customize your page after selecting a page type and nothing about the name of the page type needs indicate the final goal for the page.

Arrange pages in primary navigation

To rearrange the position of your pages in your site's primary navigation, click and drag the page in the listing to move it.

Add a link to primary navigation

To add a link to your site's primary navigation:

Click the + icon next to "Primary Navigation" on the Site Pages panel.

Select Link.

Choose one of the link options below to fit what you want the link to accomplish.

Add a page section link

If you'd like the link you're adding to your primary navigation to bring visitors to a page section on an existing site page, choose "Page Section," name it, and choose which page and section you'd like to link.

Add an external URL link

If you'd like the link you're adding to your primary navigation to bring visitors to an external URL, choose "External URL," name it, and enter the URL.

Add a landing page link

Choose the "Landing Page" option to add a link to a landing pagein your primary navigation.

Link pages, either to a page section, external URL, or landing page will have a link symbol next to their name in the "Site Pages" listing. And if that link is directed to an existing page section, all pages will be highlighted together in the "Site Pages" listing, as any edits are universal to that single page.

Create sub navigation (drop-down) menu

To create a sub navigation menu, simply drag your chosen sub page over the top of another page in the Pages listing to create a drop-down menu in your primary navigation.

To remove a page from a sub navigation menu, drag the page to the left of the page listing and you'll see the drop-down disappear.

Hide a page in primary navigation

If you have a page you don't want linked in the primary navigation on the header of your site, you can choose to hide that page, but it will remain public.

To hide a page from primary navigation, simply click and drag the page into the "Hidden from Navigation" section in the Site Pages panel.

To un-hide a page, simply drag the page out of the "Hidden from Navigation" section into the "Primary Navigation" section.

Add a hidden site page

To create a new hidden page, click the + icon and follow the steps similar to those shown above to either add a hidden page or link to your site.

404 error page

A 404 error page is included on every site in order to make sure that if a visitor mis-types a URL on your site or visits the URL of a page that's been deleted, they'll be taken to a customized error page. This page will give visitors to ability to re-engage with your header navigation and can be customized just like any other site page.

NOTE: The site 404 error page will take the place of a landing page set as a 404 under that domain in your account settings when your site is published.

To customize your 404 error page, navigate to the Pages tab in the builder. Your 404 error page is listed under "Other Pages."

Customize your page content

The Leadpages Drag & Drop Builder allows for loads of customization to get your site looking exactly how you'd like it, representing your brand and business with a look to convert.

Customize your pages' layout and section styles (including site footer)

All articles on customizing content

Frequently asked questions

Our integration with Salesforce makes it possible to send leads directly to your campaigns. You can even send leads to an email service provider and Salesforce simultaneously. Learn more about how to set up the integration in the guide below.

NOTE: You must have an Advanced Leadpages subscription to integrate with Salesforce. Upgrade your account

The fine print

You must have an Advanced Leadpages subscription to integrate with Salesforce. Learn how to upgrade

Pardot isn’t compatible with our Salesforce API integrationif you use Pardot, check out our integration guide here.

Any opt-ins sent to Salesforce from Leadpages will be saved asa Leadin Salesforce in comparison to aContact.

Integrate your account

To use Salesforce with Leadpages, you’ll first need to connect your account.

Drag & Drop Builder

To use Salesforce with Drag & Drop pages, sites, and pop-ups, follow our guide here: Connect Your Integrations: Drag & Drop Builder.

Standard Builder

To use Salesforce with our standard tools (including opt-in texts and trigger links), first copy your instance name from Salesforce.

Not sure where to find your instance name? No worriesSalesforce has a handy guide you can follow here: View instance that my Salesforce Organization is on

When you have your instance name, follow our guide here to connect your account with our standard tools: Connect Your Integrations: Standard Builder.

Connect Salesforce to pages and forms

Now that you’ve integrated with Salesforce, you can use it with your pages, sites, pop-ups, and more.

Here are the basic steps:

Open your page, site, pop-up, or other conversion tool and navigate to its integration settings.

Select Salesforce as a service you’d like to send leads to.

Choose which Salesforce campaign you’d like to use.

Managing Campaign Members

For more detailed steps, see our guide: Choose a Destination For Your Leads.

Where do leads go?

Leads from Leadpages will always get sent to a specific campaign in your Salesforce account. Select which campaign you’d like to use when you configure your integration settings.

To learn more, visit in Salesforce’s help center.

Troubleshooting tips and FAQs

How can I use custom Salesforce fields within Leadpages?

Our integration uses Lead Fieldsso custom fields you create should appear within Leadpages. Note that basic field types (like text and checkboxes) work best. More complex field types like roll-up summaries, hierarchical relationship fields, etc. may not be compatible with Leadpages.

Why can't I see all of my campaigns?

The Salesforce integration inside of Leadpages pulls in a maximum of 2,000 campaigns, available for you to integrate. If you have more than 2,000 campaigns in Salesforce and you don't see the one you're looking to use within Leadpages, try removing a few campaigns from Salesforce.

Just drag, drop, click, and type to customize your landing pages-no need to hire designers or a developer. In this guide, we’ll cover all the steps you need to build your first page. Get started below!

NOTE:We recommend the Drag & Drop Builder over the Standard (Legacy) Builder, as it offers far more customization and our newest features. For that reason, this article will focus on that builder.

