


Diverse employees at Simpli.fi have rated Happiness, Perks And Benefits, and Environment as the highest categories they have scored
Women at Simpli.fi have rated Happiness, Environment, and CEO Rating as the highest categories they have scored
Simpli.fi employees are 31% more likely to recommend Simpli.fi as a great place to work
| 63% | Promoters |
|---|---|
| 5% | Passives |
| 32% | Detractors |
Working at Simpli.fi is rated highly by 27 employees, across various culture dimensions. Simpli.fi employees are most satisfied about CEO Rating, Office Culture, and Environment categories, putting Simpli.fi’s culture in the Top 15% compared to similar sized companies on Comparably and in the Top 20% compared to other companies in Dallas. See below in detail how working at Simpli.fi was rated by employees.
Overall Company Culture at Simpli.fi is rated A-
Last updated months ago
Simpli.fi ranks in the Top 15% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score
Out of 25 Simpli.fi employee reviews, 90% were positive. The remaining 10% were constructive reviews with the goal of helping Simpli.fi improve their work culture.
| Positive Reviews | 90% |
|---|---|
| Constructive Feedback | 10% |
What is the best part about your compensation package?Cash out unused PTO and affordable health benefits.
What do you like best about the leadership team?The leadership team at Simpli.fi is transparent and they place employee satisfaction as a top priority.
What makes you most happy at work?The stability and schedule are optimal.
Why do you feel undervalued and what would make you feel better about your compensation?Company has become generic profit driven and doesn't pass on it's success much to its employees.
Why do you feel undervalued and what would make you feel better about your compensation?The pay isn’t great. Wish it was more dynamic instead,
We are the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands.
Simpli.fi was founded in 2010 and its current CEO is Frost Prioleau. Since its inception 16 years ago, Simpli.fi has grown to 510 employees.
Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.
| Headquarter | 128 E Exchange Ave Fort Worth, TX 76164 United States of America |
|---|---|
| Website | simpli.fi/ |
| Founding Date | 2010 |
| Tel | 800-840-0768 |
| Company Status | Private |
| Jobs | simpli.fi/about-us/careers/ |
| Social Sites |
Simpli.fi competitors include The Trade Desk, Inc., StackAdapt, Centro, and Viant Inc.. Simpli.fi ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Simpli.fi compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.


Simpli.fi has 510 employees. 27 employees at Simpli.fi have reviewed Simpli.fi across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 27 Simpli.fi employees give their leadership a grade of B, or Top 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Simpli.fi are generally satisfied with their total compensation at Simpli.fi, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Simpli.fi are pleased with their team. 27 Participants grade the quality of their coworkers a B. The majority believe the meetings at Simpli.fi are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Simpli.fi believe the environment at Simpli.fi is positive. Most Participants believe the pace of work at Simpli.fi is comfortably fast. About 82% of the employees at Simpli.fi work 8 hours or less, while 5% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Simpli.fi are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Simpli.fi employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Simpli.fi's KPIs and OKRs is essential for its success. Out of 1 Simpli.fi employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Frost’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Dallas. Simpli.fi’s CEO is highly regarded especially by Caucasian employees, Male employees, and employees with 1 to 3 Years experience. However, employees in the Engineering department, employees with Over 10 Years experience, and Female employees have a less favorable view of the CEO and believe there is room for improvement. Compared to Simpli.fi’s competitors, Frost Prioleau ranks right above Centro CEO Shawn Riegsecker. Under Prioleau’s leadership, Simpli.fi employee respondents are most happy about their Office Culture and the company’s Environment. Diversity and Gender are two areas, according to respondents, where Simpli.fi could stand to see real improvement.
The Simpli.fi Executive Team is rated a “B” and led by CEO Frost Prioleau, Founder and CTO Paul Harrison, and Chief Customer Officer Elizabeth Brockey
Frost Prioleau CEO / President
Frost Prioleau serves as the CEO / President of Simpli.fi.
Paul Harrison Founder and CTO
Paul Harrison serves as the Founder and CTO of Simpli.fi.
Elizabeth Brockey Chief Customer Officer
Elizabeth Brockey serves as the Chief Customer Officer of Simpli.fi. Elizabeth started at Simpli.fi in April of 2011.... read more
James Moore Chief Revenue Officer
James Moore serves as the Chief Revenue Officer of Simpli.fi. James started at Simpli.fi in August of 2011. James is... read more
Andries Marx Chief Financial Officer
Andries Marx serves as the Chief Financial Officer of Simpli.fi. Andries started at Simpli.fi in February of 2015.... read more
How much do people at Simpli.fi get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Simpli.fi is $109,566, or $52 per hour, while the estimated median salary is $113,711, or $54 per hour.
At Simpli.fi, the highest paid job is a General Counsel at $212,674 annually and the lowest is a CS Rep at $38,097 annually. Average Simpli.fi salaries by department include: Business Development at $97,339, Product at $146,741, Design at $90,284, and IT at $88,813. Half of Simpli.fi salaries are above $113,711.
18 employees at Simpli.fi rank their Compensation in the Top 50% of similar sized companies in the US (based on 57 ratings) while 18 employees at Simpli.fi rank their Perks And Benefits in the Top 20% of similar sized companies in the US (based on 19 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $62k | $62k | 1st Percentile |
17th Percentile $88k | $88k | 17th Percentile |
33rd Percentile $114k | $114k | 33rd Percentile |
50th Percentile $165k | $165k | 50th Percentile |
67th Percentile $209k | $209k | 67th Percentile |
83rd Percentile $266k | $266k | 83rd Percentile |
100th Percentile $271k | $271k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Simpli.fi score the company 63/100 across various culture categories, placing Simpli.fi in the Bottom 30% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Simpli.fi across various culture dimensions.
Simpli.fi's PTO and Vacation policy typically gives 15-20 days off a year. Simpli.fi's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

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Candidates By Department
All Industries | 43% | |
|---|---|---|
IT | 29% | |
Marketing | 14% | |
Finance | 14% |
Candidates By Location
Dallas | 43% | |
|---|---|---|
Fort Worth | 29% | |
Phoenix | 14% | |
Other | 14% |
What is Simpli.fi address?
Simpli.fi location is at 128 E Exchange Ave
Who is the CEO of Simpli.fi?
Simpli.fi CEO is Frost Prioleau, their score by employees is 83
What is Simpli.fi eNPS?
The eNPS for Simpli.fi is 31
What is the salary for Director of Operations in Simpli.fi?
Director of Operations average salary in the US is 122k
What are the salaries in the Operations in Simpli.fi?
The average salaries for Operations in Simpli.fi is 69k