Neal Cohane — Senior Vice President of Sales & Marketing at Reed's

Mr. Neal Cohane has been Senior Vice President of Sales & Marketing of REEDS, Inc. (known as Original Beverage Corporation) since March 2008. Mr. Cohane is responsible for managing and directing national accounts which includes developing the national accounts distribution strategy, servicing existing national accounts, developing new business relationships within this channel and directing the national accounts sales team. Previously, he served as Vice President of Sales at REEDS, Inc. since August 21, 2007. He has over 20 years of senior-level sales and managerial experience within the beverage industry to Reed's. From March 2001 to August 2007, he served in various senior-level sales and executive positions for PepsiCo, served as Senior National Accounts Manager for Eastern Division. Mr. Cohane was responsible for all business development and sales activities within the Eastern Division. From March 2001 to November 2002, he served as Business Development Manager for Non-Carbonated Division within PepsiCo where he was responsible for leading the non-carbonated category build-out across the Northeast Territory. From 1998 to March 2001, Mr. Cohane spent three years at South Beach Beverage Company and served as Vice President of Sales for Eastern Region where he managed a team of approximately 35 employees and an independent network of approximately 100 distributors to drive increased category sales volume and market share. From 1986 to 1998, he spent approximately twelve years at Coca-Cola of New York where he held various senior-level sales and managerial positions, most recently served as General Manager of New York. Mr. Cohane holds a BS degree in Business Administration from Merrimack College in North Andover, Massachusetts.