Choose a template

To get started, you’ll need to begin with atemplate. Under theLanding Pagestab, there's blue button that says, "Create New Landing Page." This button will tailor your template based on your goal for that page. You can then customize the template with your brand colors and copy etc.

We also have a template gallery. Here’s how to choose a template from the template gallery:

Navigate to theLanding Pagestab on your account dashboard and click theView All Templates button.

Select a type of template from the drop-down on the left, search for a template, or simply browse through our collection.

Publishing Your Landing Page

Hover over any template’s thumbnail, clickView to preview, thenUse this Template.

Name your page, then clickStart Building.

To learn more about choosing a template, check out our article: The Different Types of Landing Page Templates.

Edit yourpage’scontent

Every template includes pre-built sections with placeholder widgets. You can edit, rearrange, delete, and add new content to customize your page.

Our builder automatically saves changes as you go, so you don’t need to worry about losing any work. If you make a mistake, there are plenty of options to undo your edits.

Also, if you already have a Leadpages site, landing page, or pop-up built, you have the option to copy + paste a section onto your new landing page. Learn more

Editwidgets

Widgets hold all the content on your pagefrom headings to images to buttons. Click on any widget to access its settings and edit its content.

NOTE:Many widgets can contain text, including buttons, headings,andtext widgets. Click on any placeholder text and start typing to replace it with your own copy.

Each widget alsoprovides various customization and styling options. You can learn more about each widget’s options here: Drag & Drop Widgets.

Other customization options

Each Drag & Droptemplate is organized into distinct sections, columns, and rowseach of which you can customize to further edit your page.

We have in-depth resources you can check out to learn more here:

Customizing Page Layout and Section Styles

Customizing Page Styles

Set up aform

You’ll need at least one form widget in order to collect opt-ins on your page. Most templatesinclude an opt-in form by default, normally within an on-pagepop-up. Here’s how to find and adjust your page’s form:

Form settings

Look for a call to action (usually a button). Keep in mind that many templates include several calls to action.

Hover over your call to action and click Edit Pop-Up (or click your call to action, then the link icon).

Once you open the pop-up, hover over the form and click Edit Integrations (orclick anywhere on the form to open its settings).

Navigate through the three tabs, INTEGRATIONS, FIELDS,and ACTIONS, to adjust your form’s settings. When you’re finished, clickSave & Close.

TIP: Multiple calls to action can link to the same pop-up, so any changes you make can affect multiplebutton or text links.

For more details, check out:

Creating an on-page pop-up

The Form Widget

NOTE:Form settings contain a lot of poweryou’ll use the form widget options to set up everything from your integrations to lead magnet delivery options.

Attaching a lead magnet

You can incentivize visitors to opt in to your page by offering a lead magnet. Learn how to set up a lead magnet here.

Thank you page settings

By default, visitors who submit a form on your landing page will get directed to a generic thank you page. We recommend creating a custom thank you page to use with your opt-in page. Here are details on setting up a custom thank you page.

Publishyour page

Before publishing your page, click thePreview button to see it in actionyou can even make sure your page looks good on mobile devices.

When you’re satisfied, clickPublishto go live! Each page you publish will get its own URL at your Leadpages Domain (hosted on our servers). Using that URL is the quickest way to share your pagebut you can also publish your page to your own server, WordPress site,or take out a Facebook & Instagram Ad.

To learn more about publishing, check out: .

Test your page

We always recommend submitting a test before sending your page out into the world. We've got a video here demonstrating how best to test your page.

Create a Campaign or Funnel

At the heart of all our toolsfrom pages to sites to pop-upsis the ability to send leads to third-party services. To do so, you’ll need to connect your accounts. This guide will walk you through the process of integrating your accounts, regardless of howyou use Leadpages.

Step-by-step

Integrations are connected and managed within the Leadpages Builder.

NOTE:With the exception of Drip, only one of each integration type (ESP, CRM, webinar service) can be used per form widget. However, you can connect your account to multiple integration services to add them to other forms and pages.

Once you connect a service, that account will be available in any of your forms. Here’s how to access your integrations:

Open any page, site, or pop-up. If your form's pop-up is linked to a button on your page, hover over the button, and click Edit Pop-Up. Not seeing Edit Pop-Up?

Hover over your form and click Edit Integrations.

In the left-hand sidebar, make sure you’re on the INTEGRATIONStab.Then click +Add an Integration +More Services.

how to reconnect your integrations here

Select the service you’d like to connect, and customize its name if you’d like.

Fill out all required fields, then clickConnect. Follow any on-screen instructions to complete the process.

You will then be able to access your integration from your form's integration settings. Once connected, click here for choosing your integration as a destination for your leads.

NOTE:Keep in mind thateach service has different requirements for connecting. Some may provide an API key and password that you’ll need to use. Others will allow you to log in through a popup window. For more information on your service, check out our detailed articles here.

Drag & Drop vs. Standard integrations

Our Drag & Drop Builder is our newest builder with the most customization and our latest features. It is used for building landing pages, sites, and standalone pop-ups.

Our legacy builder, the Standard Builder, uses an earlierversion of our integration system. Although it allows for color, text and font choices, it's less customizable and static in its inability to add or move content around within a template.

The Standard system also powers standalone Standard pop-ups (standalone Drag & Drop pop-ups are available), trigger links, and opt-in texts.Any integration services you hook up via your account settings (under the profile icon in the top-right corner of your dashboard) will work with the Standard tools listed above, butaren’t connectedwith our Drag & Drop Builder.

