NPD VP of Marketing Salary | Comparably
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The NPD Group provides reliable and comprehensive consumer and retail information for a wide range of industries. read more
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NPD VP of Marketing Salary

The average NPD VP of Marketing earns an estimated $224,061 annually, which includes an estimated base salary of $188,783 with a $35,278 bonus. NPD's VP of Marketing compensation is $8,471 more than the US average for a VP of Marketing. VP of Marketing salaries at NPD can range from $150,700 - $300,000.

The Marketing Department at NPD earns $3,072 more on average than the Finance Department.

Last updated 4 years ago.

$50k
$105k
$157k
$210k
$358k
$515k
$650k
$224,061
Average Compensation
$188,783
avg. base
$35,278
avg. bonus

VP of Marketing Salaries at NPD

VPs of Marketing earn $62,751 more than Directors of Marketing.

Director of Marketing
$161k*
Senior Marketing Manager
$119k*
Copywriter
$98k*
Marketing Manager
$93k*
Data Analyst
$92k*
Business Analyst
$91k*
SEM Manager
$79k*
Community Manager
$78k*
Social Media Manager
$76k*
Content Manager
$66k*
Email Marketer
$60k*
Marketing Associate
$49k*
* estimated salary

Compensation at NPD by Department

The Marketing Department averages $3,072 more than the Finance Department, and $1,004 less than the Business Development Department

Business Development
$90,563 Avg. total comp.
+$1k
Marketing
$89,559 Avg. total comp.
Finance
$86,487 Avg. total comp.
-$3k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to NPD reported making $235,242, while the average male VP of Marketing at similar sized companies reported making $233,053.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Caucasian VP of Marketing at companies similar size to NPD reported making $237,803, while the average Hispanic or Latino VP of Marketing at similar sized companies reported making $188,927.

How VPs of Marketing at NPD Rate Their Compensation

The majority of VPs of Marketing at NPD believe they're not compensated fairly. 100% of VPs of Marketing at NPD say they receive annual bonuses, and the majority (33%) are not satisfied with their benefits. See more compensation ratings at NPD

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