

Manufacturer of fishing tackle equipment. The company designs and sells fishing lures, treble hooks and other fishing related products.
Rapala VMC was founded in 1936 and its current CEO is Jorma Kasslin. Since its inception 90 years ago, Rapala VMC has grown to 2751 employees.
Our mission to always maintain the integrity of design and manufacturing that has become our trademark
Will never reach the eager hands of an angler if it is not extremely effective at catching fish.
| Headquarter | Arabiankatu 12, Helsinki 560 |
|---|---|
| Website | www.rapala.com |
| Founding Date | 1936 |
| Tel | 7 |
| Company Status | Public |
Rapala VMC competitors include Cabela's, Shimano, Bass Pro Shops, and Globeride. Rapala VMC ranks 5th in Overall Culture Score on Comparably vs its competitors. See below how Rapala VMC compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
Rapala VMC has 2751 employees. 2 employees at Rapala VMC have reviewed Rapala VMC across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

The prevailing opinion from Comparably users about their company is that it was very prepared on their first day. Employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At this moment no Rapala VMC employees have provided insight into whether or not they clearly understand Rapala VMC's KPIs and OKRs.
How much do people at Rapala VMC get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Rapala VMC is $111,788, or $53 per hour, while the estimated median salary is $116,841, or $56 per hour.
At Rapala VMC, the highest paid job is a Group Product Manager at $179,955 annually and the lowest is a CS Rep at $46,565 annually. Average Rapala VMC salaries by department include: Design at $98,057, Legal at $172,530, Finance at $86,902, and Product at $132,242. Half of Rapala VMC salaries are above $116,841.
1 employee at Rapala VMC ranks their Compensation in the Top 5% of similar sized companies (based on 3 ratings) while 1 employee at Rapala VMC ranks their Perks And Benefits in the Top 5% of similar sized companies (based on 1 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $68k | $68k | 1st Percentile |
17th Percentile $90k | $90k | 17th Percentile |
33rd Percentile $115k | $115k | 33rd Percentile |
50th Percentile $164k | $164k | 50th Percentile |
67th Percentile $227k | $227k | 67th Percentile |
83rd Percentile $246k | $246k | 83rd Percentile |
100th Percentile $290k | $290k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
| Summary | Department | Average Salary |
|---|---|---|
Admin $55,846 | Admin | $55,846 |
Business Development $113,518 | Business Development | $113,518 |
Communications $83,431 | Communications | $83,431 |
Customer Support $64,105 | Customer Support | $64,105 |
Design $98,057 | Design | $98,057 |
Engineering $127,853 | Engineering | $127,853 |
Finance $86,902 | Finance | $86,902 |
HR $100,593 | HR | $100,593 |
IT $95,599 | IT | $95,599 |
Legal $172,530 | Legal | $172,530 |
Marketing $91,968 | Marketing | $91,968 |
Operations $86,273 | Operations | $86,273 |
Product $132,242 | Product | $132,242 |
Sales $126,843 | Sales | $126,843 |

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What is Rapala VMC address?
Rapala VMC location is at Arabiankatu 12, Helsinki
Who is the CEO of Rapala VMC?
Rapala VMC CEO is Jorma Kasslin, their score by employees is 55
What is Rapala VMC eNPS?
The eNPS for Rapala VMC is 100
What is the salary for Recruiter in Rapala VMC?
Recruiter average salary in the US is 96k
What are the salaries in the Business Development in Rapala VMC?
The average salaries for Business Development in Rapala VMC is 114k