You’ll need to connect integrations to each builder separately if you plan to use both. You will only need to connect services at the account level once.

Because each builder uses a different integration system, there are separate steps to take to connect your integration services.

Connect with Standard (Legacy) Builderservices

Standard integrations are set up within that builder and power standard landing pages, standard pop-ups, trigger links, and opt-in texts. Here’s how to integrate legacy integrations:

Choose to edit the page or pop-up you'd like to integrate, then click on your call-to-action button.

SelectIntegration settingsfrom the left-hand sidebar.

Click+Manage Integrations, which will open up a new tab with the ability to connect legacy integrations.

After connecting your integration with your login credentials for the service or API keys as needed, navigate back to the Leadpages builder tab in your browser and clickReload.

Then select the service and form or list where you'd like to send your leads.

Frequently asked questions

What if my integration isn’t available?

If we don't officially integrate with the service you're looking for, we do have a couple solutions for you to try.

First is our integration with Zapier. Zapier allows for you to pass form information from Leadpages to thousands of other services. Do a quick search here for your integration here in Zapier. If your integration is listed there, the benefit to our Zapier integration is that you can continue to design and style your form within Leadpages, as well as use our thank you page and lead magnet settings. Here's more on our Zapier integration.

If Zapier's not for you, we do have one other way to get your leads to the right place. Please keep in mind that we can't guarantee that it will work, though it's definitely worth trying.

This option is to use our HTML Widget with the HTML form code provided by your email service provider.

You can drag the HTML Widget to the location on your page or pop-up where you would like your form to display. Then, paste your embeddable HTML form code into the widget. Your form will be displayed as designed in your email service provider, both in preview mode and on the live version of your page.

Please note that we can't provide support for third-party code added to your pages, but it is a great option to try out!

Can I connect more than one account from the same integration with Leadpages?

You can, but only when using the Drag & Drop Builder. To do so, select your integration from the drag-and-drop integrations page and click Connect New Account. Then, follow the on-screen instructions to complete the integration just as indicated above.

If you're using our Standard (Legacy) Builder, and you have an Advanced subscription, you can use its sub accounts to integrate with multiple accounts from the same service. You can check out our blog post about this here: Sub Accounts: Get Multiple Accounts for Clients + Easily Manage Integrations.

Another option when using the Standard Builder is to use our copy/paste integration option if your third-party service provides HTML opt-in forms. There’s no limitation on using form code from multiple accounts on standard pages, but please keep in mind we’re unable to support any issues you may have when working with HTML forms.

How do I reconnect my integration?

If your integration has disconnected or you're seeing an error symbol next to your integration in your form settings, you can learn .

You can learn about all of your publishing options in our publishing overview, or follow the steps below to learn about the publishing options accessible from our Drag & Drop Builder.

Step-by-step guide

Open your landing page in the builder by clicking the pencil icon next to it in your list of pages.

ClickPublishor theUpdatedown_anglemenu then click “Publish Options”.

Use your connected domain or Leadpages Domain, or choose additional publishing options (which are outlined below) and click Done.

clearing your cache

Publish settings

Under the first tab, Domain, in the publishing options modal, you can view your page’s default URL (hosted on our severs at your Leadpages Domain ) or you can select a domain you've connected to Leadpages. You can also choose to prevent search engines from indexing your page and configure a redirect.

Other publishing options

On the second tab, you’ll find three additional options for publishing your page:

connect a domain you own to Leadpages ( more details here )

to WordPress using our plugin ( more details here )

on another server (as HTML code more details here )

NOTE:You only need to download the WordPress connector plugin once. To get the latest version, you’ll need to navigate toIntegrations Pluginsin your account (only Version 1 is available via the publishing options within the builder). For more details, see: Migrating from Previous WordPress Plugin Versions.

Frequently asked questions

I can't publish my page. What's up?

If you are trying to publish but the builder seems to continue to load. It's possible you're experiencing a browser caching issue. We'd recommend you try publishing in an incognito window or .

If you're receiving an error that reads, "To accept credit card payments with the checkout widget, connect your account with Stripe," it's likely that you've chosen a template with pre-designed pop-ups containing checkout widgets. Not using them? Either remove the checkout widget from the pop-ups or delete the pop-ups and create your own by following the steps shown below.

If you receive an error that reads, "There was an error when publishing your page. Please try again," the first step is to make sure there aren't any unused pop-ups sitting in the background of your page. Delete those dormant pop-ups and try to publish/update your page.

Duplicate or delete the form widget on your page and try to publish/update your page.

Videos are a great way to tell a story, showcase a product, or share something with your audience.This widget allows you to embed video from hosting sites like Wistia or YouTube directlyon your pages and pop-ups.

Using the video widget

Once you have created and uploaded a video to a hosting site such as YouTube, Vimeo, or Wistia,you can embed it within Leadpages. First, you’ll want to find the embed code for your video and copy it. For example, you can get your embed code from YouTube under theShare Embedtab.

NOTE:We recommend usingiframe code, but other embed codes may work as well. Pleaseknow thatusing any scripts within your embed code cancause problems on the page in certain cases.

Once your video widget is on your page or pop-up, click anywhere on the widget or the pencil edit iconto add your code.

Paste your embed code into the available space, then clickSave,as seen below:

Resizing your video

Once your video is placed on your page or pop-up, it will expand or shrink to fit the container its embedded in. So resizing your video’s containing column is the best way to control the video size. More details about page layouts can be found here.

