Sideqik FAQs

We're always looking to help you manage influencers while saving time. As hungry consumers of data, we are always collecting more data to help discover the most value in influencer marketing. Our newest additions is sentiment for influencers.

You're Hot then You're Cold

Who says it's hard to read tone on the internet? Sideqik makes it easy to see how positively your influencers are posting. See sentiment right in the influencer's profile.

What sentiment means to me.

Sentiment can be used to measure how much your influencers love your brand, or the surprises you've sent them. Use them in activations to keep track of how great you are doing!

Oh did I mention that you can train sentiment. Sometimes, we might label a post differently than what you think. We're always learning, and you can help! Just click the colored dot next to a post, and change it on the spot.

With Google Ads, you can promote your content across Google's world-wide network of sites.

Sideqik offers you the ability to pixel all campaign visitors to re-market to not only your visitors, but also the visitors of your influencers' Sideqik landing pages via Google.

To setup AdWords Re-targeting:

Sign in to AdWords.

Click Shared library.

Under "Audiences," click View.

Read Google's Documentation on Adword's Re-targeting

If youre setting up remarketing for the first time, youll see several remarketing options. Under "Website visitors," click "Set up remarketing" and complete the setup process.

If you've already set up remarketing, locate the "Remarketing tag" box in the top right.

Click Tag details.

Click Setup.

Click View AdWords tag for websites.

Select and copy the remarketing tag code.

Take the copied code to Integrations in Sideqik and paste into the Tracking HTML box

Click the green "Save Configuration" button

Reference:

With Facebook Ads, you can promote your content across Facebook's network.

Sideqik offers you the ability to pixel all campaign visitors to re-market to not only your visitors, but also the visitors of your influencers' Sideqik landing pages via Facebook.

Creating your Facebook Pixel:

The Facebook pixel is a JavaScript or image tag that you can copy and paste into the integration tab and will be automatically attached to every associated Sideqik campaign. To create your Facebook Pixel

Go to Facebook Ads Manager | Pixels

Click Create a Pixel

Copy the entire pixeling code that is shown

Take the copied code to Integrations in Sideqik and paste into the Tracking HTML box

Click the green "Save Configuration" button

Facebook's Documentation on Creating Audience Pixels

If you already have a Facebook Pixel:

Once an audience has been set up (see Facebook video ) get the pixeling information

Navigate to Ads Manager

Enter Audience

Select See Pixel from actions drop down

Copy the entire pixeling code that is shown

Take the copied code to Account Settings in Sideqik and paste into Tracking HTML box

Click the green "Save Configuration" button

Reference:

With Twitter Ads, you can promote your content across Twitter's network.

Sideqik offers you the ability to pixel all campaign visitors to re-market to not only your visitors, but also the visitors of your influencers' Sideqik landing pages via Twitter.

Creating Twitter Tracking Code:

Once you have created a Twitter Tag (see Twitter link ) copy the snippet of tag code

Copy the entire tag code that is shown

Take the copied code to Account Settings in Sideqik and paste into Tracking HTML box

Click the green "Save Configuration" button

Documentation on Twitter Website Tag Conversion Tracking

Reference:

Google Analytics is a free web analytics service that provides statistics and basic analytical tools for SEO and marketing purposes. This integration will allow you to track events from Sideqik campaigns in your Google Analytics dashboards. To find your Google Analytics ID

To create a new account:

If you need to create a Google Analytics account, visit google.com/analytics, click the Sign in to Analytics button (top right), and follow the on-screen instructions.

If you already have a Google Analytics account:

Sign in to your Analytics account

Select the Admin tab

Select an account from the drop-down menu in the ACCOUNT column.

Select a property from the drop-down menu in the PROPERTY column

Under PROPERTY, click Tracking Info > Tracking Code.

The Tracking ID used is the string likeUA-000000-01 which is number 3 in the image below.

Setup Google Analytics Tracking ID

Reference:

To access the account settings go to Account on the left sidebar.

Here you will:

Enter Nametheyour of your brand, organization, or company

Set your Time zoneto ensure your campaigns start exactly as planned

Check the Stagger Posts box if you want post to be staggered

Enter from email address

Add Google Analytics ID to record detailed events like when users sign in or share (You DO NOT need to put the Google Analytics code in here as the ID alone will suffice.)

Tracking HTML section, this area is suited to add any pixeling code you might have from Facebook, Twitter, AdRoll, and many more

Linking Your Social Networks

Summary

To fully utilizeSideqik, you need to link your Social Networks. Linking your social networks enables Sideqik toprovide detailed analytics and schedule posts for your account.

To get to the Social Networks section, go to your Account Settings, then select the "Networks" tab.

In theSocial Networks section you will be prompted to link 5 major social networks: Facebook, Twitter, Instagram, YouTube, Pinterest, & Twitch. All you need to do is enter your login information and grantSideqik access to your account. Don't worry about granting access;this information is only used with your permission when running campaigns or displaying analytics.

Video:How To Link Your Social Networks

FAQs

What Are Social Networks?

Social Networks arewebsites or applications that enable users to communicate with each other by posting information, comments, messages, images, etc.

Which Networks Does Sideqik Support?

Sideqik supports 5socialnetworks:Facebook,Twitter,Instagram,YouTube,Pinterest,andTwitch.

Why Should ILink My Networks?

Linking your social networks enables Sideqik toprovide detailed analytics and schedule posts for your account. If you don't link your social networks, youwon't be able to maximize your usage of Sideqik.

How Do I Link My Networks?

To link yoursocial networks, simply click the"Link Account" button next to each network. You will be promptedto login andgrantSideqik access to your account. We only use the data to provide analytics and schedule posts, so don't worryaboutgiving usaccess. You can check out the video above, which walks you through the process step by step.

Accountswill always have only one Owner, usually the person that has set it up. Theowner will receive notification emails on when users have been added and holds the exclusive right to give anyone else ownership. Owners can, of course, edit any part of the campaigns and add any type of user.

Admin has all the same permissions as the Owner without the ability to assign a new owner. They can edit all parts of the campaign and add users for the company.

The Analyst has a more limited role. They can only see the information for all campaigns, but cannot edit anything. Analysts are also unable to add users.

Adding Users

Step one: To added a new user you just need to click on "Account" on the left-handcorner of Sideqik to access your settings

Step two: From inside your settings you will click on "Team" located on the left side of the page.

Step three: Click on the "Add User Button" on the top right hand corner.

Step four: A popup will appear and ask you to enter the Email of the user and also select if they will be an Admin or an Analyst.

Step five: Once you have entered all the correct information click "Invite User" and an email will be sent to them inviting them to join the account.

This is your chance to really customize all your landings pages, emails, and campaigns. You have the option, which you should definitely exercise, to set you logo picture. We recommend a logo picture about 220x130 pixels. Its not a big deal if your standard logo is larger, but just be aware that it will automatically be resized to scale.

You probably have a color associated with your brand. You can set the color by hex code or you can try eyeing if you click within the color box to have a color selector appear.

How To Edit Logo and Color

Step one: To upload your logo and edit your colors you will need to go to the "Account" link by clicking on the sidebar on the bottom-left corner ofSideqik.

Step two: From inside the settings click on "Branding" located in the left column.

Step three: To upload your logo just click on the "Upload File" button and you will be able to select your logo from your files and upload.

Step four: To edit your "Background Color" just press on the hex code box and a popup will appear that will allow you to pic a color or put in a specific hex code.

Step five: Once you have uploaded your logo and set a color make sure to press the green "Save" button at the bottom of the page.

