Netflix Mission, Vision & Values
Netflix Mission Statement
Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets.
Netflix Vision Statement
Becoming the best global entertainment distribution service. Licensing entertainment content around the world, creating markets that are accessible to film makers and helping content creators around the world to find a global audience.’ The brand promise is a quest;
Netflix Values
- Judgment
- Communication
- Curiosity
- Courage
- Passion
- Selflessness
- Innovation
- Inclusion
- Integrity
- Impact
Other Netflix Photos
Netflix Employee Alignment
Netflix's mission, vision & values motivate 89% of Netflix employees. Besides getting paid, the “company mission” is the most important thing about their work for 5% of employees at Netflix. 7% of employees say that the main reason they stay at Netflix is because of the Netflix company mission. When asked to whom they feel the most loyal at work, 50% of employees said Netflix's mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