NOTE:Adjusting your code directly willnotaffect width and height in most cases. We recommend adjusting your video size using the builder’s layout setting tools instead.

Customization and Styling Details

Some video hosting services (like Wistia) provide options to customize the look of your video to match your brand. Others may include features like social share links and related videos. Note that you must set these options up in your video hosting providerthe Leadpages builder does not include tools for video customization.

Tips and Frequently Asked Questions

Why isn’t my video playing?

Videos do not play within the builder itselfthough you should see a preview image of your video. If your page is published to a secure server (i.e. at a URL beginning with https://) but your video ishostedon an non-secure server (i.e. http://) it may not play. You’ll need to either adjust your embed code to use https:// or publish your page to a non-secure server.

Can I autoplay my video?

It's certainly possible you'll be able to set your video to autoplay. You'll find this setting within whichever hosting provider you're using for your video, such as Wistia or YouTube. Often times, this requires editing your embed code, such as "?autoplay=1" in YouTube. A quick Google search for autoplay and your video service will guide you to the right steps for implementation.

Keep in mind, we are not able to support this type of code or troubleshoot if it does not work.

Additionally, not all browsers (Chrome for example) allow the ability to autoplay videos so that may create an inconsistent experience for your viewers.

The HTML widget allows you to add items and functionality that may not already be built into the Drag & Drop Builder.

Using the HTML widget

Adding your HTML code

To add your code,click the HTML widget on the page to select it, then clickHTMLto open the editor fly-out. Once selected, you will be able to paste in your code, as seen below.

Click the blueSavebutton withinthe HTML widget after adding or changing your codeto ensure that it’s retained when you publish or update your page.

Surveys, maps, Facebook comments and more

The HTMLwidget can be used toadd functionality that may not already be built into the Drag & Drop Builder. Below are a few examples of common use cases. Keep in mind that we do not provide the code for these elementsservices will often provide code you can use on webpages. Look for an “embed” or “iframe” option in the service you use to see if they provide HTML code.

Google Maps

Steps to copy Google Map embed code

Enter the location you'd like to embed into Google Maps then click Share.

Select the "Embed a map" tab.

Click Copy HTML and paste it in a note somewhere you can reference it in a moment.

Steps to embed the map in Leadpages:

Add an HTML widget where you'd like the map to appear on your page.

Paste the code below into the HTML widget andreplace only the iframe part of the codewith the iframe embed code you copied from Google Maps.

Click Save and update your page at the top-right corner.

<style>

.google-maps {

position: relative;

padding-bottom: 75\%;

height: 0;

overflow: hidden;

}

.google-maps iframe {

position: absolute;

top: 0;

left: 0;

width: 100\% !important;

height: 100\% !important;

}

</style>

<div class="google-maps">

<iframe src="https://www.google.com/maps/embed?pb=!1m14!1m12!1m3!1d7098.94326104394!2d78.0430654485247!3d27.172909818538997!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!5e0!3m2!1sen!2s!4v1385710909804" width="600" height="450" frameborder="0" style="border:0"></iframe>

</div>

Facebook Comments

Click here for more info on embedding features Facebook has to offer.

Surveys

Google Calendar

Image Gallery

Customization and Styling Details

All code added to an HTML widget is taken as is, and is not validated by our builder.

Customizing and styling content added to an HTML widget must be done within the HTML itself.

Tips and Frequently Asked Questions

Where can the HTML widget be used?

The HTML widgetcan be placed alongsideany widgets on your page. When placed next to another widget, the width of HTML modal can be adjusted. Keep in mind that unlike other widgets, sizing and alignment are determined mostly by your code.

Why isn't my HTML widget working in the builder?

The HTML you use will not be rendered livein the builder, but willbe able to see it in the preview mode or live version of your page.

What happens if I change something and it stops working?

We recommend using caution when editing your HTML code.Please note we cannot provide support for third-party code or help troubleshoot issues you may have with it. If you need assistance with your code, please consult your code provider’s documentation or support options.

This is your one-stop shop for all things sub accounts. We'll break down what sub accounts are, who has access to them and what features these accounts have.

Sub accounts are fully functional accounts that are connected to your master account. This means they have the same features and integrations that are available with any other Leadpages account.

These accounts are connected to your master account, so even if you have more sub accounts than you can shake a stick at, you can manage all of them under one login within the master account. A sub account is also accessible using its own email address and password.

The fine print

Sub accounts are available to anyone subscribed to a current Advanced plan.

Each Advanced plan subscriber can create up to 5 free sub accounts included in their subscription. Additional sub account can be purchased by contacting the support team.

Each sub account has its own email address, password, Leadpages Domain, landing pages and more.However, the master account is able to sign in to any of its sub accounts right from within the master account.

Sub accounts have the ability to connect up to 50 domains.

Sub account features

A sub account is a regular Pro account but without access to the following features:

creating additional sub accounts

billing information

With its own login information as well as its own Leadpages Domain, a sub account acts just like its own Pro account, but simply managed by the master account owner.

Master account controls

Besides all its regular Leadpages features, the masteraccount can:

Log in as a sub account without the need for the sub account password

Log out of sub account and back in to master account

Edit sub account login (email address and password)

Delete sub accounts

Create a sub account

Log in to your Advanced Leadpages master account.