Google Analytics | Facebook | Twitter | Adwords Retargeting

Retargeting, or remarketing, makes it possible to reach existing customers that may not have completed an action the first time around. In other words think of it as an ad that gives a little nudge to say "Hey remember all the cool stuff you saw on our site, why not come take another look?" It's also the perfect way to keep your current customers engaged. With Sideqik, you are able to integrate your various social channels into your Sideqik landing page.

You are able to access your Integration tab by selecting Account in the sidebar.

Sign in to AdWords

Sideqik offers you the ability to pixel all campaign visitors to re-market not just your visitors, but the visitors of your partner's Sideqik stations as well. Below we have somelinksto help you create remarketing pixels:

Create a remarketing pixel for Facebook

How to set up remarketing onFacebook video

Create a remarketing tag for Twitter

Whenever someone visits a campaign they are able to be re-targeted for an ad you run across one of your available social channels as long as you have activated the integration. Each social network offers plenty of documentation on where to find your specific social channel.

For Google Analytics:

Sign in to your Analytics account

Select theAdmin tab

Select an account from the drop-down menuin the ACCOUNT column.

Select a property from the drop-down menuin the PROPERTY column

Under PROPERTY, click Tracking Info > Tracking Code.

For Facebook:

Once an audience has been set up (see Facebook video ) get the pixeling information

Navigateto Ads Manager

Enter Audience

Select See Pixelfrom actions drop down

Copy the entire pixeling code that is shown

Take the copied code to Account Settings in Sideqik and paste intoTracking HTMLbox

Click the green "Save Configuration" button

For Twitter:

Once you have created a Twitter Tag (see Twitter link ) copy the snippet oftag code

Copy the entire tag code that is shown

Take the copied code to Account Settings in Sideqik and paste intoTracking HTMLbox

Click the green "Save Configuration" button

For AdwordsRe-marketing:

Click Shared library.

Under "Audiences," click View.

Locate the "Remarketing tag" box in the top right

Click Tag details

Click Setup

Click View AdWords tag for websites

Select and copy the remarketing tag code.

Place the code into the text box for the Sideqik integration

Click the green "Save Configuration" button

Retargeting is a great way to recover potential/existing customers if they left your site without leaving any information. With retargeting in place you can now reach them through emails or ads on other sites. Your brand name will start to be everywhere they lookwhich will remind them all the cool stuff your brandhas to offer.

For more information on how to set up conversion tracking, click here to open the app, then navigate to:

Settings > Integrations > Integration Gallery > Conversion Tracking

Supported Event Types

Attribute

Description

page_view

The user views a page

purchase

The user completes a purchase

lead

The user signs up via a lead form

complete_registration

The user completes a signup or registration

add_payment_info

The user adds a credit card, PayPal, etc.

add_to_cart

The user adds a product to their shopping cart

add_to_wish_list

The user adds a product to their wishlist

initiate_checkout

The user begins the checkout process

search

The user searches

view_content

The user views the details of a particular product

Supported Event Attributes

These attributes are related to the specific event being tracked.

Attribute

Description

search_string

The search query that brought the user to this page

content_id

Uniquely identifies the object (ex. a product) associated with the conversion event. For example, specifying a content_id can allow you to track events for adding multiple different items in a store to a shopping cart, without creating duplicates when the user removes and re-adds the same item

content_type

The type of content associated with content_id. This field is primarily for your reference. e.g. product, sku, download

description

A free-form description of the event

revenue

The revenue associated with this event

currency

The currency of this event ('USD' or 'EUR') This defaults to 'USD'

Supported Visitor Attributes

These attributes are associated to the visitor who is performing this event. All of these fields are optional.

Attribute

Description

email

The user's email address

first_name

The user's first name

last_name

The user's last name

phone

The user's phone number

gender

The user's gender

birthday

The user's birthday

city

The user's city

province

The user's province (or US state)

postal_code

The user's postal code or zip code

country

The user's country (ISO-3 country code)

Use JavaScript events to receive client-side events to be notified about events that happen in your Sideqik promotions.

JavaScript Events Overview

JavaScript events allow you to pass information to other client-side analytics frameworks or execute custom JavaScript code when certain events occur.

Using JavaScript Events in Sideqik

JavaScript events are enabled by default in Sideqik - all you have to do is add code to listen for them.

To register for JavaScript events, you make an API call to Sideqik's JavaScript API and provide a callback function that will receive the data related to that event.

For example:

sideqik('on', '<eventType>', function(data) { // callback code here } )

JavaScript events can be enabled for specific promotions or account-wide.

To enable JavaScript events for all promotions on an account, go toSettings > Integrations, and enable the "Custom Footer" integration.

To enable JavaScript events for a specific promotion, go toDesign > Customize look and feel > Customize CSS/HTML, and enter your JavaScript in theCustom HTML field.

JavaScript Example

<script type="text/javascript"> sideqik('on', 'promotion.actionCompleted', function(data) { console.log("[API DATA] Action Completed event received", data); }); sideqik('on', 'promotion.entered', function(data) { console.log("[API DATA] Entered event received", data); });</script>

JavaScript Event Types

This is a list of all the types of events we currently send. We may add more at any time, so you shouldn't rely on only these types existing in your code.:

promotion.entered- triggered when a fan enters a promotion

promotion.actionCompleted- triggered when a fan completes an action in an action promotion

For an exampleof the[FAN ENTITY] below, see our RESTDocumentation.

Event: promotion.entered

Occurs whenever a fan first enters a promotion, and includes information about the promotion, any influencer who referred them to the promotion, and the fan who entered.

Here is an example of the JSON sent for this event:

{

"promotion":{"id":"5a0e5994bcf5672159000017","name":"My Promotion"},

"fan": [FAN ENTITY],

"influencer":{"id":97,"name":"Jane Influencer"}

}

Event: promotion.actionCompleted

Occurs whenever a fan completes an action on an action promotion.

Here is an example of the JSON sent for this event:

{

"promotion":{"id":"5a0e5994bcf5672159000017","name":"My Promotion"},

"action":{"id":"5a0e5994bcf5672159000123","name":"Follow us on Twitter"},

"fan": [FAN ENTITY],

"influencer":{"id":97,"name":"Jane Influencer"}

}

Questions?

We're always happy to help with code or other questions you might have! Send us an email at [email protected] or click the chat icon in the bottom-right corner of Sideqik.

It's super easy to create an activation frommy influencers tab. Check out the steps below for a quickguide.

1. Select the influencers you want to use in the activation. You can use the labels to find them or just hover over a profile.

2. Go ahead and click on that activation button to tag them into the activation we are creating.

3. In the next window, (a) we can name it something we want, (b) select the date range that the post occurredon, (c) add additional people if we need to, (d) write the keywords we're using to tag the post with, and (e) add a payment to the activation.

4. That's it! Now we can just sit back and relax.

Were excited to announce weve made Sideqik even better for you. Introducing Sideqik Discover 1.2, a smarter influencer search engine

Smart Topic Searching

Discover now knows that your matcha tea mask exfoliates skin, League of Legends makes people rage, and no one should skip leg day.

Why does this matter? It means your searches for makeup, gaming, powerlifting, and all other topics pinpoint influencers specialties better than ever.

Bio Searching

Want to search for someone by their occupation, ifthey'rea parent, or by any other word? You can now search their bios directly to find people who identify as experts. Bios are often where an influencer gets to highlight what they are really passionate about or identify with the most.

More Influencers Youll Love

Discovers new relevance algorithm now ranks the most popular influencers higher by default, making it easier to find the best influencers for any topic.

Want to find tomorrows biggest influencers? Search for a topic, then filter by macro-influencers and sort by engagements. Youll find strong influencers who will grow even more next year.

