In 2007, Mike Hennessy envisioned a bold new path for talent acquisition.<br><br>He believed that organizations should proactively engage with the people they want to hire before they need to hire them. His thinking (after his decade-long role as chief architect at BrassRing) was that by adopting best practices in marketing and branding, organizations could attract the right people who fit their organization and build a pipeline of interested talent only they could source from. This strategy would enable organizations to win candidates over the competition, reduce the time and cost to hire, and create a workforce of the right-fit people that fuel their business to succeed and thrive.
Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.