Click the profile icon at the top-right corner of the dashboard, thenManage Sub Accounts.

Select Create New Sub Account, then fill in the name and email address you'd like to use with this sub account.

ClickCreate and an email will be sent to that email address with a temporary password and confirm the sub account's creation.

NOTE:The email with the sub account's temporary password comes from [email protected]. If the email is not received, make sure to check spam/junk folders for an email from this address.

contacting the support team

Access a sub account

Accessing a sub account is different depending on whether you are already logged in to the master account that manages that sub account. The master account, for example, does not need the sub account password in order to log in to a sub account from the master. The two different methods are below.

Master account login

Log in to your Leadpages master account.

Click the profile icon at the top-right corner of the dashboard, thenManage Sub Accounts.

Click Log in next to the sub account you'd like to access. (log back in to the master account by following these steps but clicking Switch Back to Master Account)

Sub account login

Logging in to the sub account directly is just like any other Leadpages account, using the sub account's email address and password. Click here for more information on logging in to a Leadpages account.

Change sub account settings

The only sub account setting that is able to be changed from within a sub account is the password. All other sub account settings are only able to be changed by the owner of the master account.

Sub account password

Log in to the Leadpages sub account.

Click the profile icon at the top-right corner of the dashboard, thenAccount Settings.

Fill in the old password and updated password.

Click Update Password.

Sub account email address and Leadpages Domain

To change a sub account's email address or Leadpages Domain, the master account owner must reach out to our support team. Be prepared to give the first 6 digits of the credit card on file for the master account.

Delete a sub account

Log in to your Leadpages master account.

Click the profile icon at the top-right corner of the dashboard, thenManage Sub Accounts.

Click the gear icon next to the sub account you'd like to delete, then select Delete Account.

ClickConfirm to delete the sub account.

Frequently asked questions

Can a sub account be separated from the master account and turned into its own account with its own billing?

No. However, you can certainly create a new Leadpages account and share landing pages created within the sub account with the newly created account.

Do sub accounts of Advanced master accounts have access to Advanced integrations?

Even if sub accounts are Pro by design they do inherit Advanced integrations such as HubSpot. (*legacy sub accounts may not include certain features*)

Can landing pages be shared between accounts?

Yes, by using the Share feature in a landing page's Publishing Options. Learn more here.

Can a sub account have the same email address or Leadpages Domain as the master account?

No, all Leadpages accounts (including sub accounts) must have a unique email address and Leadpages Domain.

How many sub accounts can a master account create?

A master account can create 5 free sub accounts, included with an Advanced subscription. Additional sub accounts can be purchased by .

How do cancellations work with sub accounts?

A sub account can be deleted (cancelled) by the master account.

A master account cannot be deleted (cancelled) unless all sub accounts in the master account have been deleted (cancelled).

On September 14, 2019, European law implemented new requirements for authenticating online payments under the Revised Directive on Payment Services (PSD2).

Leadpages and Stripe, the payment processor used to take payments in Leadpages, have got you covered in order for you to be compliant with these new requirements known as Strong Customer Authentication (SCA).

Learn more below on how payments are authenticated to meet SCA requirements in Leadpages.

The fine print

Strong Customer Authentication (SCA) only applies to you if you are taking payments with Leadpages via the checkout widget.

SCA in Leadpages is implemented and managed by the online payment processor Stripe.

SCA is dependent on your customer's bank and will only appear when Stripe identifies the need for authentication. Therefore, authentication will not appear for all of your customers.

For even more in-depth information on SCA, visit Stripe's SCA Guide and resource for this article.

Defining Strong Customer Authentication (SCA)

The Strong Customer Authentication (SCA) regulation is a European requirement for there to be two out of these three types of authentication for online payments: something the customer knows (ex. password or PIN), something the customer has (ex. phone or device token), and something the customer is (ex. fingerprint or face recognition).

When and where SCA is required

SCA is an online payment regulation and therefore it only applies to payments made via a checkout widget in Leadpages.

The requirement for this type of authentication is based on the purchaser's bank, as it is solely a European regulation.

Any of your customers who are not in the European Economic Area (EEA), or SCA is not required of them by their bank, will not be prompted to authenticate their purchase of your product (ex. US purchasers).

Authenticating payments with SCA in Leadpages

Implementing SCA inside of Leadpages is easy.By utilizing the checkout widget, Stripe will automatically present SCA for any purchasers of your product who are required to authenticate their purchase by their bank.

Pages published before SCA

Any pages published with a checkout widget prior to September 14, 2019, will be updated by Leadpages automatically in order to implement the SCA regulation. No further action is required by you.

Frequently asked questions

What if I don't use the checkout widget and I use the HTML widget to embed a different type of payment processor's checkout?

In order to implement SCA regulations with a third-party service you've embedded in Leadpages, you'll want to consult that service's documentation and/or support team in order to make sure you're compliant.

Do I have to do anything for purchases that occurred before September 14, 2019?

No. The SCA regulation only affects online payments made after September 14, 2019.

Time to build a website that converts! One that does more than just look good.

Choose a site template

To get started, you’ll need to begin with atemplate. Under theSitestab, there's blue button that says, "Create New Website." This button will launch the sites template gallery.

Here’s how to choose a template from the template gallery:

Navigate to theSitestab on your account dashboard and click theCreate New Website button.

Select a type of template from the drop-down on the left, search for a template, or simply browse through our collection.