Sideqik + Impact Radius

Let us know

Do you rely on Impact Radius to fulfill your affiliate marketing needs? We know some of you work with both affiliates and influencers, so weve made it easy to manage both within Sideqik. You can now connect with Impact Radius and streamline your affiliate sign-up process.

Have other e-commerce platforms you work with?and we can start a conversation about building out an integration.

Share your knowledge

A lot of people have been asking us how they can let other people see the great work they do in Sideqik. We have an easy answer for that: Add Users.

All you have to do is go under the Settings tab and add users via Your Team.

Welcome back to another update from all of us here at Sideqik. We took a look at how you all use our platform and found there are some features that you could be loving.

Go Deeper in Profiles

Profile Analysis provides a more detailed view of your influencers social accounts

Sideqik drills down into an influencers activity and provide more details around their average views, engagements, how their reach has grown

Provides additional context including top games streamed and enriched follower analytics

Easy-to-read graphs help you see how each post performs in terms of engagements-per-day

More Data on Activations

Did you know theres even more analysis on your activation engagements? Check out the Engagements tab under your activation.

Ever wonder how many people could have seen an influencers post, or how impressions, likes or comments changed over the course of an activation? Weve gathered all this data here.

The engagements tab breaks down how fans interact with an influencer topic in our easy chronological graphs.

Word Alert

You may have seen something change in the platform. To cut down on confusion, what we used to callcampaignshave been renamedpromotions! Its still all the mix-and-match and easy-to-build ways to interact with your audience, under a new name.

Welcome back to another update from all of us here at Sideqik. We're so excited to announce we have expanded our Twitch support capabilities!

Read our take here

Team Stream

15 million people watch Twitch streams from a pool of more than 2 million unique creators, with a variety of topics ranging from gaming to cooking to crafts.If you want influencers that stream, you need to look at Twitch.Sideqik now: Tracks Earned Media Value for influencers using Twitch. Makes it easy to view streams from the past 90 days and see how well they performed. Helps you identify top streaming talent for your brand

View top Twitch users in Sideqik

Twitch in the News

YouTube paid a pretty penny to have exclusive display rights for the ESL Pro League, but numbers show the move may not be paying off. This exclusivity and subsequent drop in viewers is bad news for brands that count on players to act as gaming influencers.

Sideqik can help you do a lot of things, so we understand it can be a little overwhelming. Today, lets talk about all the different campaigns and promotions you can run through the platform.

Whats your goal?

Weve broken our 22 different campaign blueprints into three main categories:Actions, Poll, and Simple Entrycampaigns. You can view them all by clicking the tabs at the top of the campaign page, or by scrolling through all the options.

Actions campaigns

Want to boost engagement, distribute coupons, or otherwise issue a call to action to your audience? Check out the Actions campaigns. Actions campaigns encourage people to like your social channels, visit your website or enter contests in exchange into entries for your contest.

Poll campaigns

Poll campaigns do exactly what it sounds like, they place different options head-to-head for your audience to vote on. Want to rate customer satisfaction? Have fans vote on a logo? Gauge what product feature is most loved? This is the tab for you.

Simple Entry campaigns

Not seeing exactly what you want? All three of our campaign categories have custom blueprints, so you can craft the exact promotion you need.

Under "influencer managment " you can share your a form, embed your form, or view/edit your form.

Breaking Down Your Influencer Evaluator Form.

Create A Form

You will find the link to create your form, in the upper right-hand corner.

Share Your FormYou will find the link that allows you to share your InfluencerRequest form. Automatically share your form to Facebook, Twitter or GooglePlus+.

Embed Your FormHere you will find the embed code for your InfluencerEvaluator form. Simply copy and paste this code on the page on your site where you want it to live.

Edit Your FormThis will take you to the page where you can customize your Influencer Evaluator Form and emails sent to prospective influencersduring the request process. For more informationsee

Today we're covering a new feature to help manage your growing influencer pool as you continue scaling with Sideqik.

Assign team members to Influencers

As your influencer pool and team grows, it can get confusing to remember who is responsible for each influencer. To prevent double reach outs, confusion, and have better delegation, Sideqik lets you assign team members to an influencer.

News and Announcements

How do I use it?

Find the edit button under information and scroll down to assign the team member! Now everyone on your team will know who they need to reach out to and be responsible for, so they can work with that influencer. It also automatically sends brand post notifications for that influencer to the assigned member. The best part? You can filter by a team member to quickly find influencers youre responsible or make sure the workload is allocated evenly across your team.

Want to look up a previous newsletter?

Did you accidentally forget to save a previous newsletter into your Sideqiks Awesome Tips Folder? Worry no more! If you want to look up some tips or anything previously sent out by me, you can find the archive by clicking the button below or by visiting our Zendesk and going to.

This week we'll visit an often overlooked feature, notes. I've seen some of my most successful customers use notes as a collaboration tool between team members, a library to store agreements, or a place to record notes to help build stronger relationships. Let's take a look at how notes act as a powerful tool for keeping communication easy and simple.

here

Pass Along Notes Like You're in High school!

Notes work as a great collaboration tool. Remember when we used to pass notes in class? You can leave comments about an influencer, tell your co-workers about an influencer you really like, or just make sure everyone understands the agreements you have with that special influencer.

Labeling Relationships

Use labels and notes together to develop a strong pipeline of influencers. For example, if there are a few influencers you are interested in working with, but haven't reached out to yet. Label them: "In the Pipeline". If you need a quick refresher, find the previous help desk article in our Announcements section or.

Ever wanted to know all the things you can use for sorting in Sideqik. Check out some of the awesome ways below.

1. Limit which networks you can see in the drop-down box.

2.

Use the Toggles to switch on and off the types of post by: Profanity, Sponsored post, post with media, and retweets

3. Be sure to filter by sentiment if you want to see positive vs. negative post.

4. Finally sort post, from most recent to old or most engaging.

After selecting the "Create a Promotion" button, located in the top right corner of the Promotion dashboard, you will be taken to the beginning of the Promotion design workflow where you will be able to Choose a Blueprint to Get Started. Picking the proper Promotion type is incredibly important. Each Promotion type and blueprint is designed is to drive particular marketing initiatives, make sure to read what each has to offer below and visit our Leveraging Sideqik Blueprints section for more guidance.

By default All Promotion types will be displayed. Use the bar at the top of the page to toggle between the available Promotion types.

Distribute Coupon Codes

The three Promotion types available are:

Actions Promotion: Actions Promotion urge fans to complete actions you choose to earn points and / or entries. You create reward tiers, and as fans reach them they earn points. Best Used for giveaways and raffles by providing rewards like:

Entries to a giveaway

Entries for a raffle

A special coupon

Access to a song download

Exclusive PDFs

Etc. The possibilities are only limited by your imagination!

Any data collected, design or setting customization will not be lost if an Actions Promotion is switch from a Points to Entry or an Entry to Points Promotion prior to launch or during a live Promotion.

Poll Promotion: The Poll Promotion prompts your fans to vote. The number of choices included for this Promotion can be unlimited. Best Used for:

Feedback on products

Input from followers

Engaging your audience

Polling

Quick data collection

Simple Entry Promotion: Simple Entry Promotions encourages fans to fill out a form you create. Best Used for:

Giveaways

RSVPs for events

Simple data collection

You can export the data collected as a spreadsheet.

When selecting your Promotion, you may also choose between multiple pre-made blueprints depending on the particular Promotions goals. The blueprints available for each Promotion type include:

Actions Promotion

Poll Promotion

Simple Entry Promotion

Facebook Engagement

Product Features Poll

Collect Emails

Instagram Engagement

User Feedback

Gather Customer Data

Twitch Engagement

Battle!

