Larry Goodrich — Senior VP & MD of New York at Southern Wine & Spirits

Mr. Larry Goodrich serves as Senior Vice President and Managing Director of New York at Southern Wine & Spirits of America, Inc. Mr. Goodrich served as an Executive Vice President of Southern Wine & Spirits of America, Inc. and its General Manager of Southern Wine & Spirits of New York division since October 2004. During his career with Southern, he has served in various senior sales and management level positions, all sharing increased responsibility and importance to Southerns overall organization. His career began as an on-premise sales representative in 1977, which led to subsequent promotions including up to Assistant to the President of the Wine Division, as well as Vice President and General Manager of Southerns Orlando and Jacksonville trading areas in 1989. He also served as Southern Wine & Spirits of Florida's Central Division as Vice President and General Manager, the largest of Florida's three operating divisions covering a territory that encompasses the entire Central portion of the state including Orlando and Tampa and extending down through the growing Southwestern portion of the state of Florida.