Hover over any template’s thumbnail, clickView to preview, thenUse this Template.

Name your site, then clickStart Building.

hide those pages from navigation

Edit yoursite's content

Every template includes pre-built sections with placeholder widgets. You can edit, rearrange, delete, and add new content to customize your site.

Our builder automatically saves changes as you go, so you don’t need to worry about losing any work. If you make a mistake, there are plenty of options to undo your edits.

Also, if you already have a Leadpages site, landing page, or pop-up built, you have the option to copy + paste a section onto your new site. Learn more

Edit header and navigation

The site header is the go-to place for your visitors to see your company logo, the places they can navigate on your site, and even a quick call-to-action button if you want to encourage them to sign up for newsletters or promotions.

Hover over the header and click Edit Header to change its layout and access customization and styling settings.

Learn all there is to know about site headers here: Customize site headers and navigation

Editwidgets

Widgets hold all the content on your sitefrom headings to images to buttons. Click on any widget to access its settings and edit its content.

NOTE:Many widgets can contain text, including buttons, headings,andtext widgets. Click on any placeholder text and start typing to replace it with your own copy.

Each widget alsoprovides various customization and styling options. You can learn more about each widget’s options here: Using widgets.

Edit site pages (homepage, hidden pages etc.)

Each site template comes with a few pre-loaded pages that you can edit with your brand's look and feel. You can also add or delete site pages, mark them as draft, make them hidden, add sub menus, set your homepage and more.

Navigate to the site pages panel by clicking the Pages tab on the left-hand side of the builder. This is also where you have the ability to rearrange pages in your site's header navigation as well as add pages that link directly to a page outside of your Leadpages site.

For more details on site pages: Edit and manage site pages

Other customization options

Each site template is organized into distinct sections, columns, and rowseach of which you can customize to further edit your page.

NOTE: Any changes to the Styles or Settings tabs in the sites builder will be applied to the entire site.

We have in-depth resources you can check out to learn more here:

Customizing layouts and section styles (including site footer)

Customizing global styles

Set up aform

You’ll need at least one form widget in order to collect opt-ins on a site page. Most templatesinclude an opt-in form by default, normally within an on-pagepop-up. Here’s how to find and adjust your page’s form:

Form settings

Look for a call to action (usually a button). Keep in mind that many templates include several calls to action.

Hover over your button and click Edit Pop-Up. ( Learn more on button widgets and click events.)

Once you open the pop-up, hover over the form and click Edit Integrations (orclick anywhere on the form to open its settings).

Navigate through the three tabs, INTEGRATIONS, FIELDS,and ACTIONS, to adjust your form’s settings. When you’re finished, clickSave & Close.

TIP: Multiple calls to action can link to the same pop-up, so any changes you make can affect multiplebutton or text links.

For more details, check out:

Connect your integrations

The form widget

Creating an on-page pop-up

NOTE:Form settings contain a lot of poweryou’ll use the form widget options to set up everything from your integrations to lead magnet delivery options.

Attaching a lead magnet

You can incentivize visitors to opt in on your site by offering a lead magnet. Learn how to set up a lead magnet here.

Thank you page settings

By default, visitors who submit a form on your site will get directed to a generic thank you page. We recommend creating a custom thank you page to use with your forms. Here are details on setting up a custom thank you page.

Publishyour site

Before publishing your site, click thePreview button in the top-right corner of the builder to see it in actionyou can even make sure your site looks good on mobile devices.

TIP: Use device-specific display to create mobile-only sections of your page to craft a customized look for different devices.

When you’re satisfied, clickPublish in the top-right corner of the builderto go live! When you publish your site, each site page will get its own URL at your Leadpages Domain (hosted on our servers). Using that URL is the quickest way to share your sitebut you can also connect your own domain to Leadpages.

To learn more about publishing, check out: Publish your site.

Test your site

We always recommend submitting a test on your forms and looking over each site page before sending it out into the world. We've got a video here demonstrating how best to test your page.

Frequently asked questions

How can I blog with Leadpages Sites?

If you blog about once a month or less frequently, when adding a site page, use the Blog page type within the site builder and . Add links to the blog posts from a section of a homepage or primary blog page.

If you blog 2-4 times a month, consider using Medium or LinkedIn to publish your content. Link to these types of blogs from the site navigation.

If you blog more than once a week, set up a WordPress blog on a subdomain of a domain you have connected to your own web host. You’ll connect your site through your domain provider under the CNAME record.

You can createblog.yourdomain.comfor your WordPress installation.

How do I access a site map?

An XML file is created for all Leadpages Sites. To access the site map, simply add /sitemap.xml to your site's domain.

This is the place to learn about all of the ways you can publish (and unpublish) your Leadpages sites.

The fine print

You can publish a Leadpages site to your Leadpages domain or a domain you've connected to Leadpages.

Publishing your Leadpages site will overwrite an existing homepage at that domain if you've previously selected a landing page as a homepage in your account settings.

If a Leadpages site is already published to the domain you'd like to publish a new site to, you'll want to unpublish that current site first.

First time publishing

Step-by-step

Click Publish at the top-right corner of the site builder.

Select the domain where you'd like to publish your site. (If you don't see your domain or would like to connect a different one, click the link below the domains listing.)

Click Publish.

connect a custom subdomain

View your site

Clickthedown_anglebutton next to Update in the top-right corner of the builder, then "View Site."