Gather Testimonials

YouTube Engagement

Photo Caption Contest

Pinterest Engagement

Video Upload

Drive Blog Traffic

Photo Contest

Product Launch Video

Boost SEO

Printable Coupon

To preview a blueprint for a Promotion click (Preview), located in the description text of each blueprint. Aseparate popup will display a visual representation of what the blueprint will look like.

To cycle through the available blueprints, use the left or right arrow keys located to the left or right of the preview. This will cycle through all available blueprints for the selected Promotion type.

For Best Practices and more detailed information about each available Blueprint, click the ? located in the top right corner of each blueprints individual box.

If you wish to build your own Promotion without the use of a blueprint, select the Custom Promotion template.

Once you have selected the correct Promotion for your particular goal, click select the Choose which is located at the bottom of each individual blueprint description or at the top right of the blueprints preview screen. By selecting your Promotion type and blueprint the next step is the design of the Promotion's landing page.

The promotion dashboard is where the data collected from your Promotion is displayed. The data displayed on this page includes:

Hosting options for your landing page

Unique tracking link

Total participants / entries / impressions by partner

Timeline of promotion activity

Participants per partner

Growth peraction

Gender and Age breakdown

Recent and Upcoming posts

Hosting Options

Promotion - Design (Poll Promotion)

The available options for hosting your landing page are through Sideqik's server, on Facebook or embedded on a separate website. By selecting the first option, "Landing Page (hosted by Sideqik)," the promotion's landing page will be hosted on Sideqik's serve and you will be provided with a unique tracking link. This link will automatically update to your promotion's dashboard.

Selecting "Facebook Page" will automatically post the landing page to the connected Facebook account when the promotion launches. A message displaying "Your promotion will be installed to: [FBAccount]"will let you know that your promotion is connected.

The bottom option, "Embed in my website," will automatically produce an embed code for the landing page. For the share link of thepromotion to work correctly it isrequired to include thewebpage the promotion will be hosted on. This is to accurately collect the necessary data to be displayed on your dashboard.

Unique Tracking Link

Sideqik automatically creates a unique tracking link foryou and your partners. By selecting the "Share" button in the top right corner of the screen, a pop-up menu will allow you to copy the link assigned to you. By choosing a social share button underneath the link a new window will allow you to edit the social post promoting your landing page. By selecting "Or get your partners' unique links" at the bottom of the pop-up window you will be able to view and copy your partners' unique links.

Total Participants / Entries / Post Impressions by Partner

The top row of the dashboard displays a breakdown of the total participants, entries and post impressions for your promotion. These numbers are updated automatically and the data is drawn from each partner's unique trackinglink.

By clicking on eachdata set, the growth over time in the second row willchange to reflect the data set selected since the start dateof the promotion. The growth over time is reflected as light green being the new participants, entries or impressions and the dark green being the participants, entries or impressions from previous days. Hovering over the separate segments of the top row will provide further clarification onwhich partner is being represented where on the graph. Hovering over the growth over time segments will provide details on the data pulled specifically on the selected date.

Timeline of PromotionActivity

The column located on the right side of the promotions dashboard shows those who have participated in your promotion and the actions they took. By clicking on the participants name, a separate pop-up window willshow the information gathered about the participant, such as [update in progress]. This window will also show the actions taken by this fan on this promotion. By selecting the actions performed next to the fans' name, you will be open a separate screen showing every fan who has completed that action. On this screen you are able to see the general information and complete list of each fan who has completed that particular action. To export the completed actions list into a .csv select the "Export" button located in the top right of the page.

Participants per Partner

Below "Recent Activity," located on the right side of the screen, is a breakdown of the partners and the amount of participants each has brought into the promotion. The partners who have accepted an invitation will appear in this list. Partners will be listed in descending based on the number of fansthey have brought in who have participated in the promotion.

Growth per Action

The third segment of your promotion dashboard shows the total growth across every field available in your promotion. The data which will be displayed here in this section will show the new emails, visitors and social followers your promotion has generated. This segment will always show both email and visitor growth regardless of the promotion type or the actions added. Each growth segment will be organized with the same color theme as the participant, entry and post impression graphs in the first section.

Gender and Age Breakdown

This section displays the percentages of male and female fans who have participated in your promotion as well as a breakdown of the age. This data is collected from those who have completed actions within your promotion. In the age breakdown of your promotion it is possible to filter between male and female genders. When a gender is clicked it's data will be hidden from the age breakdown chart. When the hidden gender is re-selected it will re-appear on the graph. This featureis helpful toisolate demographics and analyze possible trends emerging from your promotion.

Recent and Upcoming Posts

The bottom of your promotion dashboard displays the upcoming posts scheduled to be published and posts which have already been published across your social channels. Under "Recent Posts" you are able to see the post impressions and clicks generated by the latest posts promoting your promotion. Selectingeither "Impressions" or "Clicks" will produce a pop-up window displaying a breakdown of the traffic driven by the individual partners. By selecting "Clicks" the pop-up window will display the breakdown between Twitter and Facebook,each social platform is further broken down by a percentage.

Customization for Each Promotion Type:

General Settings

Promotion - Design ( Action Promotion)

Promotion - Design (Simple Entry Promotion)

The "Design" stage of your Promotion allows you to customize what your fans see on your landing page. For a "Simple Entry Promotion" the pages available to edit are:

Promotion

Detail

Rules

Success

Before Start

Limit by Country

After End

Promotion

Under the "Promotion"tab you see the initial landing page for your Promotion. You can select to edit each section individually. By hovering over the specific segment and clicking you will be taken to the option to edit:

Banner Image

Call to Action

Social Sharing

Form

Form

Step 3: Inviting Influencers

By default the fields on your Simple Entry Promotion will be the same as those on the template you initially chose. To edit the name of any field, click the current name of the field and you will be able to edit in a separate text box. To confirm the changes click the blue checked box, to cancel your edits click the white crossed out button.

You can add fields to your promotion by selecting the "Add Field" button at the bottom of the edit Form window. To reorder the fields in your Simple Entry Promotion, hover over the multi-direction arrow to drag and drop the field. To remove a field, hover over the selected field and click the "Remove Field" button which is a minus symbol inside of a circle. Choosing to remove a field will have an additional pop-up clarifying your decision, if you remove a field during an ongoing Promotion all data recordedusingthat field will be lost.

To make an individual field required for your promotion, click the check box next to the field name. TheName and Email fields will always be required and cannot be deleted.When you select to add a field you will be given the option to add the following fields once:

Mobile Number

Birthday

Gender

Newsletter Sign up

Street Address

City

State

Zip Code (US only)

Postal Code (International)

Country

The following fields can be addedmultiple time:

Single Line Text

Paragraph Text

Drop-down List

Multiple Choice

Check-boxes

Check-box

Website

File Upload

These fields will initially be listed as "empty" when added and require renaming. For the "Drop-down," "Multiple Choice" and "Check-box" options, each line added inthe text boxwill be a separate choice in thefield.

Details

The Details tab is where specific additional information about your promotion can be found. The Details section should be a more in depth Call to Action, and give your audience more information about the form in your promotion and what their information will be used for.

Rules

The Rules tab is where specific information and legal documentation can be viewed about your promotion. If your promotion is open to a specific age range or location that information would be writtenunder the Rules tab.

Success

The Success page will show to any fan who has successfully entered the correct information into the required fields of your promotion. To change the Success page, select the "Success" tab from the toolbar located at the top of the promotion preview. The social sharing options can also be accessed from the Success page.

Before Start

The Before Start page is the default landing page to be displayed prior to your promotion officially beginning. The Before Start page hasa countdown timer displaying the days, hours and minutes left before the start date and time set for your promotion. To edit the Before Start page, select the "Before Page" tab from the toolbar located at the top of the promotion preview, andreplace the textin the right side bar with your own message.

