Sustainability and Corporate Social Responsibility at Sharethrough

Sharethrough became the first SSP to offer media with net-zero emissions, by launching GreenPMPs in June 2022 in partnership with Scope3’s measurement methodology. This has provided advertisers with the opportunity to measure and compensate for the carbon emissions caused by the full supply chain involved in running digital ad campaigns and to show their target audience they are doing their part to help build a cleaner future. By running ads through GreenPMPs on the Sharethrough Exchange, a fraction of the CPM is designated towards funding Carbon Direct’s high-quality carbon offsetting initiatives to compensate for the emissions created by the ad campaign.

Environmental Sustainability

As one of the leading global ad exchanges, Sharethrough manages billions of ad requests every single day, helping thousands of websites and apps to better monetize their content and advertisers to better reach a qualified audience. In 2022, we started noticing our constant efforts to optimize our data infrastructures and to make them more efficient were also allowing us to significantly decrease our carbon footprint. As an industry player, we realized we could have an impact in reducing the carbon footprint of digital advertising and wanted to offer a way for advertisers to deliver carbon neutral campaigns while maintaining or increasing their performance.

We started by running a deep analysis on our overall company carbon footprint with 51 to Carbon Zero, in order to better track the impact of our actions and decrease our carbon footprint. We then decided to partner with Scope3, a company specialising in measuring end-to-end emissions from across the media and advertising supply chain. After many hours spent working with the Scope3 team and integrating their data with ours, we were able to measure carbon emissions from every campaign delivered on Sharethrough Exchange.