Edit site page URLs

You can change the URLs where your site pages are located on your site at any time by navigating to the Pages tab on the left-hand side of the site builder. Click the gear icon next to the page you'd like to edit, then "EditPage Settings."

More information on site page settings

Publishing options

After you've published your site, you can access your publishing options both from your account dashboard as well as within the site builder.

Account dashboard

Navigate to the Sites tab on your dashboard.

Click the Actionsmore menu next to your site.

Select "Publishing Options."

Site builder

Open your site in the builder by clicking the pencil icon next to it under the Sites tab of your account dashboard.

Clickthedown_anglebutton next toUpdate at the top-right corner of the builder, then click "Publish Options."

Leadpages Domain

Each Leadpages account comes with one Leadpages Domain. One Leadpages site can be published and hosted at this domain for free. i.e.https://your-subdomain.lpages.co

Looking to change your Leadpages Domain? Contact our support team.

Connected domain

You can connect your domain to Leadpages by clicking the profile icon at the top-right corner of your Leadpages dashboard, then Domains.

More information on connecting a domain to Leadpages

Only one site can be published on each domain, therefore, you'll want to unpublish your site from your chosen domain if you currently have a site published there.

Unpublish your site

Navigate to the Sites tab on your account dashboard.

Click the Actionsmore menu next to your site.

Select "Unpublish Website."

Frequently asked questions

How is domain security handled?

We support https:// and SSL protocols by default for all pages and sites published on Leadpages Domains as well as domains connected to Leadpages accounts. You don’t need to purchase your own SSL certificate. Learn more about security

Can I publish my Leadpages Site to WordPress?

If you have an existing site on WordPress with your own domain and hosting, you've got a few options for connecting that domain to Leadpages, assuming you want to keep your WordPress content right where it is. You could for that domain in your host's cPanel, setting up a CNAME record for a custom subdomain of your choosing. This would allow for your WordPress content to live atwww.yoursite.com and Leadpages content at subdomain.yoursite.com. There is not a way to publish a Leadpages Site via the Leadpages WordPress Plugin.

By default, visitors who submit a form on your page will get directed to a generic thank you page. Follow the steps below to customize what happens when visitors submit forms on your pages.

Choose a custom thank you page template

We've got a special section with great thank you page templates, specifically designed to make this part of your campaign as efficient and customized as possible. You can filter the templates section by "Thank You" with the left-hand dropdown.

Here’s how to choose a template from the template gallery:

Navigate to theLanding Pagestab on your account dashboard and click theView All Templates button.

Select a type of template from the drop-down on the left, search for a template, or simply browse through our collection.

Here's how to find the published URL of a landing page.

Hover over any template’s thumbnail, clickView to preview, thenUse this Template.

Name your page, then clickStart Building.

Step-by-step

Navigate to the form on your page to edit its settings. (Keep in mind, you might have a form in a pop-up.)

Switch to the tab labeled “ ACTIONS.”

Under the “Send the visitor to” heading, select your preferred option. You can send visitors toanother landing page, an external URL, or choose to havethem stay on the same page.

When you’re done, clickSave & Close.

Standard (Legacy) Builder

Click any call-to-action button on your page.

Select Thank you page on the left-hand side of the editor.

Uncheck "Use default thank you page" and paste your thank you page URL. ()

When you’re done, clickthe blueOkay button, thenOkay at the bottom left corner of your screen and thenSave andPublish your page.

NOTE:If you are usinga thank you page you've set up in your email service provider, you may see a warning message such as the one below. This simply serves as a reminder that you are currently using a thank you page from your email service provider.

For some fast formatting, add your brand colors to your Leadpages account to access them as you customize your pages and sites.

The fine print

Branding colors are available in the Drag & Drop Builder only.

If you're a new Leadpages user, when you set up your account and gave us your website URL, our system pulled in any branding colors we could from your homepage. You can always add or remove colors if you'd like as seen below.

Add/remove branding colors

Click the profile icon at the top-right corner of your Leadpages account dashboard, then selectBranding.

Click + to select a color or enter in your hex code or RGB numbers if you've got them. (Hover over the color and clickXto remove it.)

Using branding while editing

Any element within the Drag & Drop Builder that allows for color customization will open a window with your brand colors as well as the page template colors. That goes for text, buttons, backgrounds and more.

After selecting the color pick for your widget, clickEDITnext toBrand Colors to be taken to your account settings to add a brand color or clickADDnext to Recent Colorsto add a color that's specific only to the page you're working on.

Frequently asked questions

Can I start a template that already has my brand's colors?

Not yet, but our team is hard at work creating new features that utilize branding within the product.

Besides using the image widget within the Leadpages builder to add and remove images from pages and pop-ups, there's an Images library in the dashboard of your account.

NOTE:Maximum file size upload is 15MB. Leadpages supports the following image filetypes: JPG, PNG and GIF

Upload images

Click the profile icon at the top right corner of your dashboard.

Select "Images".

Click Upload new image.

Choose the image file you would like to upload from your computer and clickOpen.

Purchase premium images

Even if you don't have a professional photographer built into your business' budget, you can still utilize professional photography using Leadpages and Shutterstock.

Click the Premium Images tab on the image widget to search an expansive Shutterstock image library. Purchase an image for as low as $7.99 USD and have unlimited use of the image throughout your Leadpages account.

NOTE: These images are for use in your Leadpages account only. Be sure to read Shutterstock's "Image Guidelines" at purchase. Premium image purchases are non-refundable.

