Executive Bio
Mr. Michael Kelly, also known as Mike, has been Chief Marketing Officer of PVH Heritage Brands Marketing and Chief Innovation Officer at PVH Corp. since November 2017. In this capacity, Mr. Kelly is focused on enhancing the marketing organization within PVH by building the brand equities of the company's heritage brands and introducing new marketing and media disciplines. Additionally, Mr. Kelly oversees the PVH Innovation Next function on a global basis. In this role, he is focused on aligning best practices and leveraging opportunities to bridge innovation efforts across PVH, while respecting the needs of the specific brands, regions and underlying businesses. He served as Executive Vice President of The Marketing Group at PVH Corp. (formerly Phillips-Van Heusen Corp.). Mr. Kelly oversaw all strategic brand development, global corporate communications, advertising, sponsorship and environmental design. His team's efforts support multiple company owned brands and product categories for the Van Heusen, IZOD, Arrow and G.H. Bass brands, as well as licensed brands including Timberland, Donald J. Trump, Sean John, Kenneth Cole and Geoffrey Beene. Throughout his tenure at PVH, he has led the company into relevant, high-impact new ventures including taking the title sponsorship of the IZOD IndyCar series and launching the Van Heusen Fan's Choice campaign for the Pro Football Hall of Fame. Prior to joining PVH in 1998, he served as Head of Marketing, Advertising and Store Design for the Dylex Menswear Group in Canada. His experience there included store design, advertising, internet work and the creation of several new brands including The Club Monaco brand. His career began in Chicago as a Store Designer working with the prestigious Bigsby & Kruthers, various area department stores and several General Mills-owned specialty retail concepts.