
To make it easier for talented creators to support themselves through the amazing content they create.
We envision a day when anyone with a creative vision can secure the resources and collaborators to produce their best work while earning a fair income, allowing individuals to pursue their creative passion while building a sustainable career. We envision a day when the best use of every advertiser’s budget is to produce or promote original creative that suits the goals of the business while supporting the needs of their target audience. We envision a day when interruptive advertising no longer exists; when simply by experiencing engaging and enriching content, we will learn about and purchase the products and services that will help us live our best lives. Finally, we envision a day when all of the above is coordinated via a centralized artificial intelligence, seamlessly coordinating creative talent and commercial budgets to deliver productions of any complexity, from a single tweet to an epic series to virtual reality.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.