Steps to purchase

Select the Premium Images tab on the image widget, then browse the Shutterstock gallery or search using keywords for images you'd like.

Click on an image to preview it in more detail, then the Buy Image button to begin the purchase.

The payment method on file with your Leadpages account will be the default used for Shutterstock purchases. Clicking "Update" under the payment details will direct you to your account settings where you can change your payment method for Leadpages. (NOTE: This will change the payment method for your Leadpages subscription as well.)

Click Complete Purchase.

Your purchased premium images can be found under the My Imagestab when adding images to any of your Leadpages sites, landing pages and/or pop-ups.

Remove images

Hover over the image you'd like to delete and click the trash can icon, then Delete.

NOTE: Premium images are not able to be removed.

Landing pages can make a great addition to your existing WordPress site, and publishing pages to your site is easy with our connector plugin. This article covers how you can publish, update, and delete landing pages on WordPress.

The fine print

This guide assumes you’ve already installed the WordPress plugin. If you haven’t, you can follow our guide here.

Your WordPress setup might look different than the one used for this guide. For reference, we’re using WordPress 4.6.1 running the Twenty Sixteen theme, and version 2.1.4.4of the Leadpagesplugin.

If you're publishing a split test via the plugin and you've previously published a page to the URL you'd like to use for your split test within the Leadpages WordPress plugin, make sure to change that page's URL or delete it from the plugin's published pages as shown below.

Adding a new landing page to yourWordPress site

Choosing a page type

You can publish four different types of pages using our plugin. Each one has slightly different characteristics for various use cases, which are detailed below:

Normal

You can haveunlimitednormal pages active at a time, and this will be the type you use for most situations. Each normal page has its own customizable URL slug, so it’s easy to direct visitors to a normal page (whether via social media, ads, or an email campaign).

For even more flexibility, you can add multiple levels to your page’s URL slug, like so:https://www.yourwebsite.com/books/book-sale-page.

NOTE:You should be able to use any standard permalink settings, but keep in mindyou may run into issues if your site uses a custom structure.

Homepage

You can haveoneactive homepage at a time, which will override your site’s default homepage with your chosen landing page. Your homepage will be accessible at your root domain, or main URL, e.g.http://yourwebsite.com,http://www.yourwebsite.com, etc.

TIP:If you use a landing page as your homepage, we recommend choosing a page template with a navigation bar, so visitors can access other parts of your site (as your normal theme won’t be visible on landing pages published to WordPress).

Welcome Gate

You can haveoneactive Welcome Gate at a time, which first-time visitors will see when they land on your site (regardless of which page they’re attempting to visit).

Welcome Gate pagesare great for converting new site visitors to leads right away. Visitors who have been to your site before will bypass the Welcome Gate and can access your site normally unless they've cleared their browser cache, or are visiting your site in an incognito/private window or a different browser.

Each Welcome Gate also has a customizable URL, so you can send visitors there even if they’ve already been to your site.

404 Page

You can haveoneactive 404 page at a time. When visitors navigate to a broken link or page that doesn’t exist, they get a 404 page.Using a custom onecan turn these instances into opportunities to give away a lead magnet or otherwise convert disgruntled visitors.

There isn’t a custom URL available for 404 pages, but our plugin will automatically provide a broken URL so you can test out your page.

Publishing a new landing page

NOTE:Before publishing a landing page to your WordPress site, the page must be published within Leadpages.

Use the following steps to publish landing pages to your site:

ClickLeadpages Add Newfrom your WordPress Dashboard.

Choose the type of page you’d like to publish, then select your landing page.

TIP:If you're not seeing the landing page you're looking to publish in the dropdown menu, click the blue .

If applicable, choose a URL slug as well as whether or not you'd like to cache your page. Caching can serve to increase page loading speed, but may interfere with pushing updates to your WordPress-published landing page.

ClickPublish.

Updating pages

You don’t need to take extra steps to update your landing pages on WordPress when you make changes. As long as you save and update your page from within Leadpages,you’ll see them update on your site.

TIP:Caching and security pluginscan cause update delays. If your pages don’t update quickly, searchfor and disable/deactivate any plugins that may be caching your site (keeping in mind caching may not be the plugin’s primary function). Or, check out our troubleshooting guide.

You can set different statuses on your landing pages via the main plugin page in your WordPress Dashboard:

ClickLeadpagesin your Dashboard’s sidebar.

Toggle the checkbox next to any page you’d like to update.

Choose“Edit” from theBulk Actionsmenu, thenhitApply.

Change the status of your selected page(s) as desired, then clickUpdate.

One great use case for this is to hide pages that you’ve published (keeping in mind draft pages won’t be accessible to visitors).

Deleting pages

To delete a page, you’ll first need to move it to the trash within WordPress.

WARNING:Deleting a page from within Leadpages willnotremove it from your site. Instead, visitors to that page will see an error.

Here’s how to delete a page from your site:

Navigate to the Leadpages plugin from your WordPress dashboard.

Select the checkbox next to the page(s) you’d like to delete.

SelectMove to Trashfrom the "Bulk Actions" dropdown and click Apply.

To delete pages permanently, navigate to theTrashtab and clickEmpty Trashor select your page and chooseDelete Permanentlyfrom the Bulk Actions menu.

TIP:You can alsorestoredeleted pagesvia the trash tab’s bulk actions menu.