Limit By Country

The "Limit by Country"check box allows you to pick winners by location. If you Promotion is only eligible to winners in the US and Canada, by entering "United States" and "Canada" into the drop down menu under the check box the selected winner will only be selected from those who are from those countries.

If you are limiting the availability of your Promotion it is important to get this information from your audience through a required "Form Action." Any entry without an attached country will not be chosen if the "Limit by Country" check box is selected.

Click Here to read more about picking winners for your Promotion.

After End

The After End page will be displayed to any fan who visits your promotion's landing page after the end date. To edit the After End page, select the "After End" tab from the toolbar located at the top of the promotion preview, and replace the text located in the right side bar with your own message.

Customization for Each Promotion Type:

General Settings

Promotion - Design ( Action Promotion)

Promotion - Design (Poll Promotion)

Step 1: Create a Promotion

here

Overview

Distribute coupon codes as rewards for completing actions.Coupon codes are easy to upload and are unique, in that each one is only distributed once. There is a video at the bottom of this article that shows how to set up coupon codes as rewards.

_____________________________________________________________________

Best Practices

Reward Level

Make sure you setthe number of points required to receive the coupon code equal to the total amount of points of the actions that you want users to complete. This will ensure that you only give the coupon code out when the users completeimportant actions.

RewardEmail

In the reward email, you can include the unique code merge tag and Sideqik will automatically send the code that the visitor earned in the campaign as a reward. This is a great way to remind the visitor of their coupon code and gives you another touch point to them.

Coupon Distribution

In order to set up this campaignproperly, you will have to enter coupon codes as a reward, and not in the notification email. To do this, you will need to have your list of coupon codes ready. They must be separated by commas or on different lines. The short video below shows you how to navigate rewards and how to add these coupon codes. Don't worry, the promotion will stop when you run out of coupon codes.

To learn more about the different ways you can distribute coupons, click here.

See more blueprints

Use webhooks to be notified about events that happen in your Sideqik account.

Webhook Overview

An event is an account occurrence, such an influencer submitting an application, being approved, or updating their profile. Each occurrence has a corresponding Event object.

Webhook endpoints are URLs defined by users to which Sideqik sends events.

Webhooks allow your services to be notified when events occur without having to make an API request by letting you register a URL that we will notify anytime an event happens. When the event occurs - for example, when an influencer profile is modified, Sideqik creates an Event object containing the relevant information, including the type of event and data associated with that event. Sideqik then sends the Event object to your account's webhook URL via an HTTP POST request.

Enabling Webhooks in Sideqik

Webhooks are enabled and configured under your Account Settings on the Integrations page. Clicking Enable Integration on API Integrationopens a form where you can set the URL for receiving webhooks as well as which events you want to receive.

You can enter any URL you'd like to have events sent to, but this should be a dedicated page on your server, coded per the instructions below.

You can also choose to be notified of all event types, or only specific ones.

Note that you must be on the Enterprise plan to use webhooks.Need to upgrade? Contact [email protected]

Receiving a Webhook Notification

Creating a webhook endpoint is no different from creating any page on your website. With PHP, you might create a new .php file on your server; with a framework like Sinatra, you would add a new route with the desired URL.

Webhook data is sent as JSON in the POST request body. The full event details are included and can be used directly, after parsing the JSON into an Event object.

Ruby Sinatra Example

require "json"

post "/sideqik/webhook/url" do

# Retrieve the request's body and parse it as JSON

event_json = JSON.parse(request.body.read)

# Do something with event_json

status 200

end

Receiving webhooks with a CSRF-protected server

If you're using Rails, Django, or another web framework, your site may automatically check that every POST request contains a CSRF token. This is an important security feature that helps protect you and your users from cross-site request forgery attempts. However, this security measure may also prevent your site from processing legitimate webhooks. If so, you may need to exempt the webhooks route from CSRF protection.

Ruby on Rails Example

class WebhookController < ApplicationController

# If your controller accepts requests other than Sideqik webhooks,

# you'll probably want to use `protect_from_forgery` to add CSRF

# protection for your application. But don't forget to exempt

# your webhook route!

protect_from_forgery :except => :webhook

def webhook

# Process webhook data in `params`

end

end

Receiving Webhooks with an HTTPS server

If you use an HTTPS URL for your webhook endpoint, Sideqik will validate that the connection to your server is secure before sending your webhook data. For this to work, your server must be correctly configured to support HTTPS with a valid server certificate.

Responding to a Webhook

To acknowledge receipt of a webhook, your endpoint should return a 2xx HTTP status code. Any other information returned in the request headers or request body is ignored. All response codes outside the this range, including 3xx codes, will indicate that you did not receive the webhook. To be clear, URL redirections or "Not Modified" responses will be treated as failures.

If a webhook is not successfully received for any reason, Sideqik will continue trying to send it once an hour for up to 3 days. Webhooks cannot be manually retried after this time, though you can query for the event to reconcile your data with any missed events.

You can check webhooks that weve sent and how many times we've attempted to send an event to an endpoint by clicking View Events from your Webhook integration. This will show you a list of all attempted webhooks and the HTTP status codes we received.

Best Practices

Before going live, test your webhook is working properly. You can do so by sending dummy test events from the Webhooks integration pane. Understand that as these are fake events that will not map to real influencers in your account.

If your webhook script performs complex logic, or makes network calls, it's possible your script will timeout before Sideqik sees its complete execution. For that reason, you may want to have your webhook endpoint immediately acknowledge receipt by returning a 2xx HTTP status code, and then perform the rest of its duties.

Webhook endpoints may occasionally receive the same event more than once. We advise you to guard against duplicated event receipts by making your event processing idempotent. One way of doing this is logging the events you've processed, and then not processing already-logged events.

Webhook Event Types

This is a list of all the types of events we currently send. We may add more at any time, so you shouldn't rely on only these types existing in your code.:

influencer.created

influencer.updated

influencer.deleted

fan.entered

fan.updated

For an exampleof the[INFLUENCER ENTITY] below, see our RESTDocumentation.

Event: influencer.created

Occurs whenever an influencer is created. For example, this occurs when an influencer is imported, submits an application, or is added manually.

Here is an example of the JSON sent for this event:

{type: influencer.created, timestamp: 2016-01-01T16:42, data: [INFLUENCER ENTITY]}

Event: influencer.updated

Occurs whenever an influencer is updated. For example, this occurs when an influencer is approved, declined, or their profile is edited in Sideqik.

Here is an example of the JSON sent for this event:

{type: influencer.updated, timestamp: 2016-01-01T16:42, data: [INFLUENCER ENTITY]}

Event: influencer.deleted

Occurs whenever an influencer is deleted.

Here is an example of the JSON sent for this event:

{type: influencer.deleted, timestamp: 2016-01-01T16:42, data: [INFLUENCER ENTITY]}

Event: fan.entered

Occurs whenever afan enters a campaign.

Here is an example of the JSON sent for this event:

{type: fan.entered, timestamp: 2016-01-01T16:42, data: [FAN ENTITY]}

Event:fan.updated

Occurs whenever afan submits new information about themself.

Here is an example of the JSON sent for this event:

{type: fan.updated, timestamp: 2016-01-01T16:42, data: [FAN ENTITY]}

Questions?

We're always happy to help with code or other questions you might have! Send us an email at [email protected] or click the chat icon in the bottom-right corner of Sideqik.

What's the value of an influencers post? How can you predict how many engagements an influencer will make? Use Sideqik's social ranking data to elevate your influencer game!

Finding the Right Fit.

Discover value quickly using Sideqik's Social Ranking and Profile Analysis that is built out for every influencer. Use Average EMV per post to gain better insights into an influencer's predictive performance. Our Engagement scale shows how often fans interact with influencers and activity lets you see how often they post. Predict Earned Media for your activations through Sideqik. We love helping our customers have as much data as possible, and EMV per post is just one of many features to come!

By the Networks

Break down analytics by the network, and see which networks will get you the most bang for your buck! Find an influencer's strongest channel, and what social platforms aren't worth the money.

The profile analysis breaks down how often influencers are creating content and gives concrete numbers to the value of their channels.

Discussing Strategy

Thanks for reading this week's newsletter! If you would like to discuss this further, or review your influencer marketing strategy, I would be happy to schedule a strategy discussion to brainstorm new methods for your expansion and growth!

Did you know that Sideqik can add analytics and data around any influencer that you're interested in, even if they're not in the platform? Now you can easily add any influencer into Sideqik all day every day!

Scale Your Influencer Pool!

We've been listening. We know you want to be able to see information behind any influencer, whether you work with them now or want to in the future. Now insights are only a few clicks away!

Casey Neistat

Finally! How can I use it?

Easy! Just click the button and paste a url from the social profile you want to add. Let's use for an example! You just paste in his youtube and....Bam! All his data ready to rock!

Did we miss something?

Sometimes we don't pull in all the social profiles. When that (rarely) happens. Just click Add a Profile, next to the labels button, Paste in the profile link, and let Sideqik handle the rest.

Now you're done and ready to bring that influencer into your activations or view the detailed analytics and audience demographics behind them, and they never had to know.

Have fun growing your influencer pool, now dive on in!

Thanks for Reading!

The three ways to distribute Unique Codes in a campaign are:

Email notifications

Emails sent to selected entries

As a reward in an Action for Points campaign. Selecting the Unique Code merge tag will insert {{CODE}} into the text field and automatically draw from the unique codes you have entered to be used.

Some examples for the type of Unique Code to include in your next promotion can be: Coupon Code, Beta Keys or Promotional Codes for a specific product or service.

How you distributeyour unique code should be determined by the type and value assigned to it. If you want everyone who participates in the campaign to receive a code, the most effective practice would be to include the unique code in email notifications or as a reward in an Actions for Points campaign. If you want the unique code to be distributed to a limited number of participants, the most effective practice would be to include the unique code in the email sent to winners of your campaign.

Email Notifications

Attaching the unique code to the notification email will distribute the code by email to anyone who participates in your campaign. To enable unique codes to be distributed by email notifications, select the checkbox for Attach unique code to every email in the right column under Email Options. A button will appear below the checkbox labeled Manage Codes. When selected, a separate pop-up window will allow you to add, edit or delete your unique codes. To separate multiple codes, enter one code per line or separate each code with a comma.

Once you have finished inputting your unique code or codes, select the green button labeled Save Codes. To ensure that the codes are attached to your emails, use the merge tag Unique Code to attach {{CODE}} into your emails. This will draw from your collective coupon code pool.

Email Winners

Distributing unique codes to selected winners through email allows you to control the number of codes given to participants. If you have a small number of unique codes or high valued codes this would be the preferred method for distribution. In the entries section of your campaign dashboard, select the Email Winners button in the top right corner of your screen. This will open a separate pop-up where you will be able to edit the email which will go out to the winners from your campaign. To enable unique codes, select the checkbox for Pick a unique code for every winner located below the message text box. A button will appear below the checkbox labeled Manage Codes. When selected, a separate pop-up window will allow you to add, edit or delete your unique codes. To separate multiple codes, enter one code per line or separate each code with a comma.

Once you have finished inputting your codes, select the green button labeled Save Codes. To ensure that the codes are attached to your emails, use the merge tag Unique Code to attach {{CODE}} into your emails. This will draw from your collective coupon code pool and show a unique code to each fan who receives an email for participating in your campaign.

Reward in Actions for Points campaign

Attaching a unique code to an Actions for Points campaign will allow your fans to collect the code as a reward for completing actions in your campaign. To add a unique code as a reward, go to the Rewards section of your campaign and select the Add Reward button.

In the Add Reward pop up menu, scroll down to the When fans claim this reward... section and from the dropdown menu select Give Unique Code as a reward option. A button will appear below the checkbox labeled Manage Codes. When selected, a separate pop-up window will allow you to add, edit or delete your unique codes. To separate multiple codes, enter one code per line or separate each code with a comma.

Once you have finished inputting your codes, select the green button labeled Save Codes. To ensure that the codes are attached to your reward, use the merge tag Unique Code to attach {{CODE}} into text which will be displayed when the reward is claimed. This will draw from your collective coupon code pool and show a unique code to each fan who completes the action.

When choosing which influencers to invite to view, we make it easy find the right ones to add. You can use the drop down menus on your promotions "Influencers"tab to sort by Name, Date Added or Reach.

After you invite your influencers,you can see the Reach, Clicks, Post Impressions and other important metrics based on the traffic they drive to the campaign. The number of impressions, visitors, entires, and growth that each influencers posts have generated for a campaignare shownon this page. By hovering over each one of these statistics, a box will show that gives more details about that influencer's performance.

Using Audience Demographics

Have you ever wondered what your influencers' audiences are talking about? Want to find new relevant influencers based on who you already work with?

Sideqik now offers the ability to research influencers and gain insights into their audience demographics.

Analyze an influencer's audience age, racial, and gender distributions.

Keep your activations targeted to specific regions. Use information about audience countries and cities to choose influencers.

Discover the brands that influencer audiences are talking about, find top influencers, learn which areas of interest are important.

If you have any questions or have any feedback click below or reply to this email.

Save time with Post Tracking

Are you tired of scrolling through social media to find posts from your influencers or affiliates?

We have been working hard to make sure influencer marketing is easy and efficient. Instead of looking through individual social accounts, find all the social posts across all accounts with ease.

Monitor all the posts from your tracked influencers in one place. Check out when your influencers are talking about you and view content right in the platform.

Use Brand Post to see when your influencers are talking about you. Use the search bar to narrow posts by keywords. Even filter post by the networks you care about.

Introducing a new way to track your influencer's engagements.

At Sideqik we want to make it as seamless as possible to work with your influencers. Our analytics tools, let you track post across all social accounts for your influencers.

Quickly see ROI with activations. See the data you care about like cost, engagements and more for a specified time period and around a new product or announcement.

Less Friction When Tracking Posts

All you need to create your activation are some keywords to automatically tag to the activation and a date range.

Posts will automatically be added to the activation dashboard giving you an overview of the total engagements and earned media value.

If you have any questions or have any feedback click below or reply to this email.

You may have been getting some new emails from us this week regarding your brand. We are excited to announce a new feature, brand post notifications.

Do you find yourself excited or anxious about what your influencers are saying about you? Weve got your solution! Also, be sure to stick around until the end for a bonus.

Never Miss a Brand Post from Influencers!

You asked for it, and you got it. We now send you notifications any time your influencers mention your brand or create relevant posts during an activation.

Influencer Interview with Karl Conrad

Get a quick snap shot and link to the post every time your influencers post about your brand.

And now for the bonus I mentioned!

I interviewed Karl Conrad, an up-and-coming Influencer, about how and why he works with brands. Check out our interview below to learn what influencers are looking for in brand partnerships.

Welcome to Sideqik!

We are excited to work with you and help grow your influencer marketing strategy.

Attached you will find some quick start documents including an influencer starter kit, so we can get your influencers loaded into Sideqik ASAP.

In the mean time feel free to add influencers yourself in the "my influencers" tab.

Below is a quick checklist for getting started!

Email Invites for all users

Linking Social Media Credentials under settings

Integration of Google Analytics and other HTML Tracking Codes

You can learn more about the integration options here.

Google Analytics - ( Read our Sideqik Helpdesk article )

Google Adwords - ( Read our Sideqik Helpdesk article )

Facebook - ( Read our Sideqik Helpdesk article )

Twitter - ( Read our Sideqik Helpdesk article )

"Your User Profile" is your one stop for your personal Sideqik preferences.

In this tab you can:

Change your Password

Edit your Title

Change your Email Preferences

Add a Profile Picture

Update your Email

With Sideqik you can use "Programs and Forms" as an embedded form for your website allowing you to capture and analyze every inbound influencerrequest in a single location. Enablingyou to manage, evaluate, and leverage influenceropportunities more effectively using less time.Use it to invite influencers to participate in new product launch efforts or Ambassador programs.

Consider ita simple repository toorganize all influencerrequests, so you never have to wade through dozens of randomly titled e-mails sent over weeks. No longer will you miss perfect partnership opportunities due to limited time for research.

You will havefull range to personalize thetext seen by potential influencers, require any of 5 social accounts to validate audience, and build a custom form that can require any information you consider important before partnering.

LogitechG does a great job of using Influencer Programs.They embedded the form straight to their blog. Their descriptions and benefits are well laid out so people can easily learn what it means to be a G Team member.

Have you seen how Activations and Labels can save you a ton of time? Use labels to quickly and easily create activations to help you see how influencers are adding value to your brand.

LABEL, ALL the THINGS!

Our most successful customers segment influencers by quality, region, andspecial interest. Don't let that limit you though, labels let you organize your influencers however you want. For example I am going to add a label for all my top talent.

You can create as many labels as you want and easily edit them later. E.G: Latin American Influencers, or Super Villain Influencers.

Activations are Love, Activations are Life.

Labels save you time. I used my "Top Talent" label to see how well my influencers were marketing my brand. Since I paid them all the same I used Default payments to add a payment to all my influencers with just one click.

You can use activations to see how your influencers are helping grow your brand. Labels and default payments make it even easier to save time, while helping you stay more organized and productive.

If you want to get the most out of your influencers, there are a few suggestionsto make sure you take.

First, how do you want to work with your influencers? Are you looking to pay your influencers through monetary means, award special VIP experiences, or send them swag show how much you love them. There are many ways you can work with influencers, not limited to the ones I just listed. The biggest influence you can make is to make them is make them feel "special"

Second, make sure you are touching base with your influencers. It doesn't have to be more than a few sentence email or a 5 minutes phone call, but taking that extra step may make all the difference. It may be a liking a tweetor commenting on their Instagram post. Either way your influencers will feel special and appreciate theattention you give them.

Once you have built a relationship with some of your influencers youcan continue to use them in more and more campaigns and give them creative reign to do some really awesome activations for you!

Finally one of our personal favorite strategies for getting the most from your influencers is segmenting. I created a newsletter with some more information on how to segment your influencers for better management check it out here.

Taking any of these steps is sure to have you seeing major results with your influencers.

Sideqik offers flexibility when deciding where you want your campaigns to be embedded and seen from your audience. By default it will be set to an individual landing page, which is hosted on Sideqik's Servers. You are able to choose different options by selecting "change" in the top of your screen.

We provide you with 3 options as to where your campaign can live.

1. Landing page (this is a landing page that is hosted by Sideqik)2. Facebook page (you can have the campaign installed on your Facebook page)3. Embed on your website

Embed Directions

To embed the campaign on your own website you will need to copy and paste the embed code to the page on your site where you would like it to live. Once you have done this make sure you insert the url of the page where the campaign is embedded.

When you embed the campaign onto your own site you will still want to make sure to use the Sideqik smart link to share the campaign. These smart links have built in technology that knows when a person is on a mobile device or desktop so they will see the right version of the landing page on their device.

To find your smart link on the campaign dashboard go to the top right hand corner and click on "Share." A pop up will then appear with the smart link to your campaign.

A New Sideqik is Here!

You may have noticed we've made some changes with our interface. We are working hard to make it easy to Market in a New Era with a focus on Influencer Marketing. We've streamlined how you manage all your relationships with influencers so that you can spend more time on growing your audience.

Whats Changed?

Introducing a New Dashboard

We've put all your data right at your fingertips. We know you have a busy schedule, so we wanted to help you get all the information you want in one screen: Quickly see what your influencers are saying about you, gain valuable insight into your impressions and engagements.

We Love Your Feedback!

Where did my programs page go?

Programs are now called forms. You can still create those same great landing pages to manage loyal fans who want to support your brand, but we've just changed the wording a bit...along with making a uniform experience across the board!

All your influencers in one place!

Your influencers that you want to track are now in one tab. We've changed Discover to just be Influencers. Apply Labels, View Post, and much more in one place.

If you have any questions or have any feedback click below.

How does Sideqik score influencers?

Sideqik scores influencers' performance on a composite of 3 core metrics to create the Sideqik scores and strength meters you see throughout the platform.

Influence -how well they cansway large groups of people

Engagement -how much their audience engages with their content

Activity - how frequently theypublish content relative to other creators

Each metric is ranked on a scale of 0-100.

How does reach factor into Sideqik'sscores?

The Sideqik algorithm doesn't rely on reach as a key componentof scores because it hurts hot newinfluencers who are on the rise or have smaller but loyal followings. Instead, we focus on how influencers are performing relative to other influencers who have similarreaches.

For example, let's take Sally, a large influencer with 2,000,000 reach, and John, a smaller influencer with 100,000 reach. Sally's engagement numbers will be compared toinfluencers with reaches of ~1,000,000 - ~3,000,000 whereas John will be compared toinfluencers with reaches of ~50,000 - ~250,000.

How does Sideqik compare influencers on different networks?

Sideqik scores each profileaccording to unique baselines for that particular network and then merges all the profile scores together based on the ones the influencer is strongest on.

This makes it simple for you to find the strongest influencers across all networks instead of picking through each network independently.

Do secondary/inactive profileshurt influencers' scores?

Occasionally, influencers will pick up a secondary profileto postcontent on in addition to their main profile. Sideqik automatically determines which profile is an influencer's primary profile and weights it more heavily in the scores to make sure you see them in the best light.

By creating separate unique code pools within our campaign you will be able to reward your audience for different levels of participation within your campaign. Some examples for the type of Unique Code to include in your next campaign can be a Coupon Code, Beta Keys or Promotional Codes for a specific product or service. The distribution method for your unique code should be determined by the type and value assigned to it. If you want everyone who participates in the campaign to receive a code, the most effective practice would be to include the unique code in email notifications from entry into the campaign and to enter the code manually. If you want the unique code to be distributed to a limited number of participants, the most effective practice would be to include the unique code in the email sent to winners of your campaign or as rewards from Actions for Points campaigns and assign a specific code pool to each.

Manage Unique Codes

To add / edit / delete the separate unique code pools for your campaign, select the Manage Codes button which can be found below the text fields for the Give a Unique Code reward in an Actions for Points campaign or by choosing the attach a unique code checkbox on the Entry Email located under the Email section of the sidebar.

To use multiple codes, enter one code per line or separate each code with a comma. Once you have finished inputting your unique code or codes, select the green button labeled Save. To add a new code pool to your campaign, select New Code Pool. This will allow you to enter the name for the new code pool you want to add. Hit Enter on your keyboard to save the new code pool and be able to begin adding codes. Once you have finished inputting the unique codes for your campaign, select the green Save button and the chosen code pool will be attached to the email or reward it is associated with. To ensure that the codes are attached to your emails, use the merge tag Unique Code to attach {{CODE}}.

An influencer is an important part to any Marketing campaign. The influencerss role is simple yet effective. Their role is to promote the campaign and engage their audience.Being a influencer allows you the opportunityto gain exposure and to provide value for the brand you are partnering with.

Once invited to a campaign, you will have multiple options with how you promote the campaign and which of your social channels you wish to grow. By joining a campaign you will be able to upload your own lgo, which will appear on your own landing age, and select a unique social action to add to your landing page. The actions which you are able to add include:

Subscribe to YouTube Channel

Follow On Twitter

Like on Facebook

Follow on Twitch

Visit Blog / Website

Once you select the action you would like to add, add your corresponding social channel for it to appear in the campaign as an additional action. This is a great way to boost your social channel which driving traffic to the campaign for the brand which you are an influencer for.

The Daily / Weekly Actions configuration allows you to boost audience engagement by encouraging users to return daily and / or weekly to complete repeat actions to earn multiple entries and / or cumulative points for the campaign over an extended period. The actions which can be set for daily / weekly engagement include:

Post on Instagram

Watch Video

View Website

Custom iframe

Setting up Daily / Weekly Actions

To enable an action to be available for daily / weekly interactions in your next campaign, select the Add Actions located in the top right corner of the Edit Actions sidebar. Then select an action that would like to make daily or weekly. Below is a screenshot of which actions are available for daily or weeklyfrequencies.

To edit the frequency of the action, click Change located in the top right corner and the text fields for Entries to Award and Frequency will become editable.

By default all actions are set to Once, you are given the option to change the above actions to:

Once

Daily

Weekly

When you have finished editing the selected action, click the Create Action or Update Action button located in the bottom right corner of the pop up menu to save the actions settings.

Best Practices

By allowing actions within your campaign to be completed with different frequencies, you are able to encourage your audience to continue engagement with your campaign past their initial interaction. By changing the copy of your action, you provide new content on a regular basis and foster repeat engagement from your audience by encouraging them to return periodically. Some samples of how incorporating actions with different frequencies into your campaign include:

A weekly or daily reveal of an entire product line (Visit Website Action)

Attendance and Highlights from multi-day Fairs or Conventions (Post on Instagram Action)

Week to Week training and development series (Watch Video Action)

Allow audience to accumulate points (Any Repeat Action)

With repeatable actions, it is highly recommended to maintain a consistent hashtag throughout the duration.

To prevent the action from becoming predictable and stale, it ishighlysuggested to change the copy in between the availability of the action.

This will allow your campaign to develop a hashtag around your campaigns specific content while keeping it fresh and engaging for your audience throughout its duration.

Approving posts is a key part to the success of a campaign. When you are invited to a campaign as an influencer you will have a selection of suggested posts which you are able to approve post and publish to your social networks. This is how you are able to promote the campaign. If you aren't posting about the promotion your audience won't know about it.

Having the post pushed out from Sideqik is a great way to make sure that the links to your Sideqik landing pages arecorrect. Approvedposts will be published throughyour Facebook page and Twitter with the correct link to ensure that you receive credit for traffic you drove for the campaign.

Be successful by keeping it simple and taking advantage of the post scheduled inside of Sideqik.

Check out the steps of how to approve posts:

Step one: You will receive an email from your partnercompany. Within the emailyou will click on the green "Preview & Get Started" button that will take you to Sideqik.

Step two: Once you are inside Sideqik you will see a promotion preview, as well as your preferred influencer action on the right sidebar. Click "Next" below the preferred influencer action to continue.

Step Three:Ifyou have read over the posts anddecided you want to approve all of them to be scheduled, you can click the "Add All" button on the right side of the page. You can also filter the posts by channel by clicking Facebook or Twitter at the top of the page. If you click "Add All" while only viewing posts from one channel, it will only schedule the posts for that channel.

To schedule posts individually, just click the plus sign on the left side of the post and it will be scheduled. If you want to edit a single post, just click "Edit" in the bottom left corner of that post and click "Save" after you have made your changes.

Step Four:After you have finished scheduling posts and clicked "Next", you will be taken to your campaign dashboard.On the left side navigation bar, there is a tab that is labeled "Posts." On this tab, you will be able to see what posts you have scheduled and make any changes to these posts. You can also unschedule posts by clicking "Delete" and they will be moved back to the "Suggested" tab. For posts that have already been pushed out onto your social channels, you can track their performance on the published tab.

Throughout the year, [company] will be running enhanced campaigns to help our affiliates reach new customers and increase their impact.These campaigns will give each affiliate the opportunity to grow their their own reach online and its easy to participate.

Why join our NEW enhanced campaigns?

Great suggested content to drive revenue to the campaign

New and engaging opportunities that your fans will love

Everything is tied to your affiliate code, so you earn credit where its due

Its easy to set up and participate

Bottom line: Successful campaigns are good for [company] and our affiliates.

Details: We will be using Sideqik to run these campaigns and cross-promotions with you. We know your time is valuable and this will let you be a community influenceron the campaigns with just a few minutes of your time. The video below shows just how easy it is to set everything up once you receive the invitation to join.

Link to help video: https://sideqik.wistia.com/medias/h20ggozo1m

Dont worry; if you have any questions, you can let me know or email Sideqik support at [email protected].

POST, POST, POST is the first step to promoting your campaign. In most campaigns the influencersyou are teaming up with will create social posts that canbe scheduled to go out to your social audiences. Thissaves you time and the stress of having to create it yourself. Of course you have the ability to accept which post you would like to be pushed out, so you still have complete control of your social networks.

The more posts that go out, the more participants you will drive to the campaign. You also have the ability to edit any of theposts, because no one knows your audience better than you. It just takes a few seconds to tailor a post so the wording connects with your audience.

Not everyone in your social audience is always checking their Facebook and Twitter. Take the extra step toraise awareness by sending a message out to your email list. Tell them about the awesome campaign you are teaming up in. Your loyal followers will feel special that you took the time to tell them about a campaign that could benefit them.

Post at least a few times a week. Make it even more effective by finding the days and times that your users are more likely to be checking out their feeds. Sending an email out to your subscribers is a must and that allows your audience to see the campaign at their convenience. So get out there and promote like the pro that you are!

Understanding Your Results

By publishing posts through Sideqik, you will be able to measure the number of visits, entries and impressions you have contributed for the campaign. This will ensure that you will be able to accurately gauge your contribution.

Visits: The number of visitors you have driven to your campaign's landing page using your unique link. Everyone who visits your unique landing page will be counted towards your visitor count.

Entries: The number of entries completed on your unique landing page. These are now many people have actively entered the campaign and are actively participants.

Post Impressions: The number of impressions of the posts which were published through Sideqik. If you do not post through Sideqik the "Post Impressions" will not be reflected here.

Actions allow you to set and accomplish a goal for a campaign. Actions are what participants have to complete to enter into a campaign. You have the ability to pick one of four different actions to add to the campaign for participants to complete.

Have a killer YouTube Channel that could use more views? Have an awesome Twitter account but want more followers? Is your Facebook page needing some likes? Wanting people to check out your awesome website? Well your wish is our command.

Pick one of the four actions to raise awareness about one of your social channels or your website:

Subscribe to YouTube Channel

Follow Twitter

Like Facebook

Visit Website

Follow on Twitch

When selecting which action to include, remember to include your social channel to ensure that the correct action is added. Ex. if you select the "Follow on Twitter" action and your Twitter account is "TeamSideqik," then your would:

Select the "Follow on Twitter" action

Enter "TeamSideqik" in the blank field

Select the green "All Done" button at the bottom of the page

Your action will now be attached to your unique landing page and whenever your link your audience will be able to complete your action to earn